MUMBAI: MOVIES NOW, India’s first High Definition English Movie channel celebrates its 3rd anniversary this Thursday- 19th December 2013. In just three years the channel has soared to be the most popular English Movie Channel catering to Urban Affluent Audiences across the country.
An unbeatable viewing experience with Stunning Pictures in 1080i and Awesome 5.1 Digital Surround sound, a spectacular line up of the most popular blockbusters and massive reach has made MOVIES NOW the No. 1 choice of viewers. MOVIES NOW enjoys the Highest Time spent in the category and according to a recently conducted IPSOS study has emerged as the No.1 recommended channel, No.1 channel viewed by family and loved ones and the channel with the highest satisfaction scores.
Ajay Trigunayat, CEO of English Channels, Times Television Network said, “MOVIES NOW strives to serve the best audio – visual experience to viewers with the choicest titles, state of the art technology, playout & phenomenal performance. We are ecstatic that we have received an overwhelming response from consumers and advertisers alike. The viewer response on the social and digital platforms is incredible as well as the number with regards to time spent has proved that the audience has taken to us with open arms and that MOVIES NOW is proving to be a strong media vehicle to reach out to urban consumers.
The channel has always stayed ahead of the curve with its stellar presentation style and superlative content. The channel boasts of over 500 titles in just three years! Franchises like Star Wars, Shaolin Masters, Rocky, James Bond, Charlie Chaplin, Final Destination, Anaconda, Oceans series, X-Men etc along with exclusive premiers featuring titles like The Grey, Unknown, Dead Man Down, Tai Chi Zero and the Kick amongst many others continue to enthral consumers and advertisers alike.
The channel has grown tremendously in the last 3 years and has associated with over 1000+ brands and over 400+ advertisers.
