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Tag: Shefali Anurag

  • Mona Singh voices Coto’s new brand film on emotional wellness

    Mona Singh voices Coto’s new brand film on emotional wellness

    MUMBAI: Coto, India’s leading emotional wellness platform, has released a stirring brand film narrated by actor Mona Singh, urging people to speak up and seek support without fear.

    Drawing from millions of minutes of real conversations on its platform, the film transforms lived struggles into powerful stories. A long-distance partner, a burnt-out parent, a young professional crumbling under expectations, each vignette reflects lives we recognise, but too often ignore.

    Produced with Trigger Happy Entertainment Network, the campaign doesn’t just spotlight problems; it offers pathways forward. “This film gives voice to the invisible battles so many fight while wearing a smile,” said coto, co-founder, Shefali Anurag. “Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection.”

    For Mona Singh, lending her voice was more than a gig. It was personal. “Just as I rely on a nutritionist and fitness trainer for my physical health, coto
    supports my emotional wellness, bringing clarity and calm when it matters most,” she said. “The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts, not as a sign of weakness, but as essential
    tools for peak performance in every aspect of life.”

    With India’s $7 billion wellness market booming, coto is positioning itself not just as a platform but as a cultural force, normalising conversations around mental health, love, and relationships. The brand film is now live across coto’s digital channels, sparking dialogues that aim to travel well beyond the screen into living rooms, workplaces, and communities.

  • Coto appointed Shefali Anurag as VP of the marketing

    Coto appointed Shefali Anurag as VP of the marketing

    Mumbai: coto, the social community platform, by women, for women has appointed Shefali Anurag as vice president of marketing. Shefali will lead and execute the marketing strategy for the organisation. coto to accelerate the platform ‘enhancement its presence in the dynamic landscape of technology, information, and the internet.

    As a seasoned expert she has good experience in digital marketing, social networking, and global relations verticals. Shefali’s industry experience will be significant in strengthening the brand’s positioning as a niche platform for women, offering them opportunities for growth, connection, and empowerment in the digital world.

    She has worked predominantly in the tech, e-commerce, and fashion space, and spearheaded transformative marketing initiatives before. With a wealth of experience in some of the innovative tech companies including Amazon, Twitter (Zipdial), Booking.com (Agoda), and Pomelo Fashion, Shefali has managed multiple media launches, announcing funding rounds, acquisitions, product launches, and KOL campaigns across six Asian markets – India, Bangkok, Vietnam, Thailand, Philippines, and Singapore.

    Welcoming Shefali to the team, coto co-founder Aparna Acharekar said, “We’re delighted to have Shefali lead the marketing team at coto. Her rewarding industry experience and strategic vision speak volumes about her knowledge, expertise, and leadership. We’re confident that Shefali’s acumen in the digital world will help the platform build a safe and secure online environment for women.”

    Speaking about her new role to the media Shefali Anurag said, “Today, women make up 49.6 per cent of the world’s population; we are finally at the point where we can be equals and take the lead on the global scale. However, given how much time we spend in the digital space, we must stay ahead of the Web3 curve to thrive – coto serves as the perfect medium for this. coto’s team, its vision, and goals inspire me greatly and I’m looking forward to an incredible journey together.”