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Tag: Shayondeep Pal

  • Vinod Cookware’s new ad tackles kitchen challenges with humor

    Vinod Cookware’s new ad tackles kitchen challenges with humor

    Mumbai: Vinod Cookware has launched a new television commercial showcasing the SAS (steel-aluminium-steel) metal technology in their premium range. The campaign will air on popular channels such as Star Plus, Colors, Zee TV, and Sony Max. Created by Network Advertising and produced by 10 Films, the TVC humorously portrays a robbery gone wrong while highlighting the features of the SAS metal range, including consistent heat distribution and reduced food burning. Running from 31 August to 17 September, the campaign aims to boost brand recall and strengthen its connection with consumers nationwide.

    Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

    Network Advertising CCO Shayondeep Pal shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    10 Films founder & executive producer Shouvik Basu added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Vinod Cookware director Sunil Agarwal said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • Shayondeep Pal to head creative at Lowe Lintas Bangalore

    Shayondeep Pal to head creative at Lowe Lintas Bangalore

    Mumbai: Lowe Lintas has announced the appointment of Shayondeep Pal as a regional creative officer. Pal will work out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region. The appointment is effective immediately, the agency said in a statement.

    Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay. In his new role, Pal will strengthen the creative output of the agency’s Bangalore office working on brands like Tanishq, Swiggy, Unacademy and Fastrack, among others.

    In this role, Pal will report to Lowe Lintas CCO Sagar Kapoor.

     Commenting on Pal’s new role in the agency, Sagar Kapoor said, “Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”

    Pal’s advertising career began about 24 years ago with a chance stint as a trainee writer at McCann-Erickson, having trained as a journalist after a post-graduate course at the Indian Institute of Mass Communication. In his first stint with Lowe Lintas between 2008 and 2015, he worked on brands such as Micromax, OLX, Hindustan Times, Havells and Maruti-Suzuki. Under his watch, Lowe Lintas has won numerous awards including the coveted Cannes and Effies, among others. Previously, he has also worked with Grey Group on brands like Halonix, Dominos and Greenlam and with Network Advertising as its CCO. He had also founded Amorphous Films where he worked on brands like Quikr, Havells, Gionee and Aegon Life.

    Talking about his new role, Pal said, “I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands.”

  • Network Advertising bags creative mandate for Essilor India

    Network Advertising bags creative mandate for Essilor India

    NEW DELHI: Among India’s leading independent advertising agencies, Network Advertising has won the above-the-line creative mandate for Essilor India, a world leader in prescription lenses, following a multi-agency pitch. The account will be serviced out of Network's Mumbai office; the mandate includes all consumer-facing and partner communication across India for Essilor India. Network Advertising is best known for its path-breaking campaigns for HDFC, Jet Airways, Henko, Mahindra Lifespaces, Goa Tourism, i-Pill, Vijay Sales, Charagh Din, Vinod Cookware, among others.

    Commenting on the win, Network Advertising managing director Vinod Nair said, "Essilor India is a strategic addition to our growing clientele and this is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our sound strategic thinking that has helped us won this mandate. The win is sweeter because a global organization, with global alignments has chosen us, a 100% Indian agency, for their India business."

    Network Advertising chief creative officer Shayondeep Pal has an interesting take, "From an advertising standpoint, Essilor is unlike many other categories. Because you are communicating with the end consumer indirectly through her optician, knowing very well that the buyer is more interested in the frame, than in the lens. Having said that, both strategically and creatively, we are working on new-world insights as Indians embrace a new work culture where our exposure to screens is maximum. We hope to create excitement in a category which for some reason has believed in functional advertising."

    Speaking on the partnership, Essilor South Asia Head – Marketing Neha Sharma said, “We have decided to associate with Network’s seasoned team due to their long standing exposure to the changing advertising landscape, their creative consumer mind-set, and a good strategic approach. This will help Essilor strengthen its brand presence further. We are delighted to have Network on board with us and look forward to an enriching association.”

    Essilor is the world leader in the ophthalmic industry and prescription lenses. Globally, Essilor is committed to providing solutions to correct and protect the visual health of people. Essilor India, with its headquarters in Bangalore, was founded in 1998 and since then has been providing solutions to correct vision of Indians through their various brands like Crizal, Varilux, among others. They are the leaders in their category and have been maintaining this position in the post-Covid world with a lot of product innovations and trade programs.

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  • Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    MUMBAI: Mahindra Lifespaces Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings.  The campaign builds on Mahindra Lifespaces’ brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.  The films depict the joy of living in a Mahindra Lifespaces home, which is accentuated by project features and amenities designed for shared experiences in the form of community events and celebrations.

    Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd. said, “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

    Shayondeep Pal – Chief Creative Officer, Network Advertising, added, "Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, 'Joyful Homecomings'. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, 'Aaj Ghar Jaldi Jaana Hai' in popular parlance. The idea hinges on this."

    The campaign comprises two light-hearted films that communicate the brand proposition of Joyful Homecomings by associating it with cricket in an entertaining and humorous way.  The films depict the obsession that Indians have with cricket, the excitement associated with the game and even more so when it is with like-minded neighbours & friends.  The DVC showcases various situations wherein individuals will prioritise getting home in time to enjoy that much-anticipated cricket match with family, friends and neighbours! 

  • ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.

    It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

    “Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.

    The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.

    “Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.

  • ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    ‘No RokTok’ the first digital campaign from housefull.com to release on August 12

    MUMBAI: Housefull.com, is set to launch its first digital campaign – No RokTok, highlighting a range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The campaign will be launched across the country on 12 August, 2016.

    It is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No RokTok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

    “Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It’s a different and unique take on the whole idea of furniture. It just doesn’t talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture – Durability. This is our very first digital campaign and we are excited about it.”, says Housefull.com CEO Akshay Chaturvedi.

    The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn’t switched on the music, thereby highlighting the idea that in a house furnished by HouseFull’s durable furniture, there is No RokTok.

    “Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No RokTok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that’s the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.”, says Housefull.com brand manager Sana Ahsan.

  • Lowe Lintas names Shayondeep Pal as Delhi creative head

    Lowe Lintas names Shayondeep Pal as Delhi creative head

    MUMBAI: Lowe Lintas has named executive creative director Shayondeep Pal as its creative head in Delhi. Pal takes over from Shriram Iyer, who was recently named Mullen Lintas NCD. 

     

    Pal will report to Lowe Lintas chief creative officer Arun Iyer.

     

    Pal has been part of the creative team in Delhi for more than six years and is involved in the creative execution of a number of campaigns for clients in the region like OLX, Micromax, Hindustan Times, Maruti Suzuki, Google and Pernod Ricard.

     

    Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

     

    Pal has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube, Canvas HD and Canvas 2. In fact, he has also directed a few commercials for Micromax. 

     

    He has also worked on the Hindustan Times campaign ‘You Read, They Learn,’ which went on to win an award at Cannes Lions in 2013.

     

    Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”