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Tag: Shemaroo MarathiBana

  • Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    MUMBAI: : Amar Vandana Paranjape has clinched a well-earned promotion at Shemaroo Entertainment Ltd, stepping up as senior manager (lead on-air promotion) for Shemaroo MarathiBana.
    A veteran with over 15 years in broadcast creativity, Amar has been the invisible hand behind many of the channel’s sharp promos, clever packaging, and seamless storytelling — from the first brainstorm to final broadcast. Now, he’s steering the full on-air promotions (OAP) ship, crafting the narrative heartbeat of Shemaroo’s Marathi offering.
    His journey has been a masterclass in media hustle: from launching Star Pravah and Zee Yuva, scripting brand solutions, leading promo operations at Star India, and even setting the pre-launch wheels turning for Hotstar at Prime Focus Technologies. Along the way, he’s worn many hats — animator, producer, director, creative lead — and worn them well.
    Armed with a powerhouse blend of creativity, leadership, and serious operational chops, Amar is now primed to supercharge Shemaroo MarathiBana’s on-air presence — with more big, bold, and brilliant ideas on the horizon.

     

  • Shemaroo’s digital evolution: OTT, telecom, and marketing insights

    Shemaroo’s digital evolution: OTT, telecom, and marketing insights

    Mumbai: Shemaroo Entertainment has emerged as a trailblazer, seamlessly navigating the realms of broadcast, OTT and FTA platforms. With a rich legacy spanning decades, Shemaroo has continuously adapted to technological advancements and shifting consumer preferences, cementing its position as a leader in the industry.

    Last month, the conglomerate took a significant leap in its expansion in the global telco, ISP (Internet Service Provider), and OEM (Original Equipment Manufacturer) landscape by collaborating with four international telecom operators to extend its OTT platform, ShemarooMe.

    In this move, partnerships with Zain, STC, and Mobily in Saudi Arabia, along with Vodafone in Qatar, facilitated by DCB (Direct Carrier Billing) partners, 3A net and one97 communications, showcase Shemaroo’s commitment to delivering diverse entertainment experiences worldwide.

    Furthermore, effective marketing strategies are essential for capturing audience attention and driving user engagement. For broadcast platforms, Shemaroo adopts a multi-faceted approach, utilizing traditional advertising channels such as television, print, and outdoor media to create awareness and generate buzz around its content offerings. Strategic partnerships with broadcasters and syndication agreements further amplify the reach of Shemaroo’s content, ensuring maximum visibility among viewers.

    On the other hand, marketing strategies for OTT platforms focus on leveraging digital channels to target specific audience segments. Through targeted online advertising, social media engagement, and influencer partnerships, Shemaroo effectively promotes its OTT offerings, driving subscriptions and maximizing viewer retention.

    Indiantelevision.com caught up with Shemaroo Entertainment – Digital Business COO Saurabh Srivastava along with CMO Anuja Trivedi. Srivastava explained in depth about the plans for OTT app-ShemarooMe, telecom business expansion and YouTube channels milestones whereas Trivedi emphasised on Shemaroo’s marketing plans for broadcast & OTT platforms.

    Edited excerpts

    Shemaroo Entertainment Ltd COO- Digital Business Saurabh Srivastava

    We are focused on increasing regional content offerings on our OTT platform, ShemarooMe, considering cost rationalization and improved evaluation metrics to achieve sustainable growth. We are actively investing in content and marketing, exploring opportunities in both SVOD and AVOD subscription models. Looking ahead, we aim to enhance user experience through personalization.

    Expanding our telecom business, our goal is to provide entertainment across borders. By the year’s end, we aim to reach around 29 telecom providers across Southeast Asia, SAARC, and the MENA region, providing high-quality content to meet diverse viewer preferences.

    Through our YouTube channels, Shemaroo Entertainment engages millions of fans daily by offering diverse content. With the two YouTube channels surpassing 50million subscribers and a cumulative base of over 138 million subscribers across all channels, we see a substantial audience there. We’re optimistic about our digital platforms’ future and through our content strategy and offerings, we remain committed to providing high-quality entertainment to our audiences across the globe.”

    Shemaroo Entertainment Ltd. CMO Anuja Trivedi

    Our marketing strategy at Shemaroo Entertainment for both broadcast and OTT platform revolves around building awareness and fostering engagement while showcasing our unique offerings. With our OTT platform, ShemarooMe and broadcast channels- Shemaroo Umang, Shemaroo TV, Shemaroo MarathiBana and Chumbak TV, we aim to directly cater to our audience’s preferences.

    Recognizing the immense potential in the Gujarati market, we are proud to position ShemarooMe as the premiere Gujarati-first platform. This emphasis is a crucial aspect of our marketing efforts.

    Our past campaigns have focused on building our brand and establishing a strong presence in the industry. And with our recent collaborations like partnering with Balaji Telefilms for the new show ‘ChaahengeTumheItnaa’ on Shemaroo Umang and our extensive collection of Gujarati movies on ShemarooMe, we are poised for further growth.

    We understand the impact of influencers and AI in content marketing and have implemented the same in our campaigns. Recent initiatives like for the promotion of the movie ‘Shubh Yatra,’ an AI-generated news reporter was created who describes the protagonist’s journey and collaborations with relevant influencers for our other projects on ShemarooMe have been successful.

    Our marketing approach for all our brands emphasizes building awareness first, followed by consideration, to maximize our impact in the market.

  • Shemaroo MarathiBana’s Diwali gesture for Police and Families

    Shemaroo MarathiBana’s Diwali gesture for Police and Families

    Mumbai: The festive season is a time of joy and togetherness with family and friends. However, for our police personnel who tirelessly serve and protect our communities, this period often means being away from their own families, ensuring our safety during the festivities.

    As a tribute to the sacrifices and dedication of our police force, Shemaroo MarathiBana took the initiative to celebrate Diwali with the police and their families, who are unable to partake in the festivities due to their duty. The channel acknowledged the immense contribution of our police personnel, who work selflessly, often in challenging conditions, to keep our cities safe. The celebration aimed to shine a light on the lives of these unsung heroes, making their festival brighter and memorable.

    Adding to the fervor of this celebration in Bhoiwada Police Station in Parel, Mumbai, the talented actors of Shemaroo MarathiBana’s new show, ‘Sau. Pratap Manasi Supekar,’, Pradeep Ghule, and Tanvee Kiran also joined in to extend their heartfelt Diwali wishes and spread joy. With a commitment to the community and a spirit of celebration, Pradeep and Tanvee interacted with the residents, spreading joy and positivity. It was a moment that brought smiles and a sense of togetherness to the lives of these real-life heroes.

    This visit holds a special place in their hearts as they engaged with the residents of the police quarters in Mumbai, offering their respect and gratitude to the Police Officers who dedicated their lives to ensuring our safety. This event offered a platform for the police officers and their partners to share emotional moments in their lives where they have been pillars of strength for each other, ensuring the smooth flow of the wheel of life. The actors distributed gifts and Diwali Faral (Diwali Delicacy) to the police personnel and their families as a small token of appreciation and a way to light up the festive season for those who work tirelessly to safeguard our communities. The initiative also included a range of activities tailored to provide a memorable Diwali experience.

    Pradeep and Tanvee’s visit reflects the values of ‘Sau. Pratap Manasi Supekar,’ a show that emphasises the importance of support and strong relationships. It’s a beautiful way to start the Diwali festivities and spread the message of unity, love, and joy within the community.

    In addition to Mumbai, Shemaroo MarathiBana will also share the joy of Diwali celebrations with the police and their families in Pune and Sangli.

  • Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Mumbai: Shemaroo MarathiBana is set to introduce an engaging and heartwarming show titled ‘Sau. Pratap Manasi Supekar’ to its growing portfolio of original content. The concept of the show is as unique as its title, it is about an unbreakable bond of love, promoting equality, fostering understanding, facing challenges together and breaking the stereotype. Mark your calendars for 30 October 2023, as this exciting show debuts on Shemaroo MarathiBana.

    The show is created by the renowned name in the Marathi TV industry, Viren Pradhan and produced under the banner of Piccolo films. The very talented Pradeep Ghule as Pratap Supekar and the charming Tanvee Kiran as Manasi will be seen as leads in the show.

    ‘Sau. Pratap Manasi Supekar’ is a celebration of a love story between Pratap and Manasi that transcends traditional boundaries. The narrative sheds light on the contemporary and forward-thinking mindset of couples who recognize that love is not bound by prejudice. Contrary to the stereotypical image of a wife standing in her husband’s shadow, Pratap, a dedicated Traffic Police constable, embodies the qualities of a supportive and caring partner. He prioritises his relationship with Manasi and holds deep respect for her individuality. On the other hand, Manasi takes on the role of a Senior Traffic Police Inspector, excelling in a traditionally male-dominated field. She personifies a blend of compassion and determination, flawlessly balancing her professional and personal life. While Manasi’s senior position in the workplace raises concerns for Pratap’s family, it does not affect the harmony between them. Their partnership stands as a testament to the resilience of their bond and their unwavering courage to challenge societal norms.

    Shemaroo COO – broadcasting business Sandeep Gupta said, “Our new show, ‘Sau. Pratap Manasi Supekar,’ represents a compelling narrative that goes beyond conventional limits, encouraging viewers to challenge established societal norms. It exemplifies the enduring power of love and the bravery to reshape the long-standing customs and mindset. Furthermore, it has the potential to positively influence the younger generation. This marks a small yet meaningful step towards making a positive impact on our society. We hope our commitment to creating high-quality and engaging stories will continue to receive the love and support of our audience.”

    Producer Viren Pradhan expressed, “We made this show with a ton of love and deep feelings. Our aim was to craft a narrative that is thought provoking, relatable and inspirational. The connection between Pradeep and Tanvee and the way they bring the story to life is truly amazing. We are thrilled to bring ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana and to stir conversations about love, identity and the courage to challenge the status quo.”

    The show is set to engage and inspire viewers with a blend of heartwarming moments and societal commentary, making it a significant addition to Shemaroo MarathiBana’s diverse content offerings that truly connects with the audience.

    Watch the remarkable tale, ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana starting 30 October 2023, every Monday to Saturday at 9 pm.

  • Shemaroo MarathiBana’s debut original Mytho show

    Shemaroo MarathiBana’s debut original Mytho show

    Mumbai: On the auspicious occasion of Shravan, Shemaroo MarathiBana has a special treat for its viewers. The channel is set to premiere its first original mythology show ‘Jogeshwaricha Pati Bhairavnath’ on the 21 of August 2023 at 8:30 pm. For the very first time, a channel will be showcasing the story of a village’s guardian deity, known as a ‘gramdevta,’ a belief firmly rooted in the dynamic heritage of Maharashtra. Produced under the banner of Yelkotti Production Opc Pvt Ltd, spearheaded by the renowned writer, director, and producer of the Marathi industry, Santosh Ayachit, the show boasts a stellar cast including Pratik Nikam, Kshama Deshpande, Rohan Ekke, and Shweta Naik.

    Jogeshwaricha Pati Bhairavnath narrates the enchanting untold love story of Bhairavnath & Jogeshwari, intricately linked to their deep connection with Shankar and Parvati. The show expertly combines the elements of culture and devotion, presenting them to the viewers in an engaging way.

    Commenting on the premiere of the first original show Shemaroo Entertainment COO of Broadcasting Business Sandeep Gupta, said, “The launch of our first original mythological show ‘Jogeshwaricha Pati Bhairavnath’ on Shemaroo MarathiBana, marks a significant step in our quest to bring captivating narratives rooted in ancient lore to our discerning audience. This premiere serves as a pioneering moment for the channel, as we proudly unveil the untold and captivating narrative of Bhairavnath and Jogeshwari for the very first time on Indian television. By bringing these revered characters and their story to life, we aim to cater to the diverse interests of our audience.”

    Santosh Ayachit the producer of the show added “We are eagerly looking forward to the premiere of our upcoming show on Shemaroo MarathiBana. This marks the first instance where viewers will have the opportunity to witness the characters of Bhairavnath and Jogeshwari come to life on screen. Despite their references in our scriptures and manuscripts, their story has remained untouched in the visual medium. We aspire to represent their narrative authentically and create a connection with the audience and hope we do justice to it.”

    Have you ever encountered the enigma of Jogeshwari and Bhairavnath? Now is your opportunity to delve into their untold tale, as ‘Jogeshwaricha Pati Bhairavnath’ unfolds its enchanting narrative on Shemaroo MarathiBana, from the 21 of August 2023 at 8.30 PM.

  • Shemaroo Umang launches its first original show ‘Kismat Ki Lakiro Se’

    Shemaroo Umang launches its first original show ‘Kismat Ki Lakiro Se’

    Mumbai: Within a few months of its launch, Shemaroo Umang, a new Hindi GEC strengthens its content offering with the launch of its first original, Kismat Ki Lakiro Se. The show takes the audience on a journey of destiny and relationships, with a dash of family drama and romance.

    The newly launched show will air from Monday to Saturday at 8 p.m.

    The central cast includes daily soap celebrities like Shaily Priya, Varun Sharma, Abhishek Pathania, and Sumati Singh. The leads will be supported by the likes of Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani, and Sheetal Jaiswal.

    Shemaroo Umang’s first original has been launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like Saath Nibhana Saathiya, Sasural Simar Ka, and Shakti Astitva Ke Ehsaas Ki, among others.

    Shemaroo COO of broadcasting business Sandeep Gupta said, “We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space. The new show, Kismat Ki Lakiro Se, depicts the complexities of relationships and is something that most couples can relate to. With such a differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike.”

    Launched in April this year, Shemaroo Umang is the latest addition to Shemaroo’s existing portfolio of free-to-air (FTA) channels, Shemaroo TV and Shemaroo MarathiBana. Shemaroo Umang is currently available on DD Free Dish, various multiple system operators (MSO), and on major direct-to-home (DTH) and cable networks.

  • Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’ on DD Free Dish

    Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’ on DD Free Dish

    Mumbai: Shemaroo Entertainment has announced the launch of a new free-to-air hindi general entertainment channel (GEC) called ‘Shemaroo Umang’. The channel is available on DD Free Dish, various multi-system operators (MSOs) and will be available on major direct-to-home (DTH) and cable networks, according to the company’s statement.

    With the launch of the channel, Shemaroo Entertainment expands its broadcast portfolio with existing channels Shemaroo TV and Shemaroo MarathiBana. 

    The newly launched channel will bring a women-centric focus catering to their entertainment and aspirational needs, said the statement. 

    It will also offer advertisers and brands a new audience to reach out across the Hindi speaking market.

    “We have experienced immense success with our existing television channel slates and are excited to announce the launch of our new Hindi GEC ‘Shemaroo Umang’,” said Shemaroo Entertainment CEO Hiren Gada. 

    “We are committed to be a leader in the Indian entertainment industry and build our position in the market with the new launch,” he added.

    “The launch of Shemaroo Umang is another breakthrough for us as it strengthens our presence in the broadcast space,” said Shemaroo Entertainment COO – broadcasting business Sandeep Gupta. 

    “We are sure that the audiences will love our curated collection of some of the most admired shows and Shemaroo Umang will also soon emerge as a household name just like Shemaroo TV and Shemaroo MarathiBana,” Gupta added.

    The channel will also be distributed on Shemaroo’s OTT platform ShemarooMe.

  • This Diwali, Shemaroo MarathiBana to telecast ‘Baahubali’ in Marathi

    This Diwali, Shemaroo MarathiBana to telecast ‘Baahubali’ in Marathi

    Mumbai: Marathi movie TV channel Shemaroo MarathiBana is all set to bring the Marathi version of the action epic franchise “Baahubali”  for its viewers this Diwali. This festive special release will be aired on 4 November.

    Noted Marathi film and theatre personalities including Dr Amol Kolhe, Pravin Tarde, Sonalee Kulkarni, Gashmeer Mahajani, Uday Sabnis, Sanskruti Balgude, and other artists have lent their voices to the eponymous characters. Even the songs of the movie have been re-created in Marathi by music director, Kaushal Inamdar. The songs have been translated to Marathi by writer and lyricist Vaibhav Joshi, Milind Joshi & Asmita Pandey.

    “We have constantly strived to add value to our consumers and partners by setting new benchmarks in the industry by bringing exciting content to our audiences,” stated Shemaroo Entertainment COO- broadcasting business Sandeep Gupta. “Taking the scale higher, we will be adding more thrilling content to the list which is going to be a delight for both our audiences and advertisers alike.”

    The “Baahubali” films blurred the line between Bollywood and regional cinema and the Marathi version of the films will be another leap in the film’s journey in the hearts of fans.

  • Marathi channels amp up content library as festive season begins

    Marathi channels amp up content library as festive season begins

    Mumbai: The start of the festive season in Maharashtra has renewed the competition among Marathi GECs to amp up their content library as they look to expand their audience share. While some channels have launched high-impact properties to drive viewership and grow advertising topline, a few new players have also entered into the fray.

    There are 25 Marathi language channels including nine general entertainment channels (GECs), six news channels, five movie channels, four music channels, and a kids channel. South Major Sun TV Network has recently entered the market with its Marathi GEC – Sun Marathi. The TV viewership for Marathi language channels has grown by a robust 10 per cent over the previous year, according to data shared by Broadcast Audience Research Council (BARC India) with investments in native, culturally rooted content driving consumption across all language channels.

    “The market has grown thanks to the competition between the channels and great content that is being produced,” said Sony Marathi, business head, Ajay Bhalwankar. “When we launched, the entire Marathi genre was hovering around 700 gross rating points (GRPs). Today, this genre is clocking more than 1000 GRPs looking at data from last two to three weeks.”

    Sony Pictures Networks India forayed into the Marathi regional space in August 2018, and was followed by Shemaroo Entertainment which launched its Marathi GEC in January, 2020. These channels were admittedly late in the game dominated by established players like Zee Marathi, Colors Marathi and Star Pravah for nearly two decades.

    The period between Gudi Padwa (April) till Ganesh Chaturthi (September) has been an important launch period for Marathi channels. Sony Marathi launched two fiction shows, “Ajunhi Barsat Aahe” and “Vaidehi – Shatajanmache Apule Naate”.

    Zee Marathi recently launched “Man Zal Bajinda”, “Man Udu Udu Zal”, “Mazi Tuzi Reshimgath”, “Tuzya Mazya Sansarala Ani Kay Hava” and “Ti Parat Aliye”. Meanwhile, Colors Marathi is set to launch its high impact non-fiction property “Bigg Boss Marathi” season three on 19 September.

    “Engaging storylines featuring progressive themes, stories that reflect the cultural nuances and traditions of the region in an authentic and relatable manner always finds an audience”, said Zee Entertainment Enterprises, cluster head – North, West and premium channels, Amit Shah. “Due to the effects of the pandemic, we have seen higher affinity for light-hearted shows.”

    Zee has found success with the launch of a range of channels that cater to different cohorts. Alongwith its GEC Zee Marathi, it also has a youth channel, Zee Youva, FTA and pay movie channels, Zee Chitramandir and Zee Talkies, and  newly launched music channel Zee Vajwa.

    A lot of Marathi original programming caters to audiences from Monday to Saturday but there is a significant drop off of audiences on the weekends when they migrate to Hindi movie channels. That’s where competitor Marathi movie channels by Zee and Shemaroo MarathiBana are growing viewer share by serving native movie content.

    The growing affluence of Marathi-speaking audiences is also why this is a key language market for broadcasters to grow their topline. After, Tamil and Telugu, Marathi advertising segment contributes four per cent to the overall TV advertising revenues estimated at Rs 800-1000 crore. According to BARC India, 32 per cent of audiences that watch Marathi channels are from NCCS A classification, whereas NCCS A and B constitutes 67 per cent of TV viewership in this market.

    Marathi market is one of the few markets where new players have been able to carve out a significant viewership share after investments in strong narratives. At the same time, competition between channels has grown the overall TV market of Marathi-speaking audiences and increased advertising spends in the region. This has enabled channels to continue making investments in fresh programming.

  • Shemaroo TV and Shemaroo MarathiBana channels to be now available to Vi Movies & TV subscribers

    Shemaroo TV and Shemaroo MarathiBana channels to be now available to Vi Movies & TV subscribers

    MUMBAI: Shemaroo TV and Shemaroo MarathiBana, broadcast channels from the house of Shemaroo Entertainment have already become household names and are loved for their respective genres in General Hindi Entertainment and Marathi Movie category. To diversify the content offering the channel has inked a strategic partnership with Vi Movies & Tv, where millions of Vi Movies & Tv users will be able to access the Shemaroo TV and Shemaroo MarathiBana content through live linear channel offering.

    The association will further strengthen Vi Movies & Tv current content portfolio and provide unlimited entertainment to its subscribers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and other Original shows. In addition to this through the partnership, users will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain Vi Movies & Tv subscribers by offering high-quality Marathi movies.

    Both the linear TV channels have been entertaining the audiences since their launch and have been successful in providing a friendly and entertaining distraction during the tough time, similarly Vi Movies & Tv has also been at the cusp of this change and has ensured each user is entertained through their offerings. Providing rich content to its users, through this association, the users will be able to access both the channels on a single platform and experience unlimited entertainment.