ITV

Tag: Shashin Devsare

  • DJ BL3ND and BassJackers to headline MTV Bloc party

    DJ BL3ND and BassJackers to headline MTV Bloc party

    MUMBAI: After holding exclusive pre-parties in twelve different cities, the Karbonn Smart MTV Bloc Party will be hosted by the Juhu Bloc in Mumbai. MTV will bring together more than 30 international DJs to spin the music for the Karbon Smart MTV Bloc Party. The two day dance music festival will be headlined by DJ BL3ND and BassJackers, and will feature Rewire and Varski, Nucleya, Ash Roy, Calm Chor, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on 11 and 12 April 2015. It will be hosted by MTV’s music man Nikhil Chinapa.

     

    MTV marketing head – media and insights – Sumeli Chatterjee said, “Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer.”

     

    MTV is bringing to India for the first time DJ BL3ND to headline MTV’s Bloc Party. A Los Angeles native, DJ BL3ND has 360 million YouTube views and more than four million Facebook followers for his crazy videos and electrifying live sets. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’

     

    Joining him are the American DJ and producer duo who share a great passion for house music, BassJackers. Comprising Marlon Flohr and Ralph van Hilst, BassJackers is known for beatport toppers like ‘Mush Mush’, ‘Hey!’, ‘Grid’ and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe.

     

    Speaking on the association with MTV Bloc Party, Karbonn Mobiles executive director Shashin Devsare said, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology.”

     

    On 11 April, gates will open at 3 pm and the party will start at the beachfront Juhu Hotel, spilling out to multiple night-party blocs across Juhu. The wrist-band that the party animals will get at this gate will serve as the entry pass for all the party venues across the entire bloc. To top it all, the party-goers will need just one ticket to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabs which will ferry them across venues and the music travels with them to ensure a seamless party transition.

     

  • Taproot on board as Karbonn Mobiles creative partner

    MUMBAI: Mobile brand Karbonn Mobiles has chosen Taproot as its creative partner. The agency will be in charge of the brand‘s 360 degree creative and marketing communication including TV, print, digital and retail merchandising.

    Taproot will also be responsible for building up a strong brand imagery in Indian and global market. The communication focus will be on the smart product portfolio, and to create a strong imagery of brand Karbonn along with building up a distinctive niche for the smartphone and tablets segmentation in the highly engaged Indian mobile market.

    Karbonn Mobiles executive director Shashin Devsare, said, “After successfully creating a wider brand awareness and deeper penetration in domestic and international markets our next step is now to focus on solidifying the strong brand imagery of Karbonn Mobiles across markets. For the same, Taproot successfully came across as the best choice considering the innovative approach and understanding of the brief. Taproot has a track record for building iconic brand communication strategies for the best of the domestic and global brands. We are confident that our association with Taproot will help us engage better with our consumers, creating strong brand imagery. “

    Taproot India co-founder and chief creative officer Santosh Padhi said, “The average age of Taproot India is about 24 years old that perfectly fits the need of one of the solid, aggressive and youthful Indian brand called brand Karbonn Mobiles. All the three parties here Karbonn, Taproot and our TG are very young by nature and I feel that‘s what will work in this relationship, it‘s quite obvious when bunch of youth come together, right?”

    Taproot India managing partner Manan Mehta said, “There was no formal pitch involved in the whole process. We presented our credentials and shared our view on the brand‘s way forward and decided to join hands.” He further added that”Karbonn Mobiles has demonstrated sturdy performance during the FY11-12 amidst intense competition. This is a proof of them being a true blue blooded Indian brand and has been our inspiration to partner them. Our partnership presents an opportunity to take Karbonn Mobiles to the world and at Taproot India, we hope to build this brand that will find a place in the consumer‘s heart and also, their hands.”

    Karbonn Mobiles has also recently introduced its brand extension christened ‘Karbonn Smart‘ under whose umbrella the new range of technologically advanced products from the stable will be marketed.

    Over the past three years Karbonn Mobiles has also undertaken various initiates to create the brand awareness and to gain brand loyalty with by tying up with sporting events like Indian Premier League, SAFF, Champion League T20 and by sponsoring entertainment properties like Star Screen Awards, Sach ka Saamna.