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Tag: Sheraton

  • CogMat walks away with The Resort social media biz

    CogMat walks away with The Resort social media biz

    MUMBAI: Four star luxury getaway The Resort located at Aksa beach in Mumbai has roped in digital marketing agency CogMat to handle its social media duties. It already works with Four Points by Sheraton in Navi Mumbai, a sister concern of The Resort.

    The agency will be responsible for coming up with a new content strategy for the resort. It will work towards increasing the current fan base and enhancing the brands‘ interaction with it through targeted media spends.

    The Resort general manager Anuj Prakash said, “We have been fairly impressed with the way they have created social media presence for Four Points by Sheraton. Having seen their work, we met them to understand what they could do with our brand. We liked the ideas that were presented and their understanding of how a luxury resort like ours needs to be promoted on social networks. We look forward to working with CogMat on this initiative.”

    CogMat co-founder Mitchelle Carvalho said, “For the longest time now, The Resort has been a landmark in Mumbai where luxury hospitality and weekend getaways are concerned and CogMat is thrilled to have them aboard as a client. We intend to manifest the loyalty and goodwill on social media that The Resort so thoroughly enjoys among its guests. We also intend to reach out to the new-age weekend getaway seekers and create recall value for The Resort.”

  • Starwood Hotels is Delhi Daredevils’ principal hospitality sponsor

    Starwood Hotels is Delhi Daredevils’ principal hospitality sponsor

    MUMBAI: The IPL fever is enticing international hospitality chains.

    Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the Starwood Hotels and Resorts’ agreement with the Delhi Daredevils.
     
    Starwood will be the principal hospitality sponsors for the team as they tour around the country to play their matches.

    GMR Sports COO Amrit Mathur says, “We look forward to a long and fruitful association with Starwood. They are as passionate about cricket as we are.”

    With IPL fever at its zenith, hospitality chains feel it’s the right time to associate with it as part of their brand building exercise.
     
    “We are very excited about our partnership with GMR Sports as an associate sponsor for the Delhi Daredevils team. We see this as an opportunity to connect with the Indian audience, engage with them at different levels and leverage this opportunity to drive visibility and generate interest and hype for our brands and in GMR we found the perfect partner,” stated Starwood Asia Pacific Hotels and Resorts
    managing director India and regional VP South Asia Dilip Puri.

    The visibility for the hospitality brand is promised by the Starwood’s Westin brand logo being carried on the players’ jersey.
     
    “During this IPL season we will be celebrating the spirit of the game across our 31 hotels in India which include Westin, Le Meridien, Sheraton, Luxury Collection, Four Points by Sheraton and Aloft, with exciting offers,” added Starwood Asia Pacific Hotels and Resorts regional director of sales and marketing South Asia Rajan Bahadur.