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Tag: Sheryl Sandberg

  • Facebook prepares to insert video ads into users’ news feeds

    Facebook prepares to insert video ads into users’ news feeds

    MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs to be taken with caution as it may not go down well with its users.

    Buyers could target the age and gender of the users who’d find the ads in their feeds reports claim citing “two people familiar with the matter.” Ads could sell for as much as $2.5 million a day depending on how many people watch them.

    Execs appear to appreciate the possibility of a backlash: CEO Mark Zuckerberg has delayed the plan “at least twice” as he considers ways to minimise user ire over the ads, for example by offering them in high-def and ensuring that people won’t see the same pitch more than three times a day. But the sales opportunity apparently is too lucrative to resist.

    Advertisers likely will spend nearly $64 billion in the US this year on TV ads vs $36 billion on the web. That’s why digital powers including Google, Yahoo, and AOL are gunning for TV advertising – including by staging their own NewFront sales pitches to ad buyers as they also gather for television networks’ upfront presentations.

    Last week Facebook COO Sheryl Sandberg told analysts that her company has “a massive and engaged audience around the world that brands can use to build awareness and drive sales. Every night 88 million to 100 million people are actively using Facebook during primetime TV hours in United States alone.” Nielsen has been working with Facebook to come up with ratings for online videos that would be similar to TV ratings.

  • NAAG teams up with Facebook for online safety campaign

    NAAG teams up with Facebook for online safety campaign

    MUMBAI: The National Association of Attorneys General (NAAG) of US and online social network Facebook are launching a new consumer education programme designed to provide teens and their parents with tools and tips to manage their privacy and visibility both on Facebook and more broadly on the internet.

    The announcement was made by NAAG president and Maryland Attorney General Douglas F. Gansler during his Presidential Initiative Summit on “Privacy in the Digital Age”.

    Attorney General Gansler said, “Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms. We hope this campaign will encourage consumers to closely manage their privacy and these tools and tips will help provide a safer online experience. Of course, attorneys general will continue to actively protect consumers‘ online privacy as well.”

    Facebook COO Sheryl Sandberg said, “At Facebook, we work hard to make sure people understand how to control their information and stay safe online. We‘re always looking for new partners in that endeavor – that‘s why we‘re thrilled to collaborate with the National Association of Attorneys General. We‘re grateful for Maryland Attorney General Doug Gansler‘s leadership on this issue, and we look forward to working with him and attorneys general around the country. Together, we hope to ensure that young people make safe, smart, and responsible choices online.”

    State-specific public service announcements (PSA) with 19 attorneys general and Facebook Chief Operating Officer Sheryl Sandberg are being distributed. “What you Can Do to Control Your Information” introduces an Internet safety video answering top questions about privacy, bullying prevention and overall Internet safety. The PSA, video and a privacy tip sheet will be shared with consumers on Facebook, and on participating attorneys general Facebook pages and office websites.

    “State laws need to be updated to reflect our modern era in which the very nature of privacy and personal information is changing. Attorneys general have before us an extraordinary opportunity to reorient our enforcement and advocacy efforts toward the unique privacy challenges posed by the digital economy.” added Attorney General Gansler.