ITV

Tag: Shemaroo

  • Videocon d2h adds comedy VAS service from Shemaroo

    Videocon d2h adds comedy VAS service from Shemaroo

    MUMBAI: To add a pinch of fun, Dish TV has added a new value-added service on its Videocon d2h platform. Comedy Active service is being offered in partnership with Comedywalas, a division of Shemaroo Entertainment.

    Comedy Active service is being offered to the subscribers with a free preview of two months after which they can continue to enjoy at a nominal subscription price of Rs 35 + GST.

    “We are thrilled to extend Comedy Active service on our Videocon d2h platform after having received a positive response from our viewers on Dish TV Platform. With this announcement, Comedy Active service is now available to our entire subscriber base of 29 million. We have always focused on enhancing our product portfolio and value-added services to bring uninterrupted 24×7 entertainment to our viewers. Our partnership with Shemaroo to launch Comedy Active Service on Videocon d2h platform reiterates our commitment to providing unique content and best TV viewing experience for our viewers,” Dish TV India group CEO Anil Dua said.

    Along with original content created especially for this service, Comedy Active will also offer most popular comedy shows of all times like Tu Tu Main Main, Chamatkar, and Ye Jo Hai Zindagi.

    “We are very excited to launch Comedy Active service with Dish TV on its Videocon d2h platform. Comedy shows on television are a way for audiences to de-stress from the otherwise hectic life. Comedywalas is an initiative by Shemaroo to bring together high-quality comedy content by curating and creating, rib-tickling programmes. We also use our exceptional programming expertise and associate with stalwarts in comedy to produce some original comic gems. We are sure that this right mix of classic and new comedy shows will be loved by the audience,” Shemaroo Entertainment CEO Hiren Gada said.

    “We have always focused on delivering the best value proposition to our customers along with novel entertainment initiatives. The launch of Comedy Active service on our Videocon d2h platform reiterates our commitment to bring handpicked quality content for our viewers of all age groups. Taking ahead our existing partnership with Shemaroo, we are sure this new offering will add to the fun and laughter amongst our viewers across the country,” Videocon d2h marketing head Sugato Banerji said.

    Also Read :

    Dish TV sharpens focus on Tamil Nadu

    Dish TV announces fresh Videocon d2h Nasdaq delisting date

  • Shemaroo board approves incorporation of US subsidiary

    Shemaroo board approves incorporation of US subsidiary

    MUMBAI: Shemaroo Entertainment Ltd’s (Shemaroo) board of directors, at its meeting today, gave the green light to invest in a company to be incorporated as a wholly owned subsidiary in America’s New Jersey.

    According to Shemaroo’s release to the BSE, the new entity is likely to be called Shemaroo Media & Entertainment Inc. The company will work in the media and entertainment industry and have a paid-up share capital of USD 50,000. 

    Gearing itself for the next phase of growth, Shemaroo restructured its top leadership last month. The entertainment and content company elevated Hiren Gada as the chief executive officer (CEO) in addition to his existing role as chief financial officer (CFO). The company also promoted Kranti Gada to the role of chief operating officer (COO).

    Having spent time with various divisions within Shemaroo and leading the organisation to scale up and get listed, Gada took on the leadership role in addition to his role as the CFO.

    Also Read:

    Rahul Mishra Shemaroo’s new general manager marketing

    Shemaroo’s third quarter numbers improve, digital revenue increases

  • Shemaroo appoints Hiren Gada as CEO in leadership rejig

    Shemaroo appoints Hiren Gada as CEO in leadership rejig

    MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments. 

    According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive officer (CEO) in addition to his existing role as chief financial officer (CFO).

    Having spent time with various divisions within the company and leading the organisation to scale up and get listed, Gada will now take on the leadership role in addition to his original role as the CFO. In his new role as CEO and CFO, Gada will lead the company through its next phase of growth.

    Shemaroo has also promoted Kranti Gada to the role of chief operating officer (COO) of the company. Kranti Gada was involved in setting up the company’s mobile business and played a key role in the company’s early adoption of digital platforms. More recently she incubated the company’s expansion into the DTH segment. In her new role, Kranti will head the revenue function of the company to drive growth.

    Hiren Gada, who joined Shemaroo 15 years ago, has played a significant role in the transformation of the company from a family-run business to a professionally driven organisation in terms of systems, processes and best industry practices.

    Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint in marketing at Pepsi Co. She helped set up Shemaroo’s mobile business and established the company as a leading mobile VAS player in the country.

    With a clear focus on strengthening the organisation for the next phase of development, Jai Maroo, director of the company, will now move from his current role of guiding the expansion of the digital media business to focus on organisational transformation and excellence.

    Raman Maroo and Atul Maru remain managing director and joint managing director of the company, respectively. The new leadership structure is effective immediately.

    Commenting on the restructuring, Shemaroo managing director Raman Maroo said, “Our endeavour has always been to build a future-ready organisation with distinct professional capabilities while retaining its entrepreneurial culture. We have done that with an emphasis on developing internal talent and marrying that by bringing in great talent from industry peers. We want to create a structure that will power us as we enter our next growth phase.”

  • Shemaroo’s third quarter numbers improve, digital revenue increases

    Shemaroo’s third quarter numbers improve, digital revenue increases

    BENGALURU: Indian integrated media content house Shemaroo Entertainment Ltd (Shemaroo) reported 15.3 percent higher y-o-y consolidated total revenue for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) at Rs 132.85 crore as compared with Rs 115.22 crore in Q3 2017. Revenue from operations increased by 16.8 percent y-o-y to Rs 132.63 crore from Rs 113.54 crore.

    In its investor presentation, Shemaroo says that 22 percent of its revenue came from digital media and 78 percent from digital media in fiscal 2017. Revenue from digital media grew by 40.9 percent y-o-y in Q3 2018 to Rs 33.1 crore (20.7 percent of operating revenue) from Rs 23.5 crore (25 percent of operating revenue). The company caters to all types of revenue models such as pay per transaction, subscription and advertisement supported. Shemaroo says that due to its large library ownership, it has the ability to slice and dice content and package it in different ways that are more suited for the digital media platforms. During the nine-month period of the current financial year, revenue from digital media grew by 41.7 percent to Rs 95.8 crore (25.8 percent of operating revenue) from Rs 67.6 crore (20.8 percent of operating revenue) during the corresponding year ago nine-month period.

    In Q3 2018, the company said that it had crossed 50 lakh (0.5 crore) subscribers on its YouTube channel ShemarooEnt. Shemaroo has agreements with various internet video platforms like YouTube, Hotstar, Reliance Jio, Apple iTunes, Google Play and YuppTV. The company has agreements with major telecom operators, namely Airtel, Vodafone and Idea, for mobile value-added services (MVAS). Shemaroo distributes imagery, videos, full songs and live streaming under MVAS through both operator branded portals as well as its own branded portals

    Although revenue from traditional media grew by 10.6 percent y-o-y during the quarter under review to Rs 99.5 crore from Rs 90 crore, its contribution to operating revenue declined to 75 percent from 79.3 percent. Shemaroo’s traditional media platforms include television syndication, subscription-based services through DTH players and cable operators, home entertainment services and other media like airborne rights for in-flight entertainment, overseas, international film festivals.

    Shemaroo’s consolidated profit after tax, or PAT, for the quarter under review improved by 26.5 percent y-o-y to Rs17.95 crore (13.5 margin) as against Rs 14.19 crore (12.5 percent margin) in the corresponding quarter of the previous year.

    Shemaroo’s EBIDTA, including other income in the quarter under review, at Rs 36.03 crore (27.1 percent margin on total income of operating revenue) increased by 12.8 percent y-o-y from Rs 31.94 crore (27.7 percent margin on total income of operating revenue).

    The company’s total expenditure in Q3 2018 at Rs 105.55 crore (79.3. percent of operating revenue) was 13.6 percent more y-o-y than the Rs 92.66 crore (81.6 percent of operating revenue). Its cost of raw materials consumed declined by 29.2 percent y-o-y in Q3 2018 to Rs 71.98 crore (54.3 percent of operating revenue) as compared with Rs 101.72 crore (89.6 percent of operating revenue).

    Employee benefits expense increased by 26.9 percent y-o-y during the quarter under review to Rs 10.25 crore (7.7 percent of operating revenue) from Rs 8.08 crore (7.1 percent of operating revenue). Other expenses grew by 4.6 percent y-o-y in Q3 2018 to Rs 5.74 crore (4.3 percent of operating revenue) from Rs 5.49 crore (4.8 percent of operating revenue).

  • Increased revenue from traditional media boosts Shemaroo numbers

    Increased revenue from traditional media boosts Shemaroo numbers

    BENGALURU: Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in Q2 FY 2016-17. The company’s consolidated profit after tax for the quarter under review improved to 29.9 percent y-o-y to Rs 188.2 million (14 percent margin) as against Rs 144.90 million (12.8 percent margin) in the corresponding quarter a year ago.

    Revenue from operations increased by 18.3 percent y-o-y to Rs 1,343.7 from Rs 1135.5 million. In its earnings release, revenue from traditional media rose by 11.8 percent y-o-y during the quarter under review to Rs 1002 million as compared with Rs 896 million in the corresponding year ago quarter. Revenue from new media increased by 42.5 percent y-o-y in Q2 FY 2017-18 to Rs 342 million from Rs 240 million.

    Shemaroo’s EBIDTA, including other income, during the quarter was Rs 363.2 million (27 percent margin on total income of operating revenue) increased by 13.7 percent y-o-y from Rs 319.4 million (28.1 percent margin on total income of operating revenue).

    A look at the other numbers

    Total expenditure (TE) in Q2 FY 2017-18 at Rs 1,079.6 million (80 percent of operating revenue) grew by 19.5 percent y-o-y from Rs 903.5 million (79.6 percent of operating revenue). The company’s cost of raw materials consumed declined by 19.9 percent y-o-y to Rs 692.5 million (51.5 percent of operating revenue) as compared with Rs 864.3 million (76.1 percent of operating revenue).

    Employee benefits expense during the quarter under review grew by 35.7 percent y-o-y to Rs 98.5 million (7.3 percent of operating revenue) from Rs 72.6 million (6.4 percent of operating revenue). Other expenses declined by 7.7 percent y-o-y in Q2 FY 2017-18 to Rs 50 million (3.7 percent of operating revenue) from Rs 54.2 million (4.8 percent of operating revenue).

    Also read:

    Shemaroo makes key hires to boost business

    Backed by new media, Shemaroo reports improved numbers for first quarter

    Rahul Mishra Shemaroo’s new general manager marketing

  • Shemaroo makes key hires to boost business

    Shemaroo makes key hires to boost business

    MUMBAI: Shemaroo Entertainment is all set to strengthen its leadership team with appointments in new products and digital marketing.

    Vaibhav Goyal has been appointed as general manager, head of products in new media & technologies and Omprakash Singh joins as digital marketing lead. The appointments are Mumbai-based and are expected to help drive the company’s growth in its new transitional phase.

    Commenting on the recent hires, Shemaroo Entertainment director Hiren Gada said, “It is an exciting time for us at Shemaroo and we are pleased to have Om and Vaibhav on board. In line with our accelerated growth plans, we have hand-picked all the three experts from some of the best organisations in the media and entertainment space. We look forward to scale our brand and offerings with the new hires.”

    Vaibhav Goyal has over 13 years of experience in media & entertainment and telecom. An alumnus of IIT Madras, he joins from Reliance Jio, where he was a senior product manager working on JioTV. In the past, he has worked with Hungama, Nokia and TCS. At Shemaroo, he will lead the digital products development and strategy.

    Omprakash Singh has 11 years of experience and joins from Law & Kenneth Saatchi & Saatchi, where he was the digital business head on Renault India. A bachelor of computer application, Singhalso co-founded a creative digital start-up Tiki Tech and was part of it for over five years before he moved to Everymedia Technologies. At Shemaroo he will be heading all the digital marketing initiatives.

  • Shemaroo wins CMO Asia digital campaign award

    MUMBAI: Shemaroo Entertainment, a leading content house in the country, got recognition on an international platform for its social media campaign – #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.

    There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.

    Shemaroo Entertainment director Hiren Gada shared his thoughts “Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”

    #FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26 September ’16 to 3 October ’16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.

    The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof.

  • Dharmendra releases Shemaroo’s ‘Dastaan-E-Rafi’ docu DVD

    MUMBAI: Shemaroo Entertainment has released Dastaan-E-Rafi, an award winning documentary film based on Mohd. Rafi’s life on DVD to mark his 37th death anniversary. It was launched by the legendary actor Dharmendra who is a self-confessed fan of Mohd. Rafi and for whom Rafi sang several popular songs.

    Recalling his struggling days, Dharmendra shared that he always wished for Rafi Sahab to sing for him. His happiness knew no bounds the day Rafi Sahab sang his first song for him in “Shola Aur Shabnam”. He actually wanted to shout from rooftops telling the world that Rafi Sahab sang for him. He always found him to be a saintly and a simple man. In fact, when other singers started to give playback for him, Dharmendra used to become very uncomfortable and took a long time to adjust. Such was his unconditional love for Rafi Sahab.

    Dastaan-E-Rafi was subsequently presented to Anandji (of Kalyanji Anandji fame), Pyarelal (of Laxmikant Pyarelal fame), singers Anuradha Paudwal and Usha Mangeshkar at their respective residences.

    Dastaan-E-Rafi, directed by Acharya and Vinay Patel, features Bollywood personas who have worked closely with Rafi Sahab including Shammi Kapoor, Manoj Kumar, Rishi Kapoor, Randhir Kapoor, Jeetendra, Khayyam, Pyarelal, Shamshad Begum, Ghulam Ali, Pandit Jasraj, Bappi Lahiri, Uttam Singh, Amit Kumar, and many more. His brother and children also share their memories about the great man. Prakask Karlekar is the cinematographer of the film.

    The documentary is an introspective attempt to discover the real human being behind the glory of legendary singer Mohd. Rafi as industry celebs and his dear ones recall his life journey. The film traces his beginnings, right from his birth in Amritsar to his entry in Bombay; his days of struggle to his achieving stardom; the various ups and downs in his life including differences with Lata Mangeshkar over royalty issue; his being sidelined after the emergence of Kishore Kumar as a playback singer post 1969 to his powerful comeback in the mid-1970s and then his untimely death in 1980. Even decades after his death, Mohd. Rafi is fondly loved and remembered by fans all over the world and that proves his genius and greatness.

  • Cable TV, DTH and OTT distribution

    MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second VIDNET – Content on the Go powered by Viu conference in Mumbai’s Hotel Westin.

    On stage were Shemaroo CEO Jai Maroo, DEN CEO SN. Sharma and outgoing Videocond2h COO Himanshu Patil.

    Maroo said Shemaroo was interested in getting its content on every service – DTH, cable TV, OTT, traditional linear channels, or even YouTube.

    “We have done content supply deals with all the four major DTH operators and are about to do some with cable TV as well,” said Maroo. “Our content has to be on every screen.”

    He added that the company is constantly mulling over the idea of setting up its own OTT but has not gone ahead on it. “Every six months we visit the thought of doing our own app,” he shared. “But I see what’s going on with our other VOD partners and we drop it. We may do it when we think the time is right. Currently, we are curating and packaging our large content catalogue to them”

    Patil stated that the DTH provider had partnered with Shemaroo for several VAS services that Videocon d2H was offering to its subscribers. “And mind you they are willing to pay as much as Rs 30-40 for the service like Darshan, And its not only high end HD or 4K customers who are at the premium pack end who are willing to subscriber to our BAS service. Even the basic pack customers are” disclosed Patil. “So OTT players should take heart from our experiences – the willingness to pay is there as long as you provide her with the content she wants.”

    He added that Videocon2h is ready to embed any OTT app into an user interface on the DTH service. “We are currently integrating Netflix with our connected box, and are talking to almost every OTT player in India to do the same,” he said.” I’d rather have my customer stay with me for my DTH service and offer him the entire bouquet so he can move out into VOD when he wants and come back into linear television when he wants. We will be working on voice activated search and discovery which will enable to him find every piece of content related to that search.”

    He revealed that the operator had dropped the idea of serving an on-the-go app to its subscribers. “All the broadcasters are coming up with their own apps. It did not make sense for us to have our own,” he explained.

    DEN’s Sharma disclosed that the MSO had, on the other hand, unveiled its own OTT on which it was offering traditional linear channels as subscribers had expressed the need to watch these on their hand held devices or on the go. “But it’s early days for us and we are learning along the way,” he said. “We know we have to aggregate content, apart from our normal linear fare. We have 2,500 movie titles, and other video on demand fare. ”

    He highlighted that he was open to integrating any app or OTT service into the DEN network. “Yes, we are willing to partner, possibly, initially to provide customer service and get the apps or OTT players traction, but we would like to see revenue coming our way at some stage,” he elaborated.

    The fact that this would benefit his Boomband broadband services was not lost on him. “It will be a win-win for all of us,” he expressed.

    He said DEN was working on getting boxes into homes which would enable regular TVs to become smart. “Very soon,” he said.

    He was not worried about the impending launch of Jio Fibre or Jio DTH wherein rumours are that it will disrupt the wired broadband market just as it did in the wireless space.

    “If it goes the free way like it went for its 4G mobile service, I am sure no one will be able to stand up against it,” he stated. “But the fact is that it is going to take time to be available nationally. So lets’s wait and watch.”

  • Vkaao & Shemaroo to re-release cult classic ‘Namak Halaal’ in theatres

    MUMBAI: Vkaao, India’s first ever ‘theatre-on-demand’ service associates with Shemaroo ShowTime – a sub-brand of Shemaroo Entertainment Ltd that deals in screening of iconic block buster films on big screens.

    The duo is re-releasing the cult classic film ‘Namak Halaal’ to mark the completion of ‘35 years’ of its release. The movie is restored by Shemaroo Entertainment Ltd to offer the audience enhanced watching experience. Viewers across the country can book a private screening of the movie through Vkaao , at a theatre of their choice and convenient time. Alternatively, one can also book a ticket at the ticket counter of the theatre and be part of special screening of the movie on 21 May.

    PVR Pictures CEO Kamal Gianchandani said, “For our latest addition to Vkaao’s movie library, we decided to revive the much-loved classic Namak Halaal.The concept of screening iconic films in theatres is highly popular in the west and we hope to popularize the same in India through Vkaao.”

    Namak Halaal was the perfect start to this endeavour as its witty dialogue, rib-tickling humour and stellar performances are timeless and hold a strong appeal even today. We want to give young audiences a chance to enjoy classic Indian movies such as this one. In addition, we want to offer older audiences the opportunity to watch the movies they have come to love and help them re-create their movie-going memories from yesteryears.”

    Shemaroo Entertainment director Hiren Gada shares his thoughts on the occasion, “We are overwhelmed and excited to re-release the film Namak Halaal on the big screen under our sub brand – Shemaroo ShowTime. It has been conceived to re-release / screen iconic movies from our vast library, thereby emoting nostalgic feeling in the audience. He also added, “In our experience, we have found that the younger audience too would love to have an opportunity to watch classic landmark movies like Namak Halaal. They have shown us positive response on social media and during theatrical screenings of such movies along with other platforms. In fact, with the growing popularity of retro content, we hope that, we soon will have to expand the number of platforms of our retro offerings.”

    Directed by Prakash Mehra, Namak Halaal stars Amitabh Bachchan, Shashi Kapoor, Smita Patil, Parveen Babi & Waheeda Rehman. Undoubtedly one of the most entertaining movies ever made in Bollywood, it showcased Amitabh Bachchan’s comic side to the hilt.

    The film traces the journey of a country bumpkin, Amitabh Bachchan, who finds a job in a hotel only to realise that he must thwart a murder plot against the owner Shashi Kapoor. With the addition of Namak Halaal to its movie library, Vkaao aims to continue to bring classics from India as well as abroad and acquaint younger audiences with them along with offering older viewers a chance to revisit their favourite films.