MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.
Recently launched, Faces Canada’s ‘Zodiac Inspired Campaign’ showcases different zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalised content for the lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but is also trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.
FACES Canada CEO Sharmili Rajput mentions, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”
Speaking on the same WATConsult founder and CEO Rajiv Dingra says, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”
