Tag: Shantanu Gangane

Coke hits refresh at Women’s World Cup halftime

MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just a sporting spectacle, it became a festival of fizz, folk and feel-good vibes. As players walked off for the mid-innings break, Coca-Cola’s halftime campaign made its sparkling return, transforming the pause into a celebration of rhythm, refreshment and real connection.

Taking centre stage, singer Aditya Gadhvi performed his Coke Studio Bharat chart-toppers Khalasi, the Cannes Lions-winning anthem of wanderlust, and Meetha Khaara, a love letter to Gujarat’s folk roots. The crowd swayed, phones lit up, and for a few minutes, the cricket stood still while music took the spotlight.

Coke Studio Bharat, Coca-Cola’s reimagined music platform, has become a cultural bridge, celebrating regional sounds and giving homegrown artists a global stage. Its authenticity and accessibility have made it one of India’s most-loved music movements.

“It’s not every day you get to perform at an event watched across the world,” said Gadhvi. “With Coke Studio Bharat, I’m bringing the sounds I grew up with to cricket fans everywhere, it’s amazing to see music unite people in such a lively way.”

Coca-Cola INSWA IMX lead Shantanu Gangane added, “Fans today want more than just sport; they want connection. Coke’s Halftime showcase turns a pause into a shared moment where sport, music and refreshment meet, a celebration that’s both distinctly Indian and universally relatable.”

For ICC’s chief commercial officer Anurag Dahiya, it’s about expanding what cricket means to fans. “The Halftime integration deepens engagement by blending sport and culture. It’s about making cricket inclusive, dynamic and memorable beyond the boundary.”

And just as the music echoed through the stands, fans at home joined in, with Blinkit’s “Coke at half price” offer ensuring the halftime spirit reached living rooms too.

From stadium to sofa, it wasn’t just a break in the game; it was a moment that united millions in the simple joy of music, sport and a cold Coke in hand.

October 31, 2025
Rohan Prashar bubbles up to senior director, digital lead at Coca-Cola India

MUMBAI: Rohan Prashar has been elevated to senior director, digital lead at The Coca-Cola Company India, marking a significant new chapter in his three-year journey with the beverage giant.

Having joined Coca-Cola in 2022, Prashar reflected on his early days with a nod to the brand’s ethos: “Joining Coke was one of the best decisions I’ve ever made — real magic, indeed.”

In his new role, Prashar will continue to shape Coca-Cola’s digital transformation narrative, bringing nearly two decades of experience across media, product management, corporate branding and communications.

He credited leaders like Arnab Roy, Sumeli Chatterjee, Greishma Singh, and Shantanu Gangane for their vision and mentorship, and gave a shout-out to his core team — including Akhtar Ali Anjum, Joy Pal, Srijan Virmani, Sharanya Swain, Venkat Prasun, and Shruti Soni, along with agency partner WPP, calling them “the best team I could ever ask for.”

Before Coca-Cola, Prashar spent a decade at Asian Paints, following stints at Madison World and the Goa Institute of Management (GIM). With experience across media agencies, networks, and brand custodians, he believes strongly in the changing dynamics of media consumption and its shift towards user empowerment.

Beyond the boardroom, he frequently shares his insights on integrated marketing communications and media planning with B-school students, championing the evolving role of MBAs in creative industries.

From paint to pop, Prashar continues to fizz with purpose, ready to lead digital strategy with the same energy as his first day at Coke.

July 7, 2025
Branded content drives Viu

MUMBAI: Within two years of launch, over-the-top (OTT) service Viu has created a unique value proposition of fresh and localised regional and local premium TV shows, movies and originals for its consumers every day.

While digital shows are becoming increasingly popular among the masses, brand marketers are exploring innovative ways in which they can garner interest for their brand by strategically incorporating branded content. In 2017, a number of brands jumped on to the AFP bandwagon, making it a wonderful year for branded content.

Viu India head monetisation & distribution Sameer Gogate said, “Our constant focus is to ensure that there is a strong story, and content becomes the hero along with seamless integration of the brand. We have been able to make content a surrogate for advertising, and we believe this model is here to stay. McDowells No.1 Yaari and Nicotex presents I Can You Can were win-win AFP partnerships which saw the delivery of great original content by integrating the essence of the partner brands in a creative and frictionless way. It reinforced our belief in AFP being a viable revenue stream as part of our overall monetisation model. I think it sets the tone for us to explore more such successful branded content partnerships in the coming year.”

Viu India country manager Vishal Maheshwari said, “Our strategy is deeply anchored in technology and consumer insights. Research affirms that regional content on OTT will command close to 30 per cent of the overall share in the years to come. Indian language internet users will drive the next phase of internet adoption in India. This new generation of users will come on board from tier 2 and tier 3 cities and with this potential increase in consumer base, there will be an immense demand for intriguing regional content. With Viu, we have always been about global expertise and local execution and that’s why we are focused on entertaining this new generation with content in languages with which they are familiar.”

Year 2017 was full of colors for Viu. It launched the first bilingual digital show in Hindi and Telugu – Social. It started with cricket comedy chat shows like What the Duck and Virender Sehwag’s micro-original Viru ke Funde, which has now evolved to a roster of nearly 12 premium shows and more in the pipeline (a combination of long form and short form). It tied up with Vikram Bhatt for multiple long form shows in Hindi such as Gehraiyaan and Spotlight. Spotlight 2 and Memories are also in the pipeline, which have roped in best talents for the show. In association with Annapurna Studios, the platform launched two long form shows titled Pill-A and Pelli Gola. Viu is catering to the growing demand for regional content by creating intriguing and contemporary digital shows such as No 1 Yaari and Munching with Mahathalli.

A key strength of Viu’s global strategy is to form strong partnerships, whether they be Samsung, Micromax, Vikram Bhatt’s Loneranger Productions or Annapurna Studios. Content house Shemaroo Entertainment has inked a licensing deal with Viu. Through this deal, a handpicked catalogue of Shemaroo’s full length Hindi movies can be accessed by its subscribers.

Viu’s primary focus for the year 2018 is ramping up content library by three times. The OTT platform is planning to foray in the Tamil market by associating with content creators. Similar to the expansion plans in India, Viu will also be expanding its content base internationally. It is planning to launch multiple bilingual shows as the next step and additionally looking to explore other regions as well. This year, Viu will be launching Spotlight 2, Memories, Trysexual (yet to be titled), Kaushiki, Unafraid and many more small and big format web series.

Today Viu reaches more than 26 million total monthly active users across markets with 3,000 hours of compelling original content in Asia.

As of October 2017, its India downloads were 9.5 million. Its monthly active users graph goes up to six million and the global average hours per user for the month was 14 hours whereas in India the average hours per user was 34.5 hours. However, the reach of Viu is wide globally, which reached to 150 million video views, whereas total video views in India was 18 million.

Also Read :

Regional OTT content more than just catch-up TV

Viu brings best of korean shows to india

Viu’s unique Asian content attracts six million active users, claims 50% growth in four months

January 9, 2018
VOD service Viu rolls out first ad campaign targeting new millenials

MUMBAI: After about a year and a half of building its content catalogue and also on organic customer acquisition, the Hong Kong headquartered PCCW-owned-VuClip-promoted freemium VOD service Viu is now looking at upping the tempo through an integrated marketing and advertising campaign from 28 August. Titled Kaaf Feels Bro, it is targeted at the new millenials and aims to encapsulate the very essence of the brand that delivers fascinating stories to today’s young and digital-first audience. While showcasing an array of genres that viewers can choose from, the advertising seeks to focus the customer’s attendtion on the riveting, fresh and original stories available on the platform, including movies and Korean shows.

Since its India launch in 2016, Viu claims to have showcased over 15,000 hours of content and has managed to log in a subscriber base of four million.

And since this is the first ad campaign it is resorting to, it is hoping to get a of lot of bang for the buck and also help it make up for lost time.

Says Viu India head of marketing Shantanu Gangane: “The concept comes right from the heart of the product which is content. The whole plot was to look at the millennials as the TG, and also we had some data from YouTube and our own app that who is actually consuming our content. We had a vision of our TG but the actual consumers were really different — that was the first thing,”

One needs to dress up the content from the TG’s perspective, Viu realised.

“What will the content deliver” — was the brief given, and that’s how the emotion and plot emerged in the spot: “the content versus consumer” in the campaign.

Conceptualised by Bates Chi & Partners, the ads have been created in two languages, Hindi and Telugu, signifying the availability of multilingual content on Viu, both original and licensed.

Produced by Dev Chugani and Rupali Mehta’s Greenlight, the film echoes the essential intent of offering content that appeals to consumers’ emotions in a variety of genres such as horror, drama, romance and comedy on Viu. The TVC shows people who are immersed in the viewing experience to the extent of feeling they are a part of the story, going through the fears and joys the show has to offer. The film has been directed by Karan L Butani and DOP is Rishi Punjabi.

“The campaign will go on air on 28 August and will run across GECs, Hindi movies, music channels, English movie channels for five to six weeks. It’s a packed week coming for us,” shares Gangane.

The ads are being rolled out across TV, print (Mumbai, Delhi, Hyderabad, Bangalore and Pune), OOH (across key markets) and radio. The social platforms are ensuring buzz for the highly captivating content that the OTT platform has to offer.

“At Viu, kaafi is happening. We are planning to launch four shows by December this year, so a lot of things are happening. And, 2018 will be overflowing. You will be having a number of originals even from a television standpoint and not from OTT standpoint. There is excitement coming your way, consumer’s way and our way,” adds Gangane.

“We have to look at few things. First is that we are not the only OTT player out there, we are the late entrant in that space. Also, we are focusing on originals. We have to make sure that whoever we get on board should have a mass appeal, has popularity. There were two problems that we needed to get sorted. First, that we have to make this familiar fascinating concept but there were other facets. They sound like synonyms but they are not. The intensity of the content, the pace with which the content moves is not same. But, all this content makes you feel something. That inspired us to take the idea that this is the content that will make you feel something. We were very focused who is our target audience. You are talking to millennials and that’s how we came up with Kaafi feels bro!,” says Bates Chi & Partners India CEO V.S Srikanth.

Creative agency:
CEO: VS Srikanth
HEad of Office: Samrat Bedi
Business head: Sachin Ramchandani
Creative team: Bates Creative Team
Account planner: Nishu Raina
Account management: Bhavesh Nainani, Hemchandra Shah, Prashant Motwani
Producer: Dev Chugani, Rupali Mehta
Production house: Greenlight Productions
Film director: Karan L Butani
DOP: Rishi Punjabi

August 28, 2017
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

MUMBAI: Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the head of marketing, Viu India.. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

A source close to the development confirmed the news to Indiantelevision.com that Gangane has joined Vuclip from 16 January. He will report to Vuclip India country head Vishal Maheshwari.

Gangane served as the head of marketing at Times Television Network for two and a half years from August 2014. He was the associate business head of Movies Now of the same group between April 2013 and June 2014 after being the head – marketing since September 2010.

Prior to that, he was the senior manager – marketing – MTV at Viacom18 Media. Between September 2007 and August 2010, he was the senior brand manager at Radio City India before which he was the manager marketing at Nickelodeon for close to two years till August 2007.

Starting his career with FCB Ulka as the client servicing manager in June 2003, Gangane had joined Viacom18 in March 2005 where he served for 10 months before making the next switch.

January 18, 2017
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

MUMBAI: Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the head of marketing, Viu India.. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

A source close to the development confirmed the news to Indiantelevision.com that Gangane has joined Vuclip from 16 January. He will report to Vuclip India country head Vishal Maheshwari.

Gangane served as the head of marketing at Times Television Network for two and a half years from August 2014. He was the associate business head of Movies Now of the same group between April 2013 and June 2014 after being the head – marketing since September 2010.

Prior to that, he was the senior manager – marketing – MTV at Viacom18 Media. Between September 2007 and August 2010, he was the senior brand manager at Radio City India before which he was the manager marketing at Nickelodeon for close to two years till August 2007.

Starting his career with FCB Ulka as the client servicing manager in June 2003, Gangane had joined Viacom18 in March 2005 where he served for 10 months before making the next switch.

January 18, 2017
Zoom ‘Turns On’ its OOH blitzkrieg

MUMBAI: Close on the heels of its new brand overhaul and sizzling fresh content line-up, Zoom recently adopted a high visibility 360 marketing campaign that uses rich mix of media targeting key demographics in focus markets. As part of its marketing initiative, it has wrapped up an entire gleaming, sleek air-conditioned train – both, exterior and interior -on the ultra-modern Mumbai metro line with the channel’s uber-cool logo, ad creatives and colours. In addition to the Metro train-wrapping in Mumbai, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities.

Each day, the Zoom Metro train does 38 runs between Versova and Ghatkopar, taking the brand across 12 stations. The two-week long campaign, is reaching lakhs of people in the city. The number of footfalls in a Mumbai metro is estimated around 4 lakh people.

Shantanu Gangane, Head of Marketing – Times Now, ET Now & Zoom at Times Television Network said, “Bollywood is a big driver of our content mix. Zoom is recognized for providing an authentic, credible connect with Bollywood. Bollywood always towers over popular imagination; it has epic scale, and is truly larger than life. And our OOH campaign too promises to be unique and showcase innovation, our idea was to make Zoom’s marketing communication

visually striking keeping in line with the complete brand overhaul and a change in the look and feel of the brand. We saw the sleek and ultra-modern Mumbai Metro train service as a great brand fit for the content and personality of Zoom, which delivers the most premium audiences to brands and advertisers. So it is be-fitting that our brand Zoom literally rides a metro train.”

Five creatives for the visually striking OOH campaign were conceptualized and designed keeping in mind Zoom’s brand keywords, youth-focus and trendy content line-up by Famous Innovations. They feature the channel’s brand ambassador – one of India’s best female actors and recipient of two National Film Awards, a diva with stunning good looks, an enviable style sense, an unique personality and reigning ‘Queen’ of Bollywood – Kangana Ranaut! The campaigns capture a different essence of Kangana and a unique brand dimension.

During the re-launch of the brand, the week saw never seen before innovations in trade media helping Zoom capture a high share of voice using high impact innovations in both offline and online media. Zoom designed a song and a music video which was shot by legendary international director, Harvey Brown, who specialized in larger than life musicals to amplify its

brand messaging. A fantastic song was recorded, composed by Sachin- Jigar, the flavor of the season and sung by Anuskha Manchanda. The video, titled Hotel Zoom was unveiled on the launch day across platforms and to drive engagement on social media. The song is being promoted heavily on television, radio, social media and is also live on all pan-India telecom

operators by way of Caller Ring Back Tones (CRBTs).

Additionally, digital media saw countdowns, live tweets, a live telecast of the launch event via Periscope, content promotions across all platforms leading to Zoom announcement trending nationally on Twitter. The hash tag for the campaign #TurnOnZoom received over 250 million impressions on Social media while more than 40,000 tweets were generated within a short-span of three weeks. There were around 6 million interactions on social media during this period. The channel, in order to engage with the internet-savvy generation, also ran a contest wherein the users were requested to sing and record Zoom Anthem on Dubsmash and post the video on Twitter, to win iPhone6.

As for radio, Zoom tied up with radio stations in 13 cities. These radio channels played Zoom Anthem regularly for the mentioned period.

Zoom also conducted extensive branding in top media agencies to create buzz among the media buyers and also arranged to send surprise doughnuts on a Monday morning to sweeten their day.

August 18, 2015
Industry touches base with family, this Diwali

It is that time of the year again! Diwali, also known as the festival of lights, lives up to its name, filling every nook and corner of our streets with bright decorations and fireworks. Whether you talk about shimmery clothes, tasty food or wonderful traditions, one cannot deny the excitement associated with this festival. We buy gifts for ourselves and loved ones, feast on good food, visit our relatives and decorate homes with glowing lamps and rangoli. A festival that signifies the triumph of light over darkness and good over evil, the story behind Diwali has a strong base in Indian mythology. Diwali commemorates the return of Lord Shri Ram with his wife Sita and Lakshman from his 14 year long exile after killing the Ravana. In joyous celebration of his victory, the people of Ayodhya lit up tiny lamps at their homes, signifying positive energy. These days, people host a range of Diwali bashes to celebrate the occasion. A typical day normally starts with a Lakshmi puja, followed by visiting family and friends. Diwali is also an occasion for us to meet our loved ones, exchange gifts, socialise and bond. The festival can also signify a chance for us to bring light into the lives of others. With all these meanings attached to this event, it is no wonder that Diwali is one of the most widely celebrated festivals in India and abroad. Likewise on this day, we found out how the media industry is celebrating Diwali. Take a look!

Divya Radhakrishnan, Managing director, Helios Media

“We are keeping an open house at my office today post 4 pm where friends, colleagues and families can come in to celebrate the occasion with us for some good food and alcohol.”

JD Majethia, Actor-Director-Producer, Hats Off Productions

“This year, there are lots of good things happening work wise. Our show Badi Door Se Aaye Hain just completed 100 episodes. Our viewers have given us so much love that even we want to give back the same kind of affection. We have prepared Diwali special episodes for the show. On a personal front, Diwali is very nostalgic for me. As I am a Gujarati, it signifies a new year for us. I just came back from a vacation with my family. And I intend to visit my relatives and celebrate Diwali with a bit of fireworks!”

Karthik Lakshminarayan, COO, Madison Media

“This Diwali, children from an orphanage have been invited to our office. Food and donations were collected as we want to spread happiness in their lives. At home, I will spend time with family and visit friends. I will avoid bursting crackers as I believe in an eco-friendly Diwali.”

KVL Narayan Rao, executive vice chairperson, NDTV

“I would be having a small celebration at home with family and friends.”

Navin Khemka, managing partner, north and east region, Maxis

“At office, we had a puja followed by lunch with colleagues. On a personal front, I plan to spend the time with family and friends at home. A puja will be conducted at home and it will be an eco-friendly Diwali at my place.”

Nisha Singhania, co-founder, Infectious

“We are just having a quiet Diwali celebration. I am taking my office colleagues out for lunch at a vegetarian restaurant in Mahim.”

Shantanu Gangane, marketing head-Movies Now, Times Television Network

“At work place, Diwali snacks and gifts are being distributed. I also plan to visit my weekend home with my family and friends. I want to spend quality time with my kids and teach them about the mythological characters pertaining to Diwali instead of just bursting fire crackers. I prefer a noise-free Diwali.”

Sudhir Sharma, producer, Sunshine Productions

“I will be going ‘party hopping’ to different Diwali events hosted by colleagues in the industry. Diwali means happiness. It is like a motivation to work harder for the upcoming year. This year will be different as I will not be going back to my parents’ house. Instead, I will be attending a lot of parties in Mumbai hosted by my fellow co actors and friends from the industry.”

Yash Patnaik, producer, Beyond Dreams Entertainment
“I am in the midst of getting my office renovated. This year will be a working Diwali for my entire team.”

Here’s wishing all our readers a very happy and prosperous Diwali from the entire team of Indiantelevision.com !

October 22, 2014
MOVIES NOW premieres Movie of the Decade RUSH on September 28

MUMBAI: Since its launch, MOVIES NOW has fortified its position as India’s home for the best Hollywood blockbusters in stunning HD. Continuing their brand promise of showcasing the most popular and iconic films, MOVIES NOW is glad to announce the Indian Television Premiere of the Movie of the Decade RUSH. The movie is presented by TVS Apache and Powered by Ask Me.

Revolving around the greatest sports rivalry the world has seen – Niki Lauda vs. James Hunt – RUSH is an exhilarating biopic detailing when the perilous rivalry between race-car drivers James Hunt and Niki Lauda came to a head during the 1976 Formula One motor-racing season. With power-packed action performances, a gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde, directed by Academy Award Winner Ron Howard, this scorching action thriller is a must-watch. The 2013 blockbuster won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts.

On the occasion of the premiere, Mr. Shantanu Gangane, Marketing Head – English Cluster, Times Television Network said, “MOVIES NOW offers its audiences adrenaline-pumping films that thrill, entertain and keep them at the edge of their seats. While RUSH is the perfect film to fit our brand identity, it is also aligned towards our content-led channel-refreshment. Launched in August, with the exclusive Indian television premieres of Olympus Has Fallen and RUSH (the series), the channel content is being well received by our viewers, making us among the top channels in the English Movie category, ahead of Pix & HBO.”

With an aim of strengthening consumer engagement, the television premiere will be supported by a high-intensity 360 degree marketing campaign featuring print, outdoor and innovative on-ground activations. An engaging month-long digital campaign has also been planned to build conversations around the television premiere and enhance the viewer’s experience.

RUSH premieres on MOVIES NOW on Sunday 28^th September at 1PM and 9PM.

September 11, 2014
Movies Now gets ready with a ‘Rush’ of adrenaline

MUMBAI: Movies Now is treating its viewers to a rush of adrenaline -literally! The channel will soon launch a new drama series aptly titled ‘Rush’ staring Welsh actor Tom Ellis as Dr William Rush.

Dr Rush is a “medical fixer” hooked onto pills, working from his Mercedes and tending to the cr?me da la creme of Los Angeles on the quiet. Rush is a bad boy with a good heart who has lost his position as an ER doctor after an impulsive decision taken earlier went wrong.

Entertainment Weekly after the telecast of the first episode of the series in the US said, “Rush might be USA’s darkest — and most interesting – show. Rush is the guy you want to call if you’re a famous athlete and your girlfriend needs stitches after you’ve physically abused her, for instance. Or he’s the guy you want to call if you’re a famous movie producer who just broke his penis and you don’t want the paparazzi to catch you on the way to the hospital. Rush makes up his own fees on the spot—and they’re high—and asks for cash payments upfront.”

And USA Networks, the network that airs the show in the US, has this to say on IMDb, the popular movie and television reference portal – “Dr. William Rush is not your average on-call doctor. He’s not attached to any hospital, he’s highly discreet no matter what the ailment as long as the client can pay his cash-only premium and the doctor can party with the best of them. He has no desire to change his life or how he lives it, until an old flame and his conscience begin to stir things up.” USA Networks ‘Rush’ logo currently includes the tagline ‘Lifestyles of LA’.

Rush premiers in India on 7 August at 11:00 pm with a repeat scheduled over the weekend. The maiden season will consist of 10-12 episodes which according to some planners could cost anywhere between Rs 5 lakh to Rs 10 lakh per episode.

Informs Movies Now content head Mansi Shrivastav, “Rush is not an average medical drama. There is a sense of glamour, style and suspense attached to the show. There is a new twist to every episode which will provide our viewers a new perspective”. The channel decided to air it later in India as it needed more time to establish and market it well, considering the fact that it is a new season.

Since the series had already been broadcast in the US, www.indiantelevision,com queried – Would downloading of the new series by Indian fans be a problem? Shrivastav avers, “Downloading is a major problem, but it is often more of an access problem as everyone can’t download a new show, but people do share it via their hard disks. And since it is a new season the problems may begin once the viewer starts consuming it and it gains popularity.”

To leverage its viewers who view the 9:00 pm prime time movie and ensure stickiness, Movies Now has decided to air the show during the 11:00 pm slot. The channel believes that once the prime time movie ends, its viewers would continue to watch Rush and not switch to some other channel.

Movies Now marketing head Shantanu Gangane reveals that Rush will be marketed through a three week long marketing plan. “The promotions will run on all of our five channels. We will also have print ads. We also plan to initiate a Rush helpline and an ambulance service to promote the series” he adds.

The marketing of the show will be focused mainly in the eight metros of Delhi, Mumbai, Kolkata, Pune, Chennai, Bangalore, Hyderabad and Ahmadabad and tier II cities. About the best performing market for Movies Now, Gangane further reveals, “Pune has contributed significantly at the category level which has seen a jump from five or six per cent to 18 per cent. Mumbai and Delhi meanwhile continue to rule the roost alternately. Ahmadabad has seen a dip from four per cent to two per cent.”

In a category where channels are aggressively trying to position themselves differently, Shrivastav says that the channel sees opportunity in commoditisation. “Promotions earlier were seen for ‘Movie of the Month’ but today promos are being created even for the day’s movie. We believe in investing in good content”

Marathon is a strong property for which there has been a great advertising response, she adds. According to some media planners the advertising plus subscription revenues for the English genre category is around Rs 950 to 1000 crore, of which Rs 450 to 500 crore is the advertising revenue alone of the English genre.

Gangane, while spelling out the channels future plans says, “In three months from now promotions will focus on Hollywood iconography. If it is an IMAX movie we will promote the visual element of it.” Just before the festive period (Diwali and Christmas) the channel plans a revamp during which it will go big on promotions for a better viewing experience for audiences.” The channel is currently in talks with different agencies for the same.

July 22, 2014