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Tag: Shemaroo

  • Devotional category is important growth driver for Shemaroo Entertainment: Hiren Gada

    Devotional category is important growth driver for Shemaroo Entertainment: Hiren Gada

    MUMBAI: Shemaroo Entertainment has been betting big on devotional category with its recent show launch of Shemaroo Bhakti Studio. From launching devotional devices to various shows and apps in the last one year, this segment has definitely emerged as an important part of its overall business strategy. The content powerhouse has seen impressive growth in this category too.

    Shemaroo Entertainment CEO Hiren Gada spoke to Indiantelevision.com on Shemaroo's growth, focus on devotional category and show availability on various platforms.

    Will the new show be exclusive to your OTT platform?

    I would not really call it a show. It is much larger than just a show. It is a platform for new talent, music and devotional content to get created and discovered. So, it will be available on all distribution platforms – DTH, digital and on Shemaroo Me, Shemaroo Bhakti. It will be available on YouTube too. Even the audio part will be available on all the major audio streaming platforms. The whole idea is that it is the platform which is important. Essentially, we want to put together, create this platform where talent and content can be created, promoted, discovered and the audience also can have easy access to this talent.

    Which is the key demographic you are targeting through this show?

    Devotion actually cuts across age. The idea will be that the younger audience is better served with this kind of content.

    How has been the initial response to your recent devotional device?

    The initial response has been very good. We just launched a third device into devotional space which is a smaller device Bhajanbani which has 221 songs and aartis of Ganesh because Ganpati festival is coming up. We just launched that a few days ago. It comes in Hindi and Marathi languages and is priced at Rs 2000 a month. Earlier products were priced at Rs 4500 and had more content and powerful speakers. Right now we are placing it in retail and different parts of the country, opening new distribution channels and tying up with more distribution outlets.

    How important is devotional segment in your overall digital strategy?

    It's a very important focus for us. In terms of scale, even today Bollywood has a large scale. This is one more important initiative for us. This, I hope, will expand the market in terms of connecting different kinds of consumers to the devotional category.

    How do you expect devotional segment to contribute to your overall revenue?

    We are in the process of putting our business plan together. Definitely, devotional will form an important part of our overall business mix. I would still say at this point that Bollywood definitely is a large contributor and the market won’t change in a hurry.

    How has the category grown in the last one year?

    I think we have experienced good growth particularly because we have been investing in content in a big way. We have been investing in production value. Shemaroo Bhakti Studio is an example of the kind of investment we are making in terms of creating a platform for talent, investing in the production values and marketing etc. As a result of all of that, we have seen very good growth on our platforms.

  • Shemaroo’s Jai Maroo on bridging generation gap, transformation journey and growth plans

    Shemaroo’s Jai Maroo on bridging generation gap, transformation journey and growth plans

    MUMBAI: If reinvention is the key skill for surviving any business, 56-year-old company Shemaroo Entertainment Ltd (Shemaroo) has exemplified this art. The company, which embarked on a five-year transformation journey with an aim of 5x growth, reoriented existing talent and brought in people from diverse sectors to scale up the functioning.

    At the recently concluded Indiantelevision.com’s first edition of Media HR Summit, Shemaroo  Entertainment Ltd (http://www.indiantelevision.com/iworld/over-the-top-services/shemaroo-entertainment-starts-ott-journey-banking-on-its-popular-titles-190214) director Jai Maroo spoke on the various aspects of the transformation journey in a freewheeling fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

    One of the biggest challenges the industry is facing today is accommodating five different generations in the same company but Maroo seems confident. While building the first transformation more than a decade ago, the company has bridged the gap of bringing in the talent that is needed without disrespecting the talent that is there. He also added that leadership and HR have to play a key role in bringing that balance.

    Maroo mentioned that the company has been reinventing itself to stay relevant in the changing times. That has been the biggest transformation. He pointed out that Shemaroo is media-agnostic serving just about every screen of consumption that exists.

    The company founders made transformation a priority in the early decades of the company. “The ability to not look at where you have been but where your consumption is going and follow that, that ability and humility is something our founders practised for the last three decades but for the last two decades the founders have given a lot of leeways to the team and make the entire organisation do it,” he commented.

    The second transformation of the company was scaling the business including getting listed, changing the nature of deals, own capital allocations. “The third transformation which is to say is that we saw an opportunity more than five years ago for this boom that was coming. Everyone saw the boom was about to come, the disruption that was happening. But it was impossible to time the market that’s why we chose to scale incrementally,” Maroo added.

    He contended that the transformation is not just about outlining strategy and getting content and customer right. It’s also about getting talent, marrying it with the talent the company has, in terms of changing the way business and processes. It is also important to spend enough time supporting all of the various entrepreneurs within the company. Maroo added that attrition has not risen substantially despite Shemaroo having undergone this huge transformation journey.

    From the key learning from two decades, he outlined some key winning traits. Maroo emphasised on putting the other person first and added that relationships with people including employees, customers and vendors hold an important place. Another important point he added was the ability to map and extract value from the ecosystem by seeing where someone is in the value chain. The focus should be on value that accrues in the future. He also pointed out the importance of unwillingness to compromise any commitment.

    “Our current growth is very healthy. We are doing slightly better than the industry. We are growing at 18-19 per cent CAGR while the industry is at 12-13 per cent CAGR. Digital is growing at a much better rate of 40-45 per cent CAGR. And if we continue to grow at that rate, in five years we will be double our size but we want to grow 5x in five years; that was the mission,” Maroo added.

    “We have set certain milestones for the journey; both in terms of business plans and building teams and developing their journeys as well. Like everything else in life, some of it is on the mark, some ahead of time and some behind. That last one is my focus at present,” he commented. Moreover, the company recently started piloting a very interesting product, a device which is a Bluetooth speaker with devotional content pre-loaded.

  • Shemaroo announces licensing agreement with Macmerise for iconic bollywood movie dialogues

    Shemaroo announces licensing agreement with Macmerise for iconic bollywood movie dialogues

    MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, today announced the collaboration of its official Bollywood licensing and merchandising brand, Yedaz with Macmerise, India’s largest licensee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licensing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.

    This licensing deal will enable Macmerise to use iconic movie dialogues such as ‘Hum jahan khade ho jate hain, line wahi se shuru hoti hai’, ‘Father ko baap bolte hain’, ‘Apun bahut famous aadmi hai’, ‘Main apni favorite hoon’, ‘Ishq ke saat mukaam hote hain’, ‘Sikhni hoon main Bhatinda ki’, ‘I can talk English, I can walk English’ and many more from evergreen movies like Amar Akbar Anthony, Namak Halal, Disco Dancer, Jab We Met, Don, and others from Shemaroo’s huge repertoire, that will be a delight for every Bollywood fan.

    Commenting on this collaboration, Ms. Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favorite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven in our everyday vocabulary and living.  With this partnership, we will be able to provide our consumers another great avenue to express that inner Bollywood attitude.”

    Ms. Binal Shah. C.M.O Macmerise commented, “We believe that customers should indulge in personalizing their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”

    The brand is present across major online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.

  • Data and creativity go hand-in-hand to create brand success

    Data and creativity go hand-in-hand to create brand success

    MUMBAI: Even though artificial intelligence and machine learning are driving the course of content, much still relies on quality of content despite the world’s best technologies backing it. Nothing can beat good, relatable, and entertaining content, which rides on the back of data, to reach out to the masses, creating a data-inspired environment of work.

    This was the crux of the “Understanding the audience: Data & tech in content creation (Brandfilm breakthrough)” session at the recently concluded Indiantelevision.com BrandVid 2019. The session, moderated by Qyuki Digital Media co-founder and managing director Samir Bangara, had Prime Focus Technologies vice president creative services Bhaskar Sitholey, Shemaroo head of marketing Rahul Mishra, BYJUS App marketing head Atit Mehta Logicserve Digital co-founder and CEO Prasad Shejale, JioGenNext VP group alliances and mentor Mohit Kapoor, and VDO.ai co-founder Arijit Sachdeva discussing the role of data in branded content creation and if the process is data-inspired or data-driven.

    The panelists agreed that a whole of lot of data inspection comes into play in the creation of content today, but what matters the most is the impact the final piece of craft has on the audience. The only dissenting voice was of Sachdeva who quipped that VDO.ai being a young company doesn’t have the leverage to be data-inspired and is instead data-driven.

    Sachdeva said, “We are serving approximately 5 billion ads in a month and we have achieved this scale within a time span of just approximately one and a half year. I do not have the experience of 25 years to say that we are data-inspired.”

    Sitholey shared, “Data can definitely give you a better understanding of what your audience is doing or what they want. But what you craft out, depending on the interpretation of that audience needs, is what is really going to move the needle or not.” He also added that the world is heading to two-way content driven by interactivity.

    Kapoor vouched for a combination of the both as he said, “We will take it a level ahead. We call it ‘data everything’. The magic we have been seeing at Jio is when all the ‘C’ start working together, i.e., commerce, community, content, and connect.”

    He further shared an example of Snickers, “In China, Alibaba team shared an insight with Snickers that people who are buying Snickers are also purchasing a lot of spicy stuff and bingo! Snickers went on to launch a spicy bar, which is the first one in the world and is a resounding success. That is what data delivers.”

    Shejale shared similar thoughts as he said, “I think there are types of role like creative technologist, wherein it is a combination of both (data and creativity). Imagine if a creative person is fed with the right data, it could be really doing wonders.”

    Speaking about the metrics that creators use to inspire their content, Mishra noted that currently the industry relies on broader level metrics that are not capturing emotions. Citing the example of his organisation he mentioned that it is trying and tracking tactical opportunities of content creation in terms of what is trending.

    Sachdeva added that advertisers of today are looking for two fundamental metrics. “One is the number of completed views and the other thing that matters is the view-ability of ad placements.”

    The panel focused on the need to strike a balance between the right amount of data and creativity to meet these metrics and create content that can strike an emotional chord with the consumers.

    Mehta quipped, “Content has to be entertaining. I don’t know whether creativity will lead to entertainment or whether data will lead to entertainment. You can do whatever you want as long as it is entertaining content it will work. Now whether data has given you that understanding or it is happening because of your creative mind is inconsequential.”

    Bangara culminated the session by pointing out that data is important because it is predictable and dependable while creativity is not. It thus helps in ensuring that the money is being put in the right places. He said, “You have to do a CYA to clear 100 per cent of your spends but at the same time you go to the best director, best scriptwriter to write a really amazing story. Data is dependable and creativity, unfortunately, is not. It is hard to draw the distinction between the two. They will always be hand in hand.”

  • Shemaroo to launch new celebrity chat show

    Shemaroo to launch new celebrity chat show

    MUMBAI: Shemaroo Entertainment has launched a brand-new celebrity chat show, Movies and More, hosted by TV and Radio host Siddharth Kannan. Movies and More is currently aired on Shemaroo’s Bollywood Premiere channel on key DTH platforms like Tata Sky, Airtel, Dish TV and Videocon D2H on weekdays at 9 pm. A new episode is released every Thursday.

    The chat show will soon be available on Shemaroo’s recently launched video streaming app – ShemarooMe. Enthusiasts can also log on to Shemaroo B-Town’s social media channels, earlier known as Shemaroo Miniplex, to catch the exclusive behind the scenes and all the buzz around new-age Bollywood celebrities.Talented Bollywood celebrities like Vicky Kaushal, Yami Gautam, Anil Kapoor, Tapsee Pannu, Sonam Kapoor and many more for movies like URI, Thackrey, Ek Ladki Ko Dekha toh Aisa laga, Total Dhammal, Badla have graced the couch till now. These celebs indulge in heart-warming and hilarious conversations; give exclusive inside scoops and fascinating anecdotes around their latest movies. 

    Shemaroo Entertainment CEO Hiren Gada said, “Indian audience is always keen to know behind the scenes and interesting stories of their favourite Bollywood celebs and we feel, Movies and More is a perfect platform for the audience to get closer to their favourite movies and celebs. At Shemaroo, we always look at churning out fresh content and giving the best of entertainment to our audience.”

    Movies and More, a fresh and fun celebrity chat show, is filled with engaging conversations with celebs of upcoming movies, who talk about their journey and career milestones, interesting experiences and funny instances while shooting the film. The show connects the audience to their favourite actors and Bollywood movies. Right from the current Bollywood heartthrob Kartik Aaryan sharing some exclusive stories, to the talent-powerhouse Nawazuddin Siddiqui getting chatty about his acting techniques, stars who have graced the show are plenty, passionate and candid.

  • Shemaroo projects 25-30% digital business growth in FY 2020

    Shemaroo projects 25-30% digital business growth in FY 2020

    MUMBAI: Content powerhouse Shemaroo started its initiatives for digital business comparatively earlier than many other traditional media companies in India. The company has now stepped up its new media segment which is almost 30 per cent of the overall business with the launch of ShemarooMe. Shemaroo is taking a slow but steady approach and does not intend to go head-to-head with giants like Amazon and Netflix.

    Talking to investors in a conference call after posting Q3 results, Shemaroo Entertainment Ltd CEO Hiren Gada said that the new OTT business has been built at a significantly low capex model making it sustainable. According to him, India being a highly heterogeneous market leaves the opportunity for even late entrants. Despite some segments being covered by existing players, a significant chunk of potential segments are still open.

    “We looked into our own content pie and saw that there are few segments where we have a significant offering and strong market position in terms of either being number one, two or three in terms of content or share of viewership etc., and we looked at actually how we can leverage those opportunities to create the connect. ShemarooMe is the short consumer connect bit that we are looking to do,” Gada said. The core strategy is to establish the new OTT platform as the best option for consumers in its core categories.

    However, it won’t get into web series since Shemaroo holds a steady ground in nonfiction content like classic films, devotional etc., which it believes is a better value add to its core.

    Moreover, Shemaroo Entertainment Ltd COO Kranti Gada expects TV-friendly content catalogue to see good consumption since initial tests on YouTube proved favourable. ShemarooMe has a large number of popular Bollywood movies on the platform and Hiren Gada thinks digital will have movies as a significant consuming category.

    Although Shemaroo is witnessing significant growth in YouTube channels viewership, the revenue from the segment has been flattish due to several reasons. But the management is optimistic as digital ad spend is headed up and expected to keep growing at a certain rate. Shemaroo CEO thinks YouTube being the largest video platform will capture a good share of that growth.

    “What is heartening more than anything else is the fact that there are core consumption and viewer habit formation of coming to the platform, consuming, interacting, seeking out content and engaging with it,” he added.

    Hiren Gada projects that the overall digital pie of the company will see a 25 to 30 per cent growth in FY 2020 as the industry level growth is between 20-25 per cent. Shemaroo has always aspired 5 per cent higher than the sector. Hence if the industry grows at a higher pace, he seems confident that Shemaroo’s digital business will grow faster.

    On being asked about the company’s debt reduction plan, Hiren Gada said, “We are hoping that now with ShemarooMe and hopefully with a better YouTube growth, those trends should continue in the direction that we all are expecting and overall on the debt front even this quarter there has been a slight marginal reduction. So the debt is at a broad level the content requirement for on a so content acquisition versus monetisation so all the acquisition is being funded by internal accruals from monetisation at this point in time.”

  • BARC Week 28 : Aaj Tak leads Hindi news genre

    BARC Week 28 : Aaj Tak leads Hindi news genre

    MUMBAI: The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

    English News

    Arnab Goswami’s Republic TV continued its spree with 777 impressions (000s) sum as compared to 970 impressions (000s) sum last week. Times Now was at second position with 695 impressions (000s) with India Today Television at third position with 292 impressions(000s) as compared to 258 impressions (000s) sum last week. Mirror Now and CNN News18 were at fourth and fifth positions with 246 impressions (000s) sum and 189 impressions (000s) sum.

    English Business News

    CNBC TV 18 found itself at top position with 537 impressions (000s) sum as compared to 527 impressions (000s) sum last week. ET Now is at second position with 235 impressions (000s) sum, followed by BTVI and CNBC TV18 Prime HD at fourth and fifth positions with 62 impressions (000s) sum and 12 impressions (000s) sum.

    Hindi news (U+R)

    Aaj Tak continued to lead in Hindi news genre (U+R) with 125034 impressions (000s) sum as compared to 114295 impressions (000s) last week.  This week ABP News found itself at second position 85738 impressions (000s) sum, followed by Zee News at third position with 84053 impressions (000s) sum as compared to 83543 impressions (000s) last week.

    Meanwhile, India TV stepped down to fourth position with 83068 impressions (000s) sum and News18 India was at fifth position with 82907 impressions (000s) sum.

    Hindi News Rural

    Aaj Tak retained its top slot in Hindi (R) with 54097 impressions (000s) sum, followed by ABP News at second position with 38253 impressions (000s) sum.

    News18 India interchanged its third position at third position with 33289 impressions (000s) sum as compared to 31568 (000s) impressions sum last week. News Nation stepped down to fourth position with 32969 impressions (000s) sum followed by India TV at fifth position with 32221 impressions (000s) sum.

    Hindi news urban

    Aaj Tak maintained its top position in Hindi news genre (U) with 70936 impressions (000s) sum. Zee News found itself at second position with 53445 impressions (000s) as compared to 54456 impressions (000s) sum last week. India TV and News 18 India maintained their third and fourth positions with 50847 impressions (000s) and 49619 impressions (000s) sum.  ABP News was at fifth position with 47486 impressions (000s).

  • Shemaroo reports improved numbers; board recommends dividend

    Shemaroo reports improved numbers; board recommends dividend

    BENGALURU: Indian integrated media content house Shemaroo Entertainment Ltd (Shemaroo) reported higher number including profit after tax (PAT) and total comprehensive income for the year ended 31 March 2018 (FY 2018, year under review, period under review) as compared to the previous year (FY 2017, previous year, previous fiscal). The board of directors has recommended a dividend of 15.5 per cent (Rs 1.55) per equity share of face value of Rs 10 subject to shareholder approval.

    Shemaroo reported 14.4 per cent higher consolidated total revenue for the year under review at Rs488.63 crore as compared to the Rs 425.53 crore in FY 2017. Revenue from operations increased 14.8 per cent to Rs 488.63 crore in FY 2018 from Rs 425.53 crore in FY 2017. 

    Shemaroo’s consolidated PAT for the year under review improved 19.5 per cent to Rs 71.25 crore (14.6 per cent margin of operating revenue) as compared to the Rs 59.64 crore (14 per cent margin of operating revenue) in the previous year. Shemaroo’s consolidated operating EBITDA in FY 2018 at Rs 142.10 crore (29.1 per cent margin of operating revenue) increased 11.4 per cent from Rs 120.56 crore (30 per cent margin of operating revenue) in the previous fiscal.

    Let us look at the other numbers reported by Shemaroo

    The company’s total expenditure (TE) in FY 2018 at Rs 382.38 crore (78.3. per cent of operating revenue) was 14.3 per cent more than the Rs 334.68 crore (78.7 per cent of operating revenue). Operating costs in FY 2018 increased 14.2 per cent to Rs 278.28 crore (57 per cent of operating revenue) from Rs 243.78 crore (57.3 per cent of operating revenue) in the previous fiscal.

    Employee benefits expense increased 27.5 per cent during the year under review to Rs 39.69 crore (8.1 per cent of operating revenue) from Rs 31.14 crore (7.3 per cent of operating revenue) in FY 2017.Other expenses increased 23.9 per cent in FY 2018 to Rs 28.57 crore (5.8 per cent of operating revenue) from Rs 23.06 crore (5.4 per cent of operating revenue) reported for the previous year.

    Also Read:

    Shemaroo appoints Hiren Gada as CEO in leadership rejig

    Shemaroo Entertainment Strengthens its Live Darshan Offerings

    Shemaroo Entertainment announces two new appointments

  • Curation brands the need of the hour in digital: Kranti Gada

    Curation brands the need of the hour in digital: Kranti Gada

    MUMBAI: From starting her career at an FMCG company to mastering the entertainment business, the journey of Shemaroo Entertainment Ltd’s (Shemaroo) chief operating officer, Kranti Gada, in the world of business is quite intriguing. One of the youngest COOs in the industry, Gada was elevated to the position in March this year after witnessing many a change within the company and the industry. She has been championing the ‘Go Digital’ initiative right from its nascent stage at the company.

    The beginning

    Gada started working with PepsiCo after finishing her course in marketing at NMIMS in 2004. She set her sights on working for an FMCG company and only applied to such companies during campus placement. It is at PepsiCo—while moving from shop to shop selling packets to travelling in unreserved compartments of trains and conducting various surveys—that she got to know customers’ mindset innately. The lessons learnt during these two years with the company have served her well.

    She believes that staying connected with customers is critical for any company, whether it is B2B or B2C. “If you are B2C, you have to be in contact with these customers. But if you are B2B2C like us, while our content may be sold to a network that is B2B, the ultimate group that the stakeholders are servicing are consumers. So, knowing what he likes or dislikes is really important,” Gada said in an interaction with indiantelevision.com.

    A new innings

    In 2006, due to unavoidable reasons, Gada returned to Mumbai. Even as she was returning, she got an offer from a leading FMCG company that she turned down 12 days prior to joining. The very same year, she joined Shemaroo, an unlikely move for a person “who was not a heavy consumer of entertainment content”. She got into the company at a time when it was in the midst of evaluating new areas to enter. Out of those new initiatives, the digital piece was the one on which Gada focused on since the beginning. Another area on which she kept a keen eye on was gaming, a very forward-looking initiative at that point.

    Unbeknownst to many, Shemaroo dabbled in the gaming sector for 1.5 to 2 years after one year of Gada’s joining. The initiative, however, did not take off as well as they thought. “We had a development studio. India had not come up with its own IPs still. We wanted to create IPs around our brands,” she said. Despite creating learnings for the future, success was elusive for the company in gaming.

    The digital push

    Being early in the digital piece, however, really paid off for Shemaroo. From early 2000, the company started buying digital rights in a bid to create a library. When it decided to go ahead with the mobile division, it already had a library of content to offer. While the company was largely associated with home videos in the 1990s, after the change in focus, Shemaroo reoriented its offerings by repurposing content for digital.

    At present, YouTube is a monetised platform for the company. It has teams actively curating content for more than 50 YouTube channels under the umbrella. The eternal appeal of classic Hindi songs helps FilmiGaane, one of its flagship channels, to add a million subscribers every 45 days.

    With the digital revolution, the Indian media landscape has changed dramatically in the last two years. While many content companies and broadcasters are coming up with OTT platforms, content curation remains a big challenge. While some of the OTT platforms have really niche content, several platforms are vying to become a “mini-YouTube”. Along with explosion of content creation, Gada feels that there is a real need for curation brands that understand consumers well.

    OTT plans

    “I would say that at Shemaroo we absolutely should do the curation piece for sure. But I would say that having your own OTT platform is little beyond just curation. There is the technology piece and the customer acquisition piece, which is very critical,” she commented when asked if Shemaroo had plans to get into the space.

    “We will definitely have our own technology platform; we will invest in it and build out a platform. It’s the consumer strategy that we are still figuring out,” Gada added. For a brand like Shemaroo, which has been in the content business for a long time, it would be relatively easy to leverage that customer understanding after years of tracking the market one would imagine.

    Areas of focus

    While digital is going to remain a focus area in the next few years, few other areas such as multi-genre and multi-language strategies in content will remain critical. The company has also been building up its devotional content in a big way. In the pursuit of creating a new offering, the company has created several documentaries in the form of travelogues. Moreover, to make consumers aware about its new initiatives, Shemaroo has new marketing strategies up its sleeve.

    After 12 years into her journey with the company and being an inseparable part of Shemaroo’s digital strategy, Gada, as the new COO, has come to terms with the demands of her position. Despite being young in age and experience, she is thankful to Shemaroo’s management for keeping the faith in her.

    Also Read:

    Shemaroo Entertainment announces two new appointments

    Shemaroo Entertainment Strengthens its Live Darshan Offerings

  • Keshet partners Shemaroo’s inflight content distribution subsidiary

    Keshet partners Shemaroo’s inflight content distribution subsidiary

    MUMBAI: Leading global content producer and distributor Keshet International Studio (Keshet) has partnered Shemaroo Entertainment Ltd’s (Shemaroo) subsidiary Contentino Media for content distribution. Keshet, globally known for producing drama, comedy and entertainment content, will now give exclusive distribution rights to Contentino to sell shows to airlines across Middle-East and Asia.

    Contentino Media, which already provides movies in more than nine Indian languages, will be now providing airlines with global content thanks to the tie-up with Keshet. The library of Keshet includes top-rated shows from all across the world such as Prisoners of War, upon which the award-winning American spy thriller Homeland has been developed. The other notable shows include British show called The A Word and The Brave, an American show. With passengers looking forward to more variety in content during their travel, airlines can opt to provide best to their customers with this tie up.

    Contentino connects with more than 55 airlines all around the world and provides an eclectic mix of content. Some of the major airlines that the company provides content to are Jet Airways, Emirates, Singapore Airlines and Qatar Airways. At present, Contentino’s content library consists of more than 4000 movie titles across languages.

    Shemaroo chief operating officer Kranti Gada said, “With this partnership with Keshet, we are excited to broaden our content offering and premium international content. In 2015, we acquired Contentino Media, which helped us enter the inflight entertainment distribution space and, in just a short span of time, we have become one of the leaders. Now, with our partnership with Keshet International, we aim to further strengthen our content library in this space. We are in an era where inflight entertainment is becoming transformative with personal devices becoming gateways to a whole range of surface transport services.”

    Keshet’s head of Asia, Gary Pudney, said, “This deal with Contentino Media demonstrates our strategic approach to audience building. The Asia Pacific market is predicted to be the fastest-growing region for global in-flight entertainment and we hope this deal leads to other opportunities elsewhere.”

    “What is exciting is that we will now offer customers hundreds of hours of international programming to enjoy during their travels which includes critically acclaimed shows like The Brave and top rated European show Holloway Prison – Women Behind Bars. Our foundation in content will help us cross sell our propositions to all airlines,” Gada added.

    Also Read :

    Shemaroo appoints Hiren Gada as CEO in leadership rejig

    Shemaroo’s third quarter numbers improve, digital revenue increases

    Shemaroo board approves incorporation of US subsidiary