ITV

Tag: Shankar Mahadevan

  • Maruti ropes in Sidharta Mahadevan for ‘Breathless’ type anthem

    Maruti ropes in Sidharta Mahadevan for ‘Breathless’ type anthem

    BENGALURU: Indian car major Maruti Suzuki India launched the new Alto K10 in Bengaluru on 4 November. The announcement was made by Maruti marketing and sales executive director RS Kalsi in the city while it has already been launched in the NCR region and Mumbai.

     

    The company has planned a month long 360 degree media campaign created by Lowe Partners. Television, print, outdoor and digital are the mediums on which the campaign will play out on. The theme of the campaign is ‘Chase your dream’.

     

    The new Alto K10 TVC has started playing out across major HSM, English and regional GEC’s and news channels since the car is targeted at the young among the masses. The TVC has been produced by Chrome Pitctures and directed by Manoj S Pillai.

     

    The company is also toying with the idea of utilising a ‘Breathless’ type ‘New Alto K10 Anthem’ that has been rendered by Shankar Mahadevan’s son Sidharth.

     

    The Alto brand has been one of the most successful of Maruti’s brands in terms of number of units of sold and has won a number of awards for the company. Since the launch of the first Alto K10 in 2010, the company has sold around 430,000 units. The new Alto K10 has CNG and auto gear shift models. The company expects these variants to increase volumes by around 10 to 15 per cent.

     

    Having won millions of customers, Maruti decided to upgrade an already successful car with a full model change that makes the Alto K10 taller, wider and roomier and about 15 per cent more efficient says the company. The car comes in six colours with Tango Orange its signature colour.

  • Insync to telecast Lata Mangeshkar’s 85th birthday celebration

    Insync to telecast Lata Mangeshkar’s 85th birthday celebration

    MUMBAI: Insync, the first 24*7 classical music based television channel which showcases Indian classical and other music genre such as Ghazal, Sufi, fusion, Spiritual, Music education, Dance and others is riding high on success. Insync aims to cater not only the connoisseurs of Indian classical music but also to rope in the youth to experience the richness of our traditional music.

     

    The channel was launched on satellite from 15 August, 2013 and has completed first year of operations. It is visible on all major digital cable networks across India reaching 10 million Indian households. Insync possesses 500 hours of High Definition video content in the targeted Music genres thereby becoming arguably the largest private sector video content library. Insync will start its Carnatic music segment from 23 October, 2014 on the auspicious occasion of Diwali. Insync’s advisory board consists of Pt Shivkumar Sharma, Pt. Hariprasad Chaurasia, Shankar Mahadevan, Niladri Kumar and Pt. Vijay Ghate.

     

     

    Hridayesh Artist and Swar Bharti, the organizers of the celebration concert have chosen “Insync” as exclusive Television Partner to cover 85th birthday celebration Ratna Lata Mangeshkar ji. The celebration will witness coming together of two Bharat Ratna on one stage when Lata Mangeshkarji would be felicitated by another Bharat Ratna Sachin Tendulkar.

     

    The celebration will also include spectacular dance ballet “Chalan Wahi Des” by 30 kathak dancers based on extremely popular ‘Meera Bhajans’ composed by Pt. Hridaynath Mangeshkar and sung by Lata Mangeshkarji. The ballet is conceptualized by Adinath Mangeshkar produced by Swarbharati and Choreographed & directed by Kathak exponent Shama Bhate. This event will also mark the glorious acknowledgement of completion of 60 years serving Music industry by Pt. Hridaynath Mangeskarji.

     

    The occasion will be well attended by dignitaries and celebrities with guest of Honour being Asha Bhosleji. Insync has been given exclusive right to cover the special event and showcase it on the channel.

     

    Adinath Mangeshkar said: “Insync is the only channel focused on preserving, protecting and promoting our rich Indian Music and considering the rich musical lineage of Mangeshkar family, Insync is rightly positioned to be associated with such a prestigious happening. We all admire the efforts of Insync in the field of Indian Classical based music genres.”

     

    The channel will also air weeklong celebration of this glorious occasion of Lataji’s 85th birthday by showcasing timeless classics sung by the Queen of melodies Lata Mangeshkarji on its Flagship programme “ Tere Sur Mere Geet” (show of Hindi Film songs based on Classical Ragas) from 25 September to 1 October, 2014. 

  • ‘Indiawaale’: Happy New Year’s latest launch

    ‘Indiawaale’: Happy New Year’s latest launch

    MUMBAI: After creating waves with its grand trailer, the Happy New Year team launched its theme song Indiawaale on 2 September.  Featuring the entire cast of the movie, the song is typical Farah Khan affair – grand and opulent.

    Penned by lyricist Irshad Kamil, Indiawaale has been composed by musical duo Vishal-Shekhar. The track is sung by Vishal Dadlani, KK, Shankar Mahadevan and Neeti Mohan.

    Excited about Indiawaale’s release, Shah Rukh Khan tweeted, “The first song will see the light of the world today from HNY, “Indiawaale.” Hope it entertains you all. Life is the dancer & you are the dance.”

    Talking to the media about the song release, director Farah Khan said, “Indiawaale is the first-of-its-kind song. A dance anthem for sure! It gives you goose bumps and also forces you to get up and dance. It was truly the most difficult song to crack as not only I but Vishal-Shekhar and Irshad Bhai (Kamil) had to think of today’s patriotism and make a song around that. Today what we feel for our country is so different from the sentiments of the ’70s and ’80s. It’s really a song that encapsulates all that makes us uniquely Indiawaale.”

    “I am so excited for everyone to hear the full song because we feel that ‘Indiawaale’ is a dance anthem that can be heard and danced to in a disco, stadium or a stage. It is a song for everyone!” said Shekhar Ravjiani prior to the release of the song at an event.

    Shah Rukh Khan’s much hyped film; Happy New Year is all set to hit the movie screens this Diwali, on 24 October. The movie will see the team of Farah Khan-Shah Rukh Khan-Deepika Padukone reunite after the 2007 blockbuster Om Shaanti Om. The key cast of HNY also includes Abhishek Bachchan, Sonu Sood, Boman Irani, Jackie Shroff and Vivaan Shah.

    Happy New Year is produced by Red Chillies Entertainments and distributed by Yash Raj Films worldwide. The movie is slated to hit theatres this Diwali in Hindi, Tamil and Telugu languages.

    Click here to watch the video
  • Indian Ocean announces the brand new album ‘Tandanu’ on Pepsi MTV Indies

    Indian Ocean announces the brand new album ‘Tandanu’ on Pepsi MTV Indies

    MUMBAI: Iconic Fusion Rock Band from India, Indian Ocean is all set to launch their latest and coolest ever album, Tandanu on Pepsi MTV Indies, the world’s biggest indie stage. Pepsi MTV Indies, the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the independent scene, will be the official launch partner for the eagerly awaited album created by indie rock legends Indian Ocean in association with some of the biggest names from the Indian music scene.

    The song – Gar Ho Sake – created in collaboration with renowned Hindustani classical singer ShubhaMudgal will be premiering on Pepsi MTV Indies on 26th April 2014 at 8PM through a unique half an hour episode which will showcase the journey of the band when theychose to make this song and the riveting story behind the song itself. The episode will also feature a performance of the song by Indian Ocean and ShubhaMudgal. The song will then be released for listeners to enjoy on www.pepsimtvindies.com and on iTunes.

    After releasing their last album ‘16/330 Khajoor Road’ in 2010, the legendary band is back with their inimitable style of rock music albeit with some big surprises. ‘Tandanu’ is a collaborative album where Indian Ocean has recorded songs with many heavyweights from the world of Indian music that include names such as ShubhaMudgal, Karsh Kale, Shankar Mahadevan, Kumaresh Rajagopalan, Pt. Vishva Mohan Bhatt, V Selva Ganesh and Vishal Dadlani. Each song in the album has a unique story behind it and has been hand-picked by the band for the philosophy and the poetry behind the song.

    Speaking about their album and premiering it on television, DhruvJagasia, Manager forIndian Ocean said, “For the first time ever an album of this magnitude is being premiered on television. Pepsi MTV Indies is the need of the hour as there’s so much fabulous content being produced in the country that needs to be showcased. Working with the Pepsi MTV Indies team for Tandanuhas been a pleasure as they worked with us, letting us have an open hand in the creation of this show for launching the album. It has been one exhilarating journey to bring out this album and the seven songs are unique and diverse, each with its own distinctive character. We hope people enjoy the show and the songs as much as we enjoyed making them!”

    Talking about this interesting development, Aditya Swamy, Head – Pepsi MTV Indies, said,“Within two months of the launch, Pepsi MTV Indies is available in over 20 mm homes and is fully integrated across the web and mobile. This is the power we wanted to give our indie artists, the power to reach out and connect with young India. To have Indian Ocean use our platform is a matter of immense pride for all of us and we look forward to partnering with creators across art forms to explode the indie scene.”

    Starting 26th April 2014 at 8 PM, each Saturday, one song from the album will be released in the form of a half an hour episode on Pepsi MTV Indies. Tandanu, the album will feature a mélange of songs depicting stories of peoples’ struggles across various regions in India and each artist collaborating for the album has been chosen by Indian Ocean for more than just their musical abilities. Their backgrounds, their own roots will be reflected through each of the songs. The album also includes one instrumental track.

     

  • Now, health on call!

    Now, health on call!

    MUMBAI: What if you called a friend and heard a celebrity sharing health tips instead of the usual caller tune? Would you get annoyed, give a good ear or better still, make it your own to spread awareness.

     

    Well, Leo Burnett and World Health Organisation (WHO) certainly seem to think you will change your caller tune. Which is why the duo has created a campaign titled ‘Donate your Caller Tune’ which lets you hear health advice from a celebrity and activate the same on your mobile phone in a bid to keep up the good work.

     

    The initiative, being promoted on digital platforms, covers 12 diseases with 12 celebrities talking about them, including the likes of Amitabh Bachchan, John Abraham, Cyrus Broacha, Parineeti Chopra and Shankar Mahadevan.

     

    Easily the world’s biggest mobile health campaign, ‘Donate your Caller Tune’ has been kicked off in India and will travel to other countries only after strengthening base here.

     

    So why was India chosen as the launch pad? Because non-communicable diseases (NCDs) are presently the leading cause of death across the globe and in 2008, India alone accounted for 53 per cent of all such deaths worldwide. Also because India has a record 600 million mobile phone users and WHO aims to reach all of them through this campaign.

     

    WHO India representative Dr Nata Menabde says: “Donate Your Caller Tune is an idea where people take responsibility and ownership to spread awareness of health concerns voluntarily. To us, this simple idea of using a caller tune to create mass awareness appealed a lot when presented by Leo Burnett. Caller tunes are very popular in India and it made perfect sense to leverage the power of the mobile phone to create awareness about health issues.”

     

    Leo Burnett NCD K V Sridhar who himself suffers from diabetes, believes the campaign will benefit millions. “Diabetes runs in my family so when I got a chance to educate people, I jumped on it,” he says, giving the example of actor Imran Khan who chose to become an ambassador for cancer awareness because he lost his near and dear ones to the disease. “I usually get 40-50 calls in a day and I’m sure others do too. So, instead of hearing a song or a joke, wouldn’t it be better if we created awareness about various health related issues by donating our calling tunes for the cause?” he questions.

     

    Apart from roping in 12 celebrities, the other herculean task for Leo Burnett was to get all mobile service providers on board. The campaign was launched in November last year with just two service providers VSNL and Airtel and it is only now that others have joined the fray.

     

    People interested in participating need to SMS their service provider to activate the caller tune for the cause they wish to support and spread awareness about. Charges vary as per the service provider.

  • Vivel Face Wash alongwith Hungama launches new TVC for ‘MOBisur’

    MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan‘.

    The commercial has been launched with an aim to look for India‘s “first truly digital” talent hunt.

    According to the company, the talent hunt enables participation from anywhere in the country, all that a participant requires is a mobile phone or an Internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive 5 lakh rupees cash prize.

    Developed by Meridian Communications, the TVC features musician Shankar Mahadevan who encourages aspiring singers to showcase their talent through this platform. It also features the ‘Ghar baithe baithe famous singer Bano‘ concept.

  • Cartoon Network to launch ‘The Justirisers’; gets Shankar Mahadevan to sing title track

    Cartoon Network to launch ‘The Justirisers’; gets Shankar Mahadevan to sing title track

    MUMBAI: Cartoon Network is geared to launch an action series titled The Justirisers on the action block Toonami on 7 March and what’s more, the network has roped in singer and composer, Shankar Mahadevan to sing the title track.

    The show will air from Monday to Saturday from 6 pm – 6.30 pm on the Toonami block in English, Hindi, Tamil and Telugu.

    Shankar has been accompanied by a mix of talent including -Sa Re Ga Ma Pa winner and finalist Amitabh Bhattacharya and Abbhijit Ghoshaal, noted composer Vidyut Goswami, Telugu lyricist B Easwar Rao and Tamil lyricist T.A.Kumar has composed and sung the title track of The Justirisers in three languages – Hindi, Telugu and Tamil, informs an official release.

    Turner International India vice president, advertising sales and networks, India and South Asia Monica Tata said, “Cartoon Network constantly looks at trends across age and peer groups in various regions, with an aim to provide the ‘best in class’ programming for kids across India. We are very pleased that a renowned artist such as Shankar Mahadevan has sung the title tracks of our new show, The Justirisers.

    “This is the first time that he has sung for a kids’ network and we are proud that he partnered with the number one channel for kids in India, Cartoon Network. We are confident that kids will love this exciting action show along with its title tracks created especially for India.”

    Mahadevan said,” Since this is my first foray in the kids’ territory, what could be a better choice than to be associated with the segment leader, Cartoon Network to reach young hearts and the young at heart. I am thrilled about the tracks for The Justirisers and am really looking forward to kids’ responses from across the country.”

    The Justirisers is the story of three youngsters with very different goals in life, uniting for a common cause – to fight evil. Ancient years ago, a dark atmosphere attracts the extraterrestrial civilization in the extragalactic, Hadesu. The sole defender of Hadesu, Norun Riser, wins the war but loses his life and all that remains of him is a mysterious crystal. In the Modern world, the light from the crystal shines on three young adults – Joe (Riser Glen), Ryan (Riser Gant) and Kageri (Riser Kageri). The numinous light empowers them to call the ultimate defender, Justirisers!

  • Radio Mirchi lines up shows for Christmas

    Radio Mirchi lines up shows for Christmas

    MUMBAI: Radio Mirchi gears up for the festive season with a special Christmas and New Year line up.

    Hello Mumbai which airs every morning between 9 and 10 am, will have RJ Harsh conduct a fun Q&A session allowing listeners to win gifts. To participate in the show which will continue till 31 December, listeners will have to dial 40983983 or sms their answers to 8888.

    RJ Tarun will host a special Christmas Carol game show on the evening band Bumper to Bumper. The game would revolve around translating popular Christmas carols in Hindi and singing it on air. What’s more, Santa Claus will host the show with Tarun on 25 December. In addition to this, artists such as Shankar Mahadevan, Vishal Dadlani, Daler Mehndi, the famous Petra Church Choir and a singing parrot of Singapore will sing Carols.

    As part of an on ground evevnt, on 23 December Santa Claus with his sack of goodies along with RJ’s from Radio Mirchi will visit The Shelter at Byculla, an orphanage run by Bombay Diocesese to celebrate Christmas with the children. They will distribute gifts; sing Christmas carols and Mirchi songs with the children. Listeners too will also be invited to be part of this party. While on the day of Christmas, Santa will visit popular spots in Mumbai city on the Mirchi canter and all those who locate him and wish him Mirch Meri Christmas will get a special gift.
    From December 26 to 30 December, Radio Mirchi will present the Mirchi Top 100 songs of the year from 7 to 9 pm and will be hosted by RJ Tarun and an anonymous ‘Boss’. On 30 and 31 December, there will be the wrap up of biggest events of the year with sound bytes of each event called 6-7 Mirchi ke Saath. While the big party will unfold on 31 December with non-stop dance tracks from 9 pm flowing into 9 am on 1 January 2007, informs an official release.

    For all those listeners who are keen to peep into the future, Radio Mirchi will bring the world famous Marjorie Orr on Indian radio for the first time. She will present Astro predictions for all sun signs from 26 December to 30 December. On 31 December Sanjay Jumani will also present his predictions for the year 2007 during a two hour special.

    Listeners will get the chance to win loads of gifts including invitations to christmas and New Year parties, holiday packages, from club memberships to mobile phones and diamond pendants.

  • ‘From Gurukul’ to ‘Fame X’ and Sony to Sab

    ‘From Gurukul’ to ‘Fame X’ and Sony to Sab

    MUMBAI: Sony Entertainment Television India’s Sab is all set to unleash its first reality show with the refurbished version of Fame Gurukul that has been re-branded as Fame X.

    New version of the reality musical show will hit the tube in mid-November as daily weekday offering.

    According to Sab senior vice president and business head Vikas Bhal, the inclusion of the X- element in the name simply refers to the undefinable something that makes for star quality. The big difference that has been incorporated into the second season of the show that aired last year on SET is that the contestants will not undergo any makeover.

    Elaborating further, Bhal says that if the contestant auditions with a pair of slippers, his style will be retained. The effort will be to hone singing skills rather than presentation.

    Among the other changes being rung into Fame X is that there will be only one winner rather than the jodi (couple) concept that was seen earlier. A big thing for the Fame X winner will be that he/she gets the honour of creating a song and singing for the cricket World Cup that will be held in the West Indies in March 2007.

    The show will adapt to a more funky style and have an international look and feel. Unlike Fame Gurukul, which had an Indianised set-up of a music school, Fame X will remain true to the international version. Endemol, which owns the rights to the Spanish reality show Operacion Triunfo on which Fame X is based, will be managing the full production of the show. Production of the earlier Fame Gurukul was assigned to Miditech.

    Operacion Triunfo has been adapted across 11 countries across three continents, and is seeing a fourth and fifth series in some territories.

    This daily episode series will be spread across 13 weeks. The hunt for the contestants will kick off end of September. The auditions will be held in cities like Mumbai, Delhi, Bangalore, Kolkata, Ahemedbad and Lucknow.

    Bahl concludes that the channel has yet to come to a decision on the jury panel as well as the host of the show. SET’s Fame Gurukul had lyricist Javed Akhtar, singer KK and musician Shankar Mahadevan as the panel judges while singer Ila Arun was the strict headmistress of the music academy.

  • v’Shankar Mahadevan’ turns RJ this week for ‘Radio City, Musical-E-Azam- Naya Andaz’

    MUMBAI: Radio City 91.1 FM, India’s Leading Radio Network has filled the air with excitement as Mumbai-ittes heard the first week of radio’s biggest musical blockbuster…the hugely popular ‘Radio City, Musical-E-Azam- Naya Andaz’ a month long mega musical festival, which gets bigger, better and incomparable. The second week of Radio City, Musical-E-Azam brings with it a star singer… Shankar Mahadevan as he debuts as an RJ. He is all set to do ‘dhamaal’ on Radio City with 5 music sensations. So all you music aficionados get equipped to get hook on to your radio sets as you ‘just cannot’ miss tuning into Radio City 91.1 FM!

     

    The second week of the show has loads of excitement in store for its listeners. This week the listeners will groove to the tunes of the ‘bindaas’ singers and ‘mast’ music composer… Shankar Mahadevan. Hear him as he has a blast in the Musical-E- Azam andaaz with top 5 musical sensations Zakir Hussain, Ghulam Ali, Sonu Niigaam, Shaan, Ehsaan & Loy.

     

    RJ Shankar learns from the tabla – maestro- Zakir Hussain more about his experiences, Ghulam Ali shares some notes on Ghazals & Shayariis, Radio City’s very own Sonu Niigaam talks about singing v/s Rjing and some of his fond memories, Shaan talks about the role of music in his life. And the most awaited of all… the ‘trio’- Shankar, Ehsaan & Loy who will drive listeners crazy as they come together for the last episode of the week.

    The second week of Musical-E-Azam

    Monday, December 18, 2006 Zakir Hussain

    Tuesday, December 19, 2006 Gulam Ali

    Wednesday, December 20, 2006 Sonu Niigaam

    Thursday, December 21, 2006 Shaan

    Friday, December 22, 2006 Ehsaan & Loy

    From 8:00 am to 11:00 am

    In first week the station has received fabulous response from the listeners with the increasing amount of call-ins and messages received by RJs during their programmes.

    The first week saw RJ Sunidhi Chauhan caught in a unique chatterarti with the man whose freshness in voice and range has taken him places… Kunal Ganjawala. She discovered some hidden secrets of Kunal’s musical career, some mezmerising & emotional moments in Sukhwinder’s life, RJ Sunidhi Chauhan learnt more about Sufi music from Rekha Bharadwaj and her journey so far as a sufi singer. Her ‘Guftagu’ with the man who creates magic with his words… Gulzaar Saab educated her on a new style of writing poems called as ‘Triveni’. Sunidhi discovered the hilarious side of Adnan. Some unearthed facts, gossips, live and unplugged performances in short… ‘Fulltoo’ entertainment only on Radio City 91.1 FM.

     

    Besides taking song requests and chatting with fans that call into Radio City 91.1 FM, what sets this program aside is the fact that some of the requests will be sung live by the singers in the studio! Adding to this Radio City 91.1 FM will dedicate the entire day to the star music personality, playing his/her best songs, and engaging listeners with trivia and anecdotes from their personal lives.

    There will be host of surprises packed in the show for the star singers as well.

     

    According to Mr. Rana Barua, Head Marketing, Radio City, “At Radio City 91.1 FM we have always believed that great music, innovation and creativity in our shows is what sets us apart. Since radio is a ‘music entertainment medium’, we have consistently directed our efforts towards creating pioneering innovative programs like Musical-E-Azam, Babbar Sher, Shaam-E-Ghazal, which goes to prove our musical expertise and supreme position. With utmost pride we are happy to announce the all-new ‘Radio City Musical-E-Azam – Naya Andaaz’, which is certainly the best property created in the history of Indian FM radio. We are confident that this power packed show will make our listeners groove to great music.”

    So…tune into Radio City 91.1 FM for unheard facts, gossip, experiences, emotional moments and the most awaited of all… live performances, only on ‘ Radio City, Musica-E-Azam’