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Tag: ShareChat

  • This Dussehra, ShareChat Karega ‘Bure Trends ka Dahan’

    This Dussehra, ShareChat Karega ‘Bure Trends ka Dahan’

    Mumbai: Dussehra, a festival that signifies the eternal triumph of good over evil, holds great cultural and spiritual significance. To underscore the importance of this festival and the symbolic act of burning the effigy of Ravana, which represents the end of negativity, ShareChat has launched a new campaign – ‘Karo Bure Trends ka Dahan’ aligning with these values. The campaign is dedicated to vanquishing negative trends in the digital world, mirroring the festival’s spirit of conquering darkness with light.

    India’s largest homegrown social media platform, ShareChat, under this campaign, is dedicated to fostering a safer and more positive online environment by extinguishing the detrimental trends that have taken root. A CGI-enabled film has been launched to visualise this effort. ShareChat has taken a proactive stance to combat negative trends such as trolling, the proliferation of misinformation, cyberbullying, hate speech, and doxing, aiming to create a more wholesome digital space.

    The film shines a spotlight on adverse digital trends, including celebrities enduring performance-related trolling, body shaming, and the dissemination of misleading headlines. These troubling elements are creatively combined to make a Ravana effigy, which is then burned to symbolize the triumph over ‘Bure trends’ or the bad trends. In a community-driven effort, ShareChat initiated a crowdsourcing campaign, engaging its users in the mission to combat these detrimental trends. Users were invited to share their insights and experiences through in-app surveys, interactive quizzes, and polls, paving the way for the emergence of ‘Khushiyon se Bhare Trends’ – positive trends that spread joy and positivity.

    Following the video launch, ShareChat users have the opportunity to explore a variety of heartfelt greetings and warm wishes. They can delve into the significance and rituals of Shastra Puja during Dussehra, immerse themselves in mythological tales, and witness an epic Ramleela. Additionally, users can enjoy Dussehra Live events on the platform, discover remarkable artwork, and find delightful special recipes within the ShareChat app.

    Talking more about the video, ShareChat and Moj head of consumer marketing, Mousumi Mishra, said “As we celebrate Dussehra, ShareChat is proud to bring you a campaign that beautifully marries the age-old tradition of burning evil with the dynamic world of modern storytelling. Our ‘Bure Trends ka Dahan’ campaign is a testament to the enduring power of storytelling, where we use the symbolism of the festival to ignite positive change in the digital space. In this fusion of cultural nuance and innovation, we aim to inspire people to rise above negativity and light the way towards a brighter digital future.”

    Schbang brand solutions lead Amrita Gupta said, “Social media is really a powerful place and there’s no platform better known for its regional content. As the festival season unfolds, we for ShareChat wanted to celebrate the spirit of good over evil by taking a stance to reduce negativity prevailing on social media. In this campaign, we have used AI capabilities to build a narrative that brings out a positive change in the way we connect & engage with one another.”

    Schbang design lead Tanveer Jadhav said, “The recent CGI trends have been super cool to look at, but we wanted to use CGI to promote Sharechat’s vision. With creative prowess witness a stunning CGI Raavan engulfed in flames, eradicating negative trends. Our campaign promises a fusion of tradition and innovation, an unmissable celebration of transformation this festive season.”

  • Anuraag Muskaan’s ‘Janta Ki Awaaz’ brings top ministerial candidates to ShareChat Audio Chatrooms

    Anuraag Muskaan’s ‘Janta Ki Awaaz’ brings top ministerial candidates to ShareChat Audio Chatrooms

    Mumbai: The election season will kick off soon and there have been numerous conversations around the winning parties. It is extremely important to understand consumer sentiment and what could be better than providing people with a platform to ask pertinent questions directly to the politicians? Given this scenario, Anuraag Muskaan, a prominent news anchor, formerly associated with ABP, is curating a special chat show titled ‘Janta Ki Awaaz’ in association with Krazyfox productions on India’s largest social media platform ShareChat. Kicking off from 18 October, ‘Janta Ki Awaaz’ would be hosted live on ShareChat Audio Chatrooms for both Janta and politicians to communicate and plan for a better India ahead. Many popular politicians representing opposition as well as the incumbent will be joining these sessions, the first session will host Ramesh Singh Mendola (MLA from Indore).

    ShareChat Live Audio Chatrooms is an innovative format that will allow over 180 million monthly users of the platform to ask live questions and raise issues directly with politicians. Users on ShareChat would be able to join ‘Janta Ki Awaaz’ chatroom on the app, request an audio slot and get a chance to ask questions from the ministers.

    Announcing the launch of the show, Anuraag Muskaan said, “There is no better time to strike conversations around key political issues relevant to parties, portfolio, state, youth, manifesto and local issues than the election season itself. I am extremely excited to champion this on India’s largest homegrown social media platform, ShareChat. With ShareChat’s ability to offer a wide youth audience across the country and uniqueness of chatrooms to bring people together on one platform, we want to understand the pulse of the audience on issues that are relevant to them. ‘Janta Ki Awaaz’ will be the go to show where politicians and people can communicate with each other directly.”

    With over two decades of experience, Muskaan has worked with established names in the media industry such as Jain TV, ETV Urdu, Sahara Samay, Star News, RajyaSabha TV, India TV, India News and most recently at ABP News.

    In the first episode of the show, Anurag will be speaking to Ramesh Mendola on 18 October at 8 pm. Click on the link to join live – https://sharechat.com/chatroom/ca58ae46-3df1-4cae-a3b5-476092dc87c5?d=n

  • ShareChat & Moj Festive Report 2023: 47 per cent Indians to Surpass Rs 10,000 in festive spending

    ShareChat & Moj Festive Report 2023: 47 per cent Indians to Surpass Rs 10,000 in festive spending

    Mumbai: Capturing India’s shopping sentiment this festive season, ShareChat and Moj, India’s leading homegrown social media and short video platforms, today released a report titled India’s #FestiveFeeling Report 2023. The findings in the report are based on primary data collected through an in-app survey among 2355 respondents aged between 20 to 50 years, across India. The survey decodes the festive outlook and shopping sentiment of Indians ahead of the festive season and deep dives into specific categories such as mobile phones, automobiles, and beauty products, that the users will be spending most on this year.

    The report foresees a significant jump in the spending plans of Indians this year during festivities. 47 per cent of Indians are expected to spend over ₹ 10,000 on festive purchases, which is about 2.5 times more than last year. Of the people spending a minimum of ₹10,000, 48 per cent will spend ₹20,000 or more. This year, home improvement has made a strong entry into the top three product categories that Indians are likely to spend on, clothing and mobile phones continue to dominate the purchase categories. 66 per cent of Indians will use their savings to make these purchases. Discounts will drive a large percentage to choose brands and products, with 59 per cent prioritising the offers, especially for consumers in the age group of 26 to 35.

    For the upcoming festive season, going a level up in their lifestyle will be among the top priority for Indians. Of the Indians looking to buy home appliances, 19 per cent would want to buy a new television and 18 per cent, a new washing machine to spruce up their homes. Amongst consumers planning to invest in a new mobile phone, 44 per cent are seeking an upgrade for a better camera, while 34 per cent aim to stay up-to-date with technological advancements by choosing a 5G-enabled device.

    Within beauty products, perfumes and makeup will take the top spot in the shopping cart of Indians. Surprisingly, 14 per cent more males plan to buy perfumes this festive season than females. Social media remains the number one tool to research beauty products for Indians, with 34 per cent relying on it to find the products they love or would want to consider.

    The festive season is a time for many Indians’ automobile dreams to come to reality. Among Indian vehicle buyers, when it comes to four-wheelers, 41 per cent intend to upgrade to larger vehicles this festive season. Interestingly, a significant portion of these buyers are embracing sustainability, with nearly a quarter planning to make the switch to electric vehicles.

    There is also a marked shift in Indians considering brands as a crucial factor while making festive purchases, with 28 per cent saying that they will buy from a brand they love and prefer, with 19 per cent showing keen interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.

    Commenting on the launch of this year’s report, ShareChat & Moj chief revenue officer Udit Sharma said, “At ShareChat and Moj, we know India’s content preferences and how they love to express and celebrate, especially during festivities. Social media and short form videos have been a game-changer in driving user preferences and purchase decisions. For the second year in a row, our report India’s #FestiveFeeling 2023, unravels India’s shopping sentiment ahead of the festive season, giving marketers crucial insights which can help them build an effective strategy to reach India’s diverse population. With India looking to spend more and upgrade their lifestyle this season, brands can harp on platforms such as ours, with deep understanding of culture and language, a strong mobile-first approach and the best of creativity, to gain significant leverage.”

    Social media and short-form video platforms, today, offer brands an innovative means to tap into a much larger target audience, especially during the festive season when user engagement is at an all-time high.  With over 325 Mn monthly active users, ShareChat and Moj have become ideal destinations for brands to form a deeper connection with India’s diverse and culturally rich population. Users actively look for products in-app in categories such as beauty, electronics, food, and automobiles. By leveraging popular creators, branded hashtag challenges, brand takeovers, studio ads, etc., brands can make a compelling case to their audiences via a platform that they are spending the most time on.

    Click here to read the full report: India’s FestiveFeeling 2023

  • Get ready for the comeback of #BappaOnMoj, a virtual Ganeshotsav celebration

    Get ready for the comeback of #BappaOnMoj, a virtual Ganeshotsav celebration

    Mumbai: It’s that time of the year we all eagerly await! It’s when diets take a back seat, and we savor delectable modak, puran poli, and satori. It’s when the powerful rhythm of dhol-tasha echoes through the streets daily. It’s when the evening aarti becomes a surreal experience. It’s a time when devotion, passion, culture, and artistry merge to create a magnificent display, celebrating our beloved Ganpati Bappa.

    To bring the grandeur and splendor of Ganeshotsav to every corner of the country, Moj, India’s largest short video platform, presents #BappaOnMoj. Starting from 16 September at 8 AM and continuing until 28 September at 12 AM, this celebration allows you to witness Lord Ganesha in all His glory, live from popular pandals across Maharashtra. Over 100 renowned Moj creators will livestream the Darshan of Ganpati Bappa from these celebrated pandals, ensuring that devotees everywhere can pay their respects and immerse themselves in the vibrant festivities.

    Across the ten days, Moj creators, including popular creators such as Rohit Bhoir, Raj Prasad, Nishant Khalade, Kavita More, Akash Kamble, Shubham Mapralkar, Siddhesh Sante and Sanket Shinde, are set to visit famous pandals and cover the celebrations. The pandals include Lalbaug cha Raja, ChinchPoklicha Chintamani, Ganesh Galli (Mumbaicha Raja), Khetwadicha Raja, GSB seva king Circle, Andhericha Raja, Girgaoncha Raja, Sahyadri Krida Mandal, Bhandarkarcha Raja Mandal, Dagdusheth halwai Mandir, Kasba Peth Ganpati, Tulshibag Ganpati, Dashbhuja Ganpati Temple, Chintamani Temple, Mayureshwar Mandir, Khinditla Ganpati, Omkareshwar Mandir and Parvati Hill temple, in Mumbai and Pune.

    Talking about the #BappaOnMoj campaign, ShareChat and Moj Sr. director of content strategy and operations Shashank Shekhar said, “The real essence of Ganeshotsav in India, and especially in Maharashtra, is the diversity of celebrations, underlined with shared devotion and passion. For the second time in a row, we wanted our users to truly and closely feel the spirit of Ganpati festivities which are an amalgamation of devotion, culture, art, food, music, and historical relevance. With #BappaOnMoj on Moj LIVE, we want to ensure that our users feel like they are a part of the glorious celebrations across the state through the eyes of their favorite creators. Through this campaign, our user community will be able to fully immerse themselves in the exciting celebrations and seek the divine blessings of Bappa, wherever in the country they might be.”

    The ten-day campaign will be a cultural extravaganza as creators from varied genres like dance, music, acting, and food, will take you through an unparalleled immersive experience which will cover all the aspects of the festivities – from the preparations and the amazing decor to the delicious food being offered, the historical significance of the pandals, and of course the Live Darshan of Bappa. Other Moj creators will also give the users a sneak peek into the celebrations at pandals in their neighborhoods, and even the family celebrations at their homes. Get ready to join Moj LIVE from 16 to 28 September to celebrate Ganeshotsav like never before and seek the blessings of Bappa from anywhere in the country!

  • ShareChat breaks Janmashtami’s wishing record!

    ShareChat breaks Janmashtami’s wishing record!

    Mumbai: In a remarkable feat of unity and celebration, ShareChat, India’s leading social media platform, has set a new record for the maximum number of wishes shared online garnering a place in the India Book of Records. On the occasion of Janmashtami, ShareChat users shared 21.7 million wishes and set a spectacular record-breaking achievement that has captured the trend of how Indian festivals are celebrated.

    ShareChat’s Janmashtami celebrations were a huge success, with over 800 million views generated on overall Janmashtami content. 26 per cent of all shares happened in the morning hours seven – nine a.m. slot, suggesting that people were eager to start their Janmashtami celebrations early.

    ShareChat also saw a number of live broadcasts of Janmashtami celebrations from different temples like the Krishna Temple, Mathura and Vrindavan, Hare Krishna Hill, Bangalore, Iskcon Temples across India, Dwarkadhish Temple, Gujarat and Guruvayur Temple, Kerala. These live sessions garnered over two million views. Additionally, ShareChat users spent over 19 million minutes engaging in heart-warming discussions and captivating stories on ShareChat live audio chatrooms on Janmashtami.

    ShareChat & Moj senior director, content strategy and operations Shashank Shekhar said, “ShareChat is the beating heart of India’s celebrations, where tradition meets the digital age. We are thrilled to have set a record for the maximum number of wishes shared on a festival online. Our platform’s position to bring people together, ignite conversations, and spread festive joy has been demonstrated in this spectacular achievement.”

    India Book of Records – operations manager Sugata Das said, “Festival celebrations have seen a transformational shift in the digital era. Most festivals are now celebrated online with wishes being shared digitally. This is a remarkable achievement and a testament to ShareChat’s popularity as a platform for people to connect with each other and celebrate their culture and traditions. We congratulate ShareChat and its users on this achievement.”

    The top three languages users that interacted with Janmashtami content on ShareChat were Hindi, Marathi, and Rajasthani. Janmashtami wishes content on ShareChat received 336.8 million views, suggesting that people were not only eager to share their greetings with each other but also loved consuming the devotional content on this auspicious occasion.

  • hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    Mumbai: hypergro.ai, a Bangalore- based martech startup, focused on boosting brand revenues and dramatically reducing customer acquisition costs, has announced that it has raised seed funding of Rs seven crore. The round was led by Silverneedle Ventures with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, & prominent angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.

    In the current digital landscape, rising Customer Acquisition Costs (CAC) are eating up large parts of budgets without delivering expected returns. This problem is made worse by poor Return on Ad Spend (ROAS); even with huge investments in various ads. This combination of challenges has brands stuck in a cycle of high spending with low results, making steady growth hard to achieve.

    With hypergro.ai, brands can reverse this trend by using its state-of-the-art platform that harnesses the raw power of user-generated content (UGC) and couples it with cutting-edge artificial intelligence. This revolutionary synergy not only simplifies the customer acquisition trajectory but also offers brands a potent tool that’s both cost-effective and resonant with modern audiences.

    On the fundraising, Silverneedle Ventures partner Prashant Panday said, “Hypergro.ai attacks the biggest challenge facing consumer marketing companies – rising CACs. We at Silverneedle Ventures believe strongly in the power of technology in general and AI in particular. We are proud to lead this round and repose confidence in the  dynamic founders of the company.”

    The startup was founded in the year 2022 by Rituraj Biswas (CEO), Neha Soman (CBO), Abhijeet Kumar (CTO), and Arijit Mukhopadhyay (CPTO). With roots embedded in platforms like ShareChat and Glance, their collective insight into the digital domain is profound. Biswasj spearheads the product, focusing on innovation and keeping our solutions fresh and ahead of the competition. Kumar, hailing from IIT Roorkee, and Mukhopadhyay, a proud product of IIT Delhi, together constitute the tech-driven backbone. Meanwhile, Soman, leveraging her vast marketing expertise and hands-on experience as a YouTube creator, infuses the team with a distinct content-centric insight.

    “At hypergro, we’re not merely witnessing the future – we’re crafting it. By merging the power of AI with the authenticity of UGC, we’re redefining the dynamics of business-customer interactions. Our mission is to make this groundbreaking shift both transformational and available to everyone,” stated Biswas.

    A substantial slice of this financial boost will be channeled to hypergro’s core – its AI capabilities. This encompasses in-depth data exploration, refining predictive algorithms, and polishing automation to offer clients unparalleled results.  As hypergro scales its operations, it will need to expand its teams. The funds will be used to attract top talents in areas such as AI and machine learning, tech, product, sales and marketing. Moreover, the company is setting its sights on new markets and is poised to make its innovative solutions accessible to a broader spectrum of businesses.

    With businesses steadily gravitating online, they are poised to cater to a booming market, predicted to soar to an astronomical $3.1 billion by 2024 in India alone. Nestled at the pivotal crossroads of digital advertising and UGC, hypergro is the torchbearer in these swift-scaling sectors.

  • hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    hypergro.ai secures Rs seven crore funding: Leading the charge in AI-driven digital marketing revolution

    Mumbai: hypergro.ai, a Bangalore- based martech startup, focused on boosting brand revenues and dramatically reducing customer acquisition costs, has announced that it has raised seed funding of Rs seven crore. The round was led by Silverneedle Ventures with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, & prominent angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.

    In the current digital landscape, rising Customer Acquisition Costs (CAC) are eating up large parts of budgets without delivering expected returns. This problem is made worse by poor Return on Ad Spend (ROAS); even with huge investments in various ads. This combination of challenges has brands stuck in a cycle of high spending with low results, making steady growth hard to achieve.

    With hypergro.ai, brands can reverse this trend by using its state-of-the-art platform that harnesses the raw power of user-generated content (UGC) and couples it with cutting-edge artificial intelligence. This revolutionary synergy not only simplifies the customer acquisition trajectory but also offers brands a potent tool that’s both cost-effective and resonant with modern audiences.

    On the fundraising, Silverneedle Ventures partner Prashant Panday said, “Hypergro.ai attacks the biggest challenge facing consumer marketing companies – rising CACs. We at Silverneedle Ventures believe strongly in the power of technology in general and AI in particular. We are proud to lead this round and repose confidence in the  dynamic founders of the company.”

    The startup was founded in the year 2022 by Rituraj Biswas (CEO), Neha Soman (CBO), Abhijeet Kumar (CTO), and Arijit Mukhopadhyay (CPTO). With roots embedded in platforms like ShareChat and Glance, their collective insight into the digital domain is profound. Biswasj spearheads the product, focusing on innovation and keeping our solutions fresh and ahead of the competition. Kumar, hailing from IIT Roorkee, and Mukhopadhyay, a proud product of IIT Delhi, together constitute the tech-driven backbone. Meanwhile, Soman, leveraging her vast marketing expertise and hands-on experience as a YouTube creator, infuses the team with a distinct content-centric insight.

    “At hypergro, we’re not merely witnessing the future – we’re crafting it. By merging the power of AI with the authenticity of UGC, we’re redefining the dynamics of business-customer interactions. Our mission is to make this groundbreaking shift both transformational and available to everyone,” stated Biswas.

    A substantial slice of this financial boost will be channeled to hypergro’s core – its AI capabilities. This encompasses in-depth data exploration, refining predictive algorithms, and polishing automation to offer clients unparalleled results.  As hypergro scales its operations, it will need to expand its teams. The funds will be used to attract top talents in areas such as AI and machine learning, tech, product, sales and marketing. Moreover, the company is setting its sights on new markets and is poised to make its innovative solutions accessible to a broader spectrum of businesses.

    With businesses steadily gravitating online, they are poised to cater to a booming market, predicted to soar to an astronomical $3.1 billion by 2024 in India alone. Nestled at the pivotal crossroads of digital advertising and UGC, hypergro is the torchbearer in these swift-scaling sectors.

  • Pocket Aces onboards Parul Menghani as head of marcom & new initiatives

    Pocket Aces onboards Parul Menghani as head of marcom & new initiatives

    Mumbai:  Bolstering its leadership team, Pocket Aces, India’s leading digital entertainment company, has announced the appointment of Parul Menghani who takes charge as the head of marketing communications and new initiatives.

    A media veteran with over 18 years of experience across large global organizations and start-ups, Menghani brings with her a wealth of knowledge, experience and valuable industry relationships to further drive the vision of Pocket Aces to solidify its position as the leader in digital entertainment. Her career in a leadership role spans across organisations like ShareChat, Viacom18, Times Network, Disney, Reliance Broadcast Network Ltd (RBNL), Trell and Network18.

    In her new role, Menghani will be responsible for leading Pocket Aces’ overall brand building and communications. Additionally, she will be responsible for driving new initiatives such as the company’s innovations in content-to-commerce.

    Commenting on the appointment, Pocket Aces co-founder & CEO Aditi Shrivastava said, “Parul comes with a vast experience and network across the M&E sector. She shares our vision of being a culture creator, and our ambition of building cutting-edge products for audiences. We have always let our content speak for itself to grow our content brands, and you will now see some very exciting initiatives across offline and online from our umbrella brands at Pocket Aces. Getting Parul to focus on new initiatives is also a huge testament to our focus on innovation, to create new products for the strong communities we’ve built with our content.”

    “I am thrilled to embark on my new endeavour with Pocket Aces and honoured to be entrusted with a strategic charter. My quest for knowledge and learning has led me to take on diverse roles throughout my journey, as I have always looked for challenging yet exciting opportunities,” says Menghani. “Pocket Aces has delivered highly successful and relatable content across formats in this ever evolving content ecosystem, and I am looking forward to working with Aditi and the team on the new chapter of growth for the organisation.”

     

  • ShareChat appoints Rabe Iyer as its head of agency business

    ShareChat appoints Rabe Iyer as its head of agency business

    Mumbai: ShareChat has appointed Rabe Iyer as its head of agency business. Rabe will lead all agency relationships for the company, explore impactful partnerships within the marketing and advertising community, and aggregate avenues for monetization like programmatic, performance, and branding solutions.

    With decades of multi-discipline experience in the media industry, Rabe comes with extensive knowledge to drive growth by understanding client needs and delivering higher yields and profitability. Before ShareChat, Rabe was a senior leader in SEA, India, and the MENA region at several major media organisations, such as Wavemaker MENA, Reliance Broadcast Network, Publicis Groupe Media, Group M’s Motivator, and more. During his stint at Wavemaker, he successfully launched Wavemaker MENA. As the CEO of Wavemaker MENA, he contributed to the sustainable growth of the organization through innovative media, content, and technology practices.

    Welcoming Rabe, ShareChat & Moj chief revenue officer Udit Sharma said, “We are excited to have a seasoned leader like Rabe Iyer join us and lead our agency partnerships. Rabe’s deep understanding of the agency ecosystem and his vast experience of working with a wide range of clients to help them achieve their business and marketing objectives will further strengthen our ability to collaborate closely with agencies to drive better RoI for our advertising partners.”

    Commenting on his appointment, Iyer said, “It is admirable to see how ShareChat has made its way to become the largest homegrown social media company and also become one of the top media aggregators in India. I am excited to be a part of ShareChat’s next phase of growth and holistically contribute towards the company’s success by tapping into its immense potential to drive value to all brands and businesses tapping into the Bharat and GenZ audience.”

    Besides leading and strengthening all agency relationships for ShareChat and Moj, Rabe will design and build strategic initiatives for sustainable growth and add value by maximising marketing technology practices for strategic business planning and improved performance.

  • GroupM India inks a strategic partnership with ShareChat and Moj

    GroupM India inks a strategic partnership with ShareChat and Moj

    Mumbai: Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.

    This partnership will focus on providing clients with both effectiveness and efficiencies across the pillars of the digital marketing ecosystem—reaching an uncharted Bharat audience and giving brands access to the exploding universe of short-format videos. It will also be translated into a suite of innovative products co-created by GroupM and ShareChat.

    GroupM India is looking forward to supporting the marketing solutions and allied communities to navigate through these challenges by offering privileged access to the ShareChat platforms.

    The partnership will look forward to effectively supplementing and delivering deeper engagement to GroupM India’s clientele through ShareChat’s diverse ecosystem that allows seamless integration of content to commerce and insight into Bharat’s consumption, behaviour, and digital journey. Furthermore, advertisers and brands will also be able to experience the convenience of its self-serve platform.

    The surge of short online videos creates a massive upside for growth. Businesses today need to be ready with a data-driven strategy to maximise engagement. Through ShareChat, GroupM India’s clients will gain access to a growing network of influencers and creators. As a result, brands benefit from unrivalled scale to create and promote content and drive brand engagement across digital platforms.  

    GroupM CEO-South Asia Prasanth Kumar said, “At GroupM, we have embraced the digital disruption and have instilled digital as one of the major cornerstones to drive change. The challenges thrown by digital transformation have immensely contributed to our learning and introduced us to newer consumer habits, in turn enabling us to add value to our clients by offering tailored marketing solutions. We see our partnership with ShareChat going a long way towards benefitting our clients as it effectively connects with a large population of the country.”

    The prospect of co-creating unique products with the help of innovation and technology is an added advantage. This partnership will allow brands to have greater opportunities to further harness new media and technological capabilities to effectively drive performance marketing.

    ShareChat and Moj chief commercial officer Ajit Varghese added, “Today, the consumer ecosystem is constantly evolving, however, the majority of the marketing spends continues to be parked for tried and tested platforms. It’s time for the marketing and advertising fraternity to realise the urgent need to adapt to this rapid change. We are glad to have partnered with GroupM in offering ShareChat’s expertise to enable brands to reach the Bharat and Gen Z consumers effectively and at scale.”

    The strategic partnership comes at the back of a successful association between ShareChat and GroupM India that happened earlier this year to launch the “Bharat Report.” The report classified users that prefer the Indian language on social media as “Bharat” users and “India” users as the ones that prefer using English, across all the regions of India. Since its launch, the insights from the report have introduced multiple brands to the uniqueness of Bharat and allowed them to seamlessly integrate Bharat into their overall media strategy.