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Tag: Shantanu Narayen

  • Adobe and Publicis Groupe team up to deliver a global marketing platform

    Adobe and Publicis Groupe team up to deliver a global marketing platform

    MUMBAI: Publicis Groupe and Adobe have announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts.

     

    The platform will standardise on Adobe Marketing Cloud, and all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.

     

    It will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use.  Agencies currently slated to access the system include BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia.

     

    The collaboration is expected to drive growth across the two companies, and accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75 per cent of its multi-billion dollar business by 2018.

     

    “Adobe and Publicis Groupe are a powerful combination and we have been delivering marketing innovation together for more than two decades,” said Adobe president and CEO Shantanu Narayen. “The massive scale of agency services across the Publicis networks, coupled with Adobe’s unique leadership in digital marketing solutions, will enable Publicis clients to develop best-in-class digital marketing capabilities that drive growth.”

     

    “By embarking on this journey with Adobe, a powerhouse in creative and marketing solutions, Publicis Groupe will be the first agency holding company to offer clients an integrated set of digital marketing solutions across all key marketing and creative agencies” said Publicis Groupe chairman and CEO Maurice Levy. “We are solving a core marketing dilemma for our Clients by enabling them to more personally interact with their customers and tell relevant, powerful stories at scale, while successfully navigating the complex digital landscape.”

     

    “We are essentially creating a new operating model stitching together multi-agency services, technologies and workflows to the benefit of our clients,” said VivaKi’s chief growth officer Stephan Beringer.  “By converging the forces of marketing technology, data, creativity and strategy, we eliminate silos, optimize delivery and maximize the investments made in ad budgets, talent and consumer engagement.”

     

     The platform is scheduled to provide Publicis Groupe agencies and their clients with four solutions to solve current marketing challenges:

     

    1.      Multi-touch Attribution. The Always-On platform will move the market beyond “last click” attribution by providing options for a multi-touch model that identifies and assigns true value to specific marketing components – online and off line – that help spur customer action. Publicis Groupe agencies will be able to enhance their attribution and planning solutions with Adobe’s Master Marketing Profile and Media Mix Modeling, as well as Adobe Analytics, to measure the most effective touch-points across channels and model investments.

     

    2.      Unparalleled Audience Understanding. Always-On encompasses a data management platform (DMP) which will produce a robust set of customer profiles, segmentations and vertical insights.  VivaKi will also develop a data co-op where clients, and ultimately publishers, can opt in and contribute data in exchange for even richer customer profiles, vertical insights and customer intelligence.  Adobe Audience Manager and Adobe Media Optimizer will drive optimal targeting and cross-channel campaign performance.

     

    3.      Campaign/Marketing Automation.  As screens and devices proliferate, Always-On is expected to automate marketing effort across multiple channels. With the goal of integrating Adobe Campaign with analytics and segmentation tools, the platform will empower Publicis Groupe agencies to drive campaign efficiency and engagement across the full customer journey to reach audiences that matter at the highest moments of receptivity. The automated integration will allow all marketing functions to coordinate efforts by acting on the same data. This includes an agreement across the agencies for cross channel campaign management for search and social buy side optimization through Adobe Media Optimizer.

     

    4.      Content and Experience Management. The digital asset management capability within Adobe Experience Manager is expected to enable teams, wherever they sit inside the network, to easily and effectively create, manage, and control valuable digital assets. From the moment an asset is created to the point of delivery, the platform will enable workgroups to create and manage assets through the entire lifecycle of global branding and multichannel distribution with a single, easily accessible digital repository.

     

     Both Adobe and Publicis Groupe will invest in joint sales and marketing, including retaining a dedicated team of strategists and business development specialists to innovate and bring the platform to market.

  • Adobe wins Emmy for its Flash video technology

    Adobe wins Emmy for its Flash video technology

    MUMBAI: Adobe has won a Technical and Engineering Emmy from the National Academy of Television Arts and Sciences for its Flash video technology, in recognition of the software’s role in bringing television content to the Internet.

    The award for streaming media architecture and components was announced by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the Ces trade show, in January 2007 in Las Vegas.

    Today, television shows like Lost, Desperate Housewives, Grey’s Anatomy and Friday Night Lights are being delivered online thanks to Flash video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace.

    Adobe president and COO Shantanu Narayen says, “Flash Video is fundamentally changing the role of video on the Internet, and this prestigious award is further proof of this technology’s profound impact on how broadcasters deliver their content.

    “ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.”

    With Flash Video technology, users can view interactive video online as an instant-on web video experience. Flash Video is delivered via Adobe Flash Player, allowing content publishers to reach the largest possible audience on the web and to deploy consistent, high-impact online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Adobe Flash Player is installed on over 700 million Internet-connected desktops and mobile devices.

    Flash Video works with Flash® Media Server 2 to give organisations a scalable and secure way to stream video content, and partnerships with leading content delivery network providers — Akamai, Limelight, and VitalStream — to create the foundation for delivering web video and rich media applications to the widest possible audience on the Internet.

    The Technology and Engineering Emmy Awards honor achievements in two areas: Science Engineering and Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players.

  • Adobe signs multi-year distribution agreement with Google

    Adobe signs multi-year distribution agreement with Google

    MUMBAI: Adobe Systems Inc. has announced the signing of a multi-year agreement with Google Inc. to distribute the Google Toolbar with various Adobe products over the life of the deal. As a part of the agreement, Adobe and Google today will launch availability of the Google Toolbar with downloads of Adobe’s Macromedia Shockwave Player. Financial terms of the agreement were not disclosed.

    The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future, states an official release.

    With over 200 million downloads to date, the Macromedia Shockwave Player is the Web standard for powerful multimedia playback. Available for free, the Shockwave Player allows users to view interactive Web content such as games, business presentations, entertainment, and advertisements from a Web browser. Hundreds of thousands of Shockwave Players are downloaded every day, and Shockwave Player is installed on more than 55 percent of Internet-enabled desktops. Additional information is available at www.adobe.com/products/shockwaveplayer.

    The Google Toolbar is a free download that adds a Google search box to a Web browser, so users can access Google search capabilities from any Website. The Toolbar also includes innovative features that make browsing more efficient — such as instant suggestions as you type in the search box, a spellchecker, and a pop-up blocker. Users can also personalise the toolbar by adding buttons for their favorite sites.

    “As leaders in our respective market categories, it’s fitting for Adobe and Google to work together to improve the ways customers engage with ideas and information,” says Adobe president & COO Shantanu Narayen. “Our customers will benefit from the power and convenience of the Google Toolbar, and the popularity and reach of Adobe technology gives Google even broader exposure to a growing base of consumers. We expect the agreement to represent significant revenue to Adobe over a period of years.”

    “Adobe customers are some of the most savvy, enthusiastic consumers of web content, and we think they’ll love the fact that Google Toolbar will let them take the power of Google search with them anywhere on the Web,” says Google’s Omid Kordestani . “Adobe and Google are teaming up to help users more easily and quickly find the ever-increasing sources of information that are important to them.”