ITV

Tag: Shehnaaz Gill

  • Glow and Lovely sparks a PIN-code power surge with The Glow Up Academy

    Glow and Lovely sparks a PIN-code power surge with The Glow Up Academy

    MUMBAI: Who says you need a ring light to shine? Glow & Lovely is flipping the spotlight with a movement that’s as local as your PIN code and as bold as your voice. Glow & Lovely, one of India’s most iconic skincare brands, has dropped a bold new campaign titled ‘Apni Roshni Baahar La’ (Bring Out Your Inner Light) and it’s more than just a slogan. It’s a full-blown movement to nurture 19,101 women creators, one from every PIN code in India.

    At the heart of this ambitious rollout is The Glow Up Academy, a creator-skilling initiative that aims to turn scroll-happy Gen Zs and millennials into full-fledged digital influencers. The programme combines structured learning modules, mentorship, and real-world content strategy to help women own their narratives, one reel at a time.

    Forget influencers peddling #ads for likes. This campaign is built on a deeper truth: authenticity is the new algorithm. Whether it’s Shehnaaz Gill, Jannat Zubair, or Chum Darang, the campaign film stars a powerhouse of self-made women rewriting the rules of influence from the streets of Shillong to the stories of Surat.

    “This isn’t just a rebrand, it’s a cultural shift,” said Hindustan Unilever executive director for beauty & wellbeing Harman Dhillon. “We’re not asking women to conform; we’re inviting them to stand out, to lead with light rooted in courage and individuality.”

    The campaign, conceptualised by Ogilvy Mumbai, leans heavily into a social-first strategy. Expect to see it on Instagram, Youtube, and just about every platform where real influence bubbles up. It will also hit the ground through regional content rollouts and local Glow Up Academy activations, making sure even the smallest towns aren’t left in the digital dark.

    Ogilvy India (West) chief creative officer Anurag Agnihotri puts it simply: “Every woman carries a light the world needs to see. It’s time she leads with it.”

    In a digital universe crowded with filters and follow-bait, ‘Apni Roshni Baahar La’ offers something radical: realness. And with 19,101 creators-in-the-making, this might just be the biggest glow-up India’s creator economy has ever seen.

  • Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.

    Bringing the campaign to life:

    1   The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she  expressed her love for Flipkart with the iconic dialogue “Twada style style, Saada style Flipkart!”

    2  The promise of same-day delivery is reinforced by Boman Irani, reprising his iconic ‘Virus’ character, reassuring customers that “All is well” with Flipkart

    3  Unbeatable deals and quick delivery are humorously showcased by value conscious Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a laughter-filled Flipkart Grocery shopping spree

    4  Customer centricity remains a #1 priority for Flipkart, as demonstrated by Raghu and Rajiv representing ‘Customer is God’ officers, ensuring every customer’s needs are met without compromise

    Speaking about the new campaign, Flipkart senior director – marketing and media Pratik Shetty said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Leo Burnett India CCO Sachin Kamble said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Bingo! Comedy Adda Season 2 returns with a bang

    Bingo! Comedy Adda Season 2 returns with a bang

    Mumbai: Bingo! Comedy Adda season 2 is here to once again provide fun and humour powered by a star-studded cast. In recent years, the show has become the buzz of the town among comedy shows. With a brand new concept, Bingo! Comedy Adda season 2 is jam-packed with all-around entertainment, creating new benchmarks in creative partnerships in the entertainment sector, enthusing viewers and taking the programme to a larger audience.

    The show premiered on 2 October and will run until 6 November 2022. It is also available on the Bingo Snacks YouTube page.

    Hosted by Varun Sharma, Bingo! Comedy Adda will include renowned celebrity guests with an interesting line-up that will strike a chord with the GenZs. Prominent names like Virender Sehwag, Mouni Roy, Shehnaaz Gill, Yashraj Mukhate, Guru Randhawa, Sharwari Wagh, Divyendu, Manushi Chillar, and stars of social media like Bhuvan Bam, Beyounick, and Ashish Chanchlani will be an integral part of season 2. A special stand-up comedy segment, Original Style Stand Up Comedy, has been included with the who’s who of stand-up comedy like Devesh Dixit, Gaurav Kapoor, Ravi Gupta, Vinay Sharma, Gaurav Gupta, Nishant Tanwar, and Abhijeet Ganguly. These celebrities are invited to enhance the show with their outstanding comic timing and punchlines.

    Bingo! Since its inception in 2017, Comedy Adda has received an encouraging response and has emerged as a well-recognized comedy show. The concept has been reworked and expanded into a full-fledged show, brimming with all-around entertainment, setting new industry benchmarks for creative partnerships, and engaging a wider audience.

    Speaking on the launch of season 2, ITC foods division snacks, noodles, and pasta head of marketing Aishwarya Pratap Singh said, “Entertaining consumers with fun, light-hearted, and witty conversations has been the motto of brand Bingo!. Bingo Comedy Adda has always held a special place in the hearts of the audience thanks to the outstanding comedic history it has collected over time. The uniqueness of the show lies in the amalgamation of famous personalities, including Bollywood celebrities & digital content creators, with fun-filled comedy shows that an entire family can enjoy together. The diversity of the content of the shows adds to their zing. In Bingo! Comedy Adda Season 2, we have new characters, tales, a new setup, and new talent this time. We hope, season after season, the show’s devoted fan base simply gets bigger and bigger. With this specially curated and enthralling content, viewers are surely going to be left craving for more, just as is the case when they consume their favourite Bingo! snacks.”

  • MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    Mumbai: MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme “Game badlega, kyunki Bigg Boss ab khud khelega.”

    As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with Colors’ Bigg Boss season 16 is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.

    MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the Bigg Boss house called the ‘MyGlamm Zone,’ where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities.

    This zone will also see Bollywood celebrities visit the Bigg Boss house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised, and tutorial-fuelled post-purchase experience through its app.

    Commenting on the association, The Good Glamm Group CEO of beauty & FMCG brands Sukhleen Aneja shared, “We are thrilled to be the make-up partner of Bigg Boss Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier two and three and below cities and leverage the immense reach and traction across consumer segments provided by Bigg Boss.”

    “As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care,” she added.

    Viacom18 revenue head of Colors Pavithra KR said, “Bigg Boss is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country, offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s needs for both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”

    Furthermore, viewers can vote for their favourite contestants, and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season.’ Voting can be done by downloading the MyGlamm app on their devices.

  • Colors announces ‘Bigg Boss 16’ in all new avatar

    Colors announces ‘Bigg Boss 16’ in all new avatar

    Mumbai: Colors announced it is bringing back the latest season of Bigg Boss. Megastar Salman Khan is all set to return as the host of the reality show.

    Produced by Endemol Shine India, Bigg Boss Season 16 with special partner Ching’s Schezwan Chutney, make-up partner MyGlamm, and tasting partner Priya Gold Hunk will premiere on 1 October at 9:30 p.m. on Colors & Voot.

    For this game-changing season of Bigg Boss, the channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital, and cinema. 

    With the tagline of the season, “Game Badlega Kyunki Ab Bigg Boss Khud Khelega,” four unique promos will be aired on network and non-network television channels in Hindi and in regional genres. The show will also be promoted in the soon to be released movie, “Vikram Vedha,” across multiplex cinema theatres in Mumbai and Delhi. 

    Moreover, key junctions in Mumbai and Delhi will host large impact billboards. On the digital front, a stylized behind-the-scenes of the promo shoot featuring megastar and host Salman Khan was captured and released to excite the viewers. In an exclusive segment, digital creator RJ Karishma is set to unveil the most anticipated ‘Bigg Boss House.’ 

    Additionally, for the first time ever, a fun interactive element has been added where the fans of the show will get a chance to ask questions to the contestants before they step into the house. To keep the buzz going, the ‘Bigg Boss emoji’ will be live on Twitter from the launch week along with an Instagram filter with this year’s contestants, which will be created post-launch.

    Speaking about the launch of the biggest reality show on the network, Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. A spectacular marvel from our plethora of diverse content, this most anticipated show brings a massive dose of entertainment to our viewers. Extending engagement across all platforms, the show offers a great canvas for advertisers to connect with their target audience. After the grand success of Khatron Ke Khiladi, we aim to keep the entertainment quotient high with an unprecedented season of Bigg Boss.” 

    She further added, “We are delighted to welcome onboard our special partners Ching’s Schezwan Chutney, make-up partner MyGlamm, and taste partner Priya Gold Hunk. We look forward to adding another outstanding season with associate partners Garnier Men and Hershey’s Kisses. With this exciting new theme, we are certain that this unpredictable season will keep the viewers enthralled.”

    Satiating the curiosity around everything that happens inside the house, Bigg Boss 16 will continue to have a 24-hour live feed every Monday to Thursday only on Voot.

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, “15 years back, Bigg Boss revolutionised the world of entertainment by introducing Indian households to captive reality. Since then, this show has empowered us to experiment, grow, innovate, and unlock an entirely new level of entertainment. With the theme “Game Badlega, Kyunki Kb Bigg Boss Khelega,” the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years, and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them, and they’ll get to know the rest of them very soon. We are elated to have Salman Khan bring his star power and a sense of justice to the show once again.”

    Host, Salman Khan commented, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants, and the innovative themes undoubtedly make the journey truly special. The sixteenth season is set to be even more exciting with the theme, “Game Badlega, Kyunki Ab Bigg Boss Khud Khelega” and will bring a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.“

    “The Bigg Boss of reality shows is back with the 16th season. Our endeavour at Endemol Shine India has been to consistently evolve, reinvent, and revolutionise the format of the show and up the game, season by season. This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss, not playing by the rules. The diverse mix of contestants will enhance the entertainment flavour as they compete against each other while courting the favour of their fellow contestants and audience. We look forward to a great season with the one-and-only Dabangg-host Salman Khan.”