ITV

Tag: ShemarooMe

  • ShemarooMe launches Box Office, a platform to release new movies directly on Digital

    ShemarooMe launches Box Office, a platform to release new movies directly on Digital

    KOLKATA: With the unprecedented times and restrictions on movements especially across entertainment activities and with the unavailability of theatres has all led to the film circuit in India to look at newer ways to cater to the entertainment needs of movie enthusiasts. In line with this, ShemarooMe announced the launch of ‘ShemarooMe Box Office’, a platform that gives cinema curators/producers an opportunity to unlock the true value for their films by offering them access to digital avenues like never before.

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe. 

    ShemarooMe Box Office is the right platform which gives an opportunity to the producers, to not only present their creations to a whole new set of audiences but also gives viewers a chance to enjoy small budget, critically acclaimed movies at the comfort of their homes. Viewers can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com. Once booked, users can watch the film on ShemarooMe any number of times over three days from the booking period. 

    Under this business model, Shemaroo will market the films to a wider audience base and build awareness about the new releases. This will further assist film producers to unlock newer monetization opportunities for the films as well, and post the viewing window on ShemarooMe, these films can be offered to Satellite, SVoD and other syndication avenues as well. Thereby creating an opportunity for producers to extract value on the back of heightened visibility and content appreciation through this transparent model along with providing real time reporting of ticket sales to the producers. ShemarooMe Box Office hence is an ideal solution to the temporary challenges faced by the entertainment industry. On one hand viewers get access to some of the most critically acclaimed movies while on the other the producers get to unlock a new set of audience that matches the TG of these films.

    Commenting on the launch, Shemaroo Entertainment Limited CEO Hiren Gada said, "During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

    Adding to the launch, Shemaroo Entertainment digital COO Zubin Dubash said, “Covid 19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

    BookMyShow Cinemas COO Ashish Saksena said, "We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences' homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

    My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on the 31 July 2020, featuring Sharib Hashmi, Anjali Patil and Abhimanyu Singh followed by award winning film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie – The Hidden Strike are sure to keep audiences glued to their screens.

    The digital first release of movies as a concept has been accepted globally by patrons and will soon become a trend amongst Indian audiences as well. With the launch of ShemarooMe Box office, the company is all set to partner with producers and introduce new movies on the platform. The brand new initiative by ShemarooMe will have two legged benefits where they are sure to satiate the needs of all the Bollywood buffs with new releases and will also definitely give a boost to the entire film industry by opening newer avenues for unreleased movies to be showcased.

  • ShemarooMe partners with Celcom to entertain audiences in Malaysia enabled by Apigate

    ShemarooMe partners with Celcom to entertain audiences in Malaysia enabled by Apigate

    MUMBAI: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment today announced its partnership with Malaysia’s leading telecom player – Celcom Axiata Berhad (Celcom) which is enabled by Apigate, a leading global content monetization ecosystem. This partnership comes in line with ShemarooMe expanding its geographies in 150 countries which further strengthens ShemarooMe’s foothold in Malaysia by expanding its presence in South East Asia, at the same time enhancing the telecom operator’s consumer experience.  

    Through this collaboration, Celcom subscribers can get access to ShemarooMe’s vast content library of multi-genre, multi-regional content. The offerings include Bollywood Premiere, Bollywood Classic, Regional, Devotional, Kids and Comedy content. Furthermore, the video streaming platform will be soon adding the most loved genre Bollywood – Indonesia Bahasa dubs along with Bengali and Nepali movies to its content catalogue. 

    Commenting on the association, Ms. Kranti Gada, COO, Shemaroo Entertainment Ltd. said, “Shemaroo has always aimed at entertaining the asli fans of Bollywood across the world. This expansion is in line with the platform being available in 150 countries to satiate the Indian masala entertainment needs of one and all. Bollywood content holds a special place in the hearts of Malaysian audiences and our association with Celcom will help strengthen our foothold in that market. We enter the market with our promise of wholesome entertainment where the audiences can get access to a wide variety of Bollywood, Regional and Devotional content and thus build a deeper engagement with consumers in the country.”

    Sharing his thoughts on the association, APIgate APAC senior vice president  Raja Mansukhani said, “Apigate has been at the forefront of catering to the ever growing demand for digital entertainment services and we are happy to announce our association with ShemarooMe that will enable Malaysian audiences’ to access a wide variety of live and on-demand entertainment content on mobile devices.”

    With this partnership, ShemarooMe is expanding its presence in the South East Asian market and further strengthening its global presence. The video streaming platform exists in more than 150 countries, including Canada, UK, Europe, Australia, New Zealand, Singapore, the Middle East and North Africa.

  • ShemarooMe and DocsApp join hands to fight against COVID-19

    ShemarooMe and DocsApp join hands to fight against COVID-19

    As India gears up to gradually lift the lockdown, we will have to build and exercise crucial new habits such as physical distancing, wearing masks, and maintaining hand and face hygiene. While the revival of activity may spread Covid-19, it should be our top priority to still contain the spread of the disease.

    ShemarooMe, the OTT platform from India’s leading content powerhouse Shemaroo Entertainment Ltd and DocsApp, the digital healthcare platform, have joined hands to fight against COVID-19 by enabling/helping individuals to stay at home.  The sole objective of this initiative is to promote staying healthy and getting entertained while Staying Home to help contain the spread of the virus.

    Subscribers on ShemarooMe platform may avail complimentary medical consultation on issues related to COVID-19. Users will also have access to free online consultations across 20 specialities from expert doctors at the comfort of their homes, without the risk of stepping out and possibly being exposed to the virus. Besides medical consultation, the initiative will also help in busting myths, reducing panic, and educating consumers about the virus and other related issues.

    On the other hand, to help individuals be mentally happy & entertained, ShemarooMe will provide access to its multi-genre, multi-lingual content at only Re. 1 as part of the initiative to DocsApp users. Experts believe that consuming content encourages emotional release. This release of emotions can have a cathartic effect and makes it easier for a person to become more comfortable in expressing their emotions. Individuals can enjoy unlimited access to ShemarooMe’s vast content offerings of 3700+ titles comprising of Bollywood classics, Regional cinema in Gujarati, Marathi & Punjabi, live access to aartis from famous shrines and access to newly released critically acclaimed Bollywood Premieres every week.

    “With our healthcare platform, DocsApp, we have been constantly striving to make expert medical assistance available to the majority of the common public. By collaborating with ShemarooMe, for the Staying Home and Staying Entertained initiative, we will be helping a larger portion of the Indian population with access to high-quality healthcare & encouraging them to Stay Home, Healthy and Entertained” said Mr Satish Kannan, Co-Founder & CEO, DocsApp and MediBuddy.

    Adding to that Mr. Zubin Dubash, COO -Digital, Shemaroo Entertainment, said “Shemaroo lives by the traits of keeping people first and following the same suit we’ve partnered with DocsApp to ensure all individuals are safe at home with access to expert doctors at the touch of a button. Our partnership could not have come at a more appropriate time when Work from Home is becoming a global norm and consumers are taking enough precautionary measures to stay safe. While staying at home is the need of the hour, this association will provide DocsApp users access to varied content offerings available on ShemarooMe so they can indulge in some desi style entertainment and friendly distraction for only Re. 1 in the first month. Additionally, the complementary medical consultation service to our subscriber base will help them seek expert advice on matters such as COVID-19.” 

    Shemaroo has always invested in relationships and has been at the forefront of innovation. This new initiative will bring together the best of both worlds which involves high-quality healthcare and great entertainment

  • Indian OTT platforms dish out special fare for kids

    Indian OTT platforms dish out special fare for kids

    MUMBAI: Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones. While YouTube with numerous kids’ channels has been reigning  supreme over others for quite a while, the game is changing as over-the-top (OTT) platforms pay their attention to kids programming with new strategies. Along with international players, leading home-grown players have also made strides towards building noticeable offerings in the vertical.

    On last children's day, Viacom18’s VOOT, one of the major home-grown services in India, launched a dedicated service VOOT Kids, despite having a good portfolio of kids’ content on the main service. Rather than limiting it to entertainment, the new subscription-based service is a combination of fun and learning. VOOT Kids business head Saugato Bhowmik said the service started showing very good results from December onwards. Followed by customer acquisition, the journey from free trials to paid subscribers also started climbing significantly till February. From the mid-March when children started staying home, VOOT Kids’ daily subscriber additions jumped 6X from the pre-lockdown period.

    “In fact, in the early days of April, the peak we reached was nine times of pre-lockdown period. We were adding nine times and then we stabilized at about six times. So, the user base has expanded dramatically. Secondly, the time spent on the platform has also grown dramatically. So we already started this platform with a very high time spent, 70 minutes per viewer per day in December itself. Now 70 minutes is higher than most other OTT platforms. Today that number stands at 95 minutes, even some days it touched a hundred minutes,” Bhowmik added. The numbers shared by him relate to VOOT’s separate venture in kids’ space.

    Another leading OTT player in the country also revealed a hefty line-up of kids content recently; ZEE5 launched ZEE5 Kids, a dedicated section within the app. “It becomes an integral part of the content offering that we need to have on the platform, so it becomes holistic in nature. We are coming with hyper sports, there are kids content, premium content, direct-digital movies, there are movie premiers, catch-up content, news content. In that sense, there is something for everybody. Kids are an important target group that we needed to address on ZEE5,” said ZEE5 India programming head Aparna Acharekar commented.

    Acharekar mentioned that even before launching the section, the platform had kids content. It saw good viewership coming from limited hours of kids’ content leading to a full-fledged vertical, she said. However, both ZEE5 and VOOT Kids are not limiting the content bouquet to entertainment, but a blend of fun and learning.

    ShemarooMe, one of the newest entrants in the OTT race, is also focusing on the vertical. “At Shemaroo, we have always kept the preferences of audiences at the core of our offerings and our kids’ content is a high point for us with a special emphasis on learning about the rich Indian heritage, culture and values, which distinguishes us. The kids’ content on ShemarooMe is for a wider age group of two to 14 years, with focus on Indian mythology, stories, Indian personalities and early learning too. The kids’ genre has always been under-indexed,” Shemaroo Entertainment Animation, Digital Kids and L&M senior vice president Smita Maroo said.

    “However, the current situation has seen a growth in the overall kids’ genre across all platforms. Kids’ content on OTT platform helps in bringing the entire family together in consuming content which has seen a significant rise. There has been a spike of nearly 100 per cent in the viewership and the consumption has nearly doubled on kids’ movies and edutainment content since lockdown,” she added.

    Although international platforms lack content in local languages, Amazon Prime Video, Netflix, Disney+Hotstar have a significant amount of programming for the younger audience. Moreover, Disney+ recently making itself available in India has opened up a humongous amount of classics for the children. While Netflix has upped its local content in India, it has rolled very few original kids content in India. But in the limited store, Mighty Little Bheem has emerged as the most-watched preschool series on the service globally, and the second-most-watched kids’ series for the service worldwide. Released on Netflix in April 2019, it has now been watched by 27 million households around the world. The global streaming giant has also announced another animated show Ghee Happy.

    ZEE5’s Acharekar highlighted an important aspect: there is a great opportunity to create content for pre-teen age groups in the Indian market. While there is content like Chota Bheem for the younger age group, there is not much content available for the nine to 14 age group. While acknowledging that international content which has been created for those age groups coming to the country, she noted that there is a limitation of language. 

    “When you want to target nine to 14 years’ age groups, we need to serve content for them in languages they are comfortable with. In that sense, certain pockets of the kids segment are underserved.  There are opportunities to do better in regional languages and catering to Indian sensibility and creating more Indian viewers,” she added.

    VOOT Kids’ Bhowmik said that the space was underserved but now more and more players are coming in. He said that the ecosystem would only build more because kids need different solutions. Amid the rising competition, he is confident that VOOT Kids will always remain differentiated because of its approach to kids and solving their problems. He also added that the service is adding a lot more features in the next 90 days.

    ZEE5, on the other hand, intends to get into user-generated content for kids also. Describing its nature, Acharekar added that it could show auditions, talents that children can come forward and showcase on the platform. She also noted that they are building at the backend a very safe technology for children; so when they launch UGC, parents will find the platform safe to let their children be and brands realize it as a best bet.

    “As a content house, we continuously check the consumption patterns and trends in the kids’ space and plan our content pipeline accordingly while Indianness and Indian culture-inspired content always remain at the core of our hearts. We have a rich slate of films, shows and some very interesting edutainment content in the pipeline,” Shemaroo’s Maroo said.

    Yes, children will not fall out of options despite the exponential increase in screen time. 

  • Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

    Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

    MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, announced its partnership with leading content powerhouses Shemaroo Entertainment Ltd. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge, Tata Sky’s unique OTT platform that aggregates premium content from a variety of leading OTT apps on a single-user interface inducing ease in content discoverability and a superior viewing experience.

    The collaboration will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content including Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content spanning over 3700+ titles.

    Tata Sky chief commercial and content officer Pallavi Puri said, “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”

    Shemaroo Entertainment COO Kranti Gada said, “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like-minded brands that resonate our ideologies and help us enhance end to end viewing experience for the consumers.”

    Subscribers will now be able to access content from ShemarooMe along with already-existing OTT apps on the Tata Sky Binge platform, including  Disney+Hotstar, Zee5, SunNXT, Eros Now and Hungama Play, through a single subscription fee of Rs 249 every month, which also includes a free  three-month trial of Amazon Prime membership and an Amazon Firestick-Tata Sky Edition to enjoy the large screen content experience.

    ShemarooMe content can also be accessed on the Tata Sky Binge App via the Tata Sky Binge+ hybrid Android Set top box.

    Follow Tellychakkar for the consumer facing news & entertainment

  • ShemarooMe partners with Amazon Pay

    ShemarooMe partners with Amazon Pay

    MUMBAI: ShemarooMe, the OTT platform from Shemaroo Entertainment, today announced its partnership with the popular payment gateway Amazon Pay. With this association, customers can avail cash back of up to 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access ShemarooMe’s extensive content catalogue.

    The collaboration will see consumers accessing ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content that includes Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content. To access the premium content on the platform and avail these benefits, consumers need to select Amazon Pay as their digital wallet partner on ShemarooMe’s payment page. This association also comes at a time when the entire OTT universe is witnessing a surge in their subscriber base and viewership, hence partnering with a widely accepted and trusted payment gateway makes the entire viewing experience seamless and adds a treat for consumers through the exciting cashback offers.

    Shemaroo Entertainment Limited digital COO Zubin Dubash said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

    “Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely,” said Manesh Mahatme, director – experience and merchant acceptance, Amazon Pay India.

  • ShemarooMe ties up Dhiraagu to entertain Maldives’ people

    ShemarooMe ties up Dhiraagu to entertain Maldives’ people

    Mumbai: ShemarooMe, the OTT video streaming platform by Shemaroo Entertainment Limited, today announced its association with Dhiraagu, the largest provider of telecommunications and digital services in Maldives. This partnership will increase availability and brand visibility for ShemarooMe in Maldives amongst the subscriber base of Dhiraagu TV (IPTV).

    With a huge bank of over 3700+ titles, the partnership with ShemarooMe will boost the content offerings of Dhiraagu TV and offer genres across Bollywood movies, classic films  and Bengali movies. With this association, ShemarooMe will be reaching out to a wide base of audience across the Maldives region and entertain the Indian diasporas across all ages. ShemarooMe will be available in Maldives for Dhiraagu TV users with an introductory discount offer of 50 per cent till 1 June 2020.

    Shemaroo Entertainment Limited CEO Hiren Gada said: “We are delighted to partner with Dhiraagu TV and mark our entry into the Maldives region. Dhiraagu has a strong subscriber base, which will help enhance the brand visibility and strengthen the presence of ShemarooMe globally. ShemarooMe has a vast library of multi genre and multi-regional content and we are sure to entertain all the audiences across.”

    Dhiraagu chief marketing officer Mahmoud Dasser stated: “We are happy to welcome ShemarooMe on board and are glad to associate with a company that has a legacy of entertaining its audiences for years. We are hopeful that this partnership will enrich the lives of our customers by granting them access to high-quality content.”

  • ShemarooMe partners with Indian embassy in Paris

    ShemarooMe partners with Indian embassy in Paris

    MUMBAI: As the world adapts to the new normal of social distancing due to the COVID-19 pandemic, ShemarooMe, the video streaming platform of Shemaroo Entertainment Ltd, has collaborated with the Indian embassy in Paris to connect with Indian nationals and people of Indian origin in France with a view to reinforce their eternal bond and love for Bollywood.

    Following a campaign similar to that in the US launched in association with the consulate general of India in New York, ShemarooMe – #SociallyDistantVirtuallyConnected, the OTT platform partnered with the embassy of India in Paris to organise a watch party on 5 April 2020, of the iconic comedy film, Chupke Chupke. It, thereafter, offered two weeks’ of free subscription of ShemarooMe, particularly to ensure that interested audiences could keep themselves entertained when they are locked down within the confines of their residences practising social distancing and quarantine amid the COVID-19 pandemic.

    The initiative of live streaming of the film received an overwhelming response with well over 26,000 Bollywood enthusiasts glued to the event. For the embassy of India in Paris and ShemarooMe, this was a perfect way to celebrate and unite people through their love for Bollywood during these unprecedented challenging times. One expects that this initiative will gain further popularity in the coming few days and more and more enthusiasts will avail themselves of the opportunity to see Bollywood and other regional film classics over the upcoming fortnight. 

    Embassy of India in Paris charge d’affairs Ankan Banerjee  commented, “As we stand together to combat the spread and negative impact of the novel Coronavirus, I am pleased to see the love and solidarity that individuals are expressing across the globe. While we religiously follow social distancing, at the same time, we should also make efforts to unite to strengthen the human bonds through a virtual connection. This notable initiative by ShemarooMe to bring people together as one big family and watch its content with a two-week free subscription will further bind the Indian families closer together. We greatly admire SheemarooMe’s unique offer and look forward to watching the iconic movie Chupke Chupke through this newly created virtual connect to our favourite Bollywood.”

    Embassy of India in Paris minister (consular) Shrila Datta Kumar noted, “With tough times ahead for all of us, we need to find newer incentives to keep the morale high and keep ourselves motivated and happy. I appreciate ShemarooMe’s unique initiative to connect us virtually to Bollywood and other Indian regional movies. As we practice social distancing, two weeks of free subscription of the App, along with hosting a watch party for Bollywood lovers, the all-time favourite classic movie Chupke Chupke, will surely connect across all age groups. It is a laudable effort by Shemaroo to bring the people together through this campaign #SociallyDistantVirtuallyConnected, in these difficult times.”

  • ShemarooMe showcases world digital premiere of ‘Kissebaaz’

    ShemarooMe showcases world digital premiere of ‘Kissebaaz’

    MUMBAI: ShemarooMe’s bollywood premiere to showcase the world digital premiere of the murder mystery thriller Kissebaaz featuring the versatile actor Pankaj Tripathi. The movie will reach a global audience through the platform’s one of a kind offering – “Bollywood Premiere”. The ever dependable and versatile actor Pankaj Tripathi seamlessly essays the role as a henchman of politicians in the political thriller Kissebaaz. 

    The movie also stars other stellar actors such as Rajesh Sharma, Evelyn Sharma, Rahul Bagga, Anupriya Goenka, Mouli Ganguly and Zakir Hussain in key roles. Set in Uttar Pradesh in the narrow confines of the city of Benaras, Kissebaaz is directed by Annant Jaaitpaal and produced by Sanjay Anand and Divya Anand.

    ShemarooMe’s bollywood premiere showcases critically acclaimed Bollywood movies every Friday, that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. With an impressive IMBD rating of over 7.5, Kissebaaz is a political drama with a lot of twists and plots and will keep the viewers engaged throughout. The movie revolves around Rahul Bagga’s character Harsh, a small-town Romeo who gets involved in difficult situations. His love interest is played by Anupriya Goenka who portrays the role of Naina. The main character, Chutaan Shukla who is played by Pankaj Tripathi keeps the audience guessing for more throughout the movie. Rajesh Sharma and Zakir Hussain have played strong characters and performances as the supporting cast in the movie.

    This unique offering by ShemarooMe, is specially curated for the movie buffs and Bollywood fans worldwide. To satiate the Bollywood cravings of fans, ShemarooMe premieres entertaining and critically acclaimed movies every Friday. The recent line-up of ShemarooMe includes some exceptional movies like Ekkis Tarrekh, Paharganj, SP Chauhan, Gone Kesh, Marudhar express, Marrne Bhi Do Yaaron and now Kissebaaz. 

    Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audience and has been at the forefront to entertain the viewers throughout. Bollywood Premiere has successfully engaged with the audiences and now is entertaining them at the comfort of their homes, through various platforms and hand-held devices. ShemarooMe showcases World Television Premiere of a new movie every Friday living up to the promise of delivering masala entertainment to the Asli fans of Bollywood.

     

  • ShemarooMe Bollywood Premiere: Decoding the unique property one movie at a time

    ShemarooMe Bollywood Premiere: Decoding the unique property one movie at a time

    MUMBAI: ShemarooMe’s unique offering Bollywood Premiereis a platform that showcases World Digital Premiere of critically acclaimed Bollywood movies every Friday.The platform showcases Bollywood movies that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. ShemarooMeBollywood Premierehas been the destination that has bridged the gap and ensured entertaining content reaches to the intended audiences, thus making it one of the most sought-after innovations on the digital platform. 

    The property has showcased 22 movies so far (since its inception on 13th September 2019) and has seen good engagement and viewership amongst the audiences. Amongst the gamut of OTT platforms that are battling towards breaking the clutter,ShemarooMe’s Bollywood Premiere is a one of its kind offering that has a dedicated set of audience for the critically acclaimed World Digital Premieres of movies releasing every Friday. A premiere of movies that deserve their due credits and have a cult fan following.

    The love for Bollywood movies knows no boundaries and has received acceptance across geographies and diasporas, ShemarooMe is all set to entertain audiences beyond geographies with its presence in 150 countries across the US, UK, South East and Middle East Asia region. 

    Bollywood Premiere has received appreciation from many popular and talentedBollywood actors who have supported the platform with their best wishes to promote their upcoming movies,the likes of Manav Kaul, Nandita Das, Kunal Roy Kapoor, Sanjay Mishra, Shweta Tripathi, Barun Sobti, Shoaib Ibrahim etc. Bollywood Premiere has been a success so far and the platform has seen many unconventional movies to entertain audiences across platforms and geographies.

    https://www.facebook.com/KashmeraOfficial/videos/506418316890457/

    https://www.facebook.com/ShemarooMe/videos/4002454423113656/