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Tag: Shemaroo Entertainment 

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Shemaroo to further focus on digital

    Shemaroo to further focus on digital

    MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

    In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

    Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

    “So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

    Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

    Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

    Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

    Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

  • Shemaroo to further focus on digital

    Shemaroo to further focus on digital

    MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

    In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

    Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

    “So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

    Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

    Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

    Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

    Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

  • Dish TV & Shemaroo get religious; launch Bhakti Active

    Dish TV & Shemaroo get religious; launch Bhakti Active

    MUMBAI: After launching a special Gujarati VOD pack, both the Jawahar Goel – headed Dish TV India, Asia’s largest DTH brand, and Shemaroo Entertainment are back once again in yet another move to expand the operator’s gradient of value added services (VAS) with the launch a new premium service called “Bhakti Active.”

    The Bhakti Active service will cater to the needs of consumers and viewers who enjoy mythological and religious content. It will air live aartis, bhajans, shlokas and documentaries throughout the day. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

    Bhakti Active is a premium religious ad free subscription based service and is being launched for trials and previewing till 31 August, following which it will carry a price tag of Rs 30 a month.
    This religious service will be available on channel number 755 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002700371.

    Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: ““Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch the Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

  • Dish TV & Shemaroo get religious; launch Bhakti Active

    Dish TV & Shemaroo get religious; launch Bhakti Active

    MUMBAI: After launching a special Gujarati VOD pack, both the Jawahar Goel – headed Dish TV India, Asia’s largest DTH brand, and Shemaroo Entertainment are back once again in yet another move to expand the operator’s gradient of value added services (VAS) with the launch a new premium service called “Bhakti Active.”

    The Bhakti Active service will cater to the needs of consumers and viewers who enjoy mythological and religious content. It will air live aartis, bhajans, shlokas and documentaries throughout the day. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

    Bhakti Active is a premium religious ad free subscription based service and is being launched for trials and previewing till 31 August, following which it will carry a price tag of Rs 30 a month.
    This religious service will be available on channel number 755 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002700371.

    Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: ““Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch the Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

  • DishTV ties up with Shemaroo; launches Miniplex

    DishTV ties up with Shemaroo; launches Miniplex

    MUMBAI:  DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee. 

    Speaking to the tie-up,  DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     Shemaroo Entertainment Limited director Hiren Gada too  shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

    The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

  • DishTV ties up with Shemaroo; launches Miniplex

    DishTV ties up with Shemaroo; launches Miniplex

    MUMBAI:  DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee. 

    Speaking to the tie-up,  DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     Shemaroo Entertainment Limited director Hiren Gada too  shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

    The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

  • Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    MUMBAI: Tata Sky has added a new service to its diverse bouquet of content – Tata Sky Comedy. The DTH player has partnered with Shemaroo Entertainment as content partner, powered by Comedywalas. The tagline for this new service is ‘Haso Khulke’. Tata Sky had recently launched two interactive services – Actve Fitness in association with Suniel Shetty and Dance Studio in partnership with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Pictures.

    Tata Sky Comedy will initially be available to its subscribers primarily on TV and can also move to digital platforms in the future. The viewers can also see the popular comic strip Suppandi refreshed daily.

    Launched today on 8 March 2016, Tata Sky’s latest addition aims to be a single destination for all formats of Hindi comedy content. The launch event also provided a glimpse of the service, as unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar who are also a part of the service.

    “We wanted a guide, an anchor with a youthful appeal who could carry the audience for this new service. Sugandha and Sahil are youth icons and are perfect to be a part of our service”, said Shemaroo Entertainment director Hiren Gada.

    Priced at Rs 59, the standalone service aims at a non-stop clean entertainment for all age groups, across geographical and socioeconomic boundaries with a diverse range of formats exclusively for its subscribers.

    Talking about the launch, Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for, and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

    The 24×7 ad free service based on a subscription only basis, will be free for the first 10 days for its customers. Placed at channel 102, the interactive service has a diverse range of formats like Bollywood Tadka which is an overview of Bollywood mixed with comedy. This comedy service features interesting formats like Scene Smaash, Pehchaan Kaun, Dekh Gaana Dekh, Filmy Fankaar, Pocket Films with Gauri, etc. 

    Tata Sky Comedy will have all time classics, will highlight jokes, fun quizzes and comic strips and will telecast all-time favourite shows like Zabaan Sambhalke, Office Office, Ye Jo Hai Zindagi, Nukkad, etc. Interesting and eye grabbing short snippets like Waiting Lounge, Fact de India, Paanch Namune, Sher Bazaar, No News Network, etc., will be made available to the customers under Comedy Fatafat hour. One of the formats, The Weekend Special, will feature the best of Comedy Circus for an hour every Saturday and Sunday at 9 pm and 10 pm.

    Talking about his company’s expertise, Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

  • Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    MUMBAI: Tata Sky has added a new service to its diverse bouquet of content – Tata Sky Comedy. The DTH player has partnered with Shemaroo Entertainment as content partner, powered by Comedywalas. The tagline for this new service is ‘Haso Khulke’. Tata Sky had recently launched two interactive services – Actve Fitness in association with Suniel Shetty and Dance Studio in partnership with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Pictures.

    Tata Sky Comedy will initially be available to its subscribers primarily on TV and can also move to digital platforms in the future. The viewers can also see the popular comic strip Suppandi refreshed daily.

    Launched today on 8 March 2016, Tata Sky’s latest addition aims to be a single destination for all formats of Hindi comedy content. The launch event also provided a glimpse of the service, as unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar who are also a part of the service.

    “We wanted a guide, an anchor with a youthful appeal who could carry the audience for this new service. Sugandha and Sahil are youth icons and are perfect to be a part of our service”, said Shemaroo Entertainment director Hiren Gada.

    Priced at Rs 59, the standalone service aims at a non-stop clean entertainment for all age groups, across geographical and socioeconomic boundaries with a diverse range of formats exclusively for its subscribers.

    Talking about the launch, Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for, and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

    The 24×7 ad free service based on a subscription only basis, will be free for the first 10 days for its customers. Placed at channel 102, the interactive service has a diverse range of formats like Bollywood Tadka which is an overview of Bollywood mixed with comedy. This comedy service features interesting formats like Scene Smaash, Pehchaan Kaun, Dekh Gaana Dekh, Filmy Fankaar, Pocket Films with Gauri, etc. 

    Tata Sky Comedy will have all time classics, will highlight jokes, fun quizzes and comic strips and will telecast all-time favourite shows like Zabaan Sambhalke, Office Office, Ye Jo Hai Zindagi, Nukkad, etc. Interesting and eye grabbing short snippets like Waiting Lounge, Fact de India, Paanch Namune, Sher Bazaar, No News Network, etc., will be made available to the customers under Comedy Fatafat hour. One of the formats, The Weekend Special, will feature the best of Comedy Circus for an hour every Saturday and Sunday at 9 pm and 10 pm.

    Talking about his company’s expertise, Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

  • Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    MUMBAI: Shemaroo Entertainment has appointed Kaushal Nanavati as vice president – international business.

    Nanavati will be responsible for driving the business in the international markets and scaling up Shemaroo’s international business on television and digital platforms.

    Prior to joining Shemaroo Entertainment, Nanavati was with Disney India as director – international distribution & syndication. He has also worked with several other media companies including UTV and Zee Telefilms.

    Nanavati has an extensive experience of 18 years, of which more than 15 years has been in the television space having handled roles encompassing international channel distribution, content syndication & domestic distribution.

    Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kaushal to the family of Shemaroo Entertainment. Shemaroo has a vast and diverse content library, whose demand has been growing phenomenally in the international markets. Kaushal will lead the team to leverage the opportunity and scale up the business.”