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Tag: Sheel Saket

  • Sheel Saket joins ITSA as executive producer

    Sheel Saket joins ITSA as executive producer

    MUMBAI: Sheel Saket, who had quit Euro RSCD India (Delhi) as VP-client servicing early this month, has joined ITSA Brand Innovations as executive producer.

    ITSA is a one-month-old innovation company founded by Emmanuel Upputuru, Anirban Mozumdar and Daniel Upputuru along with Concept‘s Vivek Suchanti. The company aims to create value for brands through innovation.

    Saket said, “I am a great fan of Emmanuel‘s integrated approach to work. I absolutely loved the Me and Maggi case study and his ‘Every trip has a purpose‘ for Cleartrip has been an inspiration. When he shared the idea behind ITSA, I just had to be part of it.”
    ITSA founder Emmanuel Upputuru said, “I had worked with Sheel before. He belongs to a rare species. To begin with, he is not your regular account managment guy. He actually is more creative than many people in the so-called creative departments in the agencies. And what I absolutely love about him is, ask him if something is possible, he will tell you ten different ways it can be done. ITSA‘s core team is now complete – with human strategy, innovative ideas, award winning craft and implementation skills in this team.”

    ITSA chief strategy officer Anirban Mozumdar added, “As we begin to do our projects and sign on clients, Sheel‘s resourcefulness and ability to deliver solutions is going to be an indispensable, must-have asset for us. We believe Sheel will add great value to relationships and help us collaborate to execute and deliver our brand innovations and campaigns.”

    Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. Prior to joining Euro RSCG, he had also worked with McCann Erickson, JWT and Ogilvy India.

  • Sheel Saket quits Euro RSCG India

    MUMBAI: Sheel Saket, Euro RSCG India (Delhi) vice-president, client servicing, has decided to move on after a nearly four-year stint, to start his own venture related to brand communications.

    Saket has been battling health issues for about three months and finally decided he needed to bid adieu to his advertising career.

    Saket informed indiantelevision.com, “I have spent a fruitful four years here and now feel the need to move on. I feel it is now time to go beyond the advertising norms and venture into something innovative.”

    He revealed that he plans to start something related to brand communications that explores more innovative and creative measures. The announcement of his new venture may be expected in the very near future.

    Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. He worked with Denver-based telecom company Executive TeleCard for around a year and a half before joining McCann Erickson Delhi as account manager in 1998.

    After spending four years at McCann Erickson Saket moved to JWT in 2003 and was involved with brands like Pizza Hut, Monte Carlo and Hero Cycles here. He then shifted to Ogilvy India a couple of years later. Here he handled clients such as LG, Maruti, Dabur, Nestle, Schnieder, Oswal and WWF.

    After three years at Ogilvy, Saket moved to Euro RSCG in 2008. While at Euro, he managed several key accounts including Voltas, Volvo, makemytrip.com, NewsX, Future Brands, Max New York Life, Quest Diagnostic, Government of Gabon and Cyberwalk.