Tag: Shemaroo Entertainment

Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

MUMBAI: Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs. The show titled, “Friday Rewind with RJ Adaa” went on air last Friday on Shemaroo Entertainment’s YouTube channel, Shemaroo Filmi Gaane. With over 90 million unique users every month, Shemaroo’s FILMI GAANE is designed to entertain audiences across all age groups taking them back to the golden era.

Friday Rewind with RJ Adaa is designed to bring Hindi music connoisseurs closer to evergreen Bollywood songs by giving a young and enthusiastic twist to unheard classic stories narrated in the soothing voice. Adaa, more popularly known as RJ Adaa on Radio, will host the eight-episode series which will range from romantic renditions of Kishore Kumar to the soulful tunes of Lata Mangeshkar to the magical melodies of RD Burman. The show will take all the fans of Hindi Music through a musical journey and will bring back all the fond memories.

Speaking on the association Adaa said, “I am extremely pleased to be associated with Shemaroo Entertainment to reach out to my listeners through their brand-new show called ‘Friday Rewind with RJ Adaa.’ The audience of the show will be taken back to the Golden era of famous Bollywood hits. After doing almost a decade of radio, event and stage performances, with this show my listeners will get a chance to see me in a completely different avatar. Tune in to Shemaroo Entertainment’s YouTube channel Filmi Gaane every Friday, where I will share interesting quips on Bollywood personalities and play some famous Hindi songs.”

Shemaroo Entertainments YouTube channel, Filmi Gaane, is a popular destination for listeners of Bollywood Music with a subscriber base of over 15 Million. It is a one stop destination for all the chart buster songs from super-hit Bollywood movies right from “Mughal-E-Azam’ & ‘Sangam’ to ‘Don’ & ‘Namak Halal’ to ‘Dil’, ‘Beta’, ‘Jaanwar’ & ‘Andaaz’, it encompasses the best of all decades. Viewers can enjoy the

October 16, 2018
Shemaroo Entertainment to Ring in Amitabh Bachchan’s Birthday with the Screening of his Cult Movies

MUMBAI: On the occasion of legendary actor Amitabh Bachchan’s 76th birthday, Shemaroo Entertainment, a leading content powerhouse, brings the screening of cult movies like Shahenshah, Namak Halaal, Hera Pheri and Amar Akbar Anthony for the Bollywood movie buffs. As a part of Times Moviecon, the screening of Shahenshah will take place at Dublin Square, Phoenix Marketcity on October 12 from 6pm onwards. Fans of Namak Halaal, Hera Pheri and Amar Akbar Anthony will get a chance to witness the magic once again at Mulund and Andheri outlets of Carnival Cinemas in Mumbai and TGIP in Noida on 11th October at 7pm. Fans of Amitabh Bachchan can book their tickets on BookMyShow for a faster and hassle-free booking.

Shemaroo Times Moviecon festival will be a grand celebration of the actor’s birthday as fans will also be able to indulge in several activities alongside the screening of Shaheshah movie. Shemaroo Entertainment boasts of a movie library of more than 3500 titles and is enabling the fans of Amitabh Bachchan to relive the golden era with screening of his cult movies. The company is proud to have the rights to a wide array of legendary actor Amitabh Bachchan’s movies through which they can host these movie screenings for the fans of the legendary actor. As part of the actor’s birthday celebrations, Shemaroo Entertainment, which lives and breathes Bollywood for more than five decades now will bring in these movies for the movie buffs and the actor’s ever-growing fan base.

Shemaroo also launched a social media campaign #CelebrateAmitabh wherein Amitabh’s fans are invited to share the greatest fan stories. Along with the social media celebrations, Shemaroo Entertainment’s merchandising platform, Yedaz, will organize a ‘Bachchan Bonanza with Yedaz’ where the fans will get an opportunity to win special merchandise with Amitabh Bachchan’s iconic dialogues.

October 10, 2018
Shemaroo Entertainment now brings Live Ganga Aarti on Shemaroo Bhakti app for the Devotees straight from Assi Ghat at Varanasi

National, October 1, 2018: In a bid to offer services to the Ganga devotees from the comfort of their homes, Shemaroo Entertainment Limited, one of India’s leading integrated media content houses brings Live Aarti and online Ganga Pooja for its consumers through the Shemaroo Bhakti app. After receiving an overwhelming response during the live streaming services offered from Lalbaugcha Raja pandal in Mumbai, Shemaroo Entertainment takes a step ahead by bringing the devotees closer to holy Ganga.
Assi Ghat at Varanasi is one of the sacred places for Hindus and derives its name from Lord Shiva. Given the fast-paced lives, Shemaroo is helping the devotees across the globe to connect with spirituality through technology. In addition to the existing services like Live darshan, online mannat, Prasad booking, astrology & panchang, devotional e-commerce products, online poojas, horoscope, users will now be able to offer online pooja services like Ganga Pooja, Brahman Bhoj, Pind Daan etc. through Shemaroo Bhakti app. Keeping in mind the ongoing Pitru Paksh period, Shemaroo is offering a unique facility to the followers of Hinduism where in they can offer Pind Daan and Brahman Bhoj directly from their mobile phones till 8th Oct through Shemaroo Bhakti app.

Mr. Hiren Gada, CEO, Shemaroo Entertainment Ltd., shared his thoughts on the association, “The use of technology and Smart phones in India has grown by leaps and bounds. Taking the advantage of increase in the usage of mobile phones, we at Shemaroo always offer our audiences with the best of services. Shemaroo has been in the devotional space for more than a decade now. Devotion is the most under rated category in India and we think India has got a huge potential to grow under this segment. Holy Ganga has been a part of our divine land for more than 80,000 years now and is an integral part of every Hindu’s spiritual journey. We are glad that we can provide services to the devotees of Holy Ganga through our Shemaroo Bhakti app and make their lives simpler and actually take them closer to their beliefs.”
With the help of Shemaroo’s Bhakti app, Ganga devotees will also be able to enjoy LIVE Ganga Aarti from Assi Ghat Varanasi on their mobile and TV sets. Devotees will also be able to book devotional services directly on their phones. Shemaroo Bhakti is the latest offering in the devotion category by Shemaroo and it is a one stop destination for all the devotional needs.

Devotees can download the app by giving a missed call on 8824022011. Contacts Shemaroo Entertainment Ltd: Shubhi Grover | Mobile: +91 9769331787 | shubhi.grover@shemaroo.com Avian Media: Udita Lal | Mobile: +91 7045644970 | udita@avian-media.com

October 1, 2018
Shemaroo Entertainment Releases a Digital Film on the Eve of Raksha Bandhan

MUMBAI: In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL). Prior to this, Aggarwal served as CMO at Zee5.

Before joining Zeel, Aggarwal was vice president of marketing communications with the Chinese multinational corporation LeEco. He has also worked with Myntra as VP marketing and head of monetisation and also worked with the reputed companies like SGA private Ltd, Coca Cola, P&G and Mindshare.

Zee5 was launched in the mid of February and since then it has been gaining a growth across the viwership metrics of MAUs, video views and engagement levels.

ZEEL claims that it is already among the top five entertainment platforms in the country.

The OTT platform has recently come up with its original content called ZEE5 originals, were it has released 14 ZEE5 Originals across six languages and have 20 more originals lined up for release.

August 24, 2018
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

MUMBAI: Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok. This association will promote Shemaroo’s Bollywood merchandise brand – Yedaz. Yedaz – Bollywood Madness by Shemaroo is the official Bollywood licensing and merchandising rights holder with a presence in more than 15 different categories like T-shirts, coffee mugs, coasters, mobile covers, cushions and other exciting product line-ups, Vigo Video and TikTok apps are renowned for creating, sharing and discovering short user generated videos. Both the apps are leading the top charts of Google Play store and iOS free app charts.

In the first phase of partnership between Yedaz by Shemaroo and Vigo Video will see the audio and video content of Shemaroo on Vigo Video platform, followed by a presence on TikTok in the next phase. Consumers who login to TikTok and Vigo platforms will have access to a wide array of famous Bollywood dialogues and music from Shemaroo’s library of blockbusters. They can make promotion videos enacting the popular dialogues from epic Bollywood movies. In addition, the Vigo app will be promoted on Shemaroo’s social media and other media assets.

For all the Bollywood buffs who expect some surprise, Shemaroo will upload their exclusive and iconic dialogues which will be used as skins by audiences who participate in Yedaz-Vigo contest. The winners of this contest will win exclusive gift hampers from Yedaz along with exciting discounts and offers for purchasing exclusive Bollywood merchandise on Yedaz.com.

August 16, 2018
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

MUMBAI: Shemaroo Entertainment Limited, one of India’s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali’s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

The epic period drama is loosely based on the poem Padmavat by Malik Muhammad Jayasi and has a stellar star cast of Bollywood’s leading names, Ranveer Singh, Deepika Padukone and Shahid Kapoor in the lead roles.

Set in medieval Rajasthan, the story revolves around Queen Padmavati, who is married to a noble king and lives in a prosperous fortress with their subjects until an ambitious Sultan hears of Padmavati’s beauty and forms an obsessive love for the Queen of Mewar and decides to attack the kingdom.

The movie released earlier this year, was a huge commercial success and is one of the highest-grossing Indian films of all time. Cinema lovers can now buy the Blu-Ray version for Rs. 999/- and the double discDVD Set for Rs. 499/- which is available in leading key retail outlets across Indiaand also on Amazon, Flipkart& Shemaroo.com. The Blu-ray version is available only in Hindi language with English subtitles whereas the DVD set is available in Hindi, Tamil and Telugu with English sub-titles.

The ownership of physical media offers cinema lovers the personalized experience which is worth conserving! The Blu-ray version of Padmaavat will be a treat to the eyes with the exemplary visuals and cinematography. Padmaavat is a Viacom 18 Motion Pictures & Bhansali Productions presentation.

July 12, 2018
Shemaroo revamps logo to suit digital consumer

MUMBAI: Over the years, Shemaroo has had to reorient its business to suit the changing ecosystem and consumer preference. Now, the content powerhouse has revamped its look as well by unveiling a new logo.

In its 55 years of journey, Shemaroo has witnessed various changes. 15 years ago, it went through a brand refresh. About 10 months ago, the company announced that it has embarked on a transformation journey.

Shemaroo gears up for digital era; adds devotional app Ibaadat

Speaking to Indiantelevision.com, Shemaroo Entertainment CEO Hiren Gada shared the experience. After a three-month selection process, Ogilvy India was approved as the creative partner. “It’s the number one agency in the country. Shemaroo is a brand which has been around for 55 years, has been so closely guarded, so many people have such an emotional connection with the brand. If it has to undergo a refresh, it needs to be with the best,” Gada commented on the reason behind choosing Ogilvy as a partner.

Initially a B2C brand, over time, its business model has become B2B2C. However, the main target of the refresh is consumers. Gada believes that a strong B2C connection is needed before thinking about how people will perceive the change.

However, Shemaroo promises to stay loyal to the Indian audience by offering them entertainment with that “special tadka”. ‘India Khush Hua’, the new tagline, wants to convey the message of how the company wants to bring joy to Indians with multi-genre offering.

Curation brands the need of the hour in digital: Kranti Gada

The logo comprises a series of overlapping layers in rich Indian colours while the shape of the design elements has been derived from the digital play button. “They are already the modern forward-facing company that the logo reflects,” Ogilvy India CEO Kunal Jeswani said.

“What I found really interesting was the company has done so much to transform internally before they decided to do the external transformation of the brand. Then the task for us becomes much easier. For agencies, when you are transforming a brand externally, it’s far more difficult when the internal shift is going to happen after that. In the case of Shemaroo, it’s just the colours and logo reflecting the change,” he added sharing his experience working with Shemaroo.

To devise the new logo, Ogilvy undertook surveys for a thorough understanding of the brand, consumers and the trade through careful planning, exhaustive research and understanding of emergent trends.

A large part of its multimedia campaign will be through its own media. “There are partner properties which we would be working with. We would also be buying some additional media. But primarily it would be on the digital domain. Because the consumer is largely digital, that’s where more targeted and faster refresh can be achieved,” Gada said.

The company has the ambition to achieve 5X growth in five years. Multi-genre and multi-language strategies are also on the anvil. Devotional content is a core area for the current time. Through the new identity, the company wants to convey their passionate commitment to the goal.

July 11, 2018
Shemaroo’s Filmigaane crosses 10 mn subscriber mark

MUMBAI: Shemaroo Entertainment’s YouTube channel dedicated to retro music Filmigaane has crossed the 10 million subscriber mark. The content powerhouse has strengthened its digital presence with more than 50 YouTube channels.

Filmigaane is the one-stop destination for classic bollywood melody lovers. The audience base is spread around multiple geographies like India, the US, UAE, Canada, Australia and more and reaches 384 million digital consumers per month.

“We started Filmigaane with an aim to reach out to audiences who love retro music. This is such a momentous occasion and calls for a big shout out to all our fans across the world who have helped us achieve the remarkable milestone of 10 million subscribers. We are truly humbled and overwhelmed by their support and love. It is their belief in us that will help us continuously strive for new and innovative content. Digital has been an exemplary medium for us to reach out to the fans of retro music and connect with them,” Shemaroo Entertainment CEO Hiren Gada said.

Starting in 2018, the channel has been offering a mix of content ranging from the golden era of 1950s to the still recent popular numbers from the 1990s over the last four years. Filmigaane succeeded in bringing the trends of evergreen songs back, leading to a humungous growth in subscribers.

Also Read :

Shemaroo appoints Hiren Gada as CEO in leadership rejig

Ogilvy to handle Shemaroo’s creative duties

May 30, 2018
Shemaroo gears up for digital era; adds devotional app Ibaadat

MUMBAI: Right at the opportune time, one of India’s oldest media companies, Shemaroo Entertainment, has launched a new devotional app called Ibaadat.

The Islamic devotional app will contain live feeds, devotional tunes, an e-commerce platform, donation service, etc. Over time, customer feedback will enrich the app’s growth.

On the reason for picking the Islamic faith, Shemaroo Entertainment CEO Hiren Gada said, “For us, it is not about choosing a particular religion. We already have content and presence in all the major religions in India whether it’s Hinduism, Islam, Christianity, Sikhism or Jainism. In fact, we already have a Hindu app in place, Hari Om. The next biggest population is the Islamic population. So, the idea is how many more people we can help connect with their faith.”

About five years ago, there was an inflexion point when the company realised that digital is soon going to explode. “There are a lot of changes overall as an organisation that we have been going through the last few years. We have been preparing ourselves for the digital era. Some of these initiatives which we are seeing are a result of this,” he said.

While the company’s digital segment has grown at roughly 40 per cent y-o-y, it stands roughly around 25 per cent of the total business.

Very recently, Shemaroo opened its US office which is still in its initial stage. Rather than making content to cater to the US audience, it will try to serve the diaspora with existing content. “First opportunity is to be able to serve the diaspora with existing content we have in a much better way because we felt that it was clearly an underserved consumer segment for us which we saw based on various platforms we were present. So that was our first target, and that itself is a large task by itself,” Gada said.

He did not reveal any firm plan on whether the company wanted to go the OTT way any time soon.

The Ibaadat app is free except for some services which have minimal charge. For now, it is only available on Android and the iOS version is on the way. For promoting the app, Shemaroo is targeting DTH and social media.

The content library is a combination of outsourced as well as the content created in house. It will be tying up with more shrines in future.

Just three months ago, Hari Om was launched where people could tune into live telecast of aartis, order Prasad at their doorstep from temples across the country, listen to teachings of top gurus and even book religious services or orders.

Once associated with classic movies of the previous century, Shemaroo has evolved over time staying relevant to the current age. The next challenge is to make Shemaroo digital-savvy.

May 25, 2018
Shemaroo Entertainment Strengthens its Live Darshan Offerings

National, 27th April, 2018: Religious diversity has been a defining characteristic of Indians for centuries. It plays a central role in people’s daily life through its temple ceremonies, festivals, pilgrimages and family religious traditions. Shemaroo Entertainment, one of India’s leading content powerhouse has a strong focus on its devotional offering and provides live streaming of over ten of the most revered religious temples across India, every single day.

Shemaroo recently acquired the live streaming rights for Shani Shignapur in Maharashtra and Ajmer Sharif in Rajasthan. It will give the Indian devotees an opportunity to enjoy live darshan of these holy places from the comfort of their homes and even on the go.

Shani Shingnapur, a prehistoric temple in West India situated at 84 kms from Aurangabad, Maharashtra is devoted to Lord Shani. On the other hand Ajmer Sharif Dargah of Khwaja Moinuddin Chishti is one of Rajasthan’s most popular landmarks. Lakhs of devotees of all religions from across the world visit it every year.

The live feed of these two temples will be telecast on all digital platforms including mobile, internet, satellite and DTH channels.

Kranti Gada, Chief Operating Officer (COO), Shemaroo Entertainment Ltd shared, “In this fast paced life where we constantly lack the time, energy and the ability to frequently visit popular places of worship, we see a growing demand for direct live feeds from temples. We understand the challenges of modern life and technology helps us overcome these. Keeping the spirit and understanding the needs of the consumer, we are powering content to provide virtual experience of deities to the devotees. We are quite delighted, that the management of Shani Shignapur and Ajmer Sharif have supported us in reaching out to their devotees”.

Shemaroo Entertainment provides live feeds from various holy locations across the length and breadth of the country including, Karni Mata temple in Bikaner, Iskcon and Babulnath Temple in Mumbai amongst many others.

April 27, 2018