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Tag: Sharad Gupta

  • Sharad Gupta joins GoKwik as senior director – products

    Sharad Gupta joins GoKwik as senior director – products

    Mumbai: GoKwik, an e-commerce enabler in India, has appointed Sharad Gupta as senior director of products. With over a decade of experience, Sharad will lead GoKwik’s custom checkout vertical, focusing on streamlining checkout and payment processes to enhance digital shopping and support brand growth across e-commerce platforms.

    Before GoKwik, Sharad held key roles at Swiggy, Dineout, and Paytm. At Swiggy, he led initiatives including a partnership with IRCTC that expanded food delivery for train passengers. At Dineout, he contributed to customer loyalty and product development, and at Paytm, he strengthened customer support infrastructure. His experience in product strategy and consumer experience aligns with GoKwik’s goals.

    GoKwik co-founder & CEO Chirag Taneja stated, “Having Sharad join our team is a significant step towards becoming deeply platform agnostic. We believe that every eCommerce brand should be able to provide a smooth, fast, and secure checkout experience regardless of the platform they are present in. That’s what Sharad is going to drive. Sharad’s expertise in building impactful products makes him an ideal leader to drive our checkout solutions forward. We’re excited about the potential his leadership brings in shaping GoKwik’s growth and increasing the value we deliver to our partner brands.”

    Gupta said, “What excites me most about joining GoKwik is the team’s passion for making digital commerce easy and seamless for everyone. The eCommerce space in India is booming, with brands actively seeking innovative, frictionless ways to engage directly with consumers. GoKwik is at the forefront of this shift, setting new standards for a smooth, hassle-free shopping experience that keeps customers returning. I’m thrilled to be part of a team that’s redefining the online shopping landscape and championing the future of eCommerce in such a meaningful way.”

    GoKwik’s network includes over 10,000 brands, such as Lenskart, Neemans, Man Matters, and Shoppers Stop, spanning categories like fashion, beauty, health, nutrition, and electronics. With over 120 million shoppers, its leadership team features talent from Amazon, Myntra, Google, and Nykaa. GoKwik anticipates continued growth during the festive season leading up to Diwali.

  • Positive Vibez Brand Solutions and WhyNotNow join forces

    Positive Vibez Brand Solutions and WhyNotNow join forces

    Mumbai: Positive Vibez Brand Solutions (PVBS) and WhyNotNow (WNN) has announced their collaboration in providing comprehensive brand strategy solutions aimed at brands across industry sectors & empowering startups to reach their full potential in today’s competitive marketplace.

    Positive Vibez Brand Solutions (PVBS) is a marketing agency in India, renowned for its strategic brilliance and seamless execution in amplifying brands and orchestrating unforgettable experiences. PVBS has a proven track record of serving top brands across the nation, leveraging a dedicated team of 35-plus experts spanning various marketing disciplines. With its innovative approach and expertise, PVBS consistently delivers global solutions that elevate brand presence and create lasting impact.

    WhyNotNow (WNN) is a brand advisory firm focused on delivering integrated brand strategy & marketing solutions, Martech, and PR services to startups, SMEs, and unicorns. With over 30 years of founder’s experience in brand strategy across diverse industry sectors, WNN is committed to helping businesses of all sizes succeed by providing expert guidance and innovative creative solutions.

    The collaboration between PVBS and WNN marks a significant milestone in the realm of brand strategy solutions. By combining WNN’s expertise in branding & innovative marketing strategy, Martech, and PR with PVBS’s proficiency in brand strategy, design, and event execution, the partnership aims to craft brand magic that captivates audiences worldwide.

    PVBS co-founder and director Suneet Batra expressed her enthusiasm about the collaboration, stating, “We are thrilled to join forces with WhyNotNow (WNN) to offer unparalleled brand strategy solutions to our clients. By leveraging our collective expertise and resources, we are confident in our ability to deliver exceptional results and drive brand success.”

    WNN founder and CEO Sharad Gupta echoed this sentiment, saying, “At WhyNotNow, our mission is to empower businesses & brands to thrive in today’s dynamic landscape. Our collaboration with PVBS allows us to expand our reach and capabilities, enabling us to create impactful brand experiences that resonate with audiences globally. Our strategic focus on start-ups, Small & Medium Businesses will offer innovative branding & marketing solutions to the emerging sector and try to attain thought leadership in the industry.”

    Together, PVBS and WNN are poised to redefine the landscape of brand strategy solutions, providing startups, SMEs, and unicorns with the strategic guidance and creative firepower they need to succeed in an ever-evolving marketplace.

  • Sharad Gupta launches brand advisory firm WNN-WHYNOTNOW

    Sharad Gupta launches brand advisory firm WNN-WHYNOTNOW

    Mumbai: Sharad Gupta, former vice president & lead-corporate communications at Escorts Kubota Ltd, has unveiled his new venture, WNN-WHYNOTNOW, a brand advisory firm dedicated to transforming the landscape of marketing and strategic brand development.

    Drawing upon a distinguished career spanning more than 25 years in brand strategy, integrated marketing, and public relations, Gupta has occupied significant leadership positions at reputable organizations such as Escorts Kubota Ltd, TATA Infomedia, Xerox India, Wunderman, Solutions, and 141 Worldwide. Before launching his new venture, Gupta spent nearly a decade at Escorts Kubota, formerly known as Escorts Limited, leading brand strategy, end-to-end communication campaigns, integrating marketing, PR, and digital efforts to achieve cohesive and impactful brand messaging.

    In addition to his various brand & marketing roles with corporates, Gupta served as the ex co-chair of CII Regional Start-up Council, demonstrating his commitment to fostering entrepreneurship.

    With a wealth of experience advising various mainframe and SME brands in sectors like advertising, media, public relations, manufacturing, IT, FMCG, consumer durables, education, and peripherals, Gupta positions WNN uniquely to address the specific needs of Start-ups, SMEs, and Unicorns. The firm offers strategic branding, MarTech solutions, and PR strategies to enhance their optimal value. Gupta asserts that strategic, cost-effective branding can empower these businesses to not only appear appealing but also contribute positively and propagate goodness.

    Speaking on the new venture, Gupta stated, “With WNN, our unwavering commitment is rooted in empowering businesses to transcend their potential by offering unparalleled expertise in marketing, strategic communication, and creative innovation. WNN hopes to be a beacon for start-ups, SMEs, and unicorns, catalysing their journey towards success. As India emerges as one of the largest ecosystems for startups globally, boasting over one lakh startups, WNN is poised to play a pivotal role in supporting their GoToMarket and business journey, specifically focusing on marketing push and brand development to ensure their success. Our mission is to foster a collaborative synergy that propels our clients’ business goals, ensuring they not only survive but thrive in today’s fiercely competitive marketplace.”