Tag: Shashi Mittal

  • Shemaroo Umang and Shashi Sumeet Productions unveil ‘Main Dil Tum Dhadkan’

    Shemaroo Umang and Shashi Sumeet Productions unveil ‘Main Dil Tum Dhadkan’

    Mumbai: Shemaroo Umang has announced its latest show in collaboration with the Shashi Sumeet Productions. The upcoming drama, ‘Main Dil Tum Dhadkan,’ highlights that true motherhood is defined by love and emotional connection rather than biological ties. The series explores the bond between a mother and her child with a modern twist on the timeless story of Yashoda. ‘Main Dil Tum Dhadkan’ is set to premiere on 16 September 2024, and will air every Monday to Saturday at 8:30 PM exclusively on Shemaroo Umang. The cast includes Radhika Muthukumar, who delivers a heartfelt performance as Vrinda; Kavish Khunger, portraying Krish with genuine warmth. Zohaib Ashraf, bringing depth to Keshav’s role, and Neelu Vaghela, whose portrayal of Rajeshwari Devi adds significant emotional weight to the narrative.

    ‘Main Dil Tum Dhadkan’ beautifully underscores the essence of motherhood, highlighting the profound emotional connection between Vrinda and her son, Krish. Vrinda’s world revolves around Krish, and their deep bond is challenged when Keshav, who also feels a strong connection with Krish, reveals that Krish is his biological child. The revelation shatters Vrinda’s life and brings a glimmer of hope to Keshav, leading to a dramatic custody battle supported by Keshav’s mother, Rajeshwari Devi. As Vrinda fights to keep Krish, the series offers exploration of a mother’s love and the emotional trials faced by both Vrinda and Keshav.

    Shemaroo Entertainment Ltd.,  COO of Broadcasting Business Sandeep Gupta said, “Shashi Sumeet Productions is known for their ability to create compelling and relatable narratives, and Main Dil Tum Dhadkan is no exception. This heart touching series will offer a fresh and emotional take on the concept of motherhood, highlighting the complexities of relationships and how evolving bonds impact two intertwined lives. With its powerful storyline and exceptional cast, we believe it will deeply resonate with viewers.”

    Shashi and Sumeet Mittal, Shashi Sumeet Productions, shared, “We are always driven by the desire to bring fresh and innovative stories to the audience. We are excited to partner with Shemaroo Umang on ‘Main Dil Tum Dhadkan’ and present a contemporary reimagining of the timeless tale of Yashoda. We aim to breathe new life into this age-old narrative, offering a fresh perspective that resonates with today’s viewers. It is an exploration of a mother’s love and touches upon the emotion of the fear of losing a child.”

    ‘Main Dil Tum Dhadkan’ promises to be a standout addition to Shemaroo Umang’s lineup, offering a touching exploration of unique bonds, love, hope and resilience. Tune in to the premiere of ‘Main Dil Tum Dhadkan’ on September 16, 2024, airing Monday to Saturday at 8:30 PM, exclusively on Shemaroo Umang.

  • COLORS presents its first love story of 2024 ‘Mera Balam Thanedaar’

    COLORS presents its first love story of 2024 ‘Mera Balam Thanedaar’

    Mumbai: As the curtains fall on a remarkable year of impactful launches, COLORS is all set to kick off the new year with another exciting love saga, ‘Mera Balam Thanedaar’. With a rich history of celebrating love with extraordinary narratives that bring societal change, stir emotions, and immortalize onscreen romantic pairs, COLORS continues its tradition of offering diverse content with this one-of-a-kind love story of two individuals, with opposite ideologies. The show stars Shagun Pandey and Shruti Choudhary as Veer Pratap Singh and Bulbul Rajawat respectively and traces the love story of a couple whose marriage is based on a lie that threatens to crumble the foundation of their relationship. Produced by Shashi Sumeet Productions, ‘Mera Balam Thanedaar’ premieres on 3 January and airs every Monday to Friday at 9:30 pm only on COLORS.

    Set in picturesque locations of Rajasthan, ‘Mera Balam Thanedaar’ unfolds the journey of Bulbul and Veer who are as disparate as day and night but have intertwined destinies. Bulbul is a lively young girl who follows what her mother tells her to do. She is underage but unaware of this fact completely. On the other hand, Veer, an honest IPS Officer, firmly opposes deceit in any form. Bulbul doesn’t know that her parents have concealed her true age. Meanwhile, Veer, a crusader against underage marriages, unknowingly marries Bulbul, not knowing that she is a minor. Will love blossom in this loveless marriage against the backdrop of deception and destiny?

    Producer Shashi Mittal expressed, “We take immense pride in crafting impactful stories that resonate with a mass audience, reaching even the hinterlands of India. Our new show, ‘Mera Balam Thanedaar,’ unfolds a distinctive love story between Veer and Bulbul, set against the vibrant backdrop of Rajasthan. Shot in real locations like Mandawa, Pushkar, and Kishangarh, the show captures the local essence of these beautiful places, aiming to authentically bring the look and feel of real Rajasthan to the audience.”

    Producer Sumeet Mittal further added, “The collaboration between our production house and COLORS has consistently produced incredible shows, and this show stands out among our previous ventures as it addresses the issue of underage marriage wherein Veer and Bulbul find themselves entangled in a marriage scam. We are confident that viewers will appreciate the refreshing storyline and on-screen chemistry between Shagun and Shruti.”

    Sharing his thoughts on essaying the role of Veer Pratap Singh, Shagun Pandey said, “I am thrilled to step into the shoes of an honest IPS officer who stands firm against deceit. This role is exactly what I’ve been eagerly waiting for, and I am delighted to introduce Veer Pratap Singh to the audience – a man of principles. He is known for his opposition to underage marriages, but under tricky circumstances marries Bulbul without knowing that she is a minor. Having previously collaborated with COLORS, it’s a pleasure to work with the brand again and I am hopeful that viewers will shower their love on my pairing with Shruti.”

    Set to be seen embodying the role of Bulbul, Shruti Choudhary said, “In my acting journey, I’ve enjoyed playing different roles and I’ve waited for a long time to spearhead a show. I’m excited that my dream came true, and I landed an opportunity to work with COLORS for this exciting show. This role is special because I get to embody a teenager who is thrust into the complexities of adulthood and marriage based on a lie. My focus would be to bring out her nuances of innocence, vulnerability, and courage with a sincere effort to create a portrayal that instantly forges a connection between the viewers and Bulbul’s character.”

    Will Veer and Bulbul restore the foundation of their marriage? Find out as ‘Mera Balam Thanedaar’ premieres on the 3 January, airing every Monday to Friday at 9:30 pm only on COLORS.

  • Content Hub 2021: Television – A Twist in the Tale

    Content Hub 2021: Television – A Twist in the Tale

    Mumbai: At the fifth edition of the ‘Content Hub 2021 – TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com, veteran producers from the media and entertainment industry delved into the state of television programming in the context of growing competition from OTT platforms.

    Deliberating on the topic ‘Television – A Twist in the Tale’ were FremantleMedia, managing director – Aradhana Bhola, Sol Productions, founder and MD – Fazila Allana, Hats Off Productions, chairman and MD – JD Majethia, Dashami Creations, chairman and MD – Nitin Vaidya and Shashi Sumeet Productions, founder, director and writer – Shashi Mittal. The virtual session was moderated by IN10 Media Network, network vice president – corporate strategy and development, Mansi Darbar.

    Ever since the meteoric rise of OTT platforms, there have been apprehensions regarding the imminent cannibalisation of TV audiences. While industry watchers and experts have been debating it for long, the content creators seem confident about the two formats coexisting with each other. In fact, they are also excited about the possibilities that OTT opens up for them, especially in terms of experimenting with content and also the economics of it.

    Allaying apprehensions around the TV-OTT battle, Fazila Allana stated that even though there seems to be some differentiation of content, at present all the major OTT players are getting major traction from the catch-up TV. Likening their original programming to ‘exotic weekend dinners’, she added, “Most viewers log on to OTT platforms for staples or ‘daal chawal’ i.e. daily soaps. So, even if TV were to become obsolete as a medium of distribution, the content will not change drastically.”

    Agreeing with Fazila, Sol Production’s Aradhana Bhola remarked, “Given the socio- economic and cultural diversity in India, we have so many different consumption patterns that as content creators we are happy to be having a new platform for telling more and different stories. While some stories are better suited for a two or three-hour movie format, others are fit for a short series or a daily soap, but whatever the delivery mechanism, it is content, and ‘great content’ that matters.”

    Dashami Creations’ Nitin Vaidya concurred on the fact that audience choice is determined by economic conditions, and cultural and social values, but unlike Bhola, he cites them as factors that limit the scope of OTT in India. That being said he does agree that, “OTT has brought along with it disruptive subjects, narratives and scale, and this is where the challenge for TV lies. If the television industry doesn’t innovate and keeps on offering the same regressive content, it will lose its audience to other platforms.”

    JD Majethia believes that the familiarity and affordability of television gives it an edge over other mediums, yet “creative content will decide what survives in the long run”. Citing his ongoing show ‘Wagle ki Duniya’ as an example, he said, “We coined the term TWEB Series for it, because it is a particularly challenging format where each episode is a different story.”

    Talking of innovation, while TV programming has often been accused of being regressive and recycling the same content, Majethia contented that “stories and plot have broadly remained unchanged; it’s the storytelling which makes all the difference. The problem is that people think of TV as a perishable commodity. If the content is enjoyable, it’s relevant. We must also not forget the fact that TV is still a growing medium in India. So, when it comes to recycling or adapting content, we have to consider the segment, market, time slot and several other factors to determine relevance.”

    Chiming in, Shashi Mittal said, “The Indian market offers viewers with so many different types of mindsets that there’s room for all. What’s progressive for me could be regressive for my kids. It is these perceptions that we are in effect catering to.” “Ultimately, through every story told, we are addressing emotions and aspirations,” added Fazila Allana.

    Discussing the scope that television offers for creativity and experimentation, the panellists agreed that although the intention to innovate is ubiquitous among broadcasters and producers, ‘Thursday Ratings’ run the show. “…audience evolution is a slow process, and until they evolve, you have to give them what they want,” Allana explained. However, not all is gloomy. Despite the constraints there’s still enough headroom for innovation in television, Majethia’s ‘TWEB series’ being one such example.

    While it’s true that content producers find the OTT proposition to be more attractive, is it lucrative too? Web series or daily soap? Where are the monies? The resounding answer to this question from our panelists was that it’s a ‘volume game’, and despite all the criticism notwithstanding, daily soaps are the biggest drivers of volume.

    “OTT and TV have many lessons to learn from each other. Television channels can, for instance, think about serials with a limited number of episodes. Many TV viewers who don’t opt for OTT due to economic constraints could well be interested in short series format. Such time-bound storytelling will be in the interest of all – the audience, advertisers, channels and content creators,” said Nitin Vaidya.

    JD Majethia had a slightly differing opinion in this regard. According to him, a series on a big OTT platform may be more lucrative for production houses than a daily soap on television that runs for six to eight months. “TV shows are successful only if they are long running”, he remarked adding that with Covid changing the dynamics rapidly, the uncertainty will only grow further. “If you can match the strength of your ideas with that of the platform – movies, OTT or TV – you are home,” surmised a more hopeful Aradhana Bhola.

    Centred on the theme – ‘The New Dynamic’, the three-day event will witness several such insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    The fifth edition of Content Hub 2021 is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    For more details, visit: https://www.thecontenthub.in/

  • Colors to premiere new show ‘Barrister Babu’ on 11 February

    Colors to premiere new show ‘Barrister Babu’ on 11 February

    MUMBAI: Through its upcoming drama series, Barrister Babu, Colors’ presents an inspiring journey of Bondita, who with the help of her companion Anirudh finds her purpose, breaks the glass ceiling and becomes a ‘Barrister Babu’. Produced by Shashi Sumeet Productions, the show is set to premiere on 11 February 2020 and air every Monday to Friday at 8.30 pm, only on Colors.

    Viacom18 hindi mass entertainment and kids TV network head Nina Elavia Jaipuria says, “Stories have the power to inspire lives, win hearts and above all, change mindsets. Over the years, COLORS has consistently presented content tuned towards highlighting social evils through shows like Balika Vadhu, Udann, Shakti…Astitva Ke Ehsaas Kii, and many more. Right from Meher’s determination, Vidya’s dedication to Pinky’s unbreakable spirit and now Bondita’s inquisitiveness, we have introduced viewers to strong and endearing female characters. With Barrister Babu, we will highlight how Bondita and Anirudh rather than succumb to traditions and cultural practices join forces to rise above all odds and bring about a radical change in the society.”

    Set against the backdrop of Kolkata, an eight-year-old Bondita is being married off to a 60-year-old man. But as fate would have it, her life takes a sudden tragic turn.While she becomes prey to social injustice, fate leads her to her husband Anirudh, a London-return Barrister who wishes to liberalize women and unstrap them from cultural stereotypes. As he pledges to fight against the age-old norms and help Bonita find her identity, he unfolds a pathway for her to become a Barrister Babu. While Bondita asks some thought-provoking questions, Anirudh through her journey tries to fight them. Will Bondita and Anirudh be able to fight against this broken culture and mark the beginning of a revolution?

    Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Fighting societal norms and injustice takes a lot more than just courage. To bring about a positive change, one needs to set an example for others to follow, and this is what we aim to bring alive through Barrister Babu. It traces the journey of a young and curious Bondita who becomes a victim of the injustice, but fate leads her to her mentor Anirudh. It’s their journey together of starting a new revolution and giving the nation a female ‘Barrister Babu’.

    Shashi Sumeet Productions producer Shashi Mittal says, “With this unique show, we are trying to blend important social issues that women face with an intriguing storyline. To weave the challenges faced by women in pre-independence into the narrative was definitely challenging, but we are happy with the story that has emerged from this. With strong characters and a refreshing plot, Barrister Babu is a show that is both relatable and interesting. Viewers will not only connect with these characters but will also get to get a close glimpse of a very different era.”

    Talking about the show, Aura Bhatnagar who plays the role of little Bondita, says, “This has been a dream role for me to play, and I am thankful to COLORS for giving me this opportunity. I love how Bondita is a curious child and I can relate with the questions she has. I could not have chosen a better show to make my debut with on television and I will ensure that I do justice to the character."

    Pravisht Mishra who will be seen playing the role of Anirudh says,“This is a unique concept that we are witnessing on Indian television. My character is that of a Barrister who is ahead of his times. He is a progressive person who is bent on ridding India of orthodox customs. He immerses himself in Bondita’s education and becomes an ideal mentor to her. He channelizes Bondita’s natural curiosity and uses it to coach her.”

    Focusing on journey of Bondita, COLORS has designed a 360-degree campaign backed by strong print, digital, radio, on-ground and television plans to create major impact. 

  • Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    MUMBAI: Two legendary creative talents from the Indian television and film industry, writer Shashi Mittal and writer and director Sumeet Hukamchand Mittal shared a vision to create content that leaves a lasting impact on the hearts and minds of their audience. Today their company, the Shashi Sumeet Group, is a leading name in the media and entertainment industry with Shashi Sumeet Productions Pvt. Ltd for creating content for television; Shashi Sumeet Motions Pictures Pvt. Ltd for films; Shashi Sumeet Innovations for television commercials; Qats Whiskers for brands; and online platforms.

    Started in 2009, Shashi Sumeet Productions is among the few production houses which have given some landmark shows to the television industry in India. With shows like Diya Aur Baati Hum, Punar Vivaah, Tumhari Paakhi and Tu Mera Hero the production house has set new benchmarks for content excellence in the industry.

    Shashi Sumeet Productions became the first production house to make the journey from ‘reel’ life to ‘real’ life in December 2015 at Pushkar by having a lane named ‘Hanuman Galli’ there. This was inspired by the lane of the same name in its television family drama Diya Aur Baati Hum. Further, the production house got recognition from the Limca Book of Records for having back -to – back shows on Indian general entertainment channels at prime time i.e. from 8pm – 10pm in the year 2015-2016.

    In conversation with Indiantelevision.com’s Sonam Saini, Sumeet Hukamchand Mittal founder director of Shashi Sumeet Group shares the journey of his production house and its plans of venturing into Hindi film making, intellectual property rights (IP) for content, among other things.

    Excerpts

    Q1. Shashi Sumeet Productions has produced 16 shows in 7 years. How has been the journey so far?

    Sumeet:  The journey has been wonderful. The production house is seven years old. So far the journey has been challenging and fulfilling as well. Whatever we have done until now has been done with passion and dedication. I believe that if one’s intentions are good, one will always be successful.  In todays’ scenario if we are touching hearts and not just ears and eyeballs then it’s a bog high point for us. 

    Q2. What according to you is the most challenging genre for television production?

    Sumeet: I would say there is no specific genre which is difficult for a producer. Rather it is holding the audience’s attention that is the most challenging thing. In today’s time there are so many options available, hence holding onto audience is the big thing. If an episode is weak then you might lose the audience. So quality content is necessary.  Every genre is working these days including adventure, horror, supernatural and comedy.  

    Q3, Diya Aur Baati Hum completed 1,300 episodes recently and now there are rumours that the show is going off air. Is there any truth in those rumours?

    Sumeet: I too have heard a lot about the show going off air.  But these are just rumours. Our story was very clear – it was about a girl Sandhya who wanted to become an IPS officer but was married into an orthodox family. But still she wanted to make her dreams come true.  In a way, the story line was very thin.

    So when Sandhya became an IPS officer, people thought now that her dream was over, the show would go off air. But Diya Aur Baati Hum is not going off air and I have confirmation from the channel’s side as well. May be the rumours were spread because the TRPs of the show had reduced.  We are working hard on script making new episodes.

    Q4. What was reason for pulling off shows like Tu Mera Hero and Badi Devrani?

    Sumeet: Badi Devrani was not doing well, Tu Mera Hero ended with high ratings in the range of about1.8. Today getting that number is very difficult for an average hit show.  

    Q4: After Balaji’s Naagin on Colors, it seems that the supernatural wave has hit television screens and is proving to be successful. Will we also see Shashi Sumeet Production producing such creative content?

    Sumeet: If any show or film works, duplication of its concept, ideas is bound to be there. We have seen that trend in the case of Diya Aur Baati and Punar Vivah. We have been talking about a supernatural show since quite a long time. Our drive is to create fantasy. Believe me, even we wrote a soap named Naagin which was on Zee TV.  We are still thinking on those lines and that is not just because Naagin is a hit show. We definitely have concepts that we are proposing to channels.

    Q5: We are seeing many production houses curating content for digital platforms. Will we see you also producing for them?

    Sumeet: Of course, we will produce content for the digital platforms!. We are working on it, but we are not in a hurry.

    Q6: What sets the Shashi Sumeet Group apart from the other content producers in the industry?

    Sumeet: The Shashi Sumeet Group by itself has an identity that sets it apart from other content production houses. We work with the one mantra that we want to create content for every platform. We didn’t want to restrict ourselves to daily soaps. We are making stories for brands. We might also do some fiction series with overseas partners. We are planning to go into movies. Quality content on different platforms is what we intend to create. At present we are working on two shows – one is a home grown show and other is a format show that we are producing here in India.

    Q7: What is your opinion on Intellectual Property staying with the channel? Do you think it should be remain with the production house?  

    Sumeet: I think it’s the biggest and the hottest topic of discussion in our country. Things are different here as compared to other countries. I doubt the scenario will change overnight, but I believe that IP can be shared between the channel and the production house on an immediate basis as they both share the risk. IP ratio can depend on the risk appetites of the broadcaster and producer.  We are looking at that very aggressively. We have signed one of our IP’s with a Brazilian producer, this is our own home grown IP, our own content.

    Q8: According to you, what is lacking in the television content production space in India? And how does Shashi Sumeet aim to fill that void?

    Sumeet: We always talk about differentiated content but we should genuinely try making different shows by putting an ‘x’ budget for a particular show.  We should be crisp and concise in storytelling.

    Q9: What are Shashi Sumeet Production’s plans going forward? What’s in store from your production house in 2016 in terms of fiction and non-fiction?

    Sumeet: We are focusing very much on content right now. One year down the line, our production house will come out with different shows. We have a few shows in the pipeline and we will soon announce our venture into Hindi movies. 

  • Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    MUMBAI: Two legendary creative talents from the Indian television and film industry, writer Shashi Mittal and writer and director Sumeet Hukamchand Mittal shared a vision to create content that leaves a lasting impact on the hearts and minds of their audience. Today their company, the Shashi Sumeet Group, is a leading name in the media and entertainment industry with Shashi Sumeet Productions Pvt. Ltd for creating content for television; Shashi Sumeet Motions Pictures Pvt. Ltd for films; Shashi Sumeet Innovations for television commercials; Qats Whiskers for brands; and online platforms.

    Started in 2009, Shashi Sumeet Productions is among the few production houses which have given some landmark shows to the television industry in India. With shows like Diya Aur Baati Hum, Punar Vivaah, Tumhari Paakhi and Tu Mera Hero the production house has set new benchmarks for content excellence in the industry.

    Shashi Sumeet Productions became the first production house to make the journey from ‘reel’ life to ‘real’ life in December 2015 at Pushkar by having a lane named ‘Hanuman Galli’ there. This was inspired by the lane of the same name in its television family drama Diya Aur Baati Hum. Further, the production house got recognition from the Limca Book of Records for having back -to – back shows on Indian general entertainment channels at prime time i.e. from 8pm – 10pm in the year 2015-2016.

    In conversation with Indiantelevision.com’s Sonam Saini, Sumeet Hukamchand Mittal founder director of Shashi Sumeet Group shares the journey of his production house and its plans of venturing into Hindi film making, intellectual property rights (IP) for content, among other things.

    Excerpts

    Q1. Shashi Sumeet Productions has produced 16 shows in 7 years. How has been the journey so far?

    Sumeet:  The journey has been wonderful. The production house is seven years old. So far the journey has been challenging and fulfilling as well. Whatever we have done until now has been done with passion and dedication. I believe that if one’s intentions are good, one will always be successful.  In todays’ scenario if we are touching hearts and not just ears and eyeballs then it’s a bog high point for us. 

    Q2. What according to you is the most challenging genre for television production?

    Sumeet: I would say there is no specific genre which is difficult for a producer. Rather it is holding the audience’s attention that is the most challenging thing. In today’s time there are so many options available, hence holding onto audience is the big thing. If an episode is weak then you might lose the audience. So quality content is necessary.  Every genre is working these days including adventure, horror, supernatural and comedy.  

    Q3, Diya Aur Baati Hum completed 1,300 episodes recently and now there are rumours that the show is going off air. Is there any truth in those rumours?

    Sumeet: I too have heard a lot about the show going off air.  But these are just rumours. Our story was very clear – it was about a girl Sandhya who wanted to become an IPS officer but was married into an orthodox family. But still she wanted to make her dreams come true.  In a way, the story line was very thin.

    So when Sandhya became an IPS officer, people thought now that her dream was over, the show would go off air. But Diya Aur Baati Hum is not going off air and I have confirmation from the channel’s side as well. May be the rumours were spread because the TRPs of the show had reduced.  We are working hard on script making new episodes.

    Q4. What was reason for pulling off shows like Tu Mera Hero and Badi Devrani?

    Sumeet: Badi Devrani was not doing well, Tu Mera Hero ended with high ratings in the range of about1.8. Today getting that number is very difficult for an average hit show.  

    Q4: After Balaji’s Naagin on Colors, it seems that the supernatural wave has hit television screens and is proving to be successful. Will we also see Shashi Sumeet Production producing such creative content?

    Sumeet: If any show or film works, duplication of its concept, ideas is bound to be there. We have seen that trend in the case of Diya Aur Baati and Punar Vivah. We have been talking about a supernatural show since quite a long time. Our drive is to create fantasy. Believe me, even we wrote a soap named Naagin which was on Zee TV.  We are still thinking on those lines and that is not just because Naagin is a hit show. We definitely have concepts that we are proposing to channels.

    Q5: We are seeing many production houses curating content for digital platforms. Will we see you also producing for them?

    Sumeet: Of course, we will produce content for the digital platforms!. We are working on it, but we are not in a hurry.

    Q6: What sets the Shashi Sumeet Group apart from the other content producers in the industry?

    Sumeet: The Shashi Sumeet Group by itself has an identity that sets it apart from other content production houses. We work with the one mantra that we want to create content for every platform. We didn’t want to restrict ourselves to daily soaps. We are making stories for brands. We might also do some fiction series with overseas partners. We are planning to go into movies. Quality content on different platforms is what we intend to create. At present we are working on two shows – one is a home grown show and other is a format show that we are producing here in India.

    Q7: What is your opinion on Intellectual Property staying with the channel? Do you think it should be remain with the production house?  

    Sumeet: I think it’s the biggest and the hottest topic of discussion in our country. Things are different here as compared to other countries. I doubt the scenario will change overnight, but I believe that IP can be shared between the channel and the production house on an immediate basis as they both share the risk. IP ratio can depend on the risk appetites of the broadcaster and producer.  We are looking at that very aggressively. We have signed one of our IP’s with a Brazilian producer, this is our own home grown IP, our own content.

    Q8: According to you, what is lacking in the television content production space in India? And how does Shashi Sumeet aim to fill that void?

    Sumeet: We always talk about differentiated content but we should genuinely try making different shows by putting an ‘x’ budget for a particular show.  We should be crisp and concise in storytelling.

    Q9: What are Shashi Sumeet Production’s plans going forward? What’s in store from your production house in 2016 in terms of fiction and non-fiction?

    Sumeet: We are focusing very much on content right now. One year down the line, our production house will come out with different shows. We have a few shows in the pipeline and we will soon announce our venture into Hindi movies. 

  • GECs’ new big-ticket offering

    GECs’ new big-ticket offering

    MUMBAI: For couch potatoes, it’s time to rejoice as broadcasters are ready with treats for their viewers as the new year arrives.

     

    The channel, which has over the years changed the way stories are told and made characters a household name, is once again set for a different take. The channel is back yet again with a detective series Private Investigator (PI). It had first experimented with the genre in 2011 with a show called Arjun which ran for good two years. 

     

    Produced by Fremantle India, the promos of the show have already hit the television screens. The series is about Raffe Roy Choudhary who is playing the central character, and has special powers like thinking at a lightning speed, with his guesses never going wrong. Choudhary is a 21-year old young college going student who helps the police in several crime cases such as kidnapping, suicide. Moreover, born with natural instincts and sharp problem solving skills to solve crime cases, he has the ability to see things which others cannot see. Vrajesh Hirjee is playing the police inspector, while Choudhary is played by Mrinal Dutt. The channel has roped in Colgate Plax Active Salt as the presenting sponsor and Garnier Black Naturals is the co-powered by sponsor. 

     

    To give viewers a non-stop dose of entertainment, the series will replace India’s Raw Star from 7 December and will occupy the 8pm slot every Sunday.

     

    Keeping with the attempt to not single out the youngsters, the channel is breaking away from the saas-bahu dramas and is set to launch a comic love story christened Tu Mera Hero. The channel has teamed up with ace producers Shashi and Sumeet Mittal, who have produced popular shows like Diya Aur Baati Hum (Star Plus) and Punar Vivah (Zee TV).

     

    The promos, which have been doing the rounds for quite some time now, start with the male lead, Titu, talking about his laziness. He believes that though people think he doesn’t do any work, he has conducted a research on unemployment in India. He reasons that unemployment in the country is existent because everyone wants to work and goes on to say that if more people didn’t want to work then unemployment would be eradicated from the nation.

     

    It will hit the television screens from 22 December and replace the on-going Cinevistaa’s show Ek Hasina Thi at 8 pm.

     

    Similarly, it’s going to be a power-packed start of the year for Colors. From Jhalak Dikhla Jaa to 24 to Bigg Boss to Comedy Nights With Kapil, Colors has consistently showcased path breaking shows that have redefined television. Early this year, after a gap of two years, it brought back adventurous reality show Khatron Ke Khiladi season five in a re-packaged avatar.

     

    Now the channel is back with the sixth edition of the series that will make for an explosive entertainment viewing with 13 celebrity contestants.

     

    This season, Khatron Ke Khiladi will transform into a ‘Darr Ka Blockbuster Returns’ where the popular celebrity contestants will endeavor to overcome their deepest phobias. Bollywood’s ace action entertainer Rohit Shetty continues to be the host for the season.

     

    Produced by Endemol India, it will be shot in locales of Cape Town. Sources close to the development reveal that the shooting has already begun from 24 November and will go on till 20 December 2014. The reality show will start as soon as Bigg Boss eight ends. Pegged for a weekend property, as of now, it has been penned for close to six weeks.

     

    The 13 celebrities who will fight with their fears are Sana Khan, Sagrika Ghatge, Archana Vijaya, Rashmi Desai, Ridhi Dogra, Asha Negi, Nathalia Kaur, Ashish Chaudhury, Chang, Harshad Arora, Iqbal Khan, Hussain Kuwajerwala, Rakesh Kumar, Siddharth Bharadwaj and Nandish Sandhu entering the show as wildcard entry.

     

    On the digital front, the celebrities have already started tweeting about their excitement to be on the show with the hash tag #KKKonColors.

     

    While last season the production of the non-fiction show was pegged at Rs 50-55 crore, this season media planners estimate it to be around Rs 60-65 crore.

     

    Secondly, the channel is set to launch for the first time a historical period drama Chakravartin Ashoka Samrat. Produced by Contiloe Productions, it will captivatingly showcase the journey and life time of Emperor Ashoka, from his rise to power to his state of penance after the gory blood-bath in the historical battle of Kalinga that made him give up war to embrace Buddhism.

     

    The compelling story of this Great Emperor has been written by the acclaimed and contemporary author Ashok Banker, who will be making his comeback on television after nearly two decades. Sources from the industry reveal that the production cost of a mythological show per episode is double the amount of what a daily fiction show costs. Thus, the production cost per episode ranges from Rs 13-14 lakh.

     

    Though the launch date is not yet fixed, sources close to the development believe that it will be a weekday property and will air once Bigg Boss eight sees its curtains down at 9pm.

  • Made for each other

    Made for each other

    MUMBAI: Times have changed considerably, couples no longer share the same equation they once did. In this age and time when independence is craved for by both men and women, couples who work together open new vistas for them. Not only does working together keep them connected through out the day but also streghtens the understanding of each other as individuals.

    On this Valentine Day, let’s have a look at the copuples who celebrate their lives togehter; professionally and persoanlly.

     

    Discovering love at work

     

    He was her boss and she was just starting her career, and now after 15 years, they are a couple to reckon with. One is a proud owner of an independent advertising agency while the other with over three decades of experience is an industry veteran.

    Priti Nair and KS Chakravarthy aka Chax recently celebrated their fifteenth wedding anniversary. They’ve been around for decades now and what started as a fan’s devotion for her idol turned way serious as time progressed.

    “What I am today in my profession is all thanks to Chax. He taught me everything about advertising,” says Priti, who feels that if a couple are in the same industry, it becomes easier to understand each other.

    Priti Nair and KS Chakravarthy, advertising professionals

    “Our industry is very demanding and schedules can go haywire anytime so if the other person doesn’t understand that, it can cause issues. A couple needs to understand and respect what each person does, no matter in which field because unless there is respect for each other, a relationship will never work,” she says.

    Like any other couple, Priti and Chax too went through their share of ups and downs. The seven-year itch hit them hard and they both decided to live separately to sort out issues rather than complicate things further. However, after seven years of separation, they got back together last year. Ask if there are any special plans for V-Day and Priti laughs it off saying she’s been celebrating V-Day for the last seven years with her family and so the two of them will spend it with family this year as well…

    The two make it a point to spend some time with family and watch a movie or a series together every week to keep work out of the equation.

     

    Keeping monotony out for a life-long affair

     

    He’s Bengali and she’s Maharashatrian but Maximum City seems to have diminished the regional divide.

    Pranali and Soumya Sarkar met 10 years back while working in the same media agency. They were part of the same team but their clients were different. But it didn’t matter as they dated each other for a year before tying the knot.

    Working the same hours with the same set of colleagues can be a boon for many but Soumya feels it is the understanding between the couple which helps strengthen a relationship. Working in the same industry can have its pros and cons, especially when the industry is a demanding one. “One cannot ignore personal life as one can interconnect their personal and professional lives as they work in the same space,” he says, stressing one can’t take the other for granted, thinking he/she will ‘understand’.

    Pranali and Soumya Sarkar, media planners

    The media planners will celebrate their ninth wedding anniversary in March with a vacation abroad. A vacation every year and an outing every month is a norm for this couple which feels the busy work-home schedule leaves one with little or no time for weekly recreation. They have a daughter and firmly believe spending time outside of work is a must for every couple else life will become monotonous.

     

    Living dreams together

     

    21 years of teasing, fighting, mood swings, grudges… but they’re still together. We’re talking about Sumeet and Shashi Mittal, founders of Shashi Sumeet Productions aka Two’s Company.

    It was love at first sight for Shashi who was but 15 years of age and in class Xth. The duo studied in the same school in Ahmedabad. Shashi proposed Sumeet and they got hitched in 1991.

    Sumeet Mittal and Shashi Mittal

    In 1998, they shifted base to Mumbai to foray into the entertainment industry. Sumeet, who had always wanted to become an actor, went on to launch his own production house. For Sumeet, Shashi has been his biggest support.

    With V-Day almost upon us, we asked them how they find time for each other while working in this industry.

    “Nowadays when you are working together for more than 18 hours a day, we don’t get quality time to spend with each other. You become more kind of co-workers rather than a couple. We have always kept our professional lives higher than our personal lives. There are differences at times,” says Sumeet. How do they keep a work-life balance? “At work, you should be a good acquaintance and at home, a good husband-wife. We have struggled to maintain that for ages,” says Sumeet. “She has been a great support throughout. She has stood by me always. I am happy and lucky to have her in my life.”

    About keeping the romance alive after all these years, he says: “Now we argue also smilingly. We have learnt to deal with things now. This is our new funda to keep ourselves charged up during work,” he laughs.

    This V-Day is very special for them. “We have our home in Mumbai, so this year on V-Day, it is our new home’s first anniversary. We are very excited about it. In a way we are renewing our relationship. In a way celebrating our first anniversary,” he signs off.

     

    Mutual respect makes it easier

     

    She is one of the few women behind a successful news channel and a TV production house while her husband is into journalism, TV production and the political scene. BAG MD and chairperson Anurradha Prasad still manages to balance her personal and professional life with hubby Rajeev Shukla. Dismissing V-Day as a marketing gimmick, Prasad says that with such a busy schedule, the quality rather than quantity of time matters. Having been in the same field, both of them understand the busy nature of their lives and refrain from cribbing about it. “It was difficult to explain to my family as to why I had odd work hours but Rajeev understood it. It’s necessary to respect each other as well as your professions,” says Prasad.

    Anurradha Prasad and Rajeev Shukla, media professionals

    Earlier, going out on ‘dates’ was common but now, quality time is all about spending time at home with daughter Vaanya. “We dedicate an hour or two every morning, before we leave for work, to talking about home and office affairs because once you leave home, you never know what time you will be back,” she says, adding that V-Day shouldn’t be restricted only to couples. She signs off advising those in love to keep the respect in the relationship intact and always be happy…

     

    Love at first sight became a life-long affair

     

    She had returned from London and got herself enrolled in Miranda House, Delhi University, where she got actively involved in theatre. He, on the other hand, was completing his Master’s at St. Stephen’s College, DU. He, who was popular for his good looks besides his wittiness, was the star of the theatre circuit organising auditions for The Serpent – a biblical play. She was driven by her close friend Mira Nair for the auditions, who thought the guy was worthy of checking out. He was already in love with her before she could check him out.

    Siddhartha and Anita Kaul Basu, TV personalities

    It was love at first sight for Siddhartha Basu and his wife Anita Kaul Basu. The couple, who got married in 1983 after eight years of courtship, is still as much in love as they were when they started their relationship. “The little things of life haven’t shaken the bond that we share,” says Anita while talking about her relationship with her husband, with whom she spends almost her entire day at the Big Synergy Media office.

    It’s been more than 25 years that the production house was started and the couple still manages to churn out amazing stuff. While Siddhartha made a mark in the TV industry as a quiz master in the early eighties, Anita made a name in journalism. It was their diverse knowledge that became the back-bone of the production house where Siddhartha works as the Chairman and Managing Director and Anita is the Director.

    The good work from Big Synergy has all been because of the understanding that the couple shares, believes Anita. “What has kept us strong is that for both of us, money, power, popularity, etc. comes much later. Our understanding is of the utmost importance and that helps us in our work also,” she says.

    They both go to office together and come back together. Except a few outstation trips that keep them apart for a little while, the Basus are always together. “While I use my organizational skills, Sid uses his managerial skills to keep the company going ahead,” she says.

     

    Sky is the limit with love around

     

    They are almost the rulers of the television world with credit to some of the most popular and interesting drama series on the tube. Their stories touch the emotional chords of the masses.

    We are talking about the owners of DJ’s Creative Unit – Tony and Deeya Singh, who set out to live their dreams together. It was the summer of 91 when the two started working together, which also started a new chapter of in their lives. The cupid struck them while they were busy meeting the work deadlines. Nobody could guess the romance that was brewing but the feeling was so strong that they got engaged within six months and married by December 91. In 1993, the couple launched their own production house and delivered hit shows like Jassi Jaissi Koi Nahin, Banegi Apni Baat, Just Mohabbat, Left Right Left among many others.

     

    Tony and Deeya Singh

    As love is in the air, we asked them about their way to celebrate love amid work and the pressure to meet deadlines and if working in the same industry is a boon? “We celebrate Valentine’s Day on our shows. It keeps us bonded,” says Deeya.

    Their kids also play a major role in keeping the love and affection intact. Spending quality time with kids is of more importance to the couple now. “My kids do a lot for us on this day. It’s more about family love now,” she laughs.

    Her best moments are when in the middle of work, they take out time for each other. “Sometimes, eating at the road side is more fun than at the five star hotels. A quite candle light dinner on the terrace with the entire family also becomes a great moment,” she remembers.

    There are quite a few pros of working in the same industry, believes Deeya as she thinks there’s always someone to back you. “There are more pros to it because in an industry like this you need a very strong support system. The vision and goals are the same. However, it’s not fun to think similar. It’s good to be a little contrary and think differently,” she concludes.