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Tag: Shemaroo Entertainment 

  • Shemaroo inks alliance with mobile video platform 123on

    Shemaroo inks alliance with mobile video platform 123on

    MUMBAI: Shemaroo Entertainment has inked a strategic alliance with mobile video platform company 123on.

     

    123on is popularizing a new and more valuable form of mobile videos for users through which one can not only watch a video but also play with it creatively. A wide catalogue of Bollywood songs, devotional content and regional videos will be available for the consumer to download on their handsets.

     

    123on is an international phone app that can be downloaded from Google Play. Users can download any video and set them as video ringtone or video wallpaper, giving their phone a unique style. Users can also stay updated with memorable moments in Bollywood history every time they check their phone and during incoming calls. The instant Push feature also allows users to surprise their friends by selecting the video displayed on their friend’s phone when calling, thus opening doors for back and forth pranks between friends.

     

    Consumers can choose to watch old melodies to latest numbers, aarti, bhajans etc from Shemaroo’s catalogue. The alliance will further strengthen Shemaroo’s reach globally.

     

    “We are pleased to partner with 123on as the company is creating a new trend for mobile video users and producer. A user can actually play with the video and use it as video ringtone or video wallpaper. The partnership is aligned with our strategy to offer our audience entertainment on every possible platform where our consumers are present,” said Shemaroo Entertainment director Jai Maroo.

     
    123on founder Mikael Jansson added, “We are extremely proud to be partner of Shemaroo Entertainment, one of the largest content houses in India, known for its wide range of catalogue that includes Bollywood content to devotional videos, Hindi to regional languages and many more. Adding another milestone with our first partnership in India as well as in the film industry really shows the flexibility and potential of our platform.”

     

  • CRISIL assigns A-/Stable credit rating to Shemaroo Entertainment

    CRISIL assigns A-/Stable credit rating to Shemaroo Entertainment

    MUMBAI: Shemaroo Entertainment (Shemaroo), one of the largest independent content aggregators in Bollywood, today announced that CRISIL has assigned its ‘CRISIL A-/ Stable’ rating to the long term bank facilities of Shemaroo. Post this, the existing credit rating enjoyed by the Company on its long term banking facilities stands upgraded by 3 notches.

     

    Rating Rationale by CRISIL:

     

    The rating reflects the benefits that Shemaroo derives from its established market position as a distributor of film content in the re-issue cycle, supported by a large library of content rights and its strong financial risk profile. The rating also reflects CRISIL’s belief that the company’s capital structure will remain below 0.5 times over the medium term. These rating strengths are partially offset by the company’s long working capital cycle marked by long inventory holding period leading to price volatility risks along with high debtor days and its exposure to intense competition in the new media segment.

     

    CRISIL believes that Shemaroo will maintain its credit risk profile supported by its strong market position and financial risk profile. The outlook may be revised to ‘Positive’ if the company’s enhances its business risk profile, backed by sustainable improvement in its sales to inventory ratio and its receivables management, while maintaining its healthy profitability levels and strong financial risk profile. Conversely, the outlook may be revised to ‘Negative’ if the company’s cash accruals declines significantly or of its working capital cycle lengthens, leading to deterioration in the company’s financial risk profile.

     

  • Shemaroo Entertainment extends deal with The Orchard

    Shemaroo Entertainment extends deal with The Orchard

    MUMBAI: Shemaroo Entertainment has announced the extension of its alliance with the international distributor of digital content, The Orchard, for the distribution and marketing of Shemaroo’s music catalogue on iTunes in the Middle East and North Africa (MENA) region.

    Earlier this year, Shemaroo had entered into a strategic alliance with The Orchard to distribute its music content in Latin America, North America, Europe and Asia Pacific. This enabled them to utilise Shemaroo’s music catalogue on more than 100 international digital platforms like iTunes, Spotify, Rhapsody, eMusic, Virgin FR, Amazon Digital Services Inc, Xbox Music, rDio, MediaNet, etc. The vast repertoire of audio includes film, non-film across multiple genre like folk, pop, sufi, qawwalis, kid’s music and regional music.

    With this initiative, Indians living outside the country will no longer miss the desi (Indian) music. They can also enjoy a variety of regional music in more than 22 languages including Punjabi, Marathi, Bhojpuri, Gujarati and Bengali among others that are available on these platforms. Shemaroo Entertainment has been working with leading online streaming platforms in India like Saavn, Gaana, Hungama, Nokia MixRadio, etc to distribute content.

    Shemaroo Entertainment director Jai Maroo said, “Shemaroo has already been distributing its vast music catalog directly in India through all the telecom operators and music streaming services. For Global distribution of our content, we have already entered into a strategic alliance with The Orchard earlier this year. We are pleased to extend this partnership with the company to distribute our content on iTunes in the Middle East and North Africa (MENA). The development will empower audience from MENA with a variety of content across different genres.”

    “Shemaroo’s vibrant catalogue of Indian music is already available to consumers worldwide through our international network of digital retail outlets. This amendment will help us serve Shemaroo’s content in MENA also now. We look forward to a creative and inventive partnership with Shemaroo, given their foundation as an early adopter of digital media,” added The Orchard director South Asia, Clint Cabral.

     

  • Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    MUMBAI: Dolby Atmos has announced that Shemaroo Entertainment will release the Blu-Ray disc to feature a Dolby Atmos soundtrack with the recently released movie Mary Kom, from Viacom18 Motion Pictures and produced by Sanjay Leela Bhansali.

     

    Viacom18 Motion Pictures is the first Indian studio to support Dolby Atmos on Blu-ray Disc offerings.

     

    ANZ India, south East Asia senior regional director Pankaj Kedia said, “We are thrilled to announce the release of Mary Kom, the first Blu-ray title in the country to feature a Dolby Atmos soundtrack. Dolby Atmos, one of the most significant advancement in home theater audio in 20 years, will transport consumers deeper into the story with amazing clarity and true-to-life detail.”

     

     “Dolby Atmos has generated a tremendous response from the home theater industry. We aim to give consumers the best entertainment experience by bringing Dolby Atmos right into their homes,” he added.

     

    Viacom18 Motion Pictures COO Ajit Andhare further elaborated, “Every punch that Mary threw was heard and felt in Dolby Atmos in the cinema. The power of sound to transport you right into the middle of the ring will now be available to home theater enthusiasts who will be able to experience Dolby Atmos movies the way they were meant to be heard, right in their living rooms.”

     

    Mary Kom, a chronicle of the life of Indian boxer Mary Kom, will be available on Blu-Ray starting 15 October.

  • FoodFood & Shemaroo Entertainment launch home video

    FoodFood & Shemaroo Entertainment launch home video

    MUMBAI: FoodFood, the specialty channel, has always been on top of its game when it comes to innovation.

     

    Every now and then, the channel has come up with various shows to help its viewers especially those who are struggling to balance between home and office.

     

    With change in lifestyle and eating habits wherein takeways have become a norm amongst youngsters and kids, the channel in association with Shemaroo Entertainment has launched a home video – ‘Mummy ka Magic: Vol 1’.

     

    The DVD which is priced at Rs 150 features model-actress-host, Amrita Raichand, making nutritious and tasty dishes for children who are fussy eaters. It includes 20 interesting and tasty recipes.

  • Now Download & Watch Movies Offline with BIGFLIX

    Now Download & Watch Movies Offline with BIGFLIX

    MUMBAI: Reliance Entertainment Digital’s movie-on-demand service BIGFLIX has taken a leap and rolled out the download facility for its large base of over 1 mn registered users and over 100k subscribers. This new service will now allow viewers to not just stream but also download their favourite movies and enjoy them offline as per their convenience of time and space, sans advertising and at no additional cost!

     

    In India, content consumption online, such as movie streaming, has always seen limitations such as inconsistent bandwidth & lower internet speeds that has kept masses away. As India’s largest movie streaming service, BIGFLIX has often received grievance from its users about persistent internet diffidence spoiling their movie watching experience.

     

    “It’s not exactly the launch of the download service, it’s the solution of a long standing, internet- connectivity related issue faced by most of our users across regions.  At BIGFLIX, our aim had always been to reach out to those movie lovers who shy away from a streaming service for the sheer lack of stable internet connectivity. So now our users need not worry about streaming their favourite films, they can download at their convenience and watch them offline anytime, anywhere without having to worry about the accessibility to internet. Internet connectivity is no longer a restraint to the movie watching experience to our subscribers -whether they are at home or on the go!”  said Mr. Shreyash Sigtia, Business Head, BIGFLIX.
    BIGFLIX has been consistently expanding its content offering by partnering with leading entertainment houses like Reliance Entertainment, UTV, Disney, Shemaroo Entertainment, IndiaCast, Unisys, AP International and many more to bring an assortment of films for the Indian consumers who prefer entertainment at their convenience of time and space. This entire catalogue of several thousands of movies on BIGFLIX can now be streamed or downloaded on desktops and laptops with plans starting Rs.99 onwards.

     

    Subscribers will be required to install ‘download manager’ to manage their download lists linked to their BIGFLIX account.

     

    (Steps to download a movie on BIGFLIX: http://bigflix.com/download-edu)

     

    Some key aspects of the download service are:

    In the case of interruption in download, users have the option to resume the download from where it was discontinued earlier.The download manager sits on the user’s machine and enables users to watch the movies which they have downloaded even when they are not connected to the internet i.e. films once downloaded can be watched offline
    Users can begin watching the movie as soon as 20% download is reached.
    All content on BIGFLIX is DRM protected and therefore the movies thus downloaded cannot be copied onto another devices.
    The download feature can be availed on the entire catalogue comprising over 2000 titles across genre and languages.

     

    No additional costs to avail download service; users can download and watch films offline so long as their subscription to BIGFLIX is active.

  • Super K wins Dadasaheb Phalke Academy award

    Super K wins Dadasaheb Phalke Academy award

    MUMBAI: Shemaroo Entertainment‘s Super K recently won the prestigious Dada Saheb Phalke Film Festival Award – 2012 for best feature film (Animation).

    The other winners were I Am (Best Live action), Ra.One (Best VFX) and Rushi (Best debutante director). The award was instituted by Mumbai-based Dadasaheb Phalke Academy.

    Said Shemaroo Entertainment head of animation Smita Maroo, “It is an extremely proud moment for all of us to be honoured with this Award. We are glad that our contribution to the animation industry has been recognised and appreciated on a prestigious platform like this.”

    Incidentally, the film was also highly appreciated in film festivals like Animabassuri – Animassia – Spain, Cairo International Film Festival for children, Annecy Film Festival and Hiroshima Film Festival.

    Super K was the first Indian animation film that was released online all over India on 11 November last year.

  • Shemaroo releases Bheja Fry 2 on YouTube in the US

    Shemaroo releases Bheja Fry 2 on YouTube in the US

    MUMBAI: Shemaroo Entertainment has released Bheja Fry 2 on YouTube for US spectators on pay-per view model for $3.99.


    The India release of the film on YouTube is yet to take place. Said a Shemaroo official under condition of anonymity, “Just last week, we released the home video of the film. Hence to release the film on YouTube for Indian viewers would be detrimental.”


    The film, released on Bolly and Beyond, one of Shemaroo‘s channel on YouTube, is available in HD version on the platform. 


    Said Shemaroo Entertainment Director Jai Maroo, “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. We are constantly adding well packaged content on these platforms which gives people a quality experience and attracts more viewers and usage. The short time line between theatrical release of Bheja Fry 2 and its release on YouTube will help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative.”