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Tag: Shemaroo

  • Shemaroo, FB tie up to launch live music-based web show

    MUMBAI: Shemaroo Entertainment, one of the leading content houses in India, joins hands with Facebook to launch a Live Music based Web Show – #KuchKisseKuchKahaniyan. The show will be hosted by the one of the most popular RJs of the country – RJ Anmol.

    FilmiGaane #KuchKisseKuchKahaniyan is slated to air every Thursday at 12 PM on facebook.com/Filmigaane. In every episode RJ Anmol will share interesting stories about Bollywood artists and musicians, their journey, popular dialogues, full length audio-video songs and a lot more about the retro era. To add to it, he will also be interacting with his audience through live comments. #KuchKisseKuchKahaniyanis first of its kind, power packed show that offers a complete new experience to the users.

    Shemaroo director Hiren Gada commented, “As team Shemaroo, we always try to think out of box and offer our audience an unparalleled experience. Kuch Kisse Kuch Kahaniyan is a step in the direction.There is a perception that today’s generation has limited connect with Retro music, however our experience is that they love it! We just need to bring in innovation in our offerings aided by new age technologies.”

    He added “We are excited to partner with Facebook to bring the retro revolution on a youth platform. RJ Anmol is the perfect face for the show and we are glad to have him on board.”

    RJ Anmol shared his thoughts on the occasion, “It is always amazing to do something different and Kuch Kisse Kuch Kahaniyan with its interesting format of a retro Bollywood chat show on a new-age digital medium offers exactly the same. This is our attempt to get retro fans across the globe on one platform.” He added, “It feels great to be a part of this monumental show with Shemaroo who are one of the flag bearers of Bollywood Classics; and now with Facebook joining hands with them, we can surely say that Kuch Kisse Kuch Kahaniyan will reach greater heights.”

  • Shemaroo wins ‘social media’ gold for #FilmigaaneAntakshri

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country wins a “Gold Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries from leading brands and five among them were nominated for the award namely Coca Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment Ltd.

    Prior to this #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest running Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16, a total of 168 hours. The campaign was designed to make people re-live the beautiful retro era. During the course of this campaign, on an average one winner was selected in every 5 minute and total of 2016 winners selected in 168 hours. A Grand prize worth Rs. 10,000 was announced for the person who showed the maximum participation during the campaign. The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.

    Shemaroo Entertainment director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In last few months we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that twitter is more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”

    Shemaroo director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who have strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”

    The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.

  • Zubin Dubash joins Shemaroo as COO – new media biz

    Zubin Dubash joins Shemaroo as COO – new media biz

    MUMBAI: Shemaroo Entertainment Ltd. has appointed Zubin Dubash as the COO – New Media Business. He will be responsible for driving the New Media business and scaling it up.

    Founded in 1962, Shemaroo is an established filmed entertainment “Content House” active in content ownership, creation, aggregation and distribution with a content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others.

    Zubin Dubash has 20 years of experience in managing businesses in mobile applications, telecom, and digital domains. Before joining Shemaroo, he was working in the core team of Apps Daily Solutions, as Chief Product & Strategy Officer and played an active role in product creation/innovation, strategy and Strategic partnerships. Prior to this he was at Tata Docomo as Vice President/Group Head- New Businesses. He has also worked with companies like Vodafone etc earlier.

    Shemaroo Entertainment director Jai Maroo said, “Zubin has handled both revenue and new business development roles earlier in businesses of scale. He has also been through the entrepreneurial journey as part of the core team of a startup of taking it from idea to execution.”

    Dubhash shares his thoughts on the occasion, “We are at an exciting juncture in the evolution of digital content consumption, and with Shemaroo’s rich spread of content there are a lot of opportunities that will emerge.”

  • Zubin Dubash joins Shemaroo as COO – new media biz

    Zubin Dubash joins Shemaroo as COO – new media biz

    MUMBAI: Shemaroo Entertainment Ltd. has appointed Zubin Dubash as the COO – New Media Business. He will be responsible for driving the New Media business and scaling it up.

    Founded in 1962, Shemaroo is an established filmed entertainment “Content House” active in content ownership, creation, aggregation and distribution with a content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others.

    Zubin Dubash has 20 years of experience in managing businesses in mobile applications, telecom, and digital domains. Before joining Shemaroo, he was working in the core team of Apps Daily Solutions, as Chief Product & Strategy Officer and played an active role in product creation/innovation, strategy and Strategic partnerships. Prior to this he was at Tata Docomo as Vice President/Group Head- New Businesses. He has also worked with companies like Vodafone etc earlier.

    Shemaroo Entertainment director Jai Maroo said, “Zubin has handled both revenue and new business development roles earlier in businesses of scale. He has also been through the entrepreneurial journey as part of the core team of a startup of taking it from idea to execution.”

    Dubhash shares his thoughts on the occasion, “We are at an exciting juncture in the evolution of digital content consumption, and with Shemaroo’s rich spread of content there are a lot of opportunities that will emerge.”

  • Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    MUMBAI: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.

    Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTC and Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.

    Videocon d2h has now added Gujarati VAS service – d2h Rangilu on occasion of Makar Sankranthi. D2h Rangilu is brought in association with Shemaroo and will be available on Ch No. 867. With this addition, Videocon d2h offers 11 Gujarati channels & services. d2h Rangilu is an ad free service that will cater to the Gujarati audience and offers plays (theatre) of their favourite stars like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more. Also it brings whole new range of mash ups, jokes, suvichar and traditional stand up comedy among others.

    Rangilu will boast of a rich Gujarati content like plays, films, suvichar, jokes, sitcoms etc. d2h Rangilu will cater to the Gujaratis settled across India who are missing the Gujarati culture. This channel will plug the gap as it will broadcast old classical Gujarati plays, films, Hasya Darbaar, comedy series, etc.

    Videocon d2h executive director Saurabh Dhoot said, “The addition of this VAS channel strengthens our Punjabi and Gujarati content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on.” Videocon d2h CEO Anil Khera added, “We are providing a varied mix of channels and services catering to a much wider audience base.” Shemaroo director Hiren Gada, “We are glad to launch d2h Mauja and Rangilu on Videocon d2h.”

  • Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    Powered by Shemaroo & PTC, Videocon d2h adds two VAS services

    MUMBAI: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.

    Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTC and Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.

    Videocon d2h has now added Gujarati VAS service – d2h Rangilu on occasion of Makar Sankranthi. D2h Rangilu is brought in association with Shemaroo and will be available on Ch No. 867. With this addition, Videocon d2h offers 11 Gujarati channels & services. d2h Rangilu is an ad free service that will cater to the Gujarati audience and offers plays (theatre) of their favourite stars like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more. Also it brings whole new range of mash ups, jokes, suvichar and traditional stand up comedy among others.

    Rangilu will boast of a rich Gujarati content like plays, films, suvichar, jokes, sitcoms etc. d2h Rangilu will cater to the Gujaratis settled across India who are missing the Gujarati culture. This channel will plug the gap as it will broadcast old classical Gujarati plays, films, Hasya Darbaar, comedy series, etc.

    Videocon d2h executive director Saurabh Dhoot said, “The addition of this VAS channel strengthens our Punjabi and Gujarati content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on.” Videocon d2h CEO Anil Khera added, “We are providing a varied mix of channels and services catering to a much wider audience base.” Shemaroo director Hiren Gada, “We are glad to launch d2h Mauja and Rangilu on Videocon d2h.”

  • YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and broadcasters.

    Yash Raj Films, Shemaroo, Sony, Zee, etc are some of the big banners the streaming service is considering to partner with. It also plans to possess exclusive content for its Indian viewers from a large number of south Indian studios.

    Though, the deals could be different in nature. YouTube APAC regional director Ajay Vidyasagar in an interview with Hindustan Times has stated that some of the deals may bundle the content for YouTube first followed by TV while, some can tweak it for YouTube.

    YouTube is facing serious competition from rivals — Netflix and Amazon Prime not just in India but also in America. Globally, YouTube added 400 hours of content every minute to its platform last year. With Amazon signing a deal with Dharma Productions for exclusive content, with few more to be added soon, YouTube has competition knocking at its door. Even Netflix is closing in deals with studios like Phantom Films apart from its original production.

    Though, Vidyasagar is not letting the players affect his brand. He believes that Netflix is a high-value, low-volume business with limited reach. It creates content in one place and makes it globally available globally.

    But, YouTube claims to have found its way in having large volume and diverse content catering to local needs. According to Vidyasagar, it is expanding to become a local player in every country. Even in small towns, YouTube is the default native video platform that everyone chooses.

    Even after Star India taking away its famous talk show, Koffee with Karan which airs on Star World, off YouTube, Vidyasagar asserted that they have an extraordinary volume and in a few quarters time, they might look at the traffic.

    YouTube will also look more at exclusive content. In India, it will keep the business free, dependent on ad revenue. Even after having a Netflix-like subscription model in some countries, YouTube does not plan to do the same in India at least in the next few months.

  • YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and broadcasters.

    Yash Raj Films, Shemaroo, Sony, Zee, etc are some of the big banners the streaming service is considering to partner with. It also plans to possess exclusive content for its Indian viewers from a large number of south Indian studios.

    Though, the deals could be different in nature. YouTube APAC regional director Ajay Vidyasagar in an interview with Hindustan Times has stated that some of the deals may bundle the content for YouTube first followed by TV while, some can tweak it for YouTube.

    YouTube is facing serious competition from rivals — Netflix and Amazon Prime not just in India but also in America. Globally, YouTube added 400 hours of content every minute to its platform last year. With Amazon signing a deal with Dharma Productions for exclusive content, with few more to be added soon, YouTube has competition knocking at its door. Even Netflix is closing in deals with studios like Phantom Films apart from its original production.

    Though, Vidyasagar is not letting the players affect his brand. He believes that Netflix is a high-value, low-volume business with limited reach. It creates content in one place and makes it globally available globally.

    But, YouTube claims to have found its way in having large volume and diverse content catering to local needs. According to Vidyasagar, it is expanding to become a local player in every country. Even in small towns, YouTube is the default native video platform that everyone chooses.

    Even after Star India taking away its famous talk show, Koffee with Karan which airs on Star World, off YouTube, Vidyasagar asserted that they have an extraordinary volume and in a few quarters time, they might look at the traffic.

    YouTube will also look more at exclusive content. In India, it will keep the business free, dependent on ad revenue. Even after having a Netflix-like subscription model in some countries, YouTube does not plan to do the same in India at least in the next few months.

  • Netflix gets competition as Hooq enters Singapore market

    Netflix gets competition as Hooq enters Singapore market

    MUMBAI: Team Netflix, please take note. Video streaming service Hooq is now available in Singapore. It launched in the Philippines early last year, and has since expanded to Thailand, India and Indonesia. In India, Hooq plans to invest $2 million on home-grown content.

    Hooq is a joint venture by Singtel, Sony Pictures Television and Warner Bros. Entertainment.

    The platform has a catalogue of over 20,000 movies and television shows, comprising both Hollywood and regional content. Apart from Hollywood content, Hooq has presently sourced Indian films and shows from studios like Rajshri Productions, Reliance Entertainment, Shemaroo Entertainment, Balaji Telefilms and Whacked Out Studios. With the cost of making original English language shows high, the platform is considering Hindi and other Indian language content.

    It gives users access to Hollywood, Filipino, Indonesian and Indian content but there are plans to add Korean, Malay and Chinese content within the next 90 days.

    In Singapore, a subscription costs from $8.98 a month, to $78.98 for 360 days ($6.58 a month). Discounts are available for longer subscriptions. Hooq has also partnered with Singtel to offer prepaid streaming data bundles starting at $7 for 1 GB of streaming. More bundles will be available for the customers in the next few months.