ITV

Tag: Shastri Sisters

  • TV channels celebrate the colourful festival

    TV channels celebrate the colourful festival

    MUMBAI: It’s that time of the year when you say, ‘Bura na maano, holi hai’ and smear your friends’ faces with vibrant colours. It’s that time of the year when you drop your inhibitions and get drenched in the colours of the season. 

    TV channels, over the years, have been a reflection of the type of content the audiences can relate to. From the popular saas-bahu on Hindi general entertainment channels (GECs) to your cartoon characters, all have celebrated festivals in tandem with Indian audiences.  

    On Holi, several channels in the entertainment space have rolled out special shows to spread the festive vibe. 

    One of the leaders in the GEC market, Zee TV celebrated the colourful festival this year with Holi Bemisaal- Jamai Raja Special. Bringing together the entire Zee family, the Holi special showcased television’s favorite on-screen couples frolicking in the spirit of Holi on 1 March at 5 pm. 

    Amidst the dramatic twists and turns and action, television’s favorite couples enthralled the audiences as they performed to some memorable Holi numbers in this entertainment extravaganza.

    As for Colors, it was a double treat for the viewers as the channel showcased an hour long holi special maha sangam episode of Shastri Sisters and Sasural Simar Ka on 2 March at 7 pm. 

    On the other hand, Star Plus’ sister channel Life OK will showcase an evening filled with extravagant celebration. Adding a sprinkle of stardust to the viewers celebration this year, Life Ok’s Holi Hai… Life OK hai brings you breathtaking performances by actor Arjun Kapoor and the Baby Doll singer Kanika Singh. The duo along with the star studded cast of Life OK will be seen burning the dance floor.

    Hosting the festival of colours along with a dash of music, dance and comedy, will be Karan Veer Grover. The stage will be set on fire by Elli Avram and her special water act. The event will air on 6 March at 8 pm. 

    Sony Entertainment Television (SET) too is integrating the festival of colours in one of its popular show – Itna Karo Na Mujhe Pyar.

    Kids channels are also not shying away from the festival. With Holi around the corner, Pogo is showering kids with loads of colour, prizes, movies and excitement. The channel has lined-up the Filmy Holi Aayi Re stunt from 5 to 8 March featuring the best of Chhota Bheem movies and specials to entertain kids throughout the festive weekend.

    The celebrations begin with a four-day line-up featuring Chhota Bheem with Bollywood celebrities. Tune-in to Bang Bang with Bheem, Dholakpur ka Singham, Bade Dilwale Bheem aur Indiawale and Bheem aur Salman ki Kick from 5 to 8 March at 11 am.

    Last but not the least, kids stand a chance to win exciting Holi-themed prizes like Inflatable Pools, Water Sprayers, Digital Cameras and much more by participating in the Filmy Holi Aayi Re contest.

    To top it all, Zoom celebrates Holi with the stars. The channel will be hosting the annual festivities on the day itself (6 March), in the presence of well-known television celebrities and Sunny Leone.

    In an on-going contest, viewers are encouraged to tune in to the channel between 9 am to 12 noon and 4 pm to 7 pm daily and ‘Guess the Celeb’ to win exclusive passes for Zoom’s Holi Party 2015.

    Moreover, viewers will need to keep a close eye on the channel during the timeslots and identify the celebrities which will be shown on the screen. The face of the celebrity will be coloured and a new face will be shown every 15 – 20 minutes. 

    Once identified, participants will have to give a missed call on 088205 88205. Participants with the highest number of correct answers get a chance to win passes to the Zoom Holi Party 2015. Hundred such lucky winners will be able to celebrate one of the biggest festivals in India with their favourite celebrities.

  • YuppTV takes Colors, MTV and News 18 to Singapore and Malaysia

    YuppTV takes Colors, MTV and News 18 to Singapore and Malaysia

    MUMBAI: Focusing on providing content to subscribers and expanding its network in markets around the world, YuppTV today announced the launch of Colors, MTV, and News 18 channels in Singapore and Malaysia region. With this move, YuppTV’s offerings have become stronger in Singapore and Malaysia regions, delivering 200 plus Indian TV channels worldwide in 12 Indian languages, as live TV, 10 days of catch-up TV, along with unlimited movies.

    IndiaCast group chief operating officer Gaurav Gandhi said, “With the launch of Colors, MTV India and News 18 on YuppTV in Singapore and Malaysia we have further strengthened our partnership with the platform. We are committed to deliver quality entertainment and news services to South Asian audiences across the globe and are confident that our content will be enjoyed by audiences in Singapore and Malaysia.”

    While Colors features a number of shows such as Comedy Nights with Kapil, Balika Vadhu, Shastri Sisters, Meri Aashiqui Tumse Hi, and Bigg Boss 8, MTV aims to entertain young people through its innovative content.

    “Meeting the high demand for Indian television in Singapore and Malaysia, we are pleased to take popular channels, Colors, MTV and News 18 to TV viewers in these regions. We are confident that TV viewers from Singapore and Malaysia will be delighted to watch their favourite shows in the comfort of their home,” commented YuppTV CEO Uday Reddy.

     

  • ‘Shastri Sisters’ premieres on 21 July 2014 monday to saturday at 7.00pm

    ‘Shastri Sisters’ premieres on 21 July 2014 monday to saturday at 7.00pm

    MUMBAI: Sisters are your first friends. Sometimes, they even take on the role of mothers and sometimes that of petulant children. Bringing alive this beautiful bond is a brand new offering from COLORS – Shastri Sisters – a show that follows the lifefour sisters as they make their journey from Kanpur to Delhi. Starting life afresh with new dreams and aspirations, the four ‘friends-for-life’ sisters – Alka (Neha Pednekar), Anushka (Ishita Ganguly), Devyani (Sonal Vengurlekar) and Peeya (Pragati Chourasiya) support each other on the rollercoster of life. Produced by Shakuntalam Telefilms,Shastri Sisters will air every Monday to Saturday at 7.00 pm.

     

    Alka, Anushka, Devyani and Peeya find their lives changing drastically as they follow their father, Narayan Shastri(Rajesh Jais), who transfers to New Delhi for his government job. Facing the new world head on, smiling through not-so-easy moments of life, collectively, the Shastri Sistersbecome each other’s biggest strengths. Together they learn to navigate the unfamiliar streets and ways of the big city, often finding themselves in chuckle worthy and sometimespoignant situations.

     

    Speaking about the show, Prashant Bhatt, Weekday Programming Head – COLORS, said,“Through Shastri Sisters, we are looking at presenting a story people can relate to – a slice of life tale that brings alive the bitter sweet moments of life as witnessed by four young girls who are sisters and friends for life. Every viewer will find himself or herself in the story. And we are delighted to be partnering with Shakuntalam Telefilms once again to create a show that I’m sure will touch hearts and make each of you smile.”

     

    Speaking about show, Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilmssaid, “Shastri Sisters is a concept tracing the journey of four sisters who find themselves uprooted from their family home in Kanpur to move to New Delhi. We have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk, Pahad Ganjto bring alive the storyline while building authenticity for the show.”

     

    Commenting on her role, Neha Pednekar aka Alka, said, “I don’t have a sister in real life; working on this show helped me understand sisterhood and the importance of the strong bond which keeps them together.” Ishita Ganguly, playing the role of Anushkasaid, “For Shastri Sisters, I have moved from Kolkata to Mumbai. This created a sense of relatability because the sisters find themselves in a similar situation when moving from Kanpur to Delhi changes their lives!” Devyani aka Sonal Vengurlekar said, “Even though I have dabbled in television before, working in Shastri Sisters is like a dream come true because it gives me an opportunity to explore various nuances of my personality.”PragatiChourasiya, playing the role of the youngest sister Peeyasaid, “After four hard and long years of working on television, I am excited about the fresh challenge that Shastri Sisters presents to me. My character, is not only the youngest but also the over-protected sister who is the apple of everyone’s eye!”

     

    With a fresh cast and relatable characters, Shastri Sisters includes strong actors portrayingpivotal characters such as the simpleton father, Narayan Shastri (Rajesh Jais)who works for the governmentand the do-gooder Delhi-based landlord Mr. Sareen (Girish Sehdev), popularly known as ‘Lalaji’ in the moholla who loves his daily dose of whiskey. Minty Sareen (Neelu Kohli)is the snobbish and stubborn wife of the landlord, the gossip queen of the neighbourhood and the proud mother of two sons Rajat (Vijayendra Kumeria)and Neel (Sumit Bhardwaj).

     

    To ensure that Shastri Sistersare topic of conversations across the country, COLORS has undertaken a 360-degree integrated marketing campaignacross cable, radio, OOH including in-train branding, print and television mediums. The channel has also designed a special digital campaign encapsulating an interactive quiz across social media platforms.

     

    They may not have it all together, but together they have it all… Come,join Shastri Sisters as they discover a new city and a new life starting21st July, 2014, every Monday to Friday at 7.00PM!