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Tag: Shawn Chandy

  • JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    Mumbai: As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of advertisers under one roof. The multi-event series, which will cover nine Indian cities by the end of February, has been showcasing the vast expanse of offerings from JioCinema for TATA IPL 2024 and rekindling conversations on the power and potential of digital on the back of impressive results that advertisers witnessed last year.

    The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of prominent advertisers who spoke about their experience with TATA IPL on JioCinema last year. Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

    Here’s what a few advertisers had to say across the events so far-

    “Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solution even with a smaller investment/budget is a great thing that we are looking forward to this year,” Raksha Pipes lead – brand management, Ravi Kumar

    “Regional feeds during IPL is a powerful tool to reach audiences is specific geographies rather than having a spill over (on other platform) this will help us plan region specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL,” said Bounce Electric AVP Rajeev Gupta

    “For a brand like ours where we are very specific when it comes to who we want to reach out to & JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximize the campaign,” told DaMensch brand head Saumya Gupta

    “Paragon is mass brand, for us the common man and the mass audience matters a lot, we are looking forward to reaching this audience via regional language feeds and unlock an incremental audience via Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL,” said Paragon Footwear CMO Shawn Chandy

    “With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” said The Media Ant CBO Abhishek Mukherjee.

    JioCinema offered the last season of IPL in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. This year, the IPL is- all set to attract over 650 million eyeballs on digital, which will make it another record of its own.

  • Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Mumbai: Footwear brands Stimulus and Eeken, subsidiaries of one of the oldest footwear names in India- the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency brings their full scale Integrated Brand Communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media.

    Both Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant for the young, early-jobbers full of dreams and go-getter energy. Their footwear range is crafted for comfort so that their target audience can focus on their ventures. Coming from the house of Paragon, the products are designed to display their expertise in quality and longevity.

    Speaking on the vision for the brands, Paragon Footwear CMO Shawn Chandy said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”

    Makani Creatives chief integration officer Pavan Punjani said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence.

    Speaking of the association, Paragon Footwear executive VP  Sachin Joseph added, “Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling.”