ITV

Tag: Shantanu

  • Blenders Pride Glassware Fashion Tour enters the metaverse with borderless fashion & lifestyle experience

    Blenders Pride Glassware Fashion Tour enters the metaverse with borderless fashion & lifestyle experience

    Mumbai: Powered by the Fashion Design Council of India, the 16th edition of the Blenders Pride Glassware Fashion Tour has reimagined its iconic legacy to bring a more youthful, inclusive, and innovative edition this year. In its cutting-edge new avatar, the fashion tour steps into the metaverse to create a first-of-its-kind amalgamation of fashion and technology for young audiences to experience like never before.

    The fashion tour has launched ‘Blenders Pride Glassware Fashion Tour Park’ in decentraland, a global web3 platform where only renowned global brands have created an immersive metaverse experience for their fans. The fashion tour park features multiple interactive areas, gamified zones and showcase areas, with several engaging activities in store for users to interact with throughout the duration of the tour.

    Users can start at the lounge, a zone that houses all the information about Blenders Pride Glassware Fashion Park, where they can claim a free ‘Proof of Attendance NFT’ from the POAPBooth. Users can then head to the ramp, where they can strike a pose, walk like a showstopper, or watch the live streams of the ultra-glamorous fashion shows from the fashion tour itself. Then at the designer & trial zone, users can try on and buy wearable NFTs from renowned designers on the tour, including Shantanu and Nikhil, Amit Aggarwal, Falguni Shane Peacock, and Kunal Rawal. There are also numerous and one-of-a-kind selfie spots throughout the fashion tour park where users can take a selfie and share it on social media with the hashtags #BlendersPrideGlasswareFashionTour #MadeOfPride #MyLifeMyPride for a chance to win exclusive passes to the tour’s stellar shows.

    And then, there’s the metaverse treasure hunt, an engaging activity where users must collect clues from across the fashion tour park arena to stand a chance to get their hands on an iPhone 13, stylish bluetooth earphones worth Rs 15,000 or online shopping vouchers worth Rs 5,000. The hunt begins on 1 December.

    But the most exciting attraction is India’s first metaverse-exclusive fashion show, set to take place at the fashion tour park on 10 December. This metaverse fashion show will feature outfits from the ‘Style Gallery’ exhibit of the fashion tour called “This is not a t-shirt” project. These unique t-shirt outfits are designed by 60 designers & homegrown fashion labels, who have embellished or even deconstructed the basic t-shirt into a design celebrating their authentic interpretation of the four themes of the fashion tour.

    Guests attending the exclusive shows of the fashion tour at the four city editions will also have the opportunity to step into the metaverse – an experience zone that extends various elements from the fashion tour park’s metaverse platform. Guests can interact with a smart mirror, where they can try on unique wearable NFTs designed by the fashion tour designers, take selfies in the outfits, and even get their hands on the outfits by buying these one-of-a-kind wearable NFTs—an incredibly new experience for the fashion & lifestyle elite.

    Speaking about the exciting new metaverse experience, Pernod Ricard India chief marketing officer Kartik Mohindra said, “The 16th edition of Blenders Pride Glassware Fashion Tour will lay the foundation for a new era in fashion & lifestyle. The fashion world is ever evolving, and the fashion tour has always led this wave of evolution in India. Taking the fashion tour to the metaverse is not just a first-of-its-kind initiative for the industry; it’s also our interpretation of how to make the tour more inclusive, accessible, and futuristic by allowing young audiences to experience the fashion tour in an immersive way like they have never before. It is a part of our journey of celebrating the pride of today’s youth with newfound vigour and vision.”

  • FOODFOOD celebrates Woman Power

    FOODFOOD celebrates Woman Power

    MUMBAI: March 8th is International Women’s Day. Thousands of events are held throughout the world to inspire women and celebrate achievements. It’s a tradition to pamper women on this day, but FOODFOOD channel has always believed in lauding and appreciating the capabilities of women in their everyday life. To celebrate the power of women and salute their talent, on this special day, the channel is holding a series of online contests, ground events, interactions with Chefs, at the malls etc.

     
    FOODFOOD, India’s leading food lifestyle channel starting March 7th and  8th is organizing a contest on twitter from  11 am to  11 am, the next day. The channel invites all women—young girls, young brides, housewives–to share interesting recipes they would want their knight in shining armor (their man) to cook for them on March 8,International Women’s Day. Post your recipe to #iwudwantmyman2cook.Winners will receive fantastic prizes.

     
    The channel is also having a series of cooking contest at the Oberoi Mall, Goregoan (East)on March 6th, 7th & 8th after 5.00 pm. Women  will get to meet and interact with their favorite Chefs Saransh, Shailendra and Shantanu and win their appreciation and accolades. This is not it; FOODFOOD has something special for the winners.

    So, come and celebrate the power of women and salute their talent on March  7th and 8th at Oberoi Mall, Goregoan (East) as the celebrity chefs  Shailendra, Saransh and Shantanu will make your day even more appealing and appetizing!

     

  • FOODFOOD joins HyperCITY as Culinary Partner

    FOODFOOD joins HyperCITY as Culinary Partner

    MUMBAI: Starting the day with a healthy meal helps keep your appetite in check, say experts. Breakfast is an investment to good health. Eating in the morning helps you stay focused and energized through the busy day. With breakfast you jump start the the day. You may be too busy or just not hungry, but we’ve found innovative ways to urge you from skipping your morning meal.
    FOODFOOD, India’s pioneer food lifestyle channel, with HyperCITY, a leader in the Indian retail sector, brings to you a Breakfast Festival to celebrate health, for entire month of December. 

    The retail chain is providing huge discounts on several products across the breakfast category. Starting on December 16th, at HyperCITY, Godbunder, Thane, with your favorite chefs, the fest will compel the consumers to wake-up to a healthy beginning, every day.

    “Preparing a healthy sumptuous breakfast is easier than you might think, no matter how busy your schedule. One of these best breakfasts will fit your lifestyle and boost your health and taste buds. We are extremely happy with this wonderful tie up with HyperCity as we have a popular morning show Sunny Side Up which is so much in the lines with the Breakfast Festival, where we share with our audience the importance of the day’s first meal, Breakfast,” said Raj Barua of FOODFOOD.

    The FOODFOOD-HyperCITY Breakfast Festival will be held in four cities, an initiative to spread the importance of having your breakfast. Remember, you don’t have to sit and meditate at breakfast. It’s OK if you read the newspaper or watch TV if that’s what you like as your morning ritual. Just make the breakfast experience pleasant.


    Darshana Shah, Senior Vice President Marketing, HyperCITY Retail India Ltd said: “We are happy to associate with FOODFOOD Channel for our “Hyper Breakfast Everyday” campaign, as our Recipe & Culinary Partners. We make a perfect combination as HyperCITY is a destination store for all food ingredients for a healthy & scrumptious Breakfast & FOODFOOD Chefs are the masters in converting those ingredients into Yummy, Healthy & Appetizing Breakfast meals.”

    So, come join us on December 17th (HyperCITY, Godbunder, Thane), December 18th (HyperCITY, Malad),December 19th (HyperCITY, Vashi) and December 20th (Viviana Mall, Thane)as our chefs Shailendra, Saransh and Shantanu make the morning meal even more appetizing!