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Tag: Sheryl Sandberg

  • Sheryl Sandberg logs out from Meta after 14 years

    Sheryl Sandberg logs out from Meta after 14 years

    Mumbai : Sheryl Sandberg has decided to step down from her position as a chief operating officer at Meta, ending a stint of 14 years at the tech major- the parent organisation of Facebook, Instagram, and WhatsApp, among other subsidiaries. Sandberg will leave the company this fall, after transitioning her direct reports over the next few months. She will, however, continue to serve on Meta’s board of directors.

    Announcing on her Facebook page, Sandberg wrote a detailed, candid post about her time at the networking conglomerate. She also shared anecdotes of her initial struggles and work-life there, even as she recounted the highs and lows of her personal life during the period.

    Today, I am sharing the news that after 14 years, I will be leaving Meta, she wrote. Talking about her initial days at the company, formerly called Facebook, Sandberg penned, “When I first met Mark, I was not looking for a new job – and I could have never predicted how meeting him would change my life. We were at a holiday party at Daniel L Rosensweig’s house. I was introduced to Mark as I walked in the door, and we started talking about his vision for Facebook. I had tried Facebook, as it was first called, but still thought the internet was a largely anonymous place to search for funny pictures. Mark’s belief that people would put their real selves online to connect with other people was so mesmerising that we stood by that door and talked for the rest of the night.”

    Sandberg also touched upon the ongoing debate around privacy concerns in social media in her post, saying, “The products we make have a huge impact, so we have the responsibility to build them in a way that protects the privacy and keeps people safe.”

    Talking about her future plans, she continued further, “When I took this job in 2008, I hoped I would be in this role for five years. Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring – I have learned no one ever is. But I know it will include focusing more on my foundation and philanthropic work, which is more important to me than ever given how critical this moment is for women.”

    “Over the next few months, Mark and I will transition my direct reports and I will leave the company this fall. I still believe as strongly as ever in our mission, and I am honoured that I will continue to serve on Meta’s board of directors,” she added.

    Calling it “The end of an era”, Facebook founder Mark Zuckerberg responded to Sandberg’s post, writing: In the 14 years we’ve worked together, you’ve architected our ads business, hired great people, forged our management culture, and taught me how to run a company. I’m going to miss working alongside you every day, but grateful to have you as a lifelong friend.

    “Thank you for all you’ve done for me and my family, for our company, and millions of people around the world. You’re a superstar,” he further added.

    Prior to joining Facebook in 2008 as its COO, Sandberg was vice president of global online sales and operations at Google.

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Missed call from FB will accelerate digital engagement: Valerie R Wagoner

    Missed call from FB will accelerate digital engagement: Valerie R Wagoner

    It was in April that Facebook announced that it had 100 million active users in India, and was aiming at touching the one billion landmark. The social networking site which now has an established subscriber base, is looking at launching more ad inventories. The latest from its kitty is the missed call ad product, which according to Facebook has already started generating some buzz.  

     

    The announcement of this new ad format had come at a time when Facebook COO Sheryl Sandberg was visiting India hobnobbing with government officials, and small and medium business owners.

     

    Facebook has partnered with ZipDial, a Bangalore based mobile agency for this. Indiantelevision.com’s Priyanka Nair speaks to ZipDial founder and CEO Valerie R Wagoner at length to understand the mobile marketing ecosystem in India, partnership with Facebook, the agency’s journey and much more.

     

    How has marketers’ demand from mobile marketing changed in recent years? 

     

    In emerging markets where the vast majority of consumers are still not online and still pay for things in cash, there is exceptionally little data on consumers and their preferences and behaviours. However, only this year, marketers we work with, are ready to embrace a comprehensive data strategy.

     

    Four years ago at the end of 2009 when we started ZipDial, marketers were barely getting comfortable with using the mobile at all, and it was an era of small experiments. By around two-three years ago in early 2012, using the mobile for media activations had become an industry standard. By now, marketers are truly embracing both, bridging offline-to-online consumer experience over the long-term, and driving a real business impact from data and analytics.

     

    You have been in the business for four years. How were the initial days?

     

    The idea for ZipDial was born from a brainstorming session between Sanjay Swamy (now chairman of ZipDial) and me on a late night flight back to Bangalore from New Delhi. Over next couple months, we fine tuned the idea further with as many as 600 varied user cases.

     

    The idea just stuck, and within a few more weeks, we had launched a minimum viable product. I think the ideation and execution happened within a short time. But ideas are cheap. Anyone can have an idea. To be really successful, an entrepreneur has to be great at execution, to think strategically about how to drive real inflection points in the business, and have the stamina to see through. What was launched as a mere polling product, over time transformed into a full-fledged mobile marketing and analytics platform.

     

    ZipDial founder and COO Amiya Pathak and the tech brain created a prototype during IPL 2010 wherein users could give a missed call and get live cricket scores. With zero marketing, within a couple of months, millions of users were zipdialing millions of times a day. It took off completely word-of-mouth. That was the first sign of success. Shortly thereafter we cracked P&G Gillette as our first big client, and we never looked back.

     

    How did you partner with Facebook? Can you elaborate on how the partnership will work?

     

    We launched the Facebook-ZipDial missed call ad product with Facebook as its partner for emerging markets (only company in the world). We collaborated and drove conception, design, development, sales, and analytics. In fact, given that the vast majority of the engagement happens on ZipDial after the user clicks on the Facebook ad, we have a lot of interesting data comparing performance across different media as well as performance between Android and feature phones.

     

    The purpose of the Facebook-ZipDial ad product is to create online-to-offline engagement and driving results. Facebook can track to the level of a click and online engagement. Upon user dialing, ZipDial takes over the consumer experience to drive actual outcomes in the offline world via retargeting, for example reminders to the user encouraging them to buy a product, visit an outlet, watch a particular TV channel, download particular content or an app, etc. Everything is 100 per cent permission-driven by the user and is targeted to them.

     

    We also need to track performance of Facebook v/s other media channels because ZipDial integrates across all media channels, including print, TV, OOH, and non-Facebook digital ads. We can track which media drives higher RoI for the advertiser.

     

    To put this in simple words, Facebook is the media where the ad is displayed. The user clicks on the ad. As soon as the user responds to the ad, it bridges from Facebook into a 100 per cent ZipDial experience.

    Coca-Cola (Coke Studio), L’Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle are a few campaigns that have used the inventory so far.

     

    We also need to give a performance analysis across media. This includes results from analysing the cost effectiveness of each media in terms of driving unique user acquisition. The metric used is user acquisition cost = spend on media / number of unique users who engaged from that media, averaged across all client campaigns.

     

    It can be noted that digital (including Facebook and non-Facebook digital) performed 10.40 times better than print and Facebook performed 3.02 times better than non-Facebook digital ads.

     

    How does the Garnier Men campaign for which Facebook has partnered with you work?

     

    Garnier Men had been for long planning to run a campaign with ZipDial for print and digital media. ZipDial designed and implemented the campaign on the platform in order to drive engagement with brand content around IPL 2014. The ZipDial campaign for Garnier Men was planned well in advance.

     

    Luckily the Facebook-ZipDial product was launched in time such that Facebook could also become part of L’Oreal’s marketing plan for the Garnier Men campaign. The results have been phenomenal with the Facebook-ZipDial ad performing 16 times better in terms of RoI than the same ZipDial integration with Garnier’s Print Ads.

     

    What according to you makes a campaign hit on mobile?

     

    There are many reasons. But, one of the major reasons is that today almost 100 per cent of all emerging market consumers have mobile phones. There is an ease of use in the design format that makes it a single click transition from online to offline in a seamless and user-friendly manner.

     

    Mobile is the unique ID for the customer. Even when consumers bridge from the on-Facebook experience to an offline experience such as watching a TV show or purchasing a product, there can be an offline-engagement in a targeted way.

     

    What are the key things that brands should keep in mind to build a healthy social conversation? 

     

    We strongly believe in the six best practices for social and mobile activations. One, know your customer; a visit from an anonymous user is not enough. All engagement should be verified and known-user engagement so that the brand can personalise the experience later.

     

    Two, don’t lose your customer, use re-targeting and follow-up engagement, don’t just make it a one-off transactional experience. However, never ever spam your consumers, and always make the experience permission-driven and privacy protected. Three, there is simplicity in the call-to-action, do not overwhelm consumers with too many options. Give them one single compelling message and way to engage.

     

    Four, there is multiplicity after the call-to-action. Target your response to users on a personalised basis in terms of content and interface. No two users with different profiles should receive the same content/interface. Five, it allows to measure your media. Never run a campaign without the ability to track and measure response rates and RoI. This applies across all digital and traditional channels, including print, television, etc.

     

    Six, every media can go viral, including offline. Never miss an opportunity for a viral campaign. ZipDial achieves between 60-400 per cent increase in reach of media through viral campaigns even when the only media used is offline traditional media. This improves RoI immensely.

     

    Mobile being a personal medium, there is a lot that a brand needs to keep in mind before making that one missed call. How do you make sure that a user doesn’t hang up?

     

    The ZipDial platform does all the hard work automatically for the brand. Marketers only need to think about what their brand benefits and the message they want to get. The ZipDial platform does all of the hard work in analysing data and results, profiling users based on preferences and behaviours, and automatically delivering the right personalised message to the right user at the right time, and even through the right user interface (i.e. voice, text, WAP, Apps).

     

    ZipDial always puts the consumer’s interests and the consumer’s privacy first. If this is broken, then ultimately it reflects poorly on the brand. Conversion rates on ZipDial campaigns are between 9-45 per cent compared to industry standard conversion rates of less than 0.5 per cent. Users trust the privacy-protected and personalised ZipDial experience and therefore stay more engaged.

     

    Typically how does ZipDial help a brand to roll out its mobile campaign?

     

    ZipDial keeps a close watch on the needs and trends in the market before advertisers even realise it themselves. We invest in developing our engagement, retargeting and analytics to keep the industry move forward.

     

    We also work closely with all for brand marketing as well as for trade marketing. Our focus is also to integrate our advanced platform into their overall consumer loyalty, data and marketing strategies. We work hand-in-hand with our most forward thinking marketers and then replicate and scale the solutions across the industry.

     

    How has H1 of 2014 been for Digital ZipDial?

     

    ZipDial has already more than doubled its revenue run rate in the first quarter of the financial year. We look forward to working further with clients about their comprehensive mobile, data and loyalty strategies.

     

    What is at top of your wish list for 2014? 

     

    Taking ZipDial’s innovative platform global is one of our main priorities for this year. We have already started to expand into the rest of Asia, but we are even more excited to take our expansion further into Africa very soon.

  • Narendra Modi meets Facebook’s Sheryl Sandberg

    Narendra Modi meets Facebook’s Sheryl Sandberg

    NEW DELHI: Facebook chief operating officer Sheryl Sandberg today told Prime Minister Narendra Modi that India is a very important country for Facebook, considering the high number of active Facebook users here.

     

    The Prime Minister discussed with Sandberg ways through which a platform such as Facebook could be used for governance and better interaction between the people and government.

     

    He also spoke about how Facebook could be used to bring more tourists to India. During the meet, Modi expressed his wish of getting the social networking site’s assistance in commemorating Mahatma Gandhi’s 150th birth anniversary year with a special focus on cleanliness.

    Later, the Prime Minister wrote on his Facebook page: “Had a very fruitful meeting with Sheryl Sandberg. She pointed out that India is a very important country for Facebook, considering the high number of active Facebook users in India.”

    “Being an avid user of social media myself, I talked about ways through which a platform such as Facebook could be used for governance and better interaction between the people and governments. I also talked about how Facebook can be used to bring more tourists to India.”

     

    Click here to view the event pictures

  • Missed call? It might be Facebook calling India

    Missed call? It might be Facebook calling India

    MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our mobile phone balance on our low end feature phones. Now Facebook is hoping to rake in the moolah courtesy this quirky habit amongst India’s light walleted mobile users.

    It announced a new ad format based on the missed call habit this morning through a post by its emerging markets ad products specialist Kelly MacLean.

    Describing it she writes:   “When a person sees an ad on Facebook they can place a “missed call” by clicking the ad from their mobile device. In the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.”

    Facebook says 66 per cent of the 100 million or so of its users in India access the social networking site on their low-end feature phones using 2G services. Despite India being its second largest market, it contributed only Rs 75 crore to its top line last year, according to online site Quartz.

    “That’s a teeny-weeny fraction of its total global revenues of $5.49 billion (around Rs 33,000 crore),” says a media observer. “And it clearly needs to get India to generate more greenbacks.”

    Facebook says it has been testing the missed call ad product in India for sometime now and it has generated some success. It expects to give it a further push in the next few months as it rolls it out to advertisers.

    Among the advertisers which have used it is Garnier Men- a L’Oreal brand –  during the recently concluded cricket mega success, the IPL, from April to May 2014, says Facebook in  a case study it has published online.

    As part of the campaign, photo ads were placed on News Feed, targeting men between15-35, asking them to click to call for a chance to meet players from the Rajasthan Royals and win match tickets or official merchandise.

    “When someone clicked on the ad unit, a number was auto-populated in their phone dialer and a number was called. The call then dropped after a couple rings and the caller received an SMS with trivia questions to answer to enter the contest. The caller was also presented with a Flipkart link to purchase products,” Facebook says in the Garnier case study. It had partnered with Bengaluru based missed call services provider ZipDial for the promotion. 

    The social networking platform says the campaign saw Garnier achieve its goal of reaching 15 million of the target audience. 16 times more calls were generated from the Facebook missed call ad unit  than all other digital and print media combined, and its sales rose a claimed two and a half times year on year.

    Garnier general manager Rupika Raman had this say about the test: “When we were approached by Facebook to become the first brand globally to take part in the click to missed call innovation, we were excited to try it out. It has reaped rich dividends and has been highly impactful.”

    Facebook has partnered with India’s largest mobile phone service provider Airtel, and missed call platform provider ZipDial, as it begins rolling out the new ad unit in India.

    The site says that it will soon start offering features such as life-stage targeting (new moms and dads, graduation moments) to advertisers, while it has already started offering geo-targeting options wherein advertisers can target people by state or even multiple states in India without having to list multiple cities.

    And to get around the doubting Thomases about its efficacy as an ad medium it has partnered with Nielsen to serve polls to people on feature phones. “Our new measurement solution provides advertisers with greater tools to measure brand sentiment, purchase intent and ad recall for the first time on mobile as well as desktop,” Facebook has highlighted in the post.

    The announcement of the new ad format has come at a time when Facebook COO Sheryl Sandberg is visiting India hobnobbing with government officials, and small and medium business owners.

    (Pix courtesy: Facebook)

  • Sony bags the rights to Facebook COO Sandberg’s ‘Lean In’

    Sony bags the rights to Facebook COO Sandberg’s ‘Lean In’

    MUMBAI: Sony Pictures has confirmed that it has acquired the rights to make the Facebook COO Sheryl Sandberg’s book into a movie.

     

    Published in March 2013, Lean In: Women, Work and the Will to Lead encourages women to advance their careers. If the film is able to capture the essence of the book, it won’t be so much a biography of Sandberg, who recently became one of the youngest female billionaires ever, as a manifesto advising women on how to achieve professional success.

     

    Sandberg also launched an organisation, Lean In, to further promote her message. She will donate her proceeds from the film to the foundation, according to Deadline, 

    which reported the story earlier.

     

    While there were few specifics available about the movie or the deal, Deadline said Sony Pictures, which made The Social Network about Facebook CEO Mark Zuckerberg – tapped Nell Scovell to write the script. Scovell helped Sandberg write the book as well.

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

     

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

     

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

     

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

     

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

     

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

     

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

     

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • Oprah off Fortunes most powerful women list

    Oprah off Fortunes most powerful women list

    MUMBAI: When Fortune published its first Most Powerful Women (WPM) in Business list in 1998, it included just two Fortune 500 CEOs.

     

    The 2013 Fortune MPW list includes 20 Fortune 500 CEOs. At the top is Ginni Rometty of IBM.

     

    Fifteen years ago, most of the Fortune MPW we’re in the consumer packaged goods and media industries. The 2013 list features consumer-products stars–PepsiCo (PEP) chief Indra Nooyi, Mondelez (MDLZ) CEO Irene Rosenfeld and Procter & Gamble’s (PG) Mel Healey and Deb Henretta. But women in tech dominate the new rankings. The 2013 top 10 includes five tech execs: Rometty, Facebook’s (FB) Sheryl Sandberg (No. 5), Yahoo (YHOO) chief Marissa Mayer (No. 8) and Hewlett-Packard (HPQ) boss Meg Whitman (No. 9).

     

    There are lots of moms on the 2013 MPW list as well. And in general, Fortune’s MPW are getting older. Average age: 53, vs. 48 in 1998.

     

    And for the first time ever, one woman who has always made Fortune’s MPW list dropped off, Oprah Winfrey. Her cable network, OWN, seems to have overcome its startup struggles and is drawing bigger audiences, but the business isn’t big enough to put Oprah on the 2013 list.