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Tag: Sharvari

  • Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    MUMBAI: It wasn’t just the stars who shone this time, the fans had the final curtain call. The 23rd Zee Cine Awards 2025, presented by Maruti Suzuki, turned Mumbai’s NSCI Dome into a pulsating celebration of Indian cinema, where fandom met flair and the purple carpet shimmered with both glamour and gratitude.

    This wasn’t your usual awards night. It was fantertainment, as Zee dubbed it, a grand ode not only to the cinematic hits of the past year but to the people who made them resonate: the audience. With a stage set for celebration, the night transformed into a carnival of charisma, dance, drama and dazzling recognition.

    The purple carpet looked straight out of a Bollywood dream. Kartik Aaryan oozed old-school charm in an all-grey ensemble, while Ananya Panday stunned in a crisp white saree. Rashmika Mandanna and Tamannaah Bhatia set the black-dress bar high, joined by head-turners like Sharvari, Jacqueline Fernandez, Vaani Kapoor, and Shanaya Kapoor. From Tiger Shroff’s street-smart swag to Bobby Deol’s white-suited flair, the fashion parade was nothing short of fabulous.

    And when the lights dimmed, the drama dialled up. Kartik kicked off the performances with Bhool Bhulaiyaa energy, while Ananya, Tamannaah, and Tiger kept the heat alive with high-octane dance numbers. Sharvari, Rasha Thadani, Jacqueline, and Vaani followed suit, bringing a fresh mix of grace and groove. The lively trio of Vikrant Massey, Aparshakti Khurana, and Ravi Kishan took hosting duties to entertaining new highs with sharp humour and seamless banter.

    But the night wasn’t just about razzle-dazzle. It was about recognition with heart, honouring not just the big names but also the behind-the-scenes powerhouses: directors, technicians, debutantes, and everyone who made magic on screen in 2024. And for the first time, the event truly acknowledged the power of the public those who clap, stream, binge, rewatch, and believe in cinema.

    The 23rd edition also delivered poignant moments: fan tributes, heartfelt speeches, and curtain calls that brought cinema’s emotional pulse to the forefront. In a world obsessed with box office numbers, this night was a reminder that cinema is, at its core, about connection.

    So if you missed the magic, don’t worry Zee Cinema, Zee Tv and Zee5 are where the show goes on. Because when cinema’s brightest gather and fans take the spotlight, it’s not just an awards show, it’s a love letter to the stories that bring us together.

  • ‘Vedaa, Samvidhan Ka Rakshak’ to premiere on Zee5 on 10 Oct

    ‘Vedaa, Samvidhan Ka Rakshak’ to premiere on Zee5 on 10 Oct

    Mumbai: Zee5 has announced the digital premiere of ‘Vedaa, Samvidhan Ka Rakshak’ on 10 October. Directed by Nikkhil Advani and produced by Zee Studios, Emmay Entertainment, and JA Entertainment, this action drama features John Abraham, Sharvari, Abhishek Banerjee, Tamannaah Bhatia, and Ashish Vidyarthi. Inspired by real-life events, ‘Vedaa’ follows the journey of a Dalit girl and addresses caste-based injustices and crimes.

    The story centers on Major Abhimanyu Kanwar (John Abraham), a court-martialed army officer, whose path intersects with Vedaa (Sharvari), a determined Dalit woman seeking justice. Together, they confront societal challenges and oppressive forces, including the village chief (Abhishek Banerjee), who aims to silence them. As they uncover painful truths and fight for redemption, the film presents a narrative of courage and the pursuit of justice.

    Directed by Nikkhil Advani, ‘Vedaa, Samvidhan Ka Rakshak’ masterfully combines intense action with a poignant social message.

    Zee5 India CBO Manish Kalra stated, “At Zee5, we believe that cinema can inspire change and ‘Vedaa,’ embodies this spirit by shedding light on pressing social issues through its powerful narrative and creative storytelling. We are proud to present this film that entertains and sparks meaningful conversations about justice and resilience. The film aligns perfectly with our thought of connecting, collaborating, and communicating with our viewers through impactful and transformative stories. With ‘Vedaa’’, we are strengthening Zee5’s commitment of delivering quality content that not only resonates with diverse audience segments but also drives positive change in society.”

    Zee Studios CBO Umesh Kr Bansal said, “With Vedaa’ now releasing on Zee5, we’re excited that this powerful story of resilience will reach an even wider audience. It reflects our commitment to impactful storytelling, and we believe its compelling narrative and strong performances will deeply resonate with viewers.”

    Emmay Entertainment producer Madhu Bhojwani shared, “We are excited to bring Vedaa, to an even larger audience with its digital premiere.  When we started the journey to make this film, it was driven by the need to tell a story that inspires and empowers, and we can’t wait for more people to join the conversation through its digital release.”

    Director Nikkhil Advani said, “I believe ‘Vedaa,’ not only entertains but also sheds light on important issues. From the very beginning, our aim with this film was to tell a story that sparks meaningful conversations, and we look forward to more viewers experiencing its message now through the film’s release on Zee5”.

    Abraham said, “I’m proud to be part of a film that not only entertains but also empowers. Vedaa, inspires women to embrace their strength and also encourages all of us to support and uplift one another. The film is very important and relevant in today’s day and age which is a powerful reminder that when women thrive, we all thrive. I can’t wait for audiences of Zee5 to experience this transformative message in Vedaa.”

    Sharvari expressed, “I’m excited for the digital release of ‘Vedaa,’ on Zee5! Playing Vedaa Berwa has been an enriching experience for me. She is someone who seeked equality and justice. I felt her fire to stand up and fight for what is right. Its very overwhelming to receive so much love and appreciation for Vedaa, and it means the world to me to be part of a film that makes you think. Through boxing and martial arts training, Vedaa discovers her strength and voice in the film. I can’t wait for audiences to witness her inspiring journey!”

  • YRF Talent appoints Kanupriya as head of talent film strategy

    YRF Talent appoints Kanupriya as head of talent film strategy

    Mumbai: YRF Talent, the boutique talent management firm that currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday and Vaani Kapoor to name a few, has appointed Kanupriya as head – talent film strategy.

    Kanupriya, ex-CEO of Colour Yellow Productions, has been a producer working in the Indian film industry for over 15 years. She is recognised for her notable contributions in producing films like Shubh Mangal Saavdhan, Tumbbad, Manmarziyaan, Newton and many more. She has shown a strong interest in bringing unique and disruptive stories to life throughout her career.

    In this new role, Kanupriya will be heading the films division within YRF Talent and leading strategic relationships between artists and studios, producers, and platforms for the actors represented by YRF Talent.

  • bebe ropes in Sharvari as its brand ambassador for India

    bebe ropes in Sharvari as its brand ambassador for India

    Mumbai: Global women’s fashion brand, bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country.

    Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.

    The 34-seconds long ad film, titled ‘Be You’ showcases how bebe allows women to explore their real, fashionable selves and experiment with their fashion choices.

    The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- ‘Be you’. The video campaign emphasizes on modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.

    Sharvari has made a promising start to her acting career with stunning performances in “Bunty Aur Babli 2” and The Forgotten Army.

    With her at the helm of brand promotions, bebe’s new campaign is set to build stronger brand salience with its shoppers and fashionistas across top metros and tier I cities.

    Speaking on the occasion, Sharvari said, “I am delighted to be associated with bebe as their first brand ambassador in the country. bebe offers trendy and contemporary fashion which reflects my personal style. The brand has made a mark for itself across the globe, and I am happy to be a part of the brand’s endeavor to strike a chord with its customers and fashionistas of the country.”

    Speaking about the association, Myntra chief- Myntra fashion brand and chief experience officer Manohar Kamath said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros.”

  • Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    MUMBAI: Marking the launch of much-awaited Amazon Original Series The Forgotten Army – Azaadi Ke Liye, Prime Video successfully created a Guinness World Record for The Largest Indian Cinematic Music Band with an iconic live performance of the show’s album. The evening saw 1000 musicians from across the country coming together to perform songs from the series’ album, composed by Pritam. The operatic musical recital served as a prelude, as the country gears up to celebrate its 70th Republic Day.

    Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India, said, “The Amazon Original Series The Forgotten Army – Azaadi Ke Liye, its music album and this live musical evening is our humble tribute to the Azad Hind Fauj. The show endeavors to bring back to public memory, the long forgotten sacrifice of the brave Indian National Army (INA) soldiers. The LIVE 1000 band features musicians from across the country and brings to live the ethos of The Forgotten Army – a collective for all, bound by their common goal.   We are delighted that the album and this musical event have made its mark in history by creating a coveted Guinness World Record for The Largest Indian Cinematic Music Band.  We are hopeful that our Freedom Anthem – Azaadi, will strike a chord across the country, and serve as tribute to our soldiers – those remembered and cherished and those forgotten.”

    Commenting on the grand musical event, Pritam said, “I am thrilled to have had the opportunity to witness and be part this unique live performance with this collective of talented musicians, in memory of the valiant soldiers of the Azad Hind Fauj.  This Republic Day, let's all take a moment to understand the forgotten history and the sacrifice of the Indian National Army. ”

    Creator and Director, Kabir Khan said, “My first film-making project was a documentary by the same name – The Forgotten Army.  More than two decades back I travelled with INA veterans, retracing their journey from the 1940s, only to realize that so few Indians knew of their struggles or their fight for freedom. Despite their valor, they became a foot-note in India’s Independence history. I vowed to tell their story to India and to the world. On the occasion of India’s 70th Republic day, the release of The Forgotten Army – Azaadi Ke Liye, is my attempt to take their story to the world. The album from the show, today’s musical serenade by the LIVE 1000 band, all capture the very spirit of the Azad Hind Fauj.”

     “It was a spectacular performance with the highest level of proficiency. It’s my great pleasure to be present here to be able to see and listen to the Largest Indian Cinematic Music band. A great way to mark the launch of Amazon Original Series – The Forgotten Army, and a tribute to the heroes of the past in the grand way of 1000 participants in the band. I would like to congratulate Amazon Prime Video on becoming Officially Amazing!” said Swapnil Dangarikar, Official Adjudicator, Guinness World Records.

    The LIVE 1000 brings together talented musicians from around the world on a journey that they will undertake together. Musicians performing at the concert, hail from cities across the country – Bangalore, Delhi, Kolkata, Pune, Goa, Assam, Sikkim to name a few . Some artists have even joined in from other countries such as Kenya, Malaysia and UAE. In the band are also members who are visually impaired and differently abled, united by their passion for music. The performance features an interesting mix of varied influences with artists who are well-versed in multiple genres of music from POP, Jazz, Indian Classical, Rock to Metal and Folk. The band comprises of over six hundred and fifty vocalists, two hundred and fifty acoustic guitarists, eighty drummers and percussionists, fifteen performers on varied string instruments, five brass players, one electric guitarist, one bass guitarist, one keyboardist and two sitar players.

    The title track of Amazon Original The Forgotten Army – Azaadi Ke Liye, has been composed by Pritam, featuring the soulful voices of Arijit Singh and Tushar Joshi with lyrics written by Shloke Lal and Kausar Munir.

    Created and Directed by Kabir Khan, The Forgotten Army – Azaadi Ke Liye features Sunny Kaushal and Sharvari as leads and release on Amazon Prime Video on the 24th of January 2020.

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    To watch The Forgotten Army and the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at INR 999 annually or INR 129 monthly.