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Tag: Shanaya Kapoor

  • Steve Madden taps Shanaya Kapoor as first India brand ambassador

    Steve Madden taps Shanaya Kapoor as first India brand ambassador

    MUMBAI: Steve Madden is rolling the dice on Hindi cinema’s next generation. The American footwear and accessories brand has named actress Shanaya Kapoor as its first-ever brand ambassador in India, marking a calculated bet on youth appeal as it deepens its retail footprint across the subcontinent.

    Kapoor, whose style straddles contemporary trends and accessible glamour, will front the brand’s autumn-winter 2025 and spring-summer 2026 campaigns. The partnership, brokered through Reliance Brands, aims to position Steve Madden’s shoes and handbags as tools of self-expression for a generation that treats fashion as identity.

    “Steve Madden has always been a go-to brand for me—it’s where I find pieces that are both fashion-forward and incredibly versatile,” says Kapoor. “I am honoured to be their first brand ambassador in India.”

    The announcement arrives alongside the brand’s latest campaign, Step Into Your Story, which pitches its products as declarations of individuality rather than mere accessories. It’s standard-issue empowerment marketing, but Steve Madden reckons India’s fashion-conscious youth will buy it—literally.

    Reliance Brands, which operates over 1,590 stores across India, is banking on Kapoor’s reach to crack a market where aspiration meets affordability. Steve Madden already sits in its sprawling portfolio alongside Burberry, Versace and Tiffany & Co.

    For Kapoor, it’s another rung on the ladder. For Steve Madden, it’s a wager that star power still shifts product. Time will tell if the shoes fit.

  • White turns Mumbai gold with Ralph Lauren’s dazzling festive soirée

    White turns Mumbai gold with Ralph Lauren’s dazzling festive soirée

    MUMBAI: In a night that shimmered with understated luxury, White, the creative powerhouse known for its culture-first storytelling, transformed Mumbai’s Nilaya Anthology into an immersive Ralph Lauren festive experience on 23 September 2025. The soirée, hosted by Kalyani Chawla, was a masterclass in elegance, emotion, and experiential design.

    Bringing together the city’s crème de la crème, from Mira Rajput and Sara Tendulkar to Shanaya Kapoor, the evening unfolded like a perfectly tailored Ralph Lauren moment: timeless, polished, and quietly spectacular. Guests were treated to live tunes by Copycats, celestial insights from astrologer Zohra Shakti, and a decadent three-course dinner curated by chef Rijul from Indian Accent.

    Every detail sang Ralph Lauren, from the glow of hand-crafted paper lamps to bespoke furniture and intricately carved candleholders, all woven into a tapestry of refined indulgence. It wasn’t just décor; it was design poetry.

    “Experiences have the power to shape how brands are remembered,” said White founder and CEO Vishesh Sahni. “This evening wasn’t just an event, it was a living narrative of Ralph Lauren’s timeless elegance, brought to life with intention and artistry.”

    For White, the night marked more than another luxe collaboration. It was a statement that storytelling isn’t confined to screens or campaigns, but can be lived, felt, and remembered. With this soirée, the agency once again proved its flair for crafting cultural moments that sparkle long after the last candle burns out.

  • Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    MUMBAI: Who says love needs eyes to see? Sometimes, it only takes a train ride, a song, and a spark to light up a story. That’s the heart of Aankhon Ki Gustaakhiyan, a tender rom-com inspired by Ruskin Bond’s The Eyes Have It, premiering on Zee5 on 5th September.

    Produced by Mini Films and directed by Santosh Singh, the film follows Jahaan (Vikrant Massey), a blind musician with a gift for melody, and Saba (Shanaya Kapoor, in her debut), an aspiring actress with fire in her heart. Their chance meeting on a train sets off a connection not bound by sight but built on shared dreams, witty banter, and moments that toe the line between humour and heartache. Adding depth to the journey is Zain Khan Durrani in a supporting role.

    The soundtrack, composed by Vishal Mishra and featuring vocals by Jubin Nautiyal, Asees Kaur, and Mishra himself, adds another emotional layer to this story of love beyond appearances. Zee5’s Kaveri Das calls it a “refreshingly unconventional rom-com that speaks to both heart and humour.”

    For Massey, playing Jahaan was “an enriching experience that revealed strength in vulnerability,” while Shanaya Kapoor describes her role as “the perfect story to begin my journey with.” Their chemistry promises both light-hearted fun and stirring emotion.

    With its playful warmth and soulful undercurrents, Aankhon Ki Gustaakhiyan invites audiences to “dil se dekho” see with the heart. On 5th September, when it streams exclusively on Zee5, viewers might just find themselves falling for a love story that proves sometimes the most powerful connections are the ones you don’t see coming.

  • Metro Brands reports steady performance in Q3 FY 2025

    Metro Brands reports steady performance in Q3 FY 2025

    MUMBAI:  Footwear retailer Metro Brands  announced its standalone and consolidated financial results for the quarter ending 31 December 2024 which showcased robust growth, largely driven by the festive and wedding seasons.

    The company recorded a standalone revenue of Rs 688 crore, reflecting a year-on-year sales growth of 10 per cent. The EBITDA margin stood at 32.6 per cent  with a profit after tax (PAT) margin of 13.7  per cent. Notably, the PAT figure includes a one-time tax charge of Rs 25 crore resulting from the reconciliation and reassessment of tax liabilities, mainly related to the Fila business.

    During the quarter, Metro Brands expanded its retail presence with the launch of its first Foot Locker store and a new kiosk for New Era, catering to an increasingly diverse customer base. The company also enlisted celebrities Triptii Dimri and Vijay Varma for its Metro Shoes line, alongside Shanaya Kapoor and Vedang Raina for Mochi, which bolstered brand visibility and contributed to growth.

    Metro Brands liquidated its old Fila inventory during this period and is set to release a second drop of India-manufactured merchandise by mid-February 2025.

    Over the nine months ended  31 December 2024, the company opened 61 new stores while closing four bringing total net new openings below the initial guidance of 100 for the year. However, the company remains committed to its overall target of establishing 225 new stores by FY 2026.

    Said CEO Nissan Joseph: “The third quarter of FY 2025 reflects steady progress for Metro Brands as we build on the momentum of the festive season. With an 18 per cent increase in PBT and a 13 per cent  rise in EBITDA, our focus on operational rigor is yielding results. The successful launch of the Foot Locker store and New Era kiosk, along with our celebrity partnerships, have enhanced our brand visibility and customer engagement. We are optimistic about our initiatives and remain dedicated to delivering value for our customers and stakeholders as we approach the final quarter of the year.”

  • Madame launches ‘Stay Real’ campaign ft Shanaya Kapoor

    Madame launches ‘Stay Real’ campaign ft Shanaya Kapoor

    Mumbai: Madame has launched its Autumn/Winter 2024 campaign, ‘Stay Real’, featuring Shanaya Kapoor. The campaign encourages women to embrace their individuality and personal style.

    It highlights Madame’s Autumn/Winter 2024 collection, which includes evening dresses, blazers, and co-ord sets designed for modern women, emphasising quality and authenticity over trends. The campaign video features Shanaya Kapoor in key pieces from the collection, showcasing her confidence and style, aligned with the campaign’s message of self-expression.

    Kapoor stated, “Stay Real is a message that deeply resonates with me. Fashion should celebrate who you really are.”

    Sumedha Jain, MarCom Head, at Madame added, “This campaign reflects our brand ethos: to empower women to celebrate the unique essence that makes them who they are. Fashion is more than just clothing; it’s a powerful form of self-expression.”

    Madame aims to connect with Gen Z and millennial audiences, reinforcing its commitment to diversity and self-expression. With the ‘Stay Real’ initiative, Madame continues to inspire women to own their unique narratives, reaffirming its status as a beloved brand in the fashion industry.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Dot & Key Skincare announces Shanaya Kapoor as brand ambassador

    Dot & Key Skincare announces Shanaya Kapoor as brand ambassador

    Mumbai: Dot & Key Skincare, a Kolkata-based beauty startup renowned for its innovative and fruit-forward skincare solutions, has announced its collaboration with Shanaya Kapoor, marking a significant milestone in both the brand’s journey and Shanaya’s burgeoning career. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key – a commitment to effective skincare rooted in potent actives.

    As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand’s fruit-forward approach. The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand’s target audience.

    “I am super excited to become the face of Dot & Key Skincare. Dot & Key’s products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key’s fruit-infused products have made my routine hassle-free and effective. I can’t wait to share my skincare experience with all.”

    Founded by husband-wife duo, Suyash Saraf & Anisha Saraf, Dot & Key launched in 2018, with a vision to provide the key solutions to the missing dots in the skincare routine.

    Dot & Key co-founder Suyash Saraf expressed his enthusiasm, stating, We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality, coupled with her true passion for skincare and fruit-based beauty, perfectly syncs with our brand ethos.

    With Shanaya’s endorsement, Dot & Key reinforces its position as a trailblazer in personal skincare, offering a comprehensive portfolio of skincare essentials like sunscreen, moisturizers, face washes, lip balms, and beyond.

  • Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Mumbai:  The fashion and lifestyle industry in India is set to witness a groundbreaking transformation with the emergence of The Bae Club, an ambitious venture that aims to curate India’s largest portfolio of global premium and luxury brands spearheaded by the dynamic 25-year-old Mumbai-based entrepreneur, Shikha Parmar.

    “I envision a future where Indian customers can experience an unparalleled range of premium fashion brands right at their fingertips. Our strategy involves collaborating with over 60 esteemed fashion brands from around the world over the next three years. By harnessing data-driven insights, we aim to bridge the gap between global fashion trends and the preferences of the Indian audience,” said The Bae Club founder Shikha Parmar.

    Backed by a team of seasoned professionals and supported by the strategic prowess of marketing communications firm Megalodon, Shikha is set to make her mark in the fashion industry. With her visionary leadership, TBC is set to redefine the market’s dynamics, providing customers with an unprecedented level of access to international luxury and premium brands.

    The brand has been recently in highlight with celebrities like Alia Bhatt, Shanaya Kapoor and Prajakta Koli wearing its outfits.

    TBC’s commitment to innovation and differentiation is evident through its distinctive product offerings. By closely studying consumer data, TBC ensures that the brand assortment resonates with the discerning tastes of Indian shoppers. The venture’s primary mission is to bring the world of high-end fashion and lifestyle to the Indian market, enabling customers to indulge in global trends without leaving their doorstep.

    The concept of TBC is not merely about retail; it is a cultural shift that aims to democratise luxury and premium fashion. Shikha Parmar’s vision encapsulates the idea that fashion is a form of self-expression, and every individual deserves the opportunity to embrace their unique style. With TBC, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.

    TBC’s partnership with marketing communications firm Megalodon is a strategic move that underlines its commitment to market dominance. Through strategic communication and innovative marketing campaigns, TBC is set to captivate the attention of fashion enthusiasts, creating a buzz that resonates across every corner of the country.

  • Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Mumbai: Samsung has rolled out a new 360-degree campaign for the Galaxy A Series. The “#AmpYourAwesome” campaign features youth influencers Shanaya Kapoor and Prit Kamani.

    The campaign is designed by Cheil India. They understand that Samsung’s gen Z consumers are evolved and look for a lot more than just megapixels to get a good capture and shoot that exciting content for their social handles.

    They realised that their young consumers understood image stabilisation as a concept but didn’t understand the technology behind it. Hence, they made the new release a solid combo of comprehensibility, relatability, and thrill.

    Speaking about this newly launched campaign, Samsung India general manager mobile business Akshay Rao said, “Young consumers today are more evolved, and seek features in the smartphone camera that go beyond megapixels. The image stabilisation innovation in the Galaxy A series allows one to capture precious moments of life flawlessly, without having to worry about ensuring shake-free shots.”

    Making our audience understand the OIS tech plus building a situation that’s relatable. Where these two met was in the latest Galaxy A Series film, set at a wedding. It tells the story of how Prit Kamani uses the A Series camera to capture the unique bridal entry and energy of Shanaya Kapoor.

    Talking about the ad, Cheil India CCO Vikash Chemjong said, “We had a feature in our A Series smartphone that most others didn’t—a camera lens that would move physically to offset the shake of the hand/body. The challenge was, how do we demonstrate this feature in a distinct manner? And the solution—presenting a guy on a dhol shooting the entry of a cool gen-z bride! No matter what the shake when he was shooting, the video was absolutely stable. While the bride might have been sceptical about the output, we were sure about it from day one!”

    Adding to it, Cheil India country head Ummed Singh Kajla said, “Our end game was to create business impact with an integrated campaign which spotlights the singular product benefit of optical image stabilisation, which is a unique feature in this category. The integrated campaign leveraged ATL, digital, media innovations (digital & OOH), influencers, social, retail and activation. We also roped in twenty five million Samsung member’s community to further amplify the campaign.”

  • Booking.com ropes in Shanaya Kapoor for the Booking Explorers campaign

    Booking.com ropes in Shanaya Kapoor for the Booking Explorers campaign

    Mumbai: Booking.com has launched the second edition of its award-winning “Booking Explorers” campaign with gen-z celebrity Shanaya Kapoor. The campaign aims to inspire everyone to rediscover themselves and reignite their desire to travel.

    It also celebrates the adventurers and trailblazers among us who have kept the spirit of travel alive, despite the struggles and disruptions we continue to face post-pandemic.

    Through the “Booking Explorers” campaign, Booking.com is bringing to life the compelling stories of five explorers across APAC, including the up-and-coming Bollywood actress Shanaya Kapoor, along with other leading travel personalities from Australia, South Korea, Vietnam and Japan.

    As part of the campaign, these APAC explorers share their travel stories and the desire to explore all things new and familiar, whether it’s in their own backyards or around their home countries.

    Shanaya Kapoor, who is gearing up for her acting debut, shares her love for India – its colourful cities and picturesque countryside, Instagram-worthy destinations, and most importantly, the need for responsible travel among millennials.

    Apart from Shanaya, this year’s campaign also features four new personalities from Australia, South Korea, Vietnam and Japan. Former MasterChef Australia grand finalist, Simon Toohey, takes us on a culinary adventure through Victoria, Australia. Multidisciplinary artist MY Q brings us through every nook of South Korea—from underground music scenes to contemporary art galleries. A nature-loving lifestyle personality, Tran Quang Dai advocates sustainable living and travel as he takes us through Vietnam. And finally, Japanese supermodel Ai Tominaga, a familiar face in haute couture, shares her love for tranquillity, the beauty of nature, and the countryside.

    Booking.com Asia Pacific managing director Laura Houldsworth said, “Our explorers are truly inspirational with their desire to keep exploring the world sustainably, despite the challenges they face. I hope these stories stir travellers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of all they do.”

    Shanaya Kapoor commented, “I am really excited to be associated with Booking.com and be a part of the “Booking Explorer” campaign that celebrates the relentless spirit of travel in a more meaningful and responsible way. I personally love to travel, and I feel, as a young actor trying to work on my craft, there is no better drama school than travelling into the unknown. Find inspiration in new cultures, meet new characters and learn from new friends. Even if you are not an actor, knowing yourself, finding out qualities about yourself, about your personality, you will always learn one new thing when you travel, and that, for me, is a great achievement.”