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Tag: Sheetesh Srivastava

  • WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

    MUMBAI: Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX.

    WWE Sunday Dhamaal will be presented by well-known television personalities Salil Acharya and Madonna Tixeira, and include exclusive features giving Indian fans a unique, localized WWE experience beyond Raw and SmackDown each week.

    Fans will be able to engage with WWE Sunday Dhamaal through social media in a segment called Debate of the Week. Viewers can share their opinions on Facebook and Twitter, and the best posts will be displayed on-air. The weekly show will also include trivia contests with chances to win WWE merchandise. WWE fans from the world of sports and Bollywood will also appear as special guests.

    WWE Sunday Dhamaal replaces Raw Sunday Dhamaal and will air in Hindi on Sony MAX and in English on TEN 1 and TEN 1 HD on Sunday at 10am.

    SPN senior EVP Neeraj Vyas said: “With Sony MAX’s mass appeal and wide reach, and with action entertainment gaining immense popularity among the audience, we made the decision to telecast WWE Sunday Dhamaal on the channel. WWE has had a long-standing connection with India, and we are sure the show will enjoy a good following.”

    WWE India vice president Sheetesh Srivastava said, “WWE Sunday Dhamaal gives our massive fan base in India a customized version of WWE’s blend of action-packed, family-friendly entertainment from Raw and SmackDown every week.”

  • Disney’s Srivastava joins WWE, to oversee TV, events, sponsorship & licensing

    MUMBAI: WWE has announced the appointment of Sheetesh Srivastava as vice president and general manager, WWE India.

    Srivastava will lead WWE’s strategic business initiatives and day-to-day operations in India and work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising. Srivastava is a seasoned executive with more than 18 years of experience in driving strategic business growth in domestic and international markets. He will report to WWE EVP – international Ed Wells.

    “India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country,” said Wells. “WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”

    India represents WWE’s single largest regional contribution to the brand’s massive social media community of 750 million followers globally. To increase engagement with fans in India, WWE recently launched WWEShop.in, the company’s first-ever local, e-commerce experience in India.

    Srivastava joins WWE from The Walt Disney Company in India, where he most recently led business development for Disney Media Networks, overseeing branded content creation, distribution, marketing and syndication. Earlier in his career, he held senior management roles at Reliance Broadcast Network, The Times of India Group, and Frito Lay India.

    Srivastava is an economics graduate from Lucknow University, and he received a master’s degree in business management from the Institute for Integrated Learning in Management.