ITV

Tag: ShareChat

  • ShareChat users saying ‘Bhag Corona’

    ShareChat users saying ‘Bhag Corona’

    MUMBAI: While the nation is struggling to cope up with Covid19 crisis, ShareChat users have got a unique way to take revenge on the Corona Virus. The game, developed by two young college students at XLRI Jamshedpur, Akram Tariq Khan and Anushree Warade is trending on the platform from past 10 days. 

    The game, with visual of prime minister Narendra Modi at the bottom, shooting at Corona Virus with droplets of hand sanitisers. With 'Go corona, corona go,' chant as the theme music, the game intends to create awareness around Covid19. Every time the game ends with advice on how to fight against Coronavirus with messages like ‘Stay home’, ‘Wear masks’, ‘Wash your hands’ etc.

    Since the time the game has gone live on ShareChat, it is trending on the platform and has already generated four million unique page views. The users have played the game almost a million times, with an average of 3.2 times of gameplay per user. The average score has been 5.8 per gameplay.

    Considering, people are disappointed, frustrated and are anxious with this lockdown due to Corona Virus scare, Bhag Corona definitely has brought in a respite for the ShareChat users and evolved as a stress buster for them. ShareChat users have discovered a new way to take on Corona while the game subtly spread awareness on the virus.

  • Manohar Charan joins ShareChat as VP, corporate development and strategic finance

    Manohar Charan joins ShareChat as VP, corporate development and strategic finance

    MUMBAI: ShareChat, India’s own social media platform, has appointed Manohar Charan as vice president, corporate development and strategic finance.

    With over 11 years of experience in investment banking, mergers and acquisition (M&A), investor relations and strategic finance, Manohar has worked with companies like Zomato, Uber, Royal Bank of Scotland, PropTiger-Housing.com and many more. Manohar will lead the investor relations, M&A, strategic finance and legal functions at ShareChat.

    Manohar was the VP at Zomato where he was instrumental in setting up the Financial Planning and Analysis (FP&A) team. Manohar was also in a leadership role at Uber where he was heading strategic finance for India and South Asia.

    He has led a series of M&A transactions when he was with Prop Tiger, including acquisitions like Housing.com and Makaan.com. At ShareChat, he will be reporting to Ankush Sachdeva, co-founder and CEO.

    ShareChat co-founder-CEO Ankush Sachdeva said: "Manohar brings strong expertise in corporate finance, M&A and investor relations. He is a proven business leader with strong strategic acumen, financial expertise and operational focus. He will be a valued member of our leadership team as we continue to execute on our long-term strategy."

    Manohar Charan said: “It gives me immense pleasure to have the opportunity of working with a company that is pioneering the regional narrative in the internet space. Today, ShareChat is building a home-grown social media platform to cater to the next internet wave the nation is yet to witness. I am looking forward to contributing to the company’s growth with respect to my core area of expertise. I am thankful to the founders and the board for their trust and confidence in me, and we will together build ShareChat as India’s first successful social media company.”

    Alumnus of IIM Ahmedabad and IIT Kanpur, Manohar has worked across Hong Kong, Singapore and India. Over the past five years, he has developed the skill-set of building, scaling and efficiently running internet-first businesses with a sharp focus on unit economics and fiscal prudence.

  • ShareChat takes brands regional with language-first campaigns

    ShareChat takes brands regional with language-first campaigns

    MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in India. The company has been experimenting with various advertising levers and witnessed 25+ successful campaigns across its regional languages.

    ShareChat has enabled the platform for thousands of micro-influencers to work closely with brands and create unique brand experiences through UGC (user-generated content). The micro-influencer-led strategy drives word of mouth like messaging for brands, making brands more connected to its audiences.

    ShareChat CBO Sunil Kamath said, “We have been witnessing a healthy growth since we opened our platform for brand integrations. Today, ShareChat is silently leading a social media revolution with brands focusing on regional outreach. Our regional strength in tier II, III, IV cities offer a unique proposition to brands with highly targeted language-driven campaigns”

    “ShareChat has already developed immense brand confidence and many large consumer brands are partnering with us to gain a strategic advantage in the regional language speaking markets” added Kamath

    Over the past six months, ShareChat has successfully executed more than 25 campaigns and worked with 15+ brands including the likes of Facebook, Coca Cola, Oyo, MTR, Airtel, Pepsi, Future Group and Snapdeal.

    “Adoption of internet among native-language led regional audiences has helped ShareChat achieve a steep growth year over year. The app has evolved as a leader in non-English social media space, ranking in the Top 10 of Indian-headquartered publishers by downloads in 2019”, said App Annie VP of sales and support Junde Yu.

    “In the last six months (or between Aug 2019 to Jan 2020), ShareChat has around 14 million DAU on average on both iPhone and Android Phone combined,” he added.

    ShareChat has already built a 50-member sales team to drive the brand solutions, and are closely working with brands and media agencies. ShareChat currently has over 60 million monthly active users and is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, Urdu, etc.

  • ShareChat releases insights on #9pm9minutes

    ShareChat releases insights on #9pm9minutes

    MUMBAI: Social media platform ShareChat has released the user insights on #9pm9minutes that replicates the sense of unity among the users on the platform. Users started engaging on #9pm9minutes since Saturday 6 pm and the platform witnessed more than 100,000 user-generated content (UGC) posts till 11 pm on Sunday.

    The home-grown social media platform has observed more than 100 million views on the posts, with more than five million engagements that include comments, likes, favorites etc. The posts received more than 10 million shares on WhatsApp.

    Hindi ranks as the top language with about 25000 UGC posts, with 30 million views and almost half-a-million WhatsApp shares. Telugu was close in terms of engagement with 22000 UGC posts, with 32 million views and 0.7 million WhatsApp shares. The platform has also seen encouraging contributions from other languages like Tamil, Punjabi, Gujarati, Kannada, Malayalam, Marathi, Bengali etc.

    ShareChat participated in #9pm9minutes to celebrate the spirit of Indianness and spread positivity to stand united against the fight with CoronaVirus, as wished by prime minister Narendra Modi.

    ShareChat currently has over 60 million monthly active users. It is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, and Urdu.

  • Sri Sri Tattva runs #AskSriSriTattva campaign in regional languages on ShareChat

    Sri Sri Tattva runs #AskSriSriTattva campaign in regional languages on ShareChat

    MUMBAI: Amidst COVID19 crisis worldwide, Sri Sri Tattva has announced a four-day #AskSriSriTattva campaign on ShareChat platform, in seven major regional languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Malayalam and Kannada. The four-day campaign launched by the brand aims to drive awareness around Ayurveda and to address queries on boosting immunity and taking preventive measures in this tough situation.

    As a part of this campaign starting 30 March 2020 on ShareChat, users are invited to post their questions to learn about healthy practices through Ayurveda and lifestyle improvements. Ayurveda Vaidyacharyas of Sri Sri Tattva would answer these questions from different locations across India, in the languages of users choice, via video posts on ShareChat. 

    Commenting on the Campaign, #AskSriSriTattva, Tej Katpitia, CEO, Sri Sri Tattva CEO Tej Katpitia said: "It is a testing time for our country and the world. It is each individual's responsibility to be a part of the solution, the most basic need being social distancing and staying at home. Those in essential services need the prayers and support of the entire nation. Sri Sri Tattva's efforts for driving the #AskSriSriTattva campaign in seven regional languages on ShareChat aims at educating the masses on the benefits through Ayurveda to build ones Immunity and we are sure that with ShareChat's reach there will be last mile reach in connecting regional audiences. We hope that our initiative will be able to help people in taking measures to safeguard their health and wellbeing in these times."

  • ShareChat releases cricket-special ad solutions for brands

    ShareChat releases cricket-special ad solutions for brands

    MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

    ShareChat’s unique move originates from a pilot done at the same time last year during IPL 2019. The platform had received more than 300 million impressions over 45 days. Such an overwhelming response from the ShareChat audiences has now translated into a comprehensive yet compelling offering for brands for the upcoming IPL 2020 on ShareChat platform.

    The solution offers diverse and multi-layer integrations keeping in mind the user journey on the platform. These propositions offer brands undivided attention of the users and unique offerings that give users a connected experience in their native languages in a cricket – crazy country like ours.

    The integrations include:

    Cricket Bucket: This unique bucket customized during the IPL 2020 will take the user directly to the trending tags of Cricket. A click on this bucket opens the door to the cricket world on ShareChat.

    Live Score Board: The live score-board will be available with brand integration and engagement through co-Integrated tag and brand logo, header banner and footer banner. The brand will thus be present on the pulse of the game where the users will be hooked on during the match.

    Prediction Polls: Brands can integrate with the polls feature , where users will be asked to predict:

    ●       Outcome of a toss

    ●       Result of a match

    ●       Multiple layers of predictions at different stages of a match

    UGC Updates: To make the offerings even more interesting, users will be encouraged to participate in conversations with their UGC (user generated content) on a regular basis around certain matches, teams, individuals, landmarks etc.  This offers an engaging and unparalleled opportunity to the brands to connect with audiences and own conversations before, during and after the game.

    Announcing the launch of cricket-special brand integrations, Sunil Kamath, Chief Business Officer, ShareChat said, “Cricket connects to every individual of the country, and unites India as a nation irrespective of language, religion, geography etc. ShareChat replicates a similar connotation and tested the efficacy of the cricket-special content bucket during IPL 2019”

    “We have noted that over 40 million users are unique to ShareChat and not present in any other cricket platform. As we have launched our cricket-bucket for brand integrations, we expect to optimise brands reach through various exciting campaigns,” added Kamath.

  • ShareChat bags 6 awards at leading digital marketing award platforms

    ShareChat bags 6 awards at leading digital marketing award platforms

    MUMBAI: ShareChat recently won six awards in highly competitive categories at three of the leading recognised digital marketing awards platforms.

    ShareChat won the “Best Emerging Brand” and the Award for “Best use of Social Media Marketing campaign” designed for OYO Rooms at ABP Brand Excellence Awards. It was also recognised as the “Best Mobile App in Social Networking”, and the Award for “Best Use of Social Media Campaign” designed for OYO Rooms at Mobby awards.

    ShareChat additionally bagged the “Best Use of Social Media in Marketing Award designed for OYO Rooms” and also the Award for Innovative Launch Campaign of the Year, created for MTR.

    All the three award platforms recognise the most effective marketing campaign driven by ShareChat to help OYO rooms in reaching out to the new set of its targeted users from Tier 2,3 & 4 cities in Punjab and Bengal bringing phenomenal results to the brand.

    Additionally, ShareChat was recognised for the “most innovative launch campaign of the year” driven for MTR in Andhra Pradesh and Telangana for its new product launch targeted at Telegu speaking users.

  • MediaCom Bags media mandate for ShareChat

    MediaCom Bags media mandate for ShareChat

    MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

    ShareChat is a social media and content consumption platform which allows its users to access the Internet in their native language. It’s a hassle- free way for first-time internet users to share their thoughts, emotions and opinions and become friends with others without any language barriers.

    Commenting on the newly formed partnership, Mr. Sunil Kamath, Chief Business Officer, ShareChat said, “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”

    Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said, “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”

    The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.

  • ShareChat, TVF team up in search of India’s next Viral Stars

    ShareChat, TVF team up in search of India’s next Viral Stars

    MUMBAI: Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars. The initiative aims to give millions of Indian youth across the country an opportunity to showcase their unique talent and become India’s next generation of Viral Stars along with multiple cash and other prizes.

    The 3-month program opened its online call-for-entries on 15 November. Users can participate by recording a short video (up to 30 seconds) on ShareChat across categories including humour, music, dance, fashion, beauty, or ajab-gajab till 15 February. The program will be supported by a nation-wide campaign “#ZorSeTalentAaya

    The entries can be submitted in eight languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada, and Malayalam. A digital leaderboard that will track audience reactions, engagements and votes on each video will determine the winners.

    Speaking about the concept behind the latest offering, TVF president and chief operating officer Karan Chaudhry said, “As Indians, we love video content – nine in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance, or reality are amongst top short-form genres that India loves to watch online. A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi.”

    “The Viral Stars was conceptualised to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream,” he added.

    The Viral Stars program will visit 50-cities and engage with youth at over 200-colleges to shine the spotlight on emerging and hidden talent across campuses. The program will include on-ground activations featuring popular digital celebrities and youth influencers like Ashish Chanchlani, Mukti Mohan, Pranitha Subhash, and more.

    The Viral Stars program participant submissions will be live on ShareChat app in the The Viral Stars category and will also be presented in a 200-episode series on TVFPlay’s The Viral Stars channel with a special focus on the youth from colleges.

    Commenting on the initiative and the partnership with TVF, ShareChat chief business officer Sunil Kamath said, “We are extremely pleased to be associated with The Viral Fever to launch India’s first ever all India hunt for the next Viral Stars.”

    He further noted, “ShareChat is India’s #1 regional social networking app developed keeping in mind the needs of Indian audience to communicate in their native languages. ShareChat has always endeavoured to provide a culturally relevant and truly Indian social media application for the country’s evolving internet users. Being a truly India social media app, we understand that our country is a pool of hidden talent that can be found in every nook and corner of the country. Through this association, we want to provide our users with a platform where they can showcase their talent and get an opportunity to become the next digital stars. As of now, we are a community of 50+ million people and we believe that our search for the next generation viral star would be a huge opportunity for our community.”

    Commenting on the partnership with ShareChat, TVF global head of business and content development, Rahul Sarangi said, “ShareChat and TVF share the vision of thousands of new creative faces finding their audience – language and genre no bar. Through a strategy covering digital content, social influence and live experience, we’re using our expertise to encourage more creators and rewarding great content with the recognition it deserves. With the range of our culture, geographies, and languages, Viral Stars will foster an environment of content creation with the youth.”