Tag: Shaurya mehta

  • Shaurya Mehta moves on, Kartik Mahadev names ZEEL’s premium cluster business head

    Shaurya Mehta moves on, Kartik Mahadev names ZEEL’s premium cluster business head

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has elevated Kartik Mahadev to the role of business head of its premium channels cluster post the departure of incumbent Shaurya Mehta last week.

    Mahadev joined ZEEL in February 2019 as Head – Marketing and Communications. Prior to this, Mahadev has worked with Star Network as VP Marketing – Star Sports from May 2017 to January 2019, where he led the brand strategy and communication approach to building a multi-sports culture in the country with impactful community initiatives such as the 'Khelo India School Games' and 'Khelo India Youth Games' that encourage society to play more. He joined Star Network in October 2016 as VP – Channel Maketing Star India.

    For more than two years, Mahadev was also part of Mondelez International. He began his role and led the launch of Cadbury Bournvita Biscuits in India in March 2014.

    Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. In 2017 Mehta was appointed as Essel Group's lifestyle channel- Living Foodz COO and last year he was given the additional role to Head Premium cluster.

  • &PrivéHD innovates with Privé Episodes

    &PrivéHD innovates with Privé Episodes

    Mumbai: There are some stories that truly deserve a moment. A moment to feel the emotion, a moment to savour the story and a moment to live the journey of the protagonist, one chapter at a time. For such unabridged tales that continue to linger in your thoughts, &PrivéHD, the premium destination for nuanced cinema, is set to launch Privé Episodes starting Monday, July 15 from 12 PM onwards.

    This new property features two gritty dramas namely The Sinner and The Young Pope in a week-long binge. Bohemian and bold, the two series boast of dark, complex and edgy events that each lead to a dramatic cliff-hanger. Reaching out to the cinephiles with these choicest dramas, Privé Episodes on &PrivéHD presents the series in a back-to-back week-long binge starting 12PM to 8PM allowing the viewer to choose their pace as they dwell on each new revelation.

    Speaking about the launch, Shaurya Mehta, Business Head, Zee English Cluster, said, “&PrivéHD has always stood for handpicking some of the most critically-acclaimed and award-winning stories for our discerning audience. Over the past months, we have brought some of the most innovate blocks such as The Unchartered Side and Privé Unscripted, that perfectly resonated with our audience who are looking to experiment with their choice and are equally involved in their choice-making.”

    “With content increasingly being the key driver for most people, our non-conformist viewers prefer those stories that allow them to explore the many layers and live the drama at a steady pace. We are extremely thrilled to innovate yet again with Privé Episodes that enables the viewer to pick their pace as they progress with each episode in a week-long binge. Both ‘The Sinner’ and ‘The Young Pope’ are truly unconventional and gripping plots and we are certain that these series will surely garner immense appreciation from our loyal audience,” he added.

    Directed by Derek Simonds and starring Jessica Biel, The Sinner revolves around the life of Cora – a seemingly normal woman who leads a happy life with her family of three. On one fine day, as the family settles by the beach, in a rush of sudden inexplicable emotions, Cora is seen walking up to a complete stranger and stabbing a man to death in broad daylight. What follows is detective Dan’s pursuit to uncover the real reason behind the gruesome murder. Having won multiple award nominations across awards such as Golden Globes, People’s Choice Awards, Primetime Emmy Award, The Sinner is one show that met with immense acclaim and rave reviews from both critics and audience alike.

    In one of his most striking performances, The Young Pope features Jude Law essay the role of the first American in history to become the pope. The series traces the journey of the newly elected Pope Pius XIII Lenny Belardo (Jude Law) a sinister man under the garb of a saint, who turns the world around under his reign. The series has won multiple award nominations across prestigious titles such as Golden Globes, Primetime Emmy Awards and Venice Film Festival.

    For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of cinema with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.

    So, take your time to savour the story as &PrivéHD presents Privé Episodes starting Monday, July 15, 2019 only on &PrivéHD

  • Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

    Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

    MUMBAI: Aparna Bhosle will lead Zee Entertainment’s flagship channel ZEE TV as its business head. Bhosle will continue to lead the FTA GECs and will report to ZEEL domestic broadcast business CEO Punit Misra.

    The Premium Cluster will now be led by Shaurya Mehta, in addition to his current role as the chief operating officer, Living Entertainment. He too will also to Misra.

    Bhosle has been with ZEEL for more than six years. She joined the company in 2012 as the business head of ZeeQ and Zee Anmol. In 2017, she was elevated as business cluster head of premium & FTA GECs.

    Before joining ZEEL, Bhosle worked with Astro Malaysia as Food Food head – programming, production and broadcast operations for more than two years.

    She also had a stint with The Walt Disney Company as director – programming, production and broadcast operations of Hungama TV/Disney Channel/Disney XD. Bhosle has also worked with companies like UTV, Wisden India, Diageo and Reckitt & Colman.

    Shaurya Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. Last year, Mehta was appointed as the Essel Group’s lifestyle channel-Living Foodz COO and now, in addition to his current role, he will also look after the premium cluster that Bhosle used to head.

  • Living Foodz to add Tamil feed in FY 18-19

    Living Foodz to add Tamil feed in FY 18-19

    MUMBAI: The flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in financial year 2018-19.

    Speaking to Indiantelevision.com, Living Foodz COO Shaurya Mehta said that the network, Living Network, was exploring feeds in southern languages. “There is strong potential for having a feed in Tamil. It will be around the coming financial year.”

    The channel was launched in September 2015 and garnered great traction in its opening week, topping the charts in the food and lifestyle space according to Broadcast Audience Research Council data. Even in the latest week 9 of 2018, Living Foodz has maintained its leadership with 1206 (000) impressions.

    When asked whether lifestyle channels should market themselves more in order to create a buzz around their programming, Mehta said that the question was about effectiveness. Speaking in relation to the network, he pointed out that the network undertook adequate representation. “What we do is adequate representation in terms of new content created and the show that is being launched. We do market the shows a lot. By and large, we have seen a great response in term of marketing efforts,” he added.

    Mehta said that GST and demonetisation did not heavily impact the network’s operations, adding that the channel was just growing. “We may have been affected but we didn’t really deviate from our plans,” he clarified.

    Talking about the upcoming shows, Mehta said that Femme Foodies season 2 was round the corner. Quarter is another show lined up for May 2019 with a unique concept of exploring the station master’s tiffin. The show will be hosted by chef Ranveer Brar and will explore a variety of food on a train journey.

    Living Foodz will be launched on UK’s Sky platform and a date will be announced soon. It is expected to be added to the Sky line-up towards the end of March or beginning of April. The broadcaster has already firmed up its programming output and is expected to add a number of local shows to localise the feed of the channel. Living Foodz has also finalised its electronic programme guide (EPG) slot.

    Also Read :

    GST fails to spoil Food Food’s party

    Food content dominates viewership on lifestyle channels