Tag: ShemarooMe

  • Grandma rocks the screen in Jai Mata Ji digital premiere

    Grandma rocks the screen in Jai Mata Ji digital premiere

    MUMBAI: This Diwali, grandma takes centre stage! Jai Mata Ji – Let’s Rock, the heartwarming and hilarious Gujarati family entertainer, is making its world digital premiere on ShemarooMe on 16 October 2025. Starring Malhar Thakar alongside veterans Tiku Talsania, Vandana Pathak, and Neela Mulherkar, the film blends comedy, heart, and a pinch of drama to explore life, choices, and mischief at any age.

    The story follows an 80-year-old grandmother whose life flips upside down thanks to a government scheme. Suddenly, she faces life-altering decisions: taking a stand against her self-absorbed children, rekindling a lost romance, or embracing a flamboyant, modern lifestyle. The result is chaos, laughter, and moments that tug at the heartstrings.

    Speaking about the film, Malhar Thakar said, “Manish Saini turned a serious topic into comedy while keeping it sensitive. Shooting with such a talented cast was a joy, and this film makes you laugh and feel emotional all at once. It’s a step forward for Gujarati cinema.”

    Tiku Talsania added, “The film satirically shows how respect for parents is often tied to money, a painful truth. This digital premiere on ShemarooMe allows this message to reach more families while entertaining them.”

    Directed with wit and warmth, Jai Mata Ji – Let’s Rock celebrates resilience, second chances, and living unapologetically, proving that life at 80 can be just as unpredictable, joyful, and adventurous as ever. This festive season, skip the reruns and let grandma lead the charge on screen.

  • ShemarooMe splits the screen, not the attention

    ShemarooMe splits the screen, not the attention

    MUMBAI: Looks like binge-watchers can finally give their thumbs a rest. ShemarooMe has rolled out an industry-first Split UI, a smart new feature that puts personalisation front and centre, cutting through the OTT clutter to deliver exactly what viewers want, without the endless scroll.

    With India’s OTT world bursting at the seams, users often find themselves lost in a maze of options. Split UI changes that by letting viewers begin their journey with their favourite genre. The app’s entire interface, navigation, and content suggestions then adapt to that choice, creating a smoother, more focused entertainment experience.

    Since its launch across Android and Ios, over 76 per cent of ShemarooMe users have already switched to the new interface, a sign that audiences are ready for cleaner, smarter streaming.

    “OTT fatigue is real. Users don’t want to scroll endlessly, they want to watch,” said Shemaroo Entertainment Ltd. COO – digital Business Saurabh Srivastava. “With Split UI, we’ve made choice effortless and content discovery truly personal. The response so far shows it’s hitting the right note.”

    ShemarooMe is the first platform in India to introduce such deep interface-level segmentation, going beyond simple recommendation algorithms to redefine how audiences interact with OTT.

    The feature will soon expand to Android TV and other connected platforms, because when it comes to streaming, ShemarooMe clearly believes less browsing, more watching is the real showstopper.

  • Gujarati blockbuster Jhamkudi haunts Hindi screens on ShemarooMe

    Gujarati blockbuster Jhamkudi haunts Hindi screens on ShemarooMe

    MUMBAI: Witching hour just struck again, this time in Hindi. After smashing box office records in Gujarati cinema, supernatural horror-comedy Jhamkudi is now ready to spook and tickle audiences across India with its Hindi world digital premiere on ShemarooMe from 18 September 2025.

    The film, which stars National award-winner Manasi Parekh and viral comic sensation Viraj Ghelani, has already carved a cult following. Set in the cursed village of Raniwada, it weaves together folklore, frights and funny bones, with a vengeful witch unleashing chaos during Navratri. But unlike your average haunted tale, Jhamkudi balances scares with laugh-out-loud moments, and even a rap-style title track sung by Parekh herself.

    Shot inside the 500-year-old Gondal Palace, where whispers of real ghost stories floated through the crew, the film oozes atmosphere and authenticity. directed by Umang Vyas, it boasts a stellar ensemble including Ojas Rawal, Sanjay Goradia, Jayesh More and Bhavini Jani.

    Reflecting on the film’s Hindi debut, Parekh said, “We wanted to explore horror-comedy in Gujarati cinema, and the audience response has been overwhelming. Bringing Jhamkudi to a wider audience in Hindi feels like the natural next step: it’s fun, spooky and full of madness.”

    Ghelani, who dubbed his own Hindi lines, added, “This film marked my debut and will always be close to my heart. Reliving the character in Hindi was such a joy, and I hope viewers everywhere connect with the humour and thrills.”

    With its mix of scares, satire and superstition, Jhamkudi is now spreading Gujarati cinema’s magic beyond borders. For ShemarooMe, it’s another step in making regional blockbusters mainstream, giving India’s diverse stories the stage, and the scares, they deserve.

  • ShemarooMe premieres ‘Sanghavi and Sons’, a warm tale of family and bonds

    ShemarooMe premieres ‘Sanghavi and Sons’, a warm tale of family and bonds

    MUMBAI: Some films are meant to be experienced together. With Sanghavi and Sons, ShemarooMe invites audiences to enjoy a story that honours family, love and the ties that keep us close. This world digital premiere offers a chance to gather with loved ones, celebrate a heartfelt entertainer and revisit the values that make everyday life worth cherishing.

    Directed by Chandresh Bhatt, the film features Manoj Joshi, Dharmesh Vyas, Hiten Tejwani, Komal Thacker and more. At its heart is Navneet Rai Sanghavi, the guiding presence of his household, who navigates the balance between tradition and change. Alongside him are his sons Asmit and Aditya and daughter-in-law Komal, with the shifting family dynamics forming the emotional core of the narrative. The story unfolds through small yet powerful moments such as disagreements, reconciliations and gestures of quiet care that hold a family together.

    On the film’s world digital premiere, Manoj Joshi shared, “I believe our family makes us who we are. Parents often provide the calm when everything else feels unstable. I was moved after hearing the story and was excited to play this role as it reminded me of my own experiences. I immediately knew the audience would connect with this, as every viewer will see a part of their own family in this story.”

    Hiten Tejwani added, “We all have differences and arguments with those closest to us, but it is these very moments that make our relationships stronger. In uncertain times, it is our loved ones who give us strength. Sanghavi and Sons is special because it shows how generations can think differently yet still stay united.”

    Sanghavi and Sons is a reminder that the greatest moments are the ones we share. Celebrate the joy, challenges and unbreakable ties that make every family unique and watch the world digital premiere only on ShemarooMe.

     

  • Yash Soni starrer Mithada Maheman to premiere on ShemarooMe

    Yash Soni starrer Mithada Maheman to premiere on ShemarooMe

    MUMBAI: Some journeys aren’t defined by the destination—they’re shaped by the people you meet along the way, and how they quietly help you rediscover parts of yourself. That’s the kind of journey Mithada Maheman takes you on. It’s an emotionally layered Gujarati film filled with drama, twists, and moments of laughter. The movie is now set to reach audiences across the globe with its world digital premiere on ShemarooMe from 14 August 2025, perfectly timed for the Independence Day weekend.

    Directed by Chinmay Parmar, Mithada Maheman follows the lives of four individuals whose paths cross by chance, but whose lives are transformed through kindness, empathy, and acceptance of one another.  At its center is Aditya (played by Yash Soni), a young man fighting his own emotional battles. Just when he is on the verge of giving up, he meets Hari (Mihir Nishith Rajda), a warm-hearted taxi driver who takes him on an unplanned road trip, one that slowly becomes a path to healing.

    Their path soon brings two others into their circle—Komal (Aarohi Patel), whose grounded presence provides emotional clarity, and Jay (Mitra Gadhavi), whose humour masks a quieter pain. As these strangers travel through hill stations, highways, and tea stalls, what unfolds is a story of unexpected bonds, vulnerability, and slow but steady emotional transformation.

    Sharing his thoughts on the role, Yash Soni said, “Aditya isn’t a loud or dramatic character, his pain is internal and hard to explain. That’s what made him feel so real to me. Playing this role reminded me that sometimes we don’t need to fix people, we just need to sit with them, without judgment. ‘Mithada Maheman’ is about those silent moments of understanding and small acts of care. I’m grateful to be part of a film that approaches such a delicate subject with honesty and warmth. I believe a lot of people will see themselves in Aditya, or in the people who walk beside him on this journey.”

  • ‘Mom Tane Nai Samjay’ starring Rashami Desai and Amar Upadhyay all set for Digital Premiere on ShemarooMe

    ‘Mom Tane Nai Samjay’ starring Rashami Desai and Amar Upadhyay all set for Digital Premiere on ShemarooMe

    MUMBAI: There’s a moment in every child’s life when they believe, “Mom just won’t understand.” Her concern feels like interference, her questions like judgments, and her love—too much. But is it really meddling? Or is it just a quiet attempt to protect us from storms we don’t yet see?

    Bringing this emotional dilemma to the screen with sincerity and depth is Mom Tane Nai Samjay, a Gujarati film that resonated deeply with audiences during its theatrical run earlier this year. Now, with a powerful ensemble cast including Rashami Desai, Amar Upadhyay, Tejal Vyas, and Hemang Dave, the film is all set to stream on ShemarooMe starting 24 July.

    Set against the backdrop of a modern Indian family navigating life in a foreign land, Mom Tane Nai Samjay tells the story of Aashka, portrayed with layered vulnerability by Rashami Desai. Aashka is a devoted mother whose love is unwavering but often misunderstood and undervalued. Her children think she’s interfering. Her husband believes she worries too much. What no one sees is the quiet strength it takes to keep her family together—and the loneliness that grows when her love is taken for granted. It’s only when Aashka chooses to step away that her family finally starts to acknowledge her efforts and the sacrifices she has made for them. Her absence makes them realise the true value of her presence in their lives.

    On the digital premiere of the film, Rashami Desai said, “As an actor, I’ve always chosen scripts that challenge me. When I was offered the role of Aashka, I knew it wasn’t going to be easy. Playing a mother, especially one as layered and emotionally rooted as her, was a bit of a challenge. But I have been wanting to step into a different genre for a while now, and this role gave me that opportunity. A mother, after all, is the glue that holds a family together. Whether in joy or sorrow, through ups and downs—she’s the emotional center. And when a well-educated, progressive woman chooses to become a homemaker, it’s a conscious decision. Priorities shift, but her commitment doesn’t. That’s what defines Aashka—her family is her world.”

    She further said, “I feel lucky to have played this character. Aashka’s role is carved with a lot of care and detail. For me, playing a mother, who universally symbolizes selfless love, was an exciting journey for me. Working with our director, Dharmessh Mehta sir, was a wonderful experience, and I’m fortunate to have shared the screen with such talented co-actors. This film is very close to all our hearts, and I believe the audience will connect with the genuine emotions it portrays. I’m happy that it’s premiering on ShemarooMe, a platform known for its rich Gujarati content. So many people have been waiting to watch this film, and I’m glad it’s finally reaching them.”

    With emotional depth, relatable family dynamics, and a message that lingers well beyond the final frame, Mom Tane Nai Samjay is a heartfelt reminder that a mother’s love, though often unspoken and misunderstood, is always unconditional.

    Streaming on ShemarooMe from 24th July, the film invites you to reflect, reconnect, and maybe even pick up the phone to say what we so often forget to— “Thank you, Mom.”

  • Unfiltered Naari streams on ShemarooMe

    Unfiltered Naari streams on ShemarooMe

    MUMBAI : What does a woman really want? If Bollywood’s tried and failed to crack it, Unfiltered Naari gives it a shot with a cheeky twist. The Hindi dubbed version of Gujarati blockbuster Fakt Mahilao Maate is now streaming on ShemarooMe, and it’s putting the spotlight on womanhood, gender gags, and one very confused lad with a supernatural gift.

    Originally a smash hit among Gujarati audiences, the film marks megastar Amitabh Bachchan’s Gujarati cinema debut, now repackaged for pan-India viewers in a language that promises even more punch. Directed by Jay Bodas and produced by Anand Pandit and Vaishal Shah, the film stars Yash Soni as Chintan, a middle-class bloke suddenly blessed (or cursed?) with the power to understand women.

    From matriarchs to mates, Chintan’s world is full of opinionated, unapologetic women. But when he starts hearing their unfiltered thoughts, the real chaos begins. Peppered with satire, heart, and some Bachchan baritone, Unfiltered Naari explores what happens when empathy meets exasperation in the great gender tug-of-war.

    The cast also includes Deeksha Joshi, Tarjanee Bhadla, Bhavini Jani, Kalpana Gagdekar, Chetan Daiya, Vaishakh Rathod, Deep Vaidya and Om Bhatt, adding to the ensemble madness.

    ShemarooMe’s Hindi launch of the film is part of its larger push to give regional gems a national stage. As gender debates get louder and more layered, Unfiltered Naari doesn’t claim to solve them, it just wants to make you laugh, think, and maybe text your mum more often.

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  • Pandya comedy-drama to stream on Shemaroome from 19 June

    Pandya comedy-drama to stream on Shemaroome from 19 June

    MUMBAI: They argue, eye-roll, and battle for the TV remote but try messing with their dad, and all bets are off. Shemaroome is set to premiere All The Best Pandya on  19 June, a family entertainer that dives headfirst into the hilarious, heartfelt chaos of a Gujarati father-son dynamic. At the centre is Hasmukh Pandya (played by Darshan Jariwala), a by-the-book patriarch, and his easygoing son Akshay (Malhar Thakar) two men who couldn’t be more different but are stitched together by the invisible threads of love, pride and a good deal of stubbornness.

    What begins as generational friction spiced with misunderstandings and “I know better” debates snowballs into a courtroom comedy that has as much heart as it has humour. The film cleverly unpacks unspoken affection, that silent cup of chai, that worried glance masked as irritation, and the ever-patient mother in the background keeping the emotional thermostat stable.

    Joining the father-son duo are Vandana Pathak, Yukti Randeria, and Vedish Jhaveri, rounding out a cast that feels like your own extended family dropped into a legal sitcom.

    Malhar Thakar, reflecting on the film’s digital debut, shared, “This is a mirror to every Indian family. It celebrates the unspoken, the unsaid, and the very loud love we share with our parents. It was a hit in theatres, and I’m thrilled it’ll now reach homes across India through Shemaroome.”

    With the original theatrical release already tugging heartstrings and tickling funny bones, All The Best Pandya now invites families to relive their own inside jokes, emotional stand-offs, and bittersweet reconciliations from the comfort of their living rooms.

    So, clear your calendars for 19 June, prepare the popcorn (and tissues), and maybe ring your dad. Just don’t let him control the remote this time.

  • Hellaro finds its hindi voice and beats the drum for freedom

    Hellaro finds its hindi voice and beats the drum for freedom

    MUMBAI: Who says revolutions can’t begin with a dhol beat? Shemaroome is striking a powerful chord with the Hindi release of Hellaro, the first-ever Gujarati film to win the National Award for Best Feature Film. By dubbing the landmark film for Hindi-speaking audiences, the platform is turning up the volume on stories that celebrate silent strength and cultural rebellion across borders and beyond language.

    Directed by Abhishek Shah, Hellaro isn’t just a period drama set in the scorching salt flats of Kutch, it’s a fiery feminist anthem disguised as a folk tale. The film follows a group of women from a repressive village whose monotonous lives are disrupted when a drummer appears from the desert. What begins as stolen dance sessions away from watchful eyes spirals into a full-blown revolt not with weapons, but with rhythm, resilience, and raw courage.

    The ensemble cast including Shraddha Dangar, Kaushambi Bhatt, Niilam Paanchal, and Brinda Trivedi brings an electric energy to the screen. So compelling were their performances that 13 lead actresses received a Special Jury Award, a rare collective honour that underscored the film’s commitment to sisterhood over stardom.

    Sharing her thoughts on the film’s Hindi release, actress Shraddha Dangar said, “Hellaro has always been more than just a film, it’s a reflection of unheard voices and untold stories that exist in the quiet corners of our society. Bringing it to life meant building a world from the ground up, both emotionally and physically, in the heart of the desert. Now, with its Hindi release on ShemarooMe, I’m deeply moved that this story can reach a broader audience globally. I hope it stirs something in every viewer questions, courage, and above all, a deeper understanding of what it means to be free.”

    More than just a nod to cultural representation, this move by Shemaroome is part of a broader push to bridge the linguistic divide in Indian entertainment. By making powerful regional cinema accessible in Hindi, platforms like ShemarooMe are letting stories dance freely across state lines and into the hearts of millions.

    Hellaro is now streaming in both Hindi and Gujarati exclusively on Shemaroome because freedom, like music, should never be lost in translation.
     

  • Watcho and RailWire team up to deliver broadband and binge in Bengal

    Watcho and RailWire team up to deliver broadband and binge in Bengal

    MUMBAI: In a move set to stir up the digital entertainment space, DishTV’s Watcho and RailTel’s broadband arm RailWire have announced a partnership to launch bundled internet and OTT subscriptions in West Bengal. The new service neatly combines RailWire’s trusted connectivity with Watcho’s bouquet of more than 13 popular OTT apps, aiming to offer regional viewers a single-subscription solution.

    Customers can pick from three options: the RW Bangla Entry Pack (25 Mbps, 1.5 TB), the Super Pack (50 Mbps, 2 TB), or the Premium Pack (100 Mbps, 2.5 TB). Each comes with access to a line-up of top OTT platforms, including Hoichoi, ShemarooMe, Sanskar, FanCode, Discovery+, Hungama, and Watcho Exclusives—starting at just Rs 349 plus taxes.

     Dish TV India chief executive and executive director Manoj Dobhal said the partnership “brings together two trusted brands to deliver an all-in-one entertainment solution that is affordable and locally relevant.” He added, “We’re excited to launch this in West Bengal and confident it will meet the needs of consumers looking for simplicity, reliability and quality.”

    RailTel’s director (npm) Yashpal Singh Tomar said the tie-up reflects RailWire’s vision to enrich lives and bridge the digital divide in emerging regional markets. “This initiative enables us to provide not just connectivity but a complete entertainment ecosystem,” he noted.

    With RailTel’s optic fibre backbone spanning 62,000 route kilometres and a network of more than 11,000 local partners, this partnership aims to deliver seamless digital convenience to homes across tier 2 and tier 3 India, with further expansions in the pipeline.