ITV

Tag: Shemaroo Entertainment Limited

  • Tata Play launches Tata Play Bollywood Masala

    Tata Play launches Tata Play Bollywood Masala

    Mumbai: Nothing speaks Bollywood Masala like the 90’s movies and what better way to celebrate the spirit of Bollywood through the cults and blockbusters of the 90’s era. Tata Play, has announced its newest entrant in its services portfolio, Tata Play Bollywood Masala, a service that will offer a myriad line-up of 90’s & 2000’s Bollywood movies with all the emotions bundled into one. Tata Play’s Value-Added-Services as an offering has been known to provide captivating and value-enhanced entertainment options.  Through this service, Tata Play will be showcasing the iconic films of 1990’s to the 2000’s featuring superstars of this era like Shahrukh Khan, Salman Khan, Amir Khan, Saif Ali Khan, Akshay Kumar, Anil Kapoor, Sanjay Dutt, Ajay Devgan, Govinda, Sridevi, Madhuri Dixit, Karishma Kapoor, Raveena Tandon, Sonali Bendre, Tabu, Juhi Chawla and more.

    Tata Play Bollywood Masala will be a true destination for all “DIL SE FILMY” fans of Bollywood. With superhit movies, talk shows, celebrity interviews, exclusively created shows, chartbusting music, behind the scenes and lot more. The service will cover a wide spectrum of genres and titles like Aashiqui, Andaz Apna Apna, Jo Jeeta Wahi Sikandar, Khiladi, Roja, Raju Ban Gaya Gentleman, Dil Chahta Hai, Deewana Mastana, 3 Idiots, Munnabhai MBBS, etc.

    Commenting on the launch of the new value-added service, Tata Play chief commercial and content officer Pallavi Puri said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”

    “We are delighted to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s & 2000’s – a true delight for 90s Bollywood enthusiasts. Our collaborations with Tata Play, renowned for delivering the ultimate entertainment experience to its viewers, have paved the way for us to provide a diverse range of high-quality content. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” said Shemaroo Entertainment Limited COO of broadcasting Sandeep Gupta.

    Subscribers can view Tata Play Bollywood Masala on 311 for Rs. 2 per day and enjoy the content on their Tata Play mobile app on Live TV and VOD. Tata Play Mobile App allows the subscribers to watch popular and linear TV content on the go.

    Tata Play Bollywood Masala is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like entertainment, kids, learn, regional, devotion etc, that ensures every viewer is entertained throughout without any dearth of choices. 

  • Shemaroo op revenue down due to COVID2019 impact

    Shemaroo op revenue down due to COVID2019 impact

    BENGALURU: Indian content creator, aggregator distributor, specifically in the media and entertainment industry and now television broadcaster, Shemaroo  Entertainment Ltd (Shemaroo) reported 39.7 percent drop in consolidated operating revenue at Rs 86.2 crore for the quarter ended 30 June 2020 (Q1 2020, quarter or period under review) as compared to the Rs 143.03 crore  for corresponding year ago quarter Q1 2020. Consolidated operating revenue for Q4 2020 was Rs 122.74 crore. However, the company reported a lower consolidated loss of Rs 12.81 crore for the period under review as compared to the loss of Rs 14.07 crore for the immediate trailing quarter (Q4 2020). The company had reported consolidated profit after tax (PAT) of Rs 16.38 crore in Q1 2020.

    Shemaroo revenue from traditional media in Q1 2021 declined 44.5 percent to Rs 52.3 crore from Rs 94.30 crore in Q1 2020. Revenue from traditional media in Q4 2020 was Rs 76.9 crore. Shemaroo’s revenue from digital media also fell in Q1 2021 to Rs 33.9 crore from Rs 48.7 crore in Q1 2020 (y-o-y decline of 30.4 percent) and Rs 45.8 crore (q-o-q decline of 26 percent) in Q4 2020. However, contribution to revenuefrom digital media has been increasing over time says the company. In Q1 2020, digital media revenue’s contribution to overall revenue was 34.06 percent, which increased to 39.33 percent in Q1 2021. In FY 2020, the contribution of revenue from digital media to operating revenue grew to 38.55 percent from 16.94 percent in FY 2016. Please refer to the figure below:

    Sheamroo says in an investor presentation for Q1 2021 that the nationwide lockdown due to COVID2019 coupled with the overall sluggishness in the Indian economy impacted consumption and hence advertisingspends by brands. It says that during the quarters, deals were either deferred or re-negotiated which had an impact on the margins and cash flows. The company says that since it had alreadyundertaken cost rationalization measures even before the lockdown, it helped the company to tide over this pandemicoperationally. However, Shemaroo says that is cognisant of the external environment and has thereby undertaken several measures to optimize the operations andrationalize thosebusinesses that have been severely impacted.

    Shemaroo’s consolidated operating EBITDA for Q1 2020 was negative Rs 4.89 crore as compared to consolidated operating profit of Rs 31.91 crore for the corresponding year ago quarter. For Q4 2020, Shemarro had negative EBITDA of Rs 3.08 crore.

    Let us look at the other numbers reported by Shemaroo

    Consolidated total income (operating revenue plus other income) for Q1 2021 declined 39.8 percent y-o-y to Rs 86.55 crore from Rs 1543.87 crore in Q1 2020. Consolidated total expenditure for Q1 2021 reduced 15.6 percent y-o-y to Rs 99.82 crore from Rs 118.32 crore in Q1 2020. 

    Consolidated operating costs for the period under review declined 19.1 percent y-o-y to Rs 71.16 crore from Rs 87.91 crore in Q1 2020. Employee benefit expense in Q1 2021 was almost flat (reduced by 0.2 percent) y-o-y at Rs 15.72 crore as compared to Rs 15.75 crore in Q1 2020, Finance costs in Q1 2021 increased 18.9 percent to Rs 6.86 crore from Rs 5.77 crore in Q1 2020. Other expenses in Q1 2021 reduced 43.6 percent y-o-y to Rs 10.22 crore from Rs 7.46 crore in the corresponding year ago quarter.
     

  • Shemaroo Entertainment launches Hindi GEC

    Shemaroo Entertainment launches Hindi GEC

    MUMBAI:  India's leading content powerhouse Shemaroo Entertainment is launching a new Hindi GEC: Shemaroo TV. A Free-to-Air channel, Shemaroo TV targets the Hindi-speaking markets with the tagline 'Badalte Aaj Ke Liye.'

    Shemaroo TV aims to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will come up with a perfect mix of originals and iconic shows, which will be consumed for the first time by a broad set of free-to-air audiences. Launching on 1 May 2020, the channel will be available to audiences on all major DTH operators and cable networks.

    In these trying times, when audiences have limited options to holistic family entertainment, Shemaroo TV aims to bridge the gap by offering comprehensive content of iconic shows such as ‘Devon Ke Dev…Mahadev’, ‘Dil Se Di Dua Saubhagyawati Bhava, ‘Great Indian Laughter Challenge’, and many more. By offering popular shows in the launch phase, Shemaroo TV will be a perfect destination for the audience looking for family entertainment with a contemporary feel.

    Shemaroo TV aims to entertain both rural as well as urban audiences. Once the restrictions on shoots are lifted, the channel will have several original shows targeting both sets of viewers. Shemaroo TV will offer content on various genres such as comedy, drama, mythology, thriller, crime, and animated content that will resonate with audiences across all age groups.

    Shemaroo Entertainment has been evolving with changing times and entertaining its audience through different avenues. The launch of Shemaroo TV will be one additional step to extend reach and relevance of the brand across the subcontinent. With a vast content library, Shemaroo Entertainment aims at entering the broadcast space and entertaining a large set of Hindi speaking audiences with its thoughtfully curated content. The media and entertainment conglomerate recently launched its Marathi movie channel – 'Shemaroo MarathiBana' that already entered the 100 GRP club in a short time.

    Shemaroo Entertainment Limited CEO Hiren Gada said: "We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences." 

    Shemaroo Entertainment Limited broadcast business COO Sandeep Gupta said, "If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, along with original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

    The launch phase will see a marketing campaign by Shemaroo TV, which will focus on television and digital media. The channel also launched a brand campaign video that emphasizes the changing times and how families are aspiring and adapting to the new era, thus highlighting the tagline 'Badalte Aaj Ke Liye.' 

    Follow Tellychakkar for the consumer facing news & entertainment

  • ShemarooMe ties up Dhiraagu to entertain Maldives’ people

    ShemarooMe ties up Dhiraagu to entertain Maldives’ people

    Mumbai: ShemarooMe, the OTT video streaming platform by Shemaroo Entertainment Limited, today announced its association with Dhiraagu, the largest provider of telecommunications and digital services in Maldives. This partnership will increase availability and brand visibility for ShemarooMe in Maldives amongst the subscriber base of Dhiraagu TV (IPTV).

    With a huge bank of over 3700+ titles, the partnership with ShemarooMe will boost the content offerings of Dhiraagu TV and offer genres across Bollywood movies, classic films  and Bengali movies. With this association, ShemarooMe will be reaching out to a wide base of audience across the Maldives region and entertain the Indian diasporas across all ages. ShemarooMe will be available in Maldives for Dhiraagu TV users with an introductory discount offer of 50 per cent till 1 June 2020.

    Shemaroo Entertainment Limited CEO Hiren Gada said: “We are delighted to partner with Dhiraagu TV and mark our entry into the Maldives region. Dhiraagu has a strong subscriber base, which will help enhance the brand visibility and strengthen the presence of ShemarooMe globally. ShemarooMe has a vast library of multi genre and multi-regional content and we are sure to entertain all the audiences across.”

    Dhiraagu chief marketing officer Mahmoud Dasser stated: “We are happy to welcome ShemarooMe on board and are glad to associate with a company that has a legacy of entertaining its audiences for years. We are hopeful that this partnership will enrich the lives of our customers by granting them access to high-quality content.”

  • ShemarooMe to Premiere 52 movies in 52 weeks with their new offering – Bollywood Premiere

    ShemarooMe to Premiere 52 movies in 52 weeks with their new offering – Bollywood Premiere

    Mumbai: ShemarooMe, the over-the-top (OTT) platform by India’s leading content powerhouse Shemaroo Entertainment Limited, launched its new offering Bollywood Premiere for all the movie buffs across India and US. To satiate the needs of Bollywood lovers, ShemarooMe will be premiering entertaining and critically acclaimed movies every Friday for the next 52 weeks, starting September 13. Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront to deliver to the needs of the viewers time and again. Bollywood Premiere will aim at engaging the audiences at the comfort of their homes, through their hand-held devices, every Friday.

    After a successful spell of Shemaroo’s service called Miniplex which offered around 200 richly curated movie premieres across four DTH platforms from the last 4 years, ShemarooMe now brings the similar concept to its viewers directly to their hand-held devices through Bollywood Premiere. Today’s audiences prefer new and personalized content at their luxury and this new service fittingly serves their demand. ShemarooMe’s new service will offer Bollywood movies that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. ShemarooMe Bollywood Premiere will be the destination that will bridge this gap and ensure entertaining content reaches to the intended audiences, thus making it one of the most sought-after innovations on the digital platform.

    Commenting on the announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said, “The increase in Internet penetration and growth of online video streaming platforms has revolutionized the entertainment business. With the launch of Bollywood Premiere, we are not only strengthening ShemarooMe’s content catalogue but also fulfilling audiences’ demand for movie premieres on our online video streaming platform. Consumers look out for weekend binge and here we are presenting them with movie options that are premiering for the first time on digital platform which they can look forward to over the weekend.”

    Consumers will be in for a treat as Bollywood Premiere will showcase movies like Albert Pinto Ko Gussa Kyu Aata hai, 22 Yards, Sharma Ji ki Lag Gayi starring Krushna Abhishek and Mughda Godse Battalion 609 and many more. The movie will release at 12am (midnight) every Friday exclusively on ShemarooMe. Besides ShemarooMe, the movies will be available to stream through Vodafone Play, Idea Movies & TV, Apple TV and Amazon Fire TV stick.

    Commenting on the occasion of the World Digital Premiere of Albert Pinto ko Gussa Kyu Atta Hai, the award-winning actress Nandita Das said, “The film Albert Pinto Ko Gussa Kyu Aata Hai is special in many ways. These days independent films often get sidetracked by more mainstream films in getting adequate screens, good timings and enough number of days for it to have a good word of mouth. I am happy that the film is going to are Premiere digitally on ShemarooMe. We all know Shemaroo Entertainment for long as they have had a huge bank of films, across all genres. The film has much to say and reflects the angst felt by the youth, which is quite relevant today. It is good that audiences have so many choices in OTT platforms and ShemarooMe is the new one to be launched. I wish them and the film the very best.”

    Lead actor of Albert Pinto ko Gussa Kyu Atta Hai, Manav Kaul said, “I am actually quite excited to see our film Albert Pinto Ko Gussa Kyu Aata Hai to be premiered digitally on ShemarooMe. Our film is in line with Saeed Akhtar Mirza’s 1980 classic movie.  I had to do a lot of preparation in order to get into the skin of the character and match the brilliance of ace actor – Naseeruddin Shah. Also, I feel privileged that an entertainment house like Shemaroo who has been in the business is showcasing the movie on their OTT platform ‘ShemarooMe’. The OTT medium is becoming very exciting and it would be great to connect with the audience, reaching out not only to the hinterlands of India but also to global audiences in the USA who enjoy Bollywood.”

    Director of Albert Pinto ko Gussa Kyu Atta Hai, Soumitra Ranade said, ‘In the earlier days, a Friday would decide the fate of a film but that’s not the case anymore. There are many more avenues now, especially for independent cinema. ShamarooMe comes at perfect time and it is fabulous that our film Albert Pinto Ko Gussa Kyun Aata Hai? is releasing on this OTT. Shemaroo has a huge track record of being in the entertainment industry and I am sure the film will become accessible to hundreds and thousands of people across the country. I wish them the very best.’

    Barun Sobti, the talented actor from the movie 22 Yards said, “I am happy about my movie 22 Yards premiering on ShemarooMe. With changing times and audiences getting hooked to OTT platforms, it is nice to have an OTT platform like ShemarooMe who is giving Indian filmmakers a stage to showcase their movies and connect with a larger set of audience. '22 Yards' does not focus on the game of cricket but rather on the life of a sport-agent and the challenges he faces. I hope this movie is able to connect with the audience and provide complete entertainment.”

    Catch the TVC’s here for a visual treat Bollywood Premiere Launch –

    Bollywood Premiere Launch –

  • Dish TV brings unique value added service for Telugu viewers, launches ‘Telugu Active’ on DishTV & d2h platforms

    Dish TV brings unique value added service for Telugu viewers, launches ‘Telugu Active’ on DishTV & d2h platforms

    Hyderabad: Continuing to strengthen its value added service offerings, Dish TV India Limited, world’s largest single-country DTH Company has launched ‘Telugu Active’ VAS service – a one stop ad-free destination for the best of Telugu films & shows. The Telugu Active service is launched in partnership with Shemaroo & Mango Mass Media and and available on both its brands; DishTV & d2h.

    In order to bring unique and engaging content for Telugu subscribers, the Telugu Active service will give customers an access to 10 hours of fresh content every day and showcase two premier movies every week. To further connect with customers, the complete entertainment package will offer the finest Telugu movies of renowned actors like Nayantara, Atharva, Sai Dharam Tej, Niharika etc. Additionally, it will air chat shows of top celebrities, behind-the-scene of new movies, action scenes and comedy scenes of various movies.

    Announcing the new service, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Our focus has always been on engaging content, best value proposition and unique entertainment initiatives. Andhra Pradesh and Telangana are very rich in content and have very high TV viewership with high affinity towards Telugu content. Dish TV India with its new ‘Telugu Active’ service will cater to the needs of our Telugu audience for wholesome and varied family content. We are glad to partner with Shemaroo to launch this new ad-free service on both DishTV and d2h platforms.”

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Telugu service to a varied set of audiences through the launch of ‘Telugu Active’ with Dish TV India. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    Telugu Active service is available on channel number 710 on at a nominal subscription price of INR 40 plus taxes per month post applicable free preview period. To subscribe the new service, a customer can give a missed call to 1800-315-0710 from registered mobile number to activate the service.  

  • ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    MUMBAI: Shemaroo Entertainment Limited, India’s premier content powerhouse today announced its association with leading travel platform ixigo. This marks Shemaroo’s first in-app travel partnership. This association will bring the varied content bouquet of ShemarooMe under one roof and provide rich, curated content for a superb in-app experience to ixigo users.

    ShemarooMe is a video streaming app by Shemaroo, to entertain the newer set of audience by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content.

    Catering to its 130 million plus user base, ixigo facilitates over 200 million monthly travel searches and 2.2 billion monthly screen views.  The travel platform, which forayed into the content space recently, curates and aggregates hand-picked multilingual content from genres like news, videos, music, sports to games. With this partnership, travellers can now access ShemarooMe’s clutter breaking and entertaining content on ixigo train app.

    Commenting on the association, Zubin Dubash, COO, Digital, Shemaroo Entertainment said, “We are delighted to partner with ixigo on this thought leadership initiative. Video is the key catalyst to drive engagement on transaction-based apps. ShemarooMe's rich content spread has seen ardent loyalists in the Tier 2 and Tier 3 markets and perfectly matches with ixigo's target group. And that's what makes this partnership even more relevant and special."

    Adding to this, Rajnish Kumar, Co-founder & CTO ixigo, said,” ixigo trains app is now a one-stop travel booking, information and entertainment app for Indian travellers. We have over 3.5 million users visiting our app daily. Our aim is to keep our users engaged during the entire course of their journey. Strategic partnerships with players like Shemaroo will help us offer them a wide choice and depth of content.”

  • Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    New Delhi: Dish TV India Limited, world’s largest single-country DTH Company, introduces a new value added service- ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd to offer unique and engaging content to its Punjabi viewers on both of its brands; DishTV and d2h. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 ‘Punjabi Active’ Service packed with Movies, Shows, Short Plays and Songs.

    Committed to deliver spellbinding content experience at remarkable pric;e, the package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms. Enriched with complete Punjabi entertainment, the customers will get to witness some of the big premiere movies like High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai, Rabb da radio etc. As an additional merit to this pack, live studio music along with short movies and famous chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak, Live Studio etc. will also be telecasted over weekends.

    Commenting on the launch of ‘Punjabi Active Service’, Mr. Anil Dua, Executive Director and Group CEO, Dish TV India Ltd added, “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    ‘Punjabi Active Service’, Dish TV’s new offering will be available for the subscribers on Channel No.1182 on DishTV and Channel No. 776 on d2h at a nominal subscription fee of INR 40+ GST per month from 06 August 2019 post applicable free preview period.

  • Shemaroo revenue up in first quarter

    Shemaroo revenue up in first quarter

    BENGALURU: Indian content creator, aggregator and distributor, specifically in the media and entertainment industry, Shemaroo  Entertainment Ltd (Shemaroo) reported 15.9 percent year-on-year (y-o-y) growth in revenue from operations at Rs 143.03 crore for the quarter ended 30 June 2019 (Q1 2010, quarter or period under review) from Rs 123.36 crore for the corresponding year ago quarter. Total revenue for Q1 2020 increased 16.4 percent y-o-y to Rs 143.87 crore from Rs 123.58 crore.

    Profit after tax or PAT for the period under review declined 16.2 percent y-o-y to Rs 16.38 crore from Rs 19.55 crore in Q1 2019. Total comprehensive income for Q1 2020 reduced 15 percent y-o-y to Rs 16.15 crore from Rs 19.01 crore in Q1 2029. Operating EBITDA for Q1 2020 declined 17.9 percent y-o-y to Rs 31.92 crore (22.3 percent of operating revenue) from Rs 38.90 crore (31.5 percent of operating revenue) in the corresponding year ago quarter.

    Total expenditure for Q1 2020 increased 28.6 percent y-o-y to Rs 118.32 crore from Rs 91.99 crore. Cost of materials consumed during the quarter under review increased 28.4 percent y-o-y to Rs 87.91 crore from Rs 68.45 crore. Employee benefits expense in Q1 2020 increased 41.9 percent y-o-y to Rs 15.75 crore from Rs 11.10 crore. Finance costs in Q1 2020 declined 5.9 percent y-o-y to Rs 5.77 crore from Rs 6.13 crore. Other expenses in Q1 2020 increased 51.6 percent y-o-y to Rs 7.46 crore from Rs 4.92 crore.

  • ShemarooMe Celebrates the Golden Era of Bollywood at a star-studded evening

    ShemarooMe Celebrates the Golden Era of Bollywood at a star-studded evening

    Mumbai: Shemaroo Entertainment Limited, India’s leading content powerhouse, offers high quality content and services to customers in more than 30 countries and has been associated with Bollywood and its legacy for more than 5 decades now. To revisit the golden era again and celebrate the magic of Hindi cinema, ShemarooMe today announces the launch of their chat show – ’Komal Nahta… Aur Ek Kahani’ with a young and innovative twist. The format of the show is designed and presented by ShemarooMe to get the best of the yester years under one roof and reminiscence about the power Bollywood classics still hold in today’s day and age of cinema. ShemarooMe is a latest over the top (OTT) video streaming service aimed at entertaining the audiences by giving them the power to choose across many genres of content and form of entertainment.

    The Golden Era of Hindi cinema got looked back upon with great fondness at an evening hosted by Shemaroo with host of artists from legends from the evergreen era. The yesteryear celebrities seamlessly attracted everyone’s attention with their entertaining, funny and emotional responses during an engaging on-stage chat. The first-of-its-kind Golden Selfie organized by ShemarooMe saw the Living Legends posing together with pious and elegance, that will be etched in audiences’ mind forever.

    Shemaroo’s newly launched chat show ‘Komal Nahta… Aur Ek Kahani’ promises to transport audience to the Golden Era of Bollywood. Komal Nahta has already shot the show with incredible artists like Jeetendra, Jackie Shroff, Javed Akhtar, Shakti Kapoor, Johnny Lever, Prem Chopra, Gulshan Grover, Poonam Dhillon, Sooraj Barjatya, Satish Kaushik, Pyarelal ji, to name a few, sharing many entertaining and unheard tales. A mix of funny anecdotes, emotional turmoil, career obstacles, striking revelations shows the other side of the stars.

    Commenting on the occasion, Hiren Gada, CEO, Shemaroo Entertainment said, “Bollywood classic cinema has always been the strength of Shemaroo, and the chat show is an innovation to connect with audiences across all age groups. As we celebrate the golden era in the presence of accomplished Bollywood celebrities, we are delighted to have Komal Nahta join us in our new journey, who has impeccable knowledge about the industry and shares true bond with the stars. Using our experience, we have tried to craft this show, with all our love and passion and our looking forward to receiving the same affection from our audiences.”

    Komal Nahta, Ace Trade Analyst, shares his contentment, “It’s an absolute treat for the audience who want to know their favourite stars up, close and personal. I am thankful to Shemaroo to help build this together and present today’s generation and audience of all age groups some of the never-heard-before, fun and entertaining stories by bringing the most celebrated names under one roof from the golden era with ‘Komal Nahta… Aur Ek Kahani’. Celebrities have already given star rating to the show and I am sure audience will be craving for more once this goes on air”.

    ’Komal Nahta… Aur Ek Kahani’ will go on air soon on ShemarooMe, DTH and all other platforms of Shemaroo.

    The show will be available on ShemarooMe and DTH platforms including Tata Sky Classic Cinema, Dish TV evergreen Classics, d2h Evergreen Classics and Airtel Sadabahar Hitz. The show format connects with the millennials and audiences of all age groups. The show will be bringing alive moments connecting new generation with Bollywood’s glorious past that ambitiously retains the value and charisma of the unparallel entertainment seen by Indian audiences.