Tag: Shankar

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Annual Puthiya Thalaimurai Sakthi Awards to celebrate woman power

    Annual Puthiya Thalaimurai Sakthi Awards to celebrate woman power

    MUMBAI: In order to commemorate and celebrate woman power, New Generation Media is launching the annual Puthiya Thalaimurai Sakthi Awards following the footsteps of Tamizhan Awards, in partnership with Fourth Dimension Media Solutions.

     

    Puthiya Thalaimurai CEO Shankar said, “We are very happy and looking forward to the event. People just speak about women empowerment and there is too little recognition. This event will be a substantial way to honour and to acknowledge women, and I’m happy to be part of it.”

     

    The Puthiya Thalaimurai Sakthi Awards endeavours to honour and celebrate extraordinary women for outstanding achievements in their chosen fields of work and service. It aims to be a genuine and unique attempt to recognise women icons of the country and catalyse them to reach greater heights in their pursuits that help in nation building in different ways.

     

    The award winners will be selected through a stringent process combining the consensus of a jury and public voting carried out through Puthiya Thalaimurai, Puthiya Thalaimurai Magazine and PT.tv.

     

    The nominees will be shortlisted with research support from Puthiya Thalaimurai Magazine and Puthiya Thalaimurai Channel. 

     

    The award ceremony will take place at The Raintree Hotel, Anna Salai, Chennai on 8 March at 6:30 pm. The event will be telecast on Puthiya Thalaimurai at a later date.

  • Shankar’s ‘I’ trailer creates record on YouTube

    Shankar’s ‘I’ trailer creates record on YouTube

    NEW DELHI: The trailer of director Shankar’s much-awaited film I has clocked over two million views in 24 hours on Sony Music India’s YouTube channel, the fastest for any Indian film.

     

    Shankar, known for path breaking movies like Gentleman, Kadhalan, Indian, Enthiran, Anniyan, Nanban and 16 December is casting Vikram and Amy Jackson for his latest flick.

     

    Talking about the new record, Sony Music India’s south head Ashok Parwani said, This is a first for us too, we have not witnessed such a huge pick up for any trailer. I will set new benchmarks across the film industry and we are proud to be associated with the magnum opus.”

     

    Weta Workshop, the company behind Peter Jackson’s film trilogy The Lord of the Rings, has worked on the digital make-up and background arts for the film.

     

    Produced by Aascar Films’ V Ravichandran, the music of the movie is by Grammy Award winner AR Rahman. Set to release in Tamil, Telugu, Hindi, Kannada, Malayalam and in all major Indian languages on 24 October, I will be the first Indian film to be dubbed into Chinese. 

     

    The movie’s music launch in Chennai was the talk of the nation with Hollywood Star Arnold Schwarzenegger as the chief guest at the spectacle. The evening witnessed a bevy of stars from the film industry with AR Rahman‘s music mesmerizing the stadium of 5000 fans and actor Vikram’s performance leaving everyone spell bound.

     

  • Arnold Schwarzenegger to share dais with Rajinikanth

    Arnold Schwarzenegger to share dais with Rajinikanth

    MUMBAI: Hollywood star Arnold Schwarzenegger arrived amidst tight security at the Chennai airport to attend the audio launch of Vikram-starrer romantic thriller titled ‘I.

     

    The audio launch will take place on 15 September evening at the Jawaharlal Nehru Indoor Stadium, where the star of the Terminator film series will share the dais with Tamil movie superstar Rajinikanth. AR Rahman is also said to perform all the songs from the album live at the event and will be supported by dancers, who will perform wearing the actual costumes and make-up from the film.

     

    Filmed across eight countries and set to music by AR Rahman, I was directed by Shankar. The movie also stars Amy Jackson, Suresh Gopi and Upen Patel in lead roles and is expected to hit screens during Diwali. The film was produced and distributed by Venu Ravichandran under his production banner, Aascar Films.

     

    The 67-year star has a jam-packed schedule for the day. According to media reports, the actor is also scheduled to meet Tamil Nadu Chief Minister Jayalalithaa before the launch.

     

    “Arnold arrived with his entourage this morning. He is expected to meet Tamil Nadu Chief Minister J Jayalalithaa in the afternoon. His team had sent a special request for the meeting,” a source from the film’s unit told IANS.

     

    Born 30 July 1947, the Austrian-born American actor, former professional bodybuilder and the 38th Governor of California from 2003 until 2011, Schwarzenegger won the Mr. Universe title at age 20. Schwarzenegger gained fame as a Hollywood action film icon in “The Terminator” – one of his best-known movie roles.

  • It came at the right time – in the birth centenary year of Dadasaheb Phalke: Gulzar

    It came at the right time – in the birth centenary year of Dadasaheb Phalke: Gulzar

    NEW DELHI: Later this year, eminent director-screen writer-lyricist Gulzar will be honoured with the prestigious Dadasaheb Phalke Award (2013) by President Pranab Mukherjee along with the National Film Awards (2013). Gulzar will be the third lyricist after Majrooh Sultanpuri (1994) and Kavi Pradeep (1998) to win the award.

     

    According to Information & Broadcasting Ministry Secretary, Bimal Julka, the seven-member selection committee was unanimous in its recommendation of Gulzar for what is the nation’s highest award in cinema.

     

    “I am particularly happy since the choice was made by an independent committee, though set up by the Government,” said Gulzar. While many feel the honour was bestowed on him rather late, he only said, “This was special, as it came at the right time- in the birth centenary year of Dadasaheb Phalke.”

     

    An institution into himself, Gulzar has not only penned several Hindi film songs and dialogues but also directed a clutch of notable films. As one of the greatest authorities in the history of song in Indian cinema, he has given talks on the subject, both in India and abroad. Often accused of selecting other people’s novels/stories for adaptation, there’s no denying his talent for optimally adapting the same to Indian/Hindi film audiences.

     

    Biography

     

    Gulzar was born as Sampooran Singh Kalra to Makhan Singh Kalra and Sujan Kaur in Dina, Jhelum district, in undivided India, in what is now Pakistan. Sampooran started off as a car mechanic in a garage in Mumbai but went on to become a writer, assuming the pen name, Gulzar Deenvi. His father rebuked him for becoming a writer saying, “As a writer, you will have to depend on your brothers”. He started his film career as a lyricist, going on to write dialogues and screen plays, and later, even directing many critically acclaimed films.

     

    Gulzar began as a songwriter with music director Sachin Dev Burman in the movie Bandini (1963) with the song, Mora Gora Ang Lai le picturised on Nutan. Gulzar’s most successful songs as a lyricist came out of his association with S D Burman’s son, Rahul Dev Burman, whom he described as the anchor in his life. Gulzar’s lyrics were special in that they formed part of the narrative. As a lyricist, he also had award-winning associations with music directors Salil Chowdhury (Anand, Mere Apne), Madan Mohan (Mausam) and more recently Vishal Bhardwaj (Maachis, Omkara, Kaminey), A. R. Rahman (Dil Se.., Guru, Slumdog Millionaire, Raavan) and Shankar–Ehsaan–Loy (Bunty aur Babli).

     

    Some of Gulzar’s more notable songs are: Maine Tere Liye Hi from the film Anand; Bole Re Papihara Papihara from the film Guddi; Koii Hota Jisko Apna, a nostalgic number from Mere Apne; Aanewala Pal Janewala (Golmaal); Sun Sun Sun Didi (Khubsoorat); Ae Zindagi Gale Laga Le (Sadma); Roz Roz Aankhon Tale (Jeeva); Tum Aa Gaye Ho Noor and Tere Bina Zindagi Se from the film Aandhi; Saare ke saare gaama ko lekar gaate chale (Parichay); and Dil Dhoondhta hai (Mausam).

    Gulzar won international fame when he was awarded the prestigious Oscar Award (with A R Rehman and Sukhwinder Singh) for writing the Best Original Song  Jai Ho from the film, Slumdog Millionare. He was also honoured with the Grammy Award for Best Song Written for a Motion Picture, Television or Other Visual Media.

     

    Apart from films, he has written ghazals for ghazal king (late) Jagjit Singh’s albums “Marasim” and “Koi Baat Chale”. Both albums were a great success.

     

    For the peace campaign (Aman ki Asha) jointly flagged off by leading media houses from India and Pakistan, he wrote the anthem “Nazar Main Rehte Ho”, which was recorded by Shankar Mahadevan and Rahat Fateh Ali Khan.

     

    Gulzar’s poetry is partly published in three compilations: Chand Pukhraaj Ka, Raat Pashminey Ki and Pandrah Paanch Pachattar (15-05-75).

     

    Gulzar also wrote dialogues and screen plays for films like Aashirwad, Anand, Khamoshi and more. His short stories are published in Raavi-paar (also known as Dustkhat in Pakistan) and Dhuan (smoke). He has penned dialogues and lyrics for several Doordarshan serials including Jungle Book, Alice in Wonderland, Guchche, Hello Zindagi, Potli Baba ki and more recently, the children’s audio-book series, Karadi Tales.

     

    Fluent in several languages and dialects, Gulzar has written in Braj Bhasha, Khariboli, Haryanvi and Marwari though he primarily writes in Hindustani (Hindi-Urdu) and Punjabi.

     

    He forayed into direction with Mere Apne(1971). The film was a remake of Tapan Sinha’s Bengali film Apanjan (1969), where Meena Kumari played the lead role of Anandi Devi, an old widow caught between the local fights of unemployed and tormented youngsters. Anandi Devi’s death in one of the fights makes the youth realise the futility of violence. The film was rated “Above Average” at the Box Office.

     

    He then directed Parichay and Koshish, with the former based on a Bengali novel Rangeen Uttarain by Raj Kumar Maitra and inspired by the Hollywood classic, The Sound of Music. Whereas Koshish, written by Gulzar, depicts the struggle of a deaf and dumb couple. Sanjeev Kumar won the National Film Award for Best Actor for his performance in the film. The year 1973 saw another directorial venture from Gulzar named Achanak, inspired by the real-life sensational 1958 murder case K M Nanavati vs State of Maharashtra. The story writer, Khwaja Ahmed Abbas, earned a Filmfare nomination for Best story.

     

    Gulzar’s Aandhi, based on the Hindi novel “Kaali Aandhi” by the renowned writer Kamleshwar, told the story of a separated couple against the backdrop of politics and was often believed to be based on the story of Indira Gandhi though it was actually based on the life of Tarkeshwari Sinha. Along with various wins and nominations, the film also won the Filmfare Critics Award for Best Movie. During the emergency in 1975, the film was banned from theatres. Gulzar’s next, Khushboo, was inspired by Sharat Chandra Chattopadhyay’s Pandit Mashay. While his other film, Mausam, won the National Award for second Best Feature Film, Filmfare Best Movie and Filmfare Best Director awards, along with other six Filmfare nominations. It was loosely based on the story “Weather” from the novel, The Judas Tree, by A.J. Cronin. Sharmila Tagore for her roles of Chanda and Kajli received The Silver Lotus Award at the 23rd National Film Festival.

     

    Gulzar’s 1982 film Angoor was taken from William Shakespeare’s play, The Comedy of Errors. In his Maachis, a young Punjabi boy becomes a terrorist only to realise the futility of it. While Hu Tu Tu dealt with corruption and one man’s fight against it. Flashback has been an important tool of narration in Gulzar’s films including Aandhi, Mausam, Ijaazat, Machis and Hu Tu Tu among others.

     

    On the small screen, Gulzar created the popular series Mirza Ghalib and Tahreer Munshi Premchand ki among others. 

     

    Gulzar, who will turn 80 on 18 August this year, was awarded the Sahitya Akademi Award in 2002 and the Padma Bhushan in 2004. He has won a number of National Film Awards and 20 Filmfare Awards. In 2012, he received the Indira Gandhi National Integration Award.