Tag: Shemaroo Entertainment

Shemaroo Youtube channel Crosses 60 million subscribers in India

MUMBAI: Shemaroo Entertainment has hit a major digital milestone as its flagship Youtube channel surpasses 60 million subscribers, ranking as the 7th most subscribed entertainment channel in India. The channel also registers over 200 million monthly views, highlighting its enduring connection with audiences across generations.

Boasting a library of more than 2,000 titles, Shemaroo blends classic Bollywood gems like Amar Akbar Anthony, Khuda Gawah, Hum Hai Rahi Pyar Ke, and Mann with contemporary favourites such as the Golmaal and Housefull series, Highway, Welcome, Gupt, Mohra, and Tridev.

This milestone reflects the wider impact of Shemaroo Entertainment’s digital ecosystem, which now spans over 100 Youtube channels, amassing more than 400 million cumulative subscribers and generating upwards of 2.5 billion monthly views. Channels including Shemaroo Movies (38 miliion subscribers), Shemaroo Comedy (22 million), and Shemaroo Filmi Gaane (73.3 million) continue to dominate the Bollywood and entertainment space.

Shemaroo Entertainment, chief operating officer – digital business, Saurabh Srivastava said, “Reaching over 60 million subscribers on our flagship YouTube channel is a true testament to Shemaroo’s ability to stay relevant and resonate with diverse audiences… This growth reflects the trust of millions of viewers who turn to Shemaroo YouTube channel for wholesome, accessible entertainment, and we are excited to continue shaping the digital entertainment landscape with engaging content offerings.”

As Shemaroo strengthens its digital footprint, the milestone underlines the company’s commitment to providing accessible, timeless, and contemporary Indian cinema to audiences across the globe.

September 26, 2025
Shemaroo wins ‘creative marketing team of the year’ at Gema 2025

MUMBAI: Shemaroo has done it again, twenty times over. The entertainment pioneer was crowned “creative marketing team of the year” for the second straight year at the Gema India awards 2025, while also sweeping up an impressive 20 trophies across categories.

The wins included eight golds and 12 silvers, with standout honours in sound design, music usage, editing, promos, campaign design, animation, and key art. Celebrated projects such as The Rings of Time, Vash, The Goat movies, Bhraanti – An Illusion, and applause-worthy movies stood out for originality, cultural resonance, and audience impact.

Speaking on the recognition, Shemaroo Entertainment Ltd., chief operating officer, Arghya Chakravarty said, “Shemaroo Entertainment winning ‘Creative Marketing Team of the Year’ at Gema India awards for the second consecutive year, is a reflection of the consistency and creative leadership we have built over time. We have always believed in staying ahead of the curve, combining innovation with cultural relevance to engage audiences meaningfully. These wins are not isolated achievements but part of a sustained journey where year after year, our teams have set new benchmarks in creativity.”

Now in its seventh decade, Shemaroo continues to cement its reputation as one of India’s most inventive entertainment brands, pioneering in storytelling, creative campaigns, and cultural engagement.

September 23, 2025
Shemaroo rolls out first hindi movie channel ‘Shemaroo Josh’

MUMBAI: Lights, camera, Josh! Bollywood buffs, get ready for a full-throttle film fest on your TV. Shemaroo Entertainment, the six-decade-old powerhouse of Indian entertainment, has launched Shemaroo Josh: its first dedicated Hindi movie channel.

Formerly known as Chumbak TV, the channel has now morphed into a high-energy movie destination, promising back-to-back blockbusters across action, drama, romance, comedy and everything in between. Available on DD free dish, all major DTH platforms, and cable networks, Shemaroo Josh is set to beam the big screen straight into living rooms across India.

The line-up is a cinephile’s dream: PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, Bhool Bhulaiyaa 2 and many more, ensuring that every evening can feel like a Friday release.

“Shemaroo has been an integral part of India’s cinematic journey,” said Shemaroo Entertainment, CEO, Hiren Gada. “With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”

Echoing this, Shemaroo entertainment, COO – broadcasting business, Sandeep Gupta added, “In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, turning every film into an event.”

With a splashy line-up, massy storytelling, and a name that screams energy, Shemaroo Josh looks set to add serious power to India’s most loved TV genre. After all, in a nation where cinema is a religion, there’s always room for one more screen idol. This time, in the form of a channel.

September 1, 2025
Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices

MUMBAI: Some superpowers don’t make noise.

They just hold the umbrella and quietly step into the storm.

This Father’s Day, Shemaroo Entertainment handed the spotlight to dad—the family’s emotional backbone—with a poignant short film under its new campaign #UnderHisUmbrella.

The film, crafted around a rainy-day metaphor, captures a father leaving shelter so his wife and daughter remain dry. He says nothing, demands nothing. But the gesture hits home. The moment becomes a symbol for a father’s enduring role in Indian households—stoic, quiet, and unyieldingly protective.

Shemaroo Entertainment launched the film on 13 June, drawing attention to the small sacrifices that often go unnoticed but shape every Indian family. Unlike the usual parade of Father’s Day commercials filled with overt gestures, Shemaroo went with subtlety.

The result?

A powerful tug at the heart.

“For over 60 years, Shemaroo Entertainment has been telling stories that reflect the heart of Indian families. With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock”, said Shemaroo Entertainment Ltd COO Arghya Chakravarty.

The campaign wasn’t just a tearjerker. It worked as a brand strategy.

“From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recognize the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture”, said Shemaroo Entertainment Ltd CMO Anuja Trivedi.

Backed by Shemaroo’s social media platforms like YouTube and LinkedIn along with their long-standing brand ethos ‘India Khush Hua’, the film strengthens the company’s legacy of heartfelt storytelling. The message is simple-sometimes, love doesn’t roar; it quietly shelters.

Watch the campaign film here:

June 13, 2025
Shemaroo strikes gold with a GEMA-packed show of creative power

MUMBAI: From devotional beats to thriller treats, Shemaroo has truly GEMA-fied its game. At the 2025 GEMA Awards – TV/Streaming India Regional, Shemaroo Entertainment walked away with a glittering haul of 17 trophies 11 Gold and 6 Silver proving that when it comes to regional and digital entertainment marketing, it’s anything but playing it safe.

The wins weren’t just plenty, they were poetic. The Gujarati thriller Vash thrilled its way to double Gold for promos, plus a Silver encore for poster and visual art. Meanwhile, Live Bhakti Vibes turned divine inspiration into design domination, with multiple Golds for its Lalbaugcha Raja and Rath Yatra campaigns, covering everything from animation to festive promos.

Even the in-house team got their moment in the spotlight, with their Congratulations campaign snagging Gold and Silver nods. Elsewhere, Hellaro, Baahubali (Marathi dubbed), and Super 13 showcased Shemaroo’s genre-spanning mastery from music and mythology to high-stakes drama.

With a clean sweep in four key categories, Shemaroo isn’t just making content, it’s scripting success across formats, languages and fandoms.

So while some chase virality, Shemaroo playing the long game: crafting campaigns with cultural weight, emotional charge, and visuals that pop harder than a Diwali firecracker. At this point, calling them ‘award-winning’ feels like an understatement, it’s more like award-collecting.

May 6, 2025
Tech Maven Kinnari Dave gets business head role at Shemaroo

MUMBAI: Tech and product evangelist Kinnari Dave has bagged the business head role at Shemaroo Entertainment after a steady three-year climb through the ranks.

The digital diva, who previously served as deputy vice president of product and innovation, has been handed the keys to the kingdom just as the entertainment giant battles fierce headwinds in the streaming wars.

Dave’s elevation comes after nearly six years with the legacy entertainment powerhouse, where she’s been busy transforming dusty catalogues into digital gold.

Before joining Shemaroo’s executive ranks, Dave spent over four years as product head at Hungama, another entertainment platform that was once the darling of the pre-Netflix era. Her digital pedigree stretches back to 2013 when she was part of the startup team at Indus OS, India’s homegrown mobile operating system that dared to challenge Google’s Android dominance.

The tech veteran’s career has taken her through the trenches of mobile gaming at Mobile2win and even a stint flogging digital cameras for Olympus—back when people still bought dedicated devices to take holiday snaps.

Dave’s promotion signals Shemaroo’s doubling down on digital transformation as traditional entertainment companies scramble to remain relevant in an increasingly crowded streaming marketplace. With skills spanning from AWS architecture to the nebulous realms of Web3 and generative AI, Dave represents Shemaroo’s bet on a tech-first future.

March 14, 2025
Shemaroo rewrites the script on gender bias with ‘HarRoleIsHerRole’

MUMBAI: We talk about equality, but do we really see it? This Women’s Day, Shemaroo Entertainment is holding up a mirror to the invisible biases shaping our world with its powerful campaign, ‘HarRoleIsHerRole’. More than just a conversation starter, the initiative challenges deeply ingrained stereotypes, proving that representation is the first step toward real change.

As part of the campaign, Shemaroo conducted a social experiment with 10 artists, asking them to paint professionals across various fields a chef, cricketer, scientist, army officer, and more. The outcome? Every single portrait depicted a man. A stark reminder that gender bias is so ingrained, we don’t even notice it.

Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty reinforced the need for action beyond rhetoric. “We recognise the power of media in shaping perspectives. With ‘HarRoleIsHerRole’, we are not just starting a conversation—we are taking action. Equality is about visibility. When we challenge outdated norms and promote balanced representation, we ensure that talent and ambition, not gender define success.”

Shemaroo isn’t stopping at awareness, it’s pushing for change at the very roots of learning. School occupation charts, which traditionally depict men in leadership roles and women in caregiving professions, are getting a gender-equal makeover. Shemaroo is redesigning and distributing these charts across schools and NGOs, ensuring that children see equality, believe in it, and grow up living it.

“Stories inspire change,” added Shemaroo chief marketing officer Anuja Trivedi. “HarRoleIsHerRole is more than a campaign, it’s a shift in mindset. We want a generation to grow up without the biases that have held us back. True change begins with how we see the world, and we are committed to making that vision more inclusive and powerful.”

Shemaroo’s initiative is a call to rethink, reimagine, and rewrite the narrative because when every role truly belongs to everyone, India smiles. And standing by its ethos, India Khush Hua, Shemaroo continues to craft stories that inspire change.

March 6, 2025
Enterr10 Television appoints Harshad Wadadekar as director, syndication & partnerships

MUMBAI: Content licensing and syndication runs through his veins and it is a skillset he has developed over the past 12 years of his career in media and entertainment. Harshad Wadadekar is continuing in that space, the only difference being that he will be doing it at the Manish Singhal promoted Enterr10 Television – the company which runs the No 1 Indian Hindi TV channel – as director – syndication & partnerships.

Wadadekar’s career encompasses significant roles in leading media organisations. He cut his teeth in the content licensing and syndication business at the Vivek Lath-Jimmy George owned GoQuest Media (June 2013-August 2022) where he rose to become general manager. He followed that with short stints at Sony Pictures Networks (August 2022-Septemebr 2023) and Shemaroo Entertianment (September 2023-January 2025. In the beginning of his career, Harshad worked a few months each at various companies like Indian Magic Eye, Reliance Entertainment, B4U Television either in production or assisting the syndication teams for Hong Kong Film Art.

Wadadekar holds a bachelor’s degree in mass media & production management and a master’s degree in business administration and a PGP in media and communication.

“I’m happy to share that I’m starting a new position as director – syndication & partnerships at Enterr10 Television,” Wadadekar announced on Linkedin.

January 6, 2025
Shemaroo aims to set up metaverse and blockchain offshoot in Dubai

MUMBAI: Shemaroo Entertainment is spreading its wings. The emerging media and entertainment giant is planning to set up a 100 per cent offshoot in Dubai called ShemarooVerse Digital.

The company got a go-ahead from its board for this proposal and informed the Bombay stock exchange about its intent over the weekend.

Shemaroo said it is taking this step to innovate and stay ahead in the evolving digital entertainment landscape. Shemarooverse will focus on creating immersive experiences and leveraging block chain technology to redefine ownership and interaction in the entertainment ecosystem.

Dubai, according to the company is welcoming web3 ventures and it has a very friendly web3 regulatory environment, which is critical for token-based transactions and block chain integration. Talent too is available aplenty aside from cutting edge tech to support the development of a globally competitive product.

The company added that the objective is to position Shemaroo as a leader in the web3 and metaverse space, ensuring scalability, innovation, and long-term growth. It aligns with Shemaroo’s vision of creating transformative consumer experiences and strengthening its position in the next era of entertainment.

December 30, 2024
Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

MUMBAI: Just when we thought the digital collectible frenzy was just a passing fad, Shemaroo Entertainment and BharatBox announced that their offer of 3,333 exclusive Jab We Met collectibles based on the character Geet portrayed by Kareena Kapoor in the popular film sold out. The Geet avatars, featured in the Jab We Met themed game on The Sandbox, became an instant favorite among fans.

The partnership not only generated over $40,000 in revenue within just 45 days but also showcased the growing influence of such collaborations on the global stage. The campaign’s success reflects the growing appetite for culturally relevant digital assets in the country today

Following this, the Jab We Met avatars attracted significant global interest, alongside a substantial inflow of buyers from India and across the globe. This solidified Shemaroo Entertainment’s IP on the global stage while amplifying BharatBox’s presence in mainstream entertainment. Notably, the campaign saw strong participation from Indian players, creators, and brands.

The primary participants included nearly 67,000 creators and users. Following the pre-launch, the campaign rolled out for the next few months, with a comprehensive strategy including teaser campaigns, educational content, and allowlist opening alongside early incentivisation through questing.

Additionally, Bharatbox and Shemaroo Entertainment worked with key opinion leaders (KOLs) followed by three Ask-Me-Anything (AMA) Sessions conducted with The Sandbox, gathering over 200,000 tune-ins. Lastly, social media giveaways for questing winners included $SAND as well as physical rewards offered by Shemaroo Entertainment to avatar holders.

The Geet collection reinforced the potential of popular Indian cinema IPs in the metaverse, tapping into India’s strong player-creator community within the blockchain gaming ecosystem. The campaign leveraged BharatBox’s blockchain infrastructure within The Sandbox, utilising no-code tools for creators and play-to-earn (P2E) models to incentivise player engagement. These features democratise access to the metaverse, making it easier for creators to monetize and for players to participate.

“Selling out the Jab We Met collection is a testament to innovation in the metaverse space,” said BharatBox CEO Karan Keswani. “Shemaroo Entertainment and BharatBox are bringing Indian culture to a new generation of digital-first audiences. This milestone reinforces our ability to deliver culturally resonant and commercially successful projects in the metaverse.”

Shemaroo Entertainment chief operating officer Arghya Chakravarty added: “At Shemaroo Entertainment, our mission has always been to innovate and connect with audiences through diverse storytelling. The success of the Jab We Met digital collectibles is a shining example of how Indian cinema’s timeless charm can seamlessly transition into new-age platforms like the metaverse. We are thrilled to see such enthusiastic participation from fans, and this milestone reinforces our commitment to redefining entertainment in the digital era.”

The resounding success of the Jab We Met collection signals the massive growth potential for BharatBox and Shemaroo Entertainment and is part of a broader India story within blockchain gaming, said a press release issued by Shemaroo.

BharatBox continues to lead the metaverse conversation in the country with India emerging as a top market, with an impressive 66,091 creators and an user base doubling from 150,000 to 350,000. This collaboration will pave the way to expand partnerships and forge new pathways for cultural IPs to thrive in a decentralised economy.

December 17, 2024