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Tag: Shantanu Khosla

  • Orkla India bulks up boardroom with quartet of new directors

    Orkla India bulks up boardroom with quartet of new directors

    MUMBAI:  Orkla India has given its board a significant makeover, welcoming four new non-executive independent directors and expanding its ranks to eight. The move aims to bolster the company’s strategic direction and strengthen its corporate governance.

    The new additions – Rashmi Joshi, Amit Jain, Shantanu Khosla, and Meena Ganesh – join the existing board members: chairman Atle Vidar Nagel Johansen, Maria Syse-Nybraaten, Per Havard Skiaker Maelen, and Sanjay Sharma. This expansion ensures a broad spectrum of expertise across multiple domains, a vital ingredient for Orkla India’s ambitious growth plans.

    “We’re assembling a dream team,” said an inside source, “a blend of seasoned pros and fresh perspectives to drive us forward.”

    The restructuring is a clear indication of Orkla India’s commitment to robust corporate governance, aligning with its strategic objectives. “This isn’t just about filling seats,” a company spokesperson explained, “it’s about building a powerhouse board, ready to tackle any challenge.”

  • Modenik announces appointment of L.V. Vaidyanathan as executive chairman

    Modenik announces appointment of L.V. Vaidyanathan as executive chairman

    Mumbai: Modenik Lifestyle Pvt Ltd, one of India’s leading essential wear companies, backed by Advent International, announces the retirement of Sunil Sethi from his role as executive chairman, effective 31 July 2024. The company is also pleased to announce that P&G India’s former CEO & MD L.V. Vaidyanathan, will take over as executive chairman in July 2024. Sethi will continue to serve on the Board of Directors, providing his invaluable guidance to the team. This marks a significant milestone as Modenik continues to drive innovation and growth in the industry.

    During his tenure, Sunil Sethi made numerous impactful contributions to Modenik Lifestyle. He successfully integrated Modenik as a unified company across Dixcy and Enamor, with a shared purpose, vision, and values, creating a unique strategic asset with a leading position in both men’s and women’s innerwear. Under his leadership, the company navigated the challenges of the COVID-19 crisis, emerging as a resilient organization. Sunil also fostered a strong management team, grooming Shekhar Tewari, whose promotion to CEO & executive director earlier this year, solidifies the company’s leadership for future success.

    L.V. Vaidyanathan, an alumnus of IIM Ahmedabad, began his career with P&G. With over 25 years of experience across multiple markets, including India, Vietnam, Thailand, Philippines, Indonesia and Singapore. He has served as CEO & MD for P&G in Indonesia and subsequently in India. He has led both these businesses to industry leading growth and value creation.

    These leadership changes mark a new chapter for Modenik Lifestyle, reinforcing the company’s commitment to innovation, excellence, and sustainable growth. The board is confident that with these appointments, Modenik will continue to strengthen its market position and drive forward its strategic objectives.

    “My tenure at Modenik Lifestyle has been immensely rewarding. As I embark upon my new journey focused on strategic/advisory roles and entrepreneurial venture that gives back to the community, it is with great confidence that I pass the baton to L.V. Vaidyanathan, whose extensive expertise and vision will propel Modenik to new heights. I am excited to welcome him and look forward to the continued growth and success of the company under his leadership. I am proud of seeing through Shekhar Tewari’s journey to take on the role of chief executive officer for the company,” said Sunil Sethi.

    “We thank Sunil, whose leadership has built Modenik into a high quality organisation today, with robust systems and processes. We are excited for the next phase of Modenik’s journey, and we believe L.V. Vaidyanathan’s vast expertise and forward-thinking approach will elevate Modenik to a market leading position,” said Advent India PE Advisors MD Sahil Dalal.

    L.V. Vaidynathan said, “I am thrilled to join Modenik Lifestyle, a company celebrated for its innovation and leadership in the essential wear industry. Sunil Sethi’s outstanding contributions have established a robust foundation. I am eager to collaborate with Shekhar Tewari and Modenik’s talented team to drive growth and achieve new milestones.”

    Modenik Lifestyle board member Shantanu Khosla said, “I want to extend my heartfelt gratitude to Sunil Sethi for his invaluable contributions to Modenik Lifestyle, which have laid a robust foundation for our continued success. As LV transitions from his successful tenure at P&G to join Modenik, it reflects a broader trend of multinational CEOs moving to private equity-backed companies in India, drawn by the opportunity to drive rapid growth and create substantial value. His decision to join us underscores his confidence in our vision and commitment to advancing our growth trajectory. Additionally, the elevation of Shekhar Tewari to CEO further strengthens our management team, and I am excited to see the innovations and successes that this new leadership will bring.”

  • TV ads worth Rs 850 cr lost in Nov-Dec, ’17 ad-ex forecast at 13.5pc: Pitch Madison Report

    MUMBAI: The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the report, Khosla highlighted to advertisers the importance of truthful advertising. He said, “Truthful advertising is not only the right thing to do, but also great for the business.”

    Key findings:

    • Growth in the Indian advertising market slowed down to 12.5 per cent in 2016, thanks to the tsunami that hit in the form of demonetisation. Demonetisation knocked off Rs. 1,650 crore from ADEX in November and December 2016. Growth in 2015 over 2014 was as high as 17.6 per cent.

    • The ADEX growth in the first half of the year was slow at 13 per cent, but accelerated to 16 per cent by October 2016, before ‘de-growing’ in November and December 2016 by eight per cent.

    • Growth came mainly on the back of  Digital, which grew by 40 per cent plus, and now stands at Rs. 7,315 crore, 15 per cent of the market.

    •  Growth in traditional media (all media other than digital), slowed down to 8.5 per cent.

    • he dominant category continues to be FMCG contributing 32per cent, followed by Auto at 10 per cent and Telecom 8 per cent. E-Commerce that had taken ADEX (only TV + Print + Radio) by storm in 2015, contributed only 4 per cent in 2016.

    • TV grew by 9 per cent and print only by 7 per cent in 2016.

    • Radio stood out with a growth rate of 13.2per cent although on a small base.

    • Nearly 50 per cent of Print’s growth of Rs. 1,216 crore is accounted by only four categories FMCG, Auto, Education and BFSI. Nearly 44 per cent of TV growth of Rs. 1,570 crore is accounted by FMCG.

    • Advertising continues to be a Big Boys’ game with the largest spender HUL spending approximately Rs. 2,500 crore and top 10 spenders accounting for 16 per cent of the total market and contributing 45 per cent of the top 50 list.

    • Unilever, Amazon and Procter & Gamble continue to be the top three advertisers.

    • Many new entrants entered the Elite top 50 list like Patanjali, OPPO Mobiles, Nissan Motors, Reliance JIO, Vivo Phone, SBI and Videocon.

    Says Madison World chairman Sam Balsara, “Our expectation is that the market will grow 13.5 per cent in 2017, but growth rates will vary widely from month to month.We expect the market to grow by just 8 per cent for the period January to April 2017, 14 per cent from May to October 2017 and 24 per cent in November and December 2017, given that market had ‘de-grown’ by 8 per cent in November and December 2016. Our optimism for good growth in ADEX starting May comes on the back of several govt initiatives- from high government investment in infrastructure, lower corporate and personal taxes for small and medium companies and the masses, good government support for the poor and consequently the wide scale expectation of yet another year of high GDP growth.”

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/indian%20%281%29.jpg?itok=G_y3fTLp

    In the current environment, Madison advises:

    1. Take Advantage of weaker January-April months and intensify campaigns to get good Impact during this period.

    2. Use Digital, but less for top of Funnel Awareness and more for Mid/Bottom Funnel Consideration, Leads and Advocacy.

    3. Don’t become a slave to Media Ratings / Readership Data. Ride it and use it as a Guide, Not as a Crutch.

    • The original forecast for February 2016 was 16.8 per cent which was brought down to 13.2 per cent in August 2016. The projection now for 2017 is 13.5 per cent.

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

  • ASCI to hold debate on relevance of self-regulation in advertising

    ASCI to hold debate on relevance of self-regulation in advertising

    MUMBAI: In line with its commitment to self-regulation in advertising on different platforms, the Advertising Standard Council of India (ASCI) is presenting a platform for industry stalwarts and key stakeholders to deliberate, discuss and challenge the fraternity on the importance and the relevance of self-regulation in today’s world. ASCI has organized a festival of debate on “Creativity, For Goodness’ Sake” on 20 March 2015 from 3 pm onwards. It will be held at The Taj Land’s End in Mumbai.

     

    The objective of this event is to create and present an engagement platform to uphold creativity, which is not only exciting and memorable but with a conscience; based on the premise that there is a critical need to create awareness, belief and advocacy for the very concept of self-regulation in advertising. 

     

    The festival will have global speakers namely BBH creative founder John Hegarty, Unilever SVP marketing Marc Matheiu, P&G managing director Shantanu Khosla, and filmmaker Rajkumar Hirani.

     

    At the centre of the festival will be a debate on the parameters of creative expression in advertising with speakers drawn from the top echelons of the creative industry, advertisers and consumer activists. Industry Stalwarts like Ogilvy & Mather India and South Asia executive chairman and creative director Piyush Pandey, Future Brands CEO and MD Santosh Desai, Standard Chartered Bank global head of brand and CMO Sanjeeb Chaudhuri, and Provocateur Advisory director Paritosh Joshi, will be part of the panel discussion which will be moderated by Anish Trivedi. The debate will rake up issues on creative freedom and much more.

     

    ASCI chairman Narendra Ambwani said, “Encouraging self-discipline by the creators of advertising, has been one of the key priorities chalked out for the year 2014 – 2015. As the chairman of ASCI, I believe that by promoting ASCI’s guidelines more vigorously among advertisers and creative agencies the new advertisements released will meet ASCI’s standards at the creative stage itself. This would help eradicate false and misleading claims in ads and very importantly serve the need of the hour – safeguarding consumer interest and reinforcing public’s confidence in the advertising industry. Working towards this cause of promoting the spirit of self – regulation, we here at ASCI have all come together to create a one-of-a kind festival of debate – Creativity for Goodness’ Sake! Through this unique engagement platform we aim at a fairly high powered and intellectually stimulating event for all stakeholders involved in the process of communication with consumers.”

  • P&G continues robust spends on ad and promo in Q2 FY13

    MUMBAI: Keeping up with the trend of FMCG companies expanding media spends, Procter & Gamble Hygiene and Health Care Ltd (PGHHCL) upped its advertising expenditure by 35.77 per cent for the second quarter ended 31 December. The company spent Rs 945.8 million in the second quarter compared with Rs 696.6 million a year earlier.

    The ad spends exceeded the company‘s net profit in the second quarter by a wider margin compared with a year earlier. In the second quarter of FY13, the company‘s net profit was Rs 539.9 million, up 5.47 per cent from Rs 511.9 million a year earlier. Its total income in the second quarter grew by 32.68 per cent to Rs 4.71 billion from Rs 3.55 billion a year earlier.

    The company‘s advertising spend to total income ratio was up marginally in Q2 FY13 to 20.09 per cent from 19.61 per cent a year earlier.

    For the half year ended 31 December, P&G spent Rs 1.63 billion on advertising and promotion. This is a 22.56 per cent increase from H1 FY12‘s Rs 1.33 billion. The company‘s total income for the first half rose by 28.77 per cent to Rs 8.46 billion from Rs 6.57 billion a year earlier. The company‘s profit for the first half stood at Rs 992.6 million, up 5.63 per cent from Rs 393.7 million a year earlier.

    P&G managing director Shantanu Khosla said, “Procter & Gamble Hygiene and Health Care Ltd has sustained & improved the past quarter‘s strong growth momentum. We have registered robust sales and volume growth for the quarter ended December 31, 2012, as we implement our proven business model of delivering value to the consumers combined with effective pricing and productivity which is helping deliver consistent top and bottom-line growth.”

  • P&G’s Q3 ad spend up 39% to Rs 526 mn

    MUMBAI: Procter & Gamble Hygiene and Health Care (P&G) has significantly increased its ad and promotion expenses for the fiscal third quarter ended 31 March 2012 compared to the earlier year.

    The FMCG major’s spend on promotions stood at Rs 526 million, up 38.57 per cent from Rs 379.6 million a year ago.

    P&G’s net sales in the quarter under review jumped 39.17 per cent to Rs 3.26 billion, up from Rs 2.34 billion.

    The company’s net profit also saw a jump of 33.67 per cent to Rs 520.5 million.

    P&G MD Shantanu Khosla said, “P&G is committed to delighting its consumers with superior product propositions and innovations such as the New Whisper Maxi and the expansion of the Whisper Ultra product range. In addition, Vicks further consolidated its market position behind new initiatives like the launch of Vicks Vapocool and strengthened its distribution presence. We continue to invest behind out purpose of touching and improving the lives of more consumers, in more parts of India, more completely.”