ITV

Tag: Shashi Ranjan

  • Danone India appoints Shashi Ranjan as MD

    Danone India appoints Shashi Ranjan as MD

    Mumbai: Danone, a global leader in the food and beverage industry, announced the appointment of Shashi Ranjan as the managing director for Danone India, effective 10 May 2024. With an extensive background in the consumer goods industry and a proven track record of leadership, Ranjan brings valuable expertise to further drive Danone’s growth and innovation in the dynamic Indian market.

    In his new role, Ranjan will spearhead Danone’s strategic initiatives in India, focusing on expanding the company’s presence, strengthening partnerships, and fostering sustainable growth. Leveraging his deep understanding of consumer preferences and market dynamics, he is committed to steering Danone India towards its global vision of delivering health through food to the people of India.

    Ranjan brings over two decades of experience in corporate leadership, strategic management, and organizational transformation. His robust leadership skills, strategic acumen, and passion for fostering positive change make him an exemplary fit to spearhead Danone’s operations in India.

    Commenting on the appointment, Danone president of AMEA Christian Stammkoetter stated, “We are thrilled to welcome Shashi Ranjan to lead our business in India. His extensive experience and proven track record in the consumer goods industry makes him the perfect candidate to propel Danone’s growth and innovation agenda in this important market. We are confident that under his leadership, Danone India will continue to flourish and positively impact the lives of millions of consumers across the country.”

    Before joining Danone India, Ranjan served as president & country head of Sebamed in India, leading the brand’s growth and market expansion. Previously, he held key roles at Johnson & Johnson, McKinsey & Company, and IBM Consulting, driving market entry strategies and business transformations. Prior to this, he served the Indian Government in General administration and strategy roles across different parts of India

    Ranjan’s leadership ethos fosters innovation and continuous improvement, cultivating an environment where every day presents an opportunity to learn and inspire. His appointment marks a promising new chapter in Danone India’s journey towards growth and innovation.

  • Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Mumbai: Diataal D, the rising multivitamin brand, has joined forces with Tamannaah Bhatia in its newly launched campaign #MyHeartLovesDiataalD. Diataal D stands out as a highly effective and unique multivitamin that supports a healthy heart. Diataal D is marketed by USV consumers, which also markets the Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

    The campaign #MyHeartLovesDiataalD leverages tongue-in-cheek humor, to highlight the importance of vitamin D for a healthy heart, as 2 out of 3 in India suffer from vitamin D deficiency. The campaign features Tamannaah Bhatia in a rapid-fire round with a reality show host, highlights the importance of vitamin D for a healthy heart, and encourages health-conscious people to switch to DiataalD daily. The campaign features a series of multilingual films in Tamil, Telugu, Kannada Malayalam, and English to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will be promoting it across both traditional and digital platforms

    Sebamed president, consumer Shashi Ranjan shared: As an organization, we are committed to fostering healthier and happier communities through science-backed beauty and wellness products. Our brand ethos is deeply rooted in trusting science and bringing positive changes in the lives of people. We are thrilled to have Tamannaah Bhatia as our brand ambassador and with her innate ability to win over the hearts of millions of people across age groups and geographies, will encourage them to embrace healthier choices

    Commenting on the association, Tamannaah Bhatia shared: I am proud to be associated with Diataal. The brand’s unwavering commitment to educating and empowering people about the benefits of vitamin D for a healthy heart is commendable and inspiring. Diataal’s approach to creating awareness about health and sharing it in a manner that can resonate with everyone got me really excited. I am looking forward to being an intrinsic part of the Diataal family and including Diataal D in my diet.”

    Marketing head for nutrition, Shardul Bist shared #MyHeartLovesDiataalD campaign launches with a reality show backdrop, using rapid-fire rounds to highlight the role that vitamin D plays in supporting heart health and general well-being. We are excited to have Tamannaah Bhatia as the face of the brand. With Tamannaah herself being an amazing wellness enthusiast and an accomplished actor, I am sure it will resonate extremely well with a health-conscious audience in Pan India across all age groups.

    The Womb head of account management Dhaval Jadwani shared: “In today’s day and age, nutrition and wellness have become an indisputable part of our lives. The issue around lack of vitamin D and heart health is a concerning one that the brand is taking the lead on. The #MyHeartLovesDiataalD campaign explains the criticality of vitamin D for a healthy heart in a manner that will resonate well with audiences across age groups. The rapid-fire round adds a nice tongue-in-cheek humor to bring alive the message.”

    Korra chief operating officer Saket Vaidya said “Diataal D is a multivitamin solution which augments nutrition and is fortified with the right proportion of this essential vitamin. Contextualizing this message to the Indians at large was very important here, and something the audience is familiar with is the association of the heart with desires. #DilChaaheSirfDiaatalD or #MyHeartLovesDiataalD amplified by Tamannaah’s appeal bridges the gap, educates the audience, and presents the solution in a way they can appreciate.  Super thrilled to see this campaign break out and make waves across mediums.”

  • Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Diataal ropes in Tamannaah Bhatia for #MyHeartlovesDiataalD campaign

    Mumbai: Diataal D, the rising multivitamin brand, has joined forces with Tamannaah Bhatia in its newly launched campaign #MyHeartLovesDiataalD. Diataal D stands out as a highly effective and unique multivitamin that supports a healthy heart. Diataal D is marketed by USV consumers, which also markets the Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

    The campaign #MyHeartLovesDiataalD leverages tongue-in-cheek humor, to highlight the importance of vitamin D for a healthy heart, as 2 out of 3 in India suffer from vitamin D deficiency. The campaign features Tamannaah Bhatia in a rapid-fire round with a reality show host, highlights the importance of vitamin D for a healthy heart, and encourages health-conscious people to switch to DiataalD daily. The campaign features a series of multilingual films in Tamil, Telugu, Kannada Malayalam, and English to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will be promoting it across both traditional and digital platforms

    Sebamed president, consumer Shashi Ranjan shared: As an organization, we are committed to fostering healthier and happier communities through science-backed beauty and wellness products. Our brand ethos is deeply rooted in trusting science and bringing positive changes in the lives of people. We are thrilled to have Tamannaah Bhatia as our brand ambassador and with her innate ability to win over the hearts of millions of people across age groups and geographies, will encourage them to embrace healthier choices

    Commenting on the association, Tamannaah Bhatia shared: I am proud to be associated with Diataal. The brand’s unwavering commitment to educating and empowering people about the benefits of vitamin D for a healthy heart is commendable and inspiring. Diataal’s approach to creating awareness about health and sharing it in a manner that can resonate with everyone got me really excited. I am looking forward to being an intrinsic part of the Diataal family and including Diataal D in my diet.”

    Marketing head for nutrition, Shardul Bist shared #MyHeartLovesDiataalD campaign launches with a reality show backdrop, using rapid-fire rounds to highlight the role that vitamin D plays in supporting heart health and general well-being. We are excited to have Tamannaah Bhatia as the face of the brand. With Tamannaah herself being an amazing wellness enthusiast and an accomplished actor, I am sure it will resonate extremely well with a health-conscious audience in Pan India across all age groups.

    The Womb head of account management Dhaval Jadwani shared: “In today’s day and age, nutrition and wellness have become an indisputable part of our lives. The issue around lack of vitamin D and heart health is a concerning one that the brand is taking the lead on. The #MyHeartLovesDiataalD campaign explains the criticality of vitamin D for a healthy heart in a manner that will resonate well with audiences across age groups. The rapid-fire round adds a nice tongue-in-cheek humor to bring alive the message.”

    Korra chief operating officer Saket Vaidya said “Diataal D is a multivitamin solution which augments nutrition and is fortified with the right proportion of this essential vitamin. Contextualizing this message to the Indians at large was very important here, and something the audience is familiar with is the association of the heart with desires. #DilChaaheSirfDiaatalD or #MyHeartLovesDiataalD amplified by Tamannaah’s appeal bridges the gap, educates the audience, and presents the solution in a way they can appreciate.  Super thrilled to see this campaign break out and make waves across mediums.”

  • Diataal and Malaika Arora join forces and launch the digital campaign

    Diataal and Malaika Arora join forces and launch the digital campaign

    Mumbai: Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with added Vitamin D.

    #DilChaheSirfDiataalD campaign leverages tongue-in-cheek humour to drive home the message about the importance of vitamin D for well-being and a healthy heart. Through this campaign, Malaika urges consumers to switch to Diataal D, a highly efficacious multivitamin with added vitamin D. Malaika will be seen endorsing Diataal’s range of nutritional supplements and the collaboration is expected to strengthen Diataal’s presence among health-conscious consumers across India.

    Diataal D is marketed by USV Consumer which also markets Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @diataal.daily

     

    USV Consumer (Sebamed) president Shashi Ranjan shared, “We are committed to bringing positive changes in the lives of consumers by offering science-backed highly efficacious beauty and wellness products. Food & Nutrition is the latest addition to our consumer business portfolio with a mission to transform the well-being of our consumers. We are thrilled to have a wellness enthusiast like Malaika Arora on board as the brand ambassador for the Diataal range of supplements and I am sure this will bolster our presence amongst millennials.

    Speaking on her association Malaika said, ”I strongly believe that a healthy physique and a strong heart reflect one’s personality. The #DilChaheSirfDiataalD campaign emphasizes the significance of vitamin D in promoting a healthy heart and overall well-being, presented in an easily comprehensible manner. I prioritize my fitness and overall health by incorporating Diataal D into my daily routine—a multivitamin enriched with vitamin D, safeguarding both my heart and immunity. I am excited to be part of this journey that empowers consumers to make informed choices. Make a meaningful difference in your life by switching to Diataal D”

    Marketing head for Nutrition, Shardul Bist shared “#DilChaheSirfDiataalD campaign starts with a backdrop of a reality show and it leverages tongue-in-cheek humour to highlight the importance of Vitamin D for wellbeing and a healthy heart. We are ecstatic to have an actor and an inspirational wellness enthusiast like Malaika Arora on board. I am confident that this will resonate well with our audience and will persuade them to switch to Diataal D, a multivitamin with added vitamin D, for their overall health and well-being

  • Sebamed unveils new campaign #pHmatters for their Hair Care portfolio

    Sebamed unveils new campaign #pHmatters for their Hair Care portfolio

    Mumbai: Sebamed, German personal care brand with a legacy of over 60 years, has announced the launch of its latest integrated campaign #pHmatters. The campaign re-affirms Sebamed’s commitment to highlight the importance of using pH 5.5 based products for healthy hair and skin. Sebamed products are made of highest quality ingredients with pH 5.5 benefits and are known worldwide to be highly efficacious backed by robust scientific research.

    The campaign #pHmatters leverages tongue in cheek humour, to highlight the importance of the role of pH 5.5 based products for healthy hair and scalp. In the campaign the spotlight shines on Sebamed’s Anti- Hairloss Shampoo with pH 5.5 and highlights its importance for healthy scalp and hair and its impact of good hair in consumer’s life. The campaign features a series of multilingual films in languages such as Hindi, English, Kannada, Marathi, Tamil, Telugu and Malayalam to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across all media platforms including TV, Digital, social media, Print, Movie screens and out-of-home.

    Sebamed president – USV Consumer Products Shashi Ranjan said, “We are a purpose driven organization that has constantly challenged the convention and redefined the perspectives in the realm of personal care with singular focus on bringing positive impact in the lives of our consumers. #pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp basis evidence-based science. As a brand committed to transparency and authenticity, we invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin.”

    Sebamed category head Abhinav Sebamed shared, “The launch of our new #pHmatters campaign reaffirms our commitment to enable consumers with new knowledge backed by science. The #pHmatters campaign leverages tongue in cheek humour to land the point that hair plays a very important role in our consumers life and pH 5.5 based hair care products help in maintaining healthy hair and scalp. The campaign highlights the criticality of using pH 5.5 based products for healthy hair and urges consumers to switch to Sebamed range of hair care products with perfect pH5.5.”

    The Womb creative head Suyash Khabya said, “The campaign has a unique presentation of humour, without trying too hard. It’s simple yet unignorable. In an absurdist situation of a funeral, a father is eulogising his son. However, as the ad progresses things take an interesting turn as he starts speaking about ‘regrets’ in the same breath as ‘hair loss’. The plot is engaging and the brand messaging bang on. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas.

  • Sebamed attempts to show the ‘reality’ behind celeb-endorsed beauty bars

    Sebamed attempts to show the ‘reality’ behind celeb-endorsed beauty bars

    NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on science, has launched a disruptive evidence-based Film stars kee nahi, science kee suno (Listen to science, not film stars) campaign. Created by The Womb and produced by Good Morning Films, the campaign features actress Ahana Kumra.

    Launched in the 1950s as a body-cleansing solution for eczema patients, with a mild pH suitable for sensitive skin, Sebamed has had an image of a doctor-prescribed skin care solution for the longest time now. However, it seems like the brand is trying to make a bold move now, willing to directly compete with leading beauty bars. The films openly call out soaps such as Lux, Pears, and Santoor on their pH values, which are shown to be similar to detergent bar Rin.

    Sebamed India head Shashi Ranjan said, “We stand for truth and transparency. During these unprecedented times, our wide portfolio of skin & haircare products with unique pH 5.5 benefit offers the new gold standard to the consumers. We remain  strategically committed to investing in attracting the best talent, creating engaging brand stories and driving  rapid distribution expansion across channels.”

    The Womb creative partner said the brand is building a connection with its consumers through  demonstration-based advertising with an honest approach. “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating.”

    Additionally, the brand has factored in the aspect that Indian customers today are re-evaluating their choices when it comes to skincare products.

    Sebamed India head of marketing Konark Gaur said, “Consumers today are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty and authenticity, wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”

    However, the campaigns yet haven’t tried to compete with this set of aware and influenced urban customers, who in the past few years have started moving towards the organic category for their skincare needs.

    Interestingly, the price range for Sebamed bends more towards these premium organic brands like Biotique, Kama Ayurveda, and Forest Essentials while it is almost two-five times more expensive than the likes of Lux, Dove, and Pears.

    It will be interesting to see in the coming times how this move on the part of Sebamed will impact its brand value among Indian customers.

  • Amitabh Bachchan receives the 2nd Yash Chopra National Memorial award

    Amitabh Bachchan receives the 2nd Yash Chopra National Memorial award

    MUMBAI: The second Yash Chopra National Memorial award was held at JW Mariott in suburban Mumbai on 25 December 2014.

     

    The award has been instituted by the renowned statesman and MP, T Subbarami Reddy in the memory of late illustrious director, Yash Chopra. The second Yash Chopra National Memorial award went to the living legend Amitabh Bachchan for his phenomenal contribution to the Indian film industry.

     

    The ceremony was held in association with ITA president and GR8! TV magazine editor, Anu Ranjan and ITA and GR8! producer, director and the sheet-anchor, Shashi Ranjan. In association with the Ranjans, Reddy, who has been a close associate and a very dear friend of Yash Chopra, wanted to perpetuate his memory and commemorate Chopra’s outstanding contribution to the world of art and Indian cinema.

     

    The jury constituted of notable names such as Simi Garewal, Hema Malini, Anil Kapoor and Reddy himself and they unanimously decided that the prestigious honour should go to Amitabh Bachchan.

     

    Last year, the award was conferred upon Bharat Ratna Lata Mangeshkar for her monumental contribution to the sphere of music in the country.

     

     The ceremony was conducted in a very dignified way and included the presence of distinguished personalities as Governor of Maharashtra, Vidyasagar Rao, honourable former Union Minister, Susheel Kumar Shinde, honourable Union Minister, Prakash Javadekar along with Videocon Industries Chairman & Managing Director, V N Dhoot and a host of celebrities from TV & Films.

     

     Celebrities who attended the event included Pam Chopra, Jaya Pradha, Simi Garewal, Bhagayhree and her husband Himalaya, Madhoo, cricketer Mohammed  Azharuddin, Arjan Bajwa,  Ellie Aviram,  Ramesh Sippy and Kiran Juneja, Poonam Dhillon, Ramesh Taurani, Shiv Kumar Sharma, Raj Kumar Barjatya, Satish Kaushik, Mukesh Rishi, Manish Paul, Mazher Syed and Mouli Ganguly, Shashank Vyas, Tina Dutta, Karan V. Grover,  Munisha Khatwani, Karan Sharma and Digangana Suryavanshi.