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NEW DELHI- Update Geotarget, India’s only regional-focused, narrowcasting TV advertising free-to-air platform, has promoted Prabeer Patankar as head of national sales. In his new role, Patankar...
NEW DELHI: In this globalised world, hyper-local targeting assumes greater significence for reaching out to the target audience. Contextual and hyper-local targeting of audience through advertising...
MUMBAI: Since the Telecom Regulatory Authority of India (TRAI) has announced its new tariff order, making it mandatory for TV channels to keep a transparent display...
MUMBAI: They were referred to as the “unsung heroes” — a term used by CMCG managing director Samir Kale for cable channels — but several MSO...
