ITV

Tag: Sharp India

  • Television ad volumes see uptick during past two weeks

    Television ad volumes see uptick during past two weeks

    NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday. However, they still remained 23 per cent lower than pre-Covid period and 35 per cent lesser than the peak performance of week 12. 

    The advertiser count on television also showed an uptick of three per cent in week 20, while the brand variants noticed a 14 per cent increase as compared to the last week. The total advertiser count on TV became 1370, and brand/variants were 2106 in number. A few examples of new advertisers in week 20 include Vivo, Cadbury, Kia Motors, Faasos, Bajaj, Sharp India, Hoichoi, and Apple. A few examples of new brands in week 20 include Vivo V19, Kia Seltos, Cadbury’s 5 Star, Nivea Soft, Apple iPhoneSE.

    Also, inventory levels of categories present during summer also raised in the last two weeks, with soft drinks and air coolers raising their inventories the most. 

    If we look genre-wise, impressive growth has been witnessed in the news section over the past two weeks, with FCT growing from 70.7 lakh in week 18 to 79.6 lakh in week 20. GEC volumes have flattened from week 14 onwards; however, there has been a growth in the past two weeks. 

    However, both the music and movies channels have been enjoying an uptick in the last two weeks. 


     

  • Sharp launches new range of HDTVs

    Sharp launches new range of HDTVs

    MUMBAI: Sharp India has launched its latest range of AQUOS Full-Spec High Definition Televisions (HDTV).

    The firm says that the television sets employ LCD panels made from the eigth-generation mother glass substrate manufactured at Sharp’s second Kameyama Plant in Japan, which started operations in August 2006.

    The features the products have Sharp says include high dynamic contrast ratio and fast response time. The dynamic contrast ratio of 10000:1 enables reproduction of images with enhanced lighting and shadowing. Dynamic contrast detects the source video characteristics and smoothly adjusts the screen brightness accordingly to achieve deeper black level. The 4ms High Speed Response Time reduces the sense of visual lag as a result of high-speed moving images, thus reproducing clean, clear and “easy-on-eyes” pictures.

    Sharp notes that the reason for the excellent quality of high-definition signals is high-density information. Therefore, the AQUOS employs Full-Spec HD panel (1920 x 1080) to deliver high-resolution, high-definition picture in its entirety with same quality as the High-Definition signal format (1080i/p). This it says is in contrast to any other high-definition panel (1366 x 768) which delivers only about 50 per cent of the image information.

    In addition by applying Multi-Pixel Drive on the LCD panel, each RGB sub-pixel is further divided into two cells, thus having a greater control over color gradation. Viewers get to have a wide viewing angle of 176 degrees from top to bottom and from left to right, which results in greater freedom in viewing position. MPD takes care of light reflection and colour tone changes caused by angled viewing. Reproduction of people’s natural skin color can be enjoyed without white out.

    Sharp also states that its proprietary Four-Wavelength Backlight System adds crimson to the three conventional color wavelengths (blue, green and red) enabling the expression of deep red colours which were conventionally difficult to reproduce. It also enables reproduction of neutral colors such as translucent clear natural skin or healthy skin. The Four-Wavelength Backlight System reinforces overall color reproductivity.

    Sharp’s TVs are also equipped with Dual High-Definition Multimedia Interface inputs which are compatible with all current and future 1080p sources, such as Blue-ray player or next generation game consoles. With the DVI-I terminal, the LCD TV can also be turned into a marvelous computer monitor.