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Tag: Shelly Singh

  • DMAi Awards 2016 facilitate the champions of data driven marketers

    DMAi Awards 2016 facilitate the champions of data driven marketers

    MUMBAI: ‘Collaboration’ – be it between creative agencies, marketers or consumers – has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

    Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

    The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

    While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

    Click here for the full list of winners:

  • DMAi Awards 2016 facilitate the champions of data driven marketers

    DMAi Awards 2016 facilitate the champions of data driven marketers

    MUMBAI: ‘Collaboration’ – be it between creative agencies, marketers or consumers – has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

    Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

    The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

    While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

    Click here for the full list of winners:

  • Blogmint, DMAi join hands for influencer marketing programme

    Blogmint, DMAi join hands for influencer marketing programme

    MUMBAI: India’s first automated marketplace Blogmint, which connects brands and bloggers, has joined hands with DMAi to launch a first-of-its-kind executive session on the adoption of influencer marketing in India.

     

    It will be an informative and interactive platform for businesses of all sizes to learn and unlearn about influencer marketing, which is the fastest growing channel for online customer acquisition. This will help brands generate returns on social media.

     

    With a view to spread the message of influencer marketing, Blogmint and DMAi conducted the first session at the Radisson Hotel in Delhi earlier this month and plan to continue this exercise in various parts of the country. A session is scheduled on 27 May in Mumbai.

     

    Blogmint CEO Irfan Khan said, “As influencer marketing empowers brands to leverage the power of word of mouth through influential bloggers and content producers with significant number of fans and followers on social media, it is increasingly becoming an integral part of brand’s marketing mix. However, there’s a big gap between brands and social influencers on how to collaborate successfully and responsibly. Through this initiative, we wish to bridge this gap between businesses and influencers.”

     

    “We remain committed to advancing the practice of response driven marketing through such initiatives. There is a library of rich content for our CXO (chief experience officer) roundtables that the industry can benefit from. We are thankful to Blogmint, who have partnered in curating the sessions for the influencer marketing roundtables,” added DMAi director and COO Shelly Singh.

     

    The first event witnessed more than 50 CXOs from leading companies like Reebok, SAP and HCL among others.