Tag: Shefali Shah

  • Jaypore’s Threads of Light celebrate craft & women

    Jaypore’s Threads of Light celebrate craft & women

    MUMBAI: Lighting up Diwali with craft, culture, and courage. Jaypore is weaving a luminous festive story with its latest campaign, Threads of Light, celebrating India’s rich artisanal heritage and the women who inspire. In collaboration with veteran designer Anju Modi, the campaign blends tradition, creativity, and contemporary elegance, casting a glow on craftsmanship and resilience alike.

    The cinematic campaign features four remarkable women, each embodying strength and artistry. Actor Shefali Shah brings depth and grace, singer-songwriter Bindu Subramaniam represents harmony between tradition and modernity, Gita Prakash reflects courage and reinvention, and Anju Modi herself completes the circle with her devotion to craft. Together, they illuminate the poetry of heritage and the quiet power of women who lead with creativity.

    “Threads of Light celebrates the magic of Indian craft and the women who carry strength, creativity, and grace in every step of their journey,” said Jaypore vice president & brand head Manu Gupta. “This festive season, we wanted to create a campaign that honours both the hands that make and the hearts that inspire.”

    The festive collection showcases rich emerald, red, and antique gold tones, adorned with zari and zardosi embroidery alongside delicate block-printed details. Shot in sweeping cinematic frames, the campaign journeys from artisans at work to a vivid tableau of festive living, seamlessly integrating Jaypore’s home offerings in brass, kansa, dokra, and décor.

    With Threads of Light, Jaypore reaffirms its commitment to celebrating heritage that is not only preserved but lived, in what we wear, how we celebrate, and the stories we carry forward.

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.

  • Tyaani Jewellery unveils Shefali Shah as first face of ‘Forces of Tyaani’ campaign

    Tyaani Jewellery unveils Shefali Shah as first face of ‘Forces of Tyaani’ campaign

    MUMBAI: When Karan Johar isn’t directing blockbusters, he’s apparently scripting cultural movements in gold. The latest chapter of Tyaani Jewellery’s journey sparkles with rebellion, emotion, and unapologetic individuality.

    Enter ‘Forces of Tyaani’—a campaign that breaks the traditional bridal mould and instead makes space for women who own their story, one gemstone at a time.

    Tyaani Jewellery by Karan Johar launched the first leg of its campaign on 2 June 2025, with acclaimed actor Shefali Shah as its inaugural brand ambassador. Known for her fierce presence on screen and even fiercer opinions off it, Shah sets the tone for what the brand calls a new era of fine jewellery. Her campaign visuals flaunt heritage-inspired artistry—crafted in gold, cut and uncut diamonds, and precious gemstones—while weaving in a narrative that celebrates strength over sparkle.

    The campaign plans to introduce over 10 such ambassadors in the coming weeks. Each face, according to the brand, is a force of their own, having carved out success on their own terms. From actors and artists to changemakers, every reveal will add a new layer to the evolving idea of luxury, framed by real stories, real women, and real jewellery.

    “We are truly excited about this new chapter. ‘Forces of Tyaani’ lies at the very heart of our brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality”, said Tyaani Jewellery founder Johar. “At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It’s a moment of pride and sheer joy to welcome Shefali to the Tyaani family”.

    With a presence in seven Indian cities including Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, and Chandigarh, Tyaani is set to open its newest outlet in Ahmedabad on 8 June. The brand also retails online at tyaani.com, ensuring these talismans of self-expression are just a click away.

    Through this 360-degree roll-out, Tyaani aims to blur the lines between ornament and identity. Jewellery here is not just about aesthetics; it’s about emotion, intention, and self-affirmation—a fitting narrative for an audience that seeks substance with shine.

  • “If I wanted to play only one role, then Shefali is not a bad role to follow”: Shefali Shah

    “If I wanted to play only one role, then Shefali is not a bad role to follow”: Shefali Shah

    Mumbai: Actress Shefali Shah, known for her versatile performances across TV, OTT, and film, has consistently delivered diverse roles spanning various genres. She recently unveiled the Dish TV Smart+ services in Delhi. The ‘Dish TV Smart+’ Service offers a comprehensive entertainment ecosystem with content, devices, and offers to ensure accessibility on ‘Any Screen, Anywhere’. At the Dish TV event, she shared insights into her journey as an artist, reflecting on the challenges she faces in avoiding repetition on screen. She also discussed her role as a mother in this tech-savvy era, highlighting her efforts to guide her children along the right path.

    Opening about the challenges of repeating roles, Shah said, “It’s not difficult for me. I am an actor because I want to play different roles. If I wanted to play only one role, then Shefali is not a bad role to follow. You know, so it’s not difficult for me. In fact, that is what excites me. “Oh, this is completely different. I have done this. Let’s do this.” So, this question is not difficult for me. It’s exciting for me.”

    Revealing her parenting journey and how she is trying to inculcate the right reading habit in this era of binge-watching on OTT, Shah shared, “There is a very nice thing I read somewhere: “The most important thing you give your children is roots and wings.” Now, for parents to accept that my children have grown up and are going to make their own decisions is a little difficult for parents. But it is a fact. Mene bachpan mein unhne sikhaya, padhaya. However, finally, what they will do will depend on them as they grow up. And whether they listen to me or not, they will accept what they want. So, I read a lot. And I kept telling the children, “You must read, you will love it.” Both the children were not into reading, which was very sad for me. But then, as they grew up, suddenly they started reading. And not the stuff that I read. I read everything. But they started reading a lot of stuff which tells them life hacks. You know, my older one wants to be a businessman. My younger one wants to do something else. So, they started reading on their own. This realisation happened to them when they started reading. As a parent, honestly, children do what they have to do. You can control them until a certain age. After that, they will do everything.”

    The ‘Dish TV Smart+’ service offers all Dish TV and D2H customers, both new and existing subscribers, the ability to enjoy popular OTT apps alongside their selected TV subscription pack. This ecosystem enables entertainment on any screen, at any place, and at any time through Watcho, the OTT Super App, smart devices such as set-top boxes, and smart android STBs. Additionally, Dish TV will partner with leading TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly incorporate their services into these devices, enhancing the overall user experience.

  • Spark a change with The Body Shop’s best-ever Diwali gifts collection

    Spark a change with The Body Shop’s best-ever Diwali gifts collection

    Mumbai: The Body Shop, the original ethical beauty brand, introduces its festive campaign ‘Spark a Change’ to mark the beginning of Diwali and the launch of their collection of change-making gifts in-store and online.

    From vegan beauty treats to indulgent body care, The Body Shop has gifts to delight everyone this Diwali – and every budget. And these gifts do more than simply bring joy to the recipients, they help spark a change in the lives of those who help craft them too, thanks to the brand’s unique Community Fair Trade1 programme.

    The ‘Spark a Change’ campaign is complemented by an inspiring film featuring the renowned Indian actor, Shefali Shah (2023 Emmy Awards Nominee), as she explores The Body Shop store in search of ethical gifts for her loved ones. The film beautifully captures the skilled women of Teddy Exports, The Body Shop’s long-standing Community Fair Trade partner based in India. These talented artisans handcraft recycled cotton gift bags, specially commissioned by The Body Shop India for this festive season. In their own way, the women of Teddy Exports, along with Shefali Shah, help ignite change and spread joy, perfectly aligning with The Body Shop’s core value of driving positive change in the world.

    The Body Shop VP of marketing e-commerce & product, Asia South Harmeet Singh said ‘Every single gift from The Body Shop is enriched with ingredients or packaging from our Community Fair Trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many’.

    Customers will be able to choose from a fantastic array of festive gifts filled with wonders such as Treats Shea Duo at Rs 595, Beauty bag nourishing (avocado) at Rs 1545 and also Lather Slather British Rose at Rs 4695. For those seeking a more personal touch, there is the option to handpick one of Teddy Export’s vibrant pouches. These can be filled to the brim with nature-inspired treats such as best-selling British Rose Shower Gel or the alluring new Full Flowers Eau de Parfum.  The power to create the perfect changemaking gift is now in their hands!

  • Second season of Delhi Crime releases on Netflix on 26 August

    Second season of Delhi Crime releases on Netflix on 26 August

    Mumbai: OTT platform Netflix has announced that the second season of Delhi Crime will be released on August 26.

    The second season delves into another challenging investigation. spearheaded by seasoned police officer DCP Vartika Chaturvedi (Shefali Shah), along with the newly promoted Neeti Singh (Rasika Dugal) and Vartika’s right-hand man, Bhupendra Singh aka Bhupi (Rajesh Tailang).

    This season will see Vartika and her team manoeuvre through complex situations both personally and professionally as a heinous crime takes centre stage.

    Along with Shefali Shah, Rasika Dugal, Rajesh Tailang, Adil Hussain, Anurag Arora, Sidharth Bhardwaj, and Gopal Dutt, they will reprise their roles.

  • ‘Darlings’ to premiere on OTT platform Netflix in 2022

    ‘Darlings’ to premiere on OTT platform Netflix in 2022

    Mumbai: Shah Rukh Khan’s Red Chillies Entertainment and Alia Bhatt’s maiden production Eternal Sunshine’s movie “Darlings” is set to premiere on OTT platform Netflix this year. The star cast includes Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Mathew in lead roles. This movie also brings together music composer Vishal Bharadwaj and lyricist Gulzar. The film is produced by Gauri Khan and directed by Jasmeet K Reen.

    Netflix India and Alia Bhatt posted an announcement video on social media, giving fans fun moments. In the video, the entire cast is seen dodging the camera that’s following them from room-to-room, watching their words and fumbling all along when asked about the ‘Darlings’ release on Netflix.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Alia Bhatt (@aliaabhatt)

     

    Darlings is a dark-comedy which explores the lives of a mother-daughter duo trying to find their place in Mumbai, seeking courage and love in exceptional circumstances while fighting against all odds.

    Red Chillies Entertainment writer & director Jasmeet K Reen said, “I couldn’t have asked for a better feature film debut—working with a pool of versatile and talented actors has been an absolute pleasure. I am delighted that Red Chillies and Eternal Sunshine are taking the film across the globe with Netflix.”

    Bhatt, who marks her debut as a producer (Eternal Sunshine) said, ‘Darlings’ holds a very special place in my heart, it’s my first film as producer that too with Red Chillies. We are very proud and happy how the film has shaped up and we hope it will entertain and engage audiences world over.”

    Red Chillies Entertainment producer & COO Gaurav Verma said, “A script nurtured inhouse, and later produced with the incredible Alia, and supported by a stellar cast in Shefali Shah, Vijay Varma and Roshan Mathew, helmed by Jasmeet, who has lot of promise, ‘Darlings’ is very special to all of us. Gulzar Saab and Vishal Ji have given soul to the film with the songs. We couldn’t have asked for more. I cannot wait for the audience to finally see the film.”

    Netflix India director, films and licensing Pratiksha Rao said, “At Netflix, we want to entertain our members with best in class films, across genres, made possible by collaborating with filmmakers who take big creative swings to tell diverse and compelling stories. With ‘Darlings’, we continue our long standing partnership with Red Chillies Entertainment and are excited to be the home for Alia Bhatt’s first production. ‘Darlings’, by debut director Jasmeet K Reen, is a must watch- a perfect storm of a riveting plot, fresh storytelling brought to life by powerful performances.”

  • Netflix to release the trailer for its true-crime anthology series, Delhi Crime

    Netflix to release the trailer for its true-crime anthology series, Delhi Crime

    MUMBAI: Netflix released the trailer of its upcoming police-procedural  series, Delhi Crime, which will launch on the service in 190 countries on March 22. Delhi Crime  is a seven-part anthology series written and directed by award-winning Indo-Canadian filmmaker Richie Mehta and stars Shefali Shah, Adil Hussain, Rasika Dugal and Rajesh Tailang.

    The story is a fictionalized depiction of the 2012 investigation into the incident and captures the complexities of the scrutiny, the emotional toll on the investigating team, and their determination to bring the perpetrators to justice in a fraught environment, seen through the lens of the investigation led by Varthika Chaturvedi (Shefali Shah), the police officer in charge.

    The series premiered at the Sundance Film Festival 2019, and has been lauded and garnered stellar reviews from critics across the world.

    Produced by Golden Karavan and Ivanhoe Pictures, the first season of Delhi Crime premieres on Netflix on March 22, 2019.

  • Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    MUMBAI: It’s raining movie premieres on television and the latest one that will soon have its world television premiere is Dil Dhadakne Do, which is directed by Zoya Akhtar.

     

    Zee Cinema HD will premiere the movie on 19 September at 8 pm. 

     

    Shot across the Mediterranean Sea on a cruise ship, the film stars Anil Kapoor, Ranveer Singh, Priyanka Chopra, Farhaan Akhtar, Anushka Sharma and Shefali Shah. Additionally, the film has narration by Aamir Khan.

  • Dil Dhadakne Do: Alas, not the box office registers

    Dil Dhadakne Do: Alas, not the box office registers

    MUMBAI: Dil Dhadakne Do is a sort of Page 3 of a high end Delhi group of Punjabi families; just about every family having a bunch of not very glorious secrets. It is kind of Nukkad (a very popular, classic TV serial that captivated the Doordarshan audience between 1986-88). This serial brought together characters from a chawl settlement together at the street corner and told their stories. 

     

    Dil Dhadakne Do brings together a group of some upper-class Delhi Punjabi families together on a cruise ship; only here, even as this friendly group demonstrates bonhomie and love, each one is hiding a dagger behind the back. Bitching and backstabbing is the way of life here. Because, just about every participant in the jamboree represents a dysfunctional family.

     

    Anil Kapoor is a self-made man rolling in millions. His favourite pastime is to tell and retell his success story.  His wife, Shefali Shah, like all such rich men’s wives, has little to do except deck up and meet with the wives of other such rich men. These women thrive in bitching about and badmouthing anyone of them who is not around. Anil has pinned all his hopes on his only son, Ranveer Singh, whom he expects to take over as the next boss of his company. He has married his daughter off to Rahul Bose, a Mumbai businessman. 

     

    The group has internal jealousies and enmities, all hidden behind a mask of smile. All the women know whose husband is having an affair with whom but are never willing to accept stories in their own backyard.

     

    Imagine what can happen when a horde of such couples come together on a cruise for a fortnight with nowhere to escape. 

     

    Despite his ego and posturing, Anil is on the verge of bankruptcy. He can’t repay loans to banks, his products have become substandard. He urgently needs to infuse funds to save his enterprise and, more so, his face in the ‘society.’ However, this does not stop Anil from putting on a show. Though he or Shefali are never seen communicating without rancour, if at all, he decides to celebrate his wedding anniversary on a cruise ship, all expenses paid by him for all his friends.

     

    Anil’s two friends, Parmeet Sethi and Manoj Pahwa, are sworn enemies and the initially discarded Parmeet needs to be added to the list of invitees, feels Shefali. For Parmeet is loaded. His only daughter, Ridhima Sud, has been humiliated when her prospective fiancé failed to attend their engagement ceremony. It was headline news in Delhi Times, it is said (a Times of India subsidiary, Junglee Pictures happens to be the partner in this film venture with Excel Entertainment). Hence, it is tough to find another suitor for her despite Parmeet’s riches. After all, marriage market is not OLX. 

     

    But, Anil has a plan. He counts on a barter with Parmeet: Ranveer as a dulha for Ridhima against 49% stake by Parmeet in to Anil’s sinking company to salvage it. But, in matters of heart, business deals don’t figure. While Ranveer has already fallen in ‘love at first sight’ with Anushka Sharma, a contracted singer/dancer on the cruise ship, Ridhima has found her mate in Parmeet’s sworn enemy, Pahwa’s son, Vikrant Massey.

     

    More skeletons come out of the closet as Priyanka declares she could never come to love her husband, Bose. In fact, she still has the hots for Farhan Khan whom her father sent to US to study to keep him away from her. Anil’s business tours were all about his womanising. Farhan is the son of Anil’s manager and not quite a match for Priyanka in Anil’s society. But, to add to the drama, he arrives on the cruise too to grace the occasion and add some life to it.

     

    The young ones prove to be smarter than their elders as they make a pact. Ridhima spends her nights in Vikrant’s cabin while Ranveer spends his with Anushka but Ridhima and Ranveer agree to pretend to be in love. The deal almost materialises as Ranveer’s engagement will be announced with Ridhima against Parmeet’s buying of 49% stake in Anil’s company. To use the social media phrase, ‘it’s complicated’!

     

    Come out of the mess they all do, I mean writers and director with an easy solution that all such films adopt: everybody sees sense suddenly and it is QED!

     

    Dil Dhadakne Do risks filling the screen with numerous characters but you never figure out who is what, especially to Anil and his family or in the story; in a while you stop caring. Except for a concerned few of them, none of the character is defined or explained. The script is loose and the director takes a 1970s art film approach like filming inconsequential scenes endlessly. Also, in an unsuccessful attempt to justify the horde of characters, limelight jumps from one character to another abruptly. 

     

    What kind of script have you worked on where a lot of the story is in verbal narration and, not funnily, told by Anil’s family dog (voice of Aamir Khan)! The first half looks warped in a balloon; even if the film moves a bit in the second half, it is partly and haphazardly towards the end. Dialogue is mundane.The editing needs a second go. Music as in songs are no help. Background fails to pace up the proceedings. Visually, the film is good. 

     

    Nobody really has a role to make an impact. However, Ranveer and Priyanka emerge the best triers. Anushka’s romantic pairing with Ranveer is a miscast and against public perception. Anil Kapoor’s character is sketched as an illogical one… with his throwing a lavish cruise party while facing bankruptcy to his shouting spree at his grown up children don’t make sense. Shefali is convincing. Farhan is good and so is Vikrant. Rest fill the bill.

     

    Dil Dhadakne Do is an expensive project by all standards with a cast not known to justify such a cost besides being limited in content. Its theatrical take home will be limited to a great extent.

     

    Producers: Ritesh Sidhwani, Farhan Akhtar with Junglee Pictures

     

    Director: Zoya Akhtar

     

    Cast: Anil  Kapoor, Priyanka Chopra, Ranveer Singh, Anushka Sharma, Shefali Shah, Farhan Akhtar, Rahul Bose, Ridhima Sud, Parmeet Sethi,Zarina Wahab, Vikrant Massey, Mohan Pahwa, Aamir Khan (as Pluto’s voice)