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Tag: Shaze

  • Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

    Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

     MUMBAI: From Hungama to Ileseum marketing maverick Abhik Chakraborti is back in the spotlight, this time with a brand playbook that’s as bold as it is brilliant. Ileseum Clubs has roped in seasoned marketing strategist Abhik Chakraborti as its new head of marketing, signalling a high-impact move as the lifestyle and leisure brand gears up for its next growth sprint. With a career spanning over 19 years, Abhik brings to the table a powerful blend of branding finesse, content vision, and campaign muscle.

    From orchestrating big-ticket IPs like IIFA at Wizcraft International to crafting luxury narratives at Shazé, his stints read like a marketing masterclass. He’s also held top roles at Percept Ltd, Rhiti Group, Hungama, and even steered digital-first strategies as CMO at Bedbathmore making him well-versed in the art of blending entertainment with enterprise.

    At Ileseum, his mandate is clear: supercharge brand visibility, build cultural capital, and drive marketing innovation across physical and digital touchpoints.

    “We’re thrilled to welcome Abhik to the Ileseum family,” the team announced, describing his arrival as pivotal to the brand’s journey into uncharted territories of consumer experience and storytelling.

    A Mumbai native and marketer by instinct, Abhik is known for balancing the boardroom and the backstage building brands that not only perform but perform with flair. Whether it’s managing strategic alliances at Promo Sapiens or crafting content ecosystems, his career is a showcase in adaptability and narrative-driven growth.

    As Ileseum Clubs expands its footprint, expect Abhik to spin more than just campaigns, this one’s all set to script a brand renaissance.

  • Taproot Dentsu creates launch campaign for Shaze’s hosting collection

    Taproot Dentsu creates launch campaign for Shaze’s hosting collection

    MUMBAI: Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its keenly anticipated hosting collection of barware and brew-ware with its latest campaign. Since its inception a decade ago, the brand has carved a niche for itself in the designer jewellery and home décor categories. The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch.

    The hosting collection heralds a new vision of thoughtful design that creates moments of magic and mystery, brought to life with the expertise of the London based firm, Seymourpowell.

    Along with the collection, the campaign will also be the first exposure to the brand’s new proposition “Shine by Design”, an apt commentary on the product and the consumer who desires to be noticed. Conceptualised by Taproot Dentsu Mumbai, the campaign is live across films, outdoor, in-store branding, influencer outreach and more.

    Commenting on the association and campaign, Samrat Zaveri, MD, Shaze Luxury Retail said, “Our hosting range is the result of months of loving craftsmanship. After putting in a lot of efforts into its intricate designing, we were absolutely sure that we had a winning collection. Taproot Dentsu has created an advertising campaign that is worthy of this collection and we are very happy to have them as our communication partner. We have big plans for Shaze, so watch this space as there’s lots more to follow."

    Commenting on the campaign, Santosh Padhi, CCO and Co-founder, Taproot Dentsu said, "The lovely hosting collection has been designed by some of the world’s best designers. It was important for us to be true to the range and weave stories around the hosting collection, at the same time celebrate the host by a new-age inspiring narrative, "Shine by Design" is a true insight that seamlessly bridged the host and collection."