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Tag: Shehnaz Gill

  • Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Mumbai: When India and Pakistan face off in the ICC Men’s Cricket World Cup, it’s more than just a sporting event – it’s a blockbuster that captures the hearts of millions of passionate fans. As the official broadcaster of the ICC Men’s Cricket World Cup 2023, the Star Sports Network unveils a quirky and emotionally charged campaign film that is sure to leave fans in anticipation and excitement. With India maintaining a perfect record against Pakistan in the ODI Cricket World Cup, having won all seven encounters between the two sides, the upcoming clash set for 14 October 2023, promises to be a mouth-watering battle that the world eagerly awaits.

    The campaign highlights India’s ‘Wait for Eight,’ as they look to maintain their unblemished record against Pakistan in the ODI World Cup, while acknowledging the fervent hopes of Pakistani fans for their team’s elusive victory. The film also encapsulates the emotions of Indian cricket fans who vividly remember the World Cup victories against Pakistan and eagerly anticipate another triumph. It also introduces an endearing twist as the ghost of a familiar passionate Pakistani cricket fan, still waiting for his ‘Mauka’ (opportunity) to see his team win against India in the World Cup, meets the confident Indian ghosts, symbolising the unbroken streak of victories India holds against Pakistan in ODI World Cups. The film stars none other than iconic Team India all-rounder Ravindra Jadeja, popular Bollywood sensation Shehnaz Gill, and stand-up comedian Akash Gupta. This exceptional ensemble cast seamlessly blends cricket and entertainment to deliver a campaign that is bound to strike a chord with fans across the globe.

    The last game between the ‘Greatest Rivals’ (India & Pakistan) in Asia Cup 2023 was the highest-rated ODI match ever, outside of World Cups. The fervour and enthusiasm surrounding the encounter between these two nations will be at all-time high as they clash at the biggest ICC event in India after more than a decade.

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Coca-Cola India identifies West Bengal as one of its key growth markets

    Coca-Cola India identifies West Bengal as one of its key growth markets

    MUMBAI: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and unveiled strategic plans to showcase commitment to the state. West Bengal is the first Indian state where the entire portfolio and marketing initiatives of Coca-Cola’s brands have been hyper-localized to resonate with local language and suit consumer preferences. The initiative begins with West Bengal and would extend nationally with local execution in other states. The company also announced its partnership with Kolkata Knight Riders (KKR) to turn up the excitement of the upcoming season of the Indian Premier League (IPL) for fans in Bengal.

    Coca-Cola India is deeply intertwined with the vibrancy of West Bengal through its relationship with music, sports, food, festival and culture. Consumers in West Bengal have a special love for Coca-Cola beverages, making it a priority market for the company. The initiative has been developed in line with local affinity and preferences of consumers in West Bengal and their strong emotional connect with their culture.

    Speaking at the launch of the initiative,  Coca-Cola India and South West Asia President T Krishnakumar said, “West Bengal is a vital part of our India story, and we will continue to build for the state by customizing our brand and product propositions with an improved understanding of the local consumers’ consumption patterns and desires. West Bengal has and always will remain close to our hearts and with this initiative, we aim to showcase our gratitude by celebrating the unique, diverse culture of Bengal with our differentiated offerings and continued investment. We are initiating this as a pilot in West Bengal and plan to extend this nationally with local execution in other states”

    To kickstart the initiative, Coca-Cola has rolled out Bengali packaging labels for all beverages across its portfolio, which includes Coke, Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and Minute Maid. Each brand will devise a hyperlocal campaign to deepen connect and bring on-ground experience alive for consumers in Bengal.
    > Coca-Cola India senior VP Shehnaz Gill added “The initiative is built on the premise of creating joyful moments that are of true cultural significance in West Bengal. We will engage with consumers across multiple touchpoints using three key pillars: Language & Culture, Festivals, and Passion Points such as Cricket, Food, Music etc. Coca-Cola India’s hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio. This will be further anchored in a strong marketing framework to create an edge while keeping the consumers’ sensibilities at the forefront of all decisions.”

    As part of the initiative, Coca-Cola is tapping consumer passion moments such as Language and Cricket to build a strong emotional connect and cultural relevance. The pride for Bengali language is ubiquitous across West Bengal and Coca-Cola fueled the excitement by rekindling the love for storytelling during International Mother Language Day. Consumers were invited to participate in the contest by sharing their love for the language through short poems, tiny tales, and haikus. The winning entries were shared on Coca-Cola’s social media handles and also featured on Radio Mirchi by RJ Somak. Brand Coca-Cola will be the official beverage partner with Kolkata Knight Riders (KKR) to turn up the excitement of the upcoming season of the Indian Premier League (IPL) for fans in Bengal. A host of activities are planned both in stadium, as well as across the state to engage consumers and create unique experiences.