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Tag: Shekhar Banerjee

  • Shekhar Banerjee moves to Wavemaker India as managing partner

    Shekhar Banerjee moves to Wavemaker India as managing partner

    MUMBAI: Shekhar Banerjee, the erstwhile COO at Madison Media, has joined Wavemaker India as managing partner with immediate effect. 

    Banerjee will be filling the vacant chair of Anand Chakravarthy, who was appointed as the managing director of Essence India. 

    At Wavemaker, Banerjee will report to Wavemaker India MD Kartik Sharma. 

    Banerjee had joined Madison in 2004 as COO and handled key accounts such as Asian Paints, ITC and Marico. 

    Last year, GroupM Wakemaker was created from the merger of Maxus and MEC. The agency is number two in India in terms of size and has over 700 employees with a service portfolio of clients including FMCG giant ITC and L’Oréal.

    Also Read:

    WPP’s merged MEC and Maxus entity to be called Wavemaker

    GroupM’s Wavemaker launches India biz

    GroupM, Ogilvy launch Effectiveness Lab in India

    FTA GECs bring in revenue despite low ad rates

  • Madison Media wins Gold for Saffolalife World Heart Day campaign

    Madison Media wins Gold for Saffolalife World Heart Day campaign

    MUMBAI: Madison Media has proved its might by winning a Gold at the festival of Media Asia-Pacific Awards held in Singapore last week. The agency won a Gold for its innovation for Saffolalife World Heart Day under the category ‘Public Service Award’.

     

    To top it all, it also won a bronze for the same campaign under the category of ‘Best Launch Campaign’.

     

    Madison Media SVP Shekhar Banerjee said, “The media strategy not only delivered strong uplift in mind measures but we are proud to say that we saved lives. Over 24 corporate houses encouraged their employees to go for the test and over 1.35 lac individuals finally took cholesterol test.”

     

    For the record, World Heart Day (WHD), which falls on 29 September every year is a time when Saffolalife makes Indians wake up and take note of their heart health using disruptive media campaigns. With WHD falling on a weekday, the strategy was to influence the decision-makers of the organizations, to influence the decision-makers of the households into action and to get men to take a break from their busy life for their wives and take them for a free cholesterol test.