ITV

Tag: Shamsuddin Jasani

  • Frodoh World onboards Arunava Biswas to drive regional growth

    Frodoh World onboards Arunava Biswas to drive regional growth

    Mumbai: AdTech firm Frodoh World announces the appointment of Anurava Biswas as the company’s Head of Sales for West and South. In this role, Arunava will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships in these regions.

    Backed with cutting-edge technology, Frodoh World continues to make significant strides in the Connected TV space. Frodoh World enables the delivery of compelling content experiences for brands across multi platforms. The company’s unwavering commitment to creating impact and delivering exceptional results across diverse sectors sets it apart.

    A seasoned media professional, Arunava brings with her over 16 years of expansive industry experience. Prior to joining Frodoh World, Anurava worked as Sales Director India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian Market. Her experience also includes leadership roles at Bloomberg TV, BBC Global News Limited,  and ZEE5. She has successfully led teams to exceed sales targets and fostered significant market expansion. A hands-on media sales professional, Arunava has successfully contributed to top-level revenues.

    Speaking on the appointment of Arunava, Frodoh World strategic advisor Shamsuddin Jasani stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”

    Frodoh World founder and CEO Russhabh R Thakkar further added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”

    Speaking on her new role Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”

    Anurava Biswas ’s appointment is with immediate effect.

  • Wunderman Thompson South Asia CEO, Shamsuddin Jasani, steps down

    Wunderman Thompson South Asia CEO, Shamsuddin Jasani, steps down

    Mumbai: Shamsuddin Jasani has announced he will be stepping down from the role of CEO at Wunderman Thompson South Asia.  

    Over the past two years, Jasani has accelerated the transformation of the agency to a modern day growth partner – delivering impactful solutions for clients across the entire customer journey. Under his leadership the agency won large competitive pitches including Skoda, Vivo,  Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across Creative, MarTech and Commerce.

    Jasani reflected on the past two years stating: “It has been an amazing and rewarding two years at Wunderman Thompson and I’m proud of what we have achieved. During my time, we  have transformed the company into a partner that provides smart and impactful solutions to  crucial business problems – all powered by creative, tech and commerce.”

    “As the business continues its evolution, I believe my job is done. I am looking forward to a  new and exciting chapter in my life with an amazing opportunity. I thank everyone at  Wunderman Thompson – the clients, our partners and specially our team.” Jasani continued.

    Audrey Kuah, now Joint-CEO of VML APAC commented on Jasani’s commitment to the agency  over the past years: “With such a large and diverse market like India, I have seen Shams work  diligently to bring the offices and capabilities together. I would like to thank Shams for his  dedication to our business and wish him every success in his new endeavors.”  

    Jasani will move on to pursue a new opportunity with more to be announced in due course. 

  • Isobar’s Shamsuddin Jasani joins Wunderman Thompson South Asia as CEO

    Isobar’s Shamsuddin Jasani joins Wunderman Thompson South Asia as CEO

    Mumbai: Wunderman Thompson has appointed Shamsuddin Jasani as chief executive officer for South Asia, effective 1 November.

    Jasani will report directly to Wunderman Thompson International CEO Ewen Sturgeon. “We are pleased to have Shams join our Wunderman Thompson leadership, and believe he is the natural successor to continue propelling our South Asia business forward,” said Sturgeon.

    The development comes on the back of chairman and group CEO – South Asia Tarun Rai moving into a new role as executive director of strategic initiatives, APAC.

    Jasani is a veteran of the industry, having launched Isobar in India in 2008 and growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including ‘Digital Agency of the Year India’ for three times. Jasani was also awarded ‘Digital Agency CEO’ by Media Ace and has been featured on Impact Magazine’s ‘Digital Power 100’ list, two years in a row.

    “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am really excited to not only continue this legacy but to take it to greater heights with the combination of creative, data, commerce and technology,” Jasani commented. “I believe at Wunderman Thompson we have all the ingredients to be the partner of choice for the growth and transformation of brands and business in India.”

  • Shamsuddin Jasani gets additional responsibility for Isobar Consulting south Asia

    Shamsuddin Jasani gets additional responsibility for Isobar Consulting south Asia

    NEW DELHI: Isobar group managing director – south Asia Shamsuddin Jasani has been given the additional responsibility for Isobar Consulting south Asia. He will head the division that was launched earlier this year to respond to the demand for customer-centric solutions to drive growth.

    Dentsu announced the launch of Isobar Consulting earlier in July 2020. The agency helps brands define their digital transformation strategies and construct roadmaps to unlock their business growth. Isobar Consulting is led by Priyanka Agrawal as country head. Additionally, the agency had also appointed Rahul Vengalil as chief business officer. Both Agrawal and Vengalil had been reporting to Jasani, who will continue to be based out of Mumbai.

    Jasani launched Isobar in August 2008 in India. Over the course of 12 years, he has transformed it into one of the biggest digital agencies in the country. Today, Isobar India is catering to brands across different genres.  

    He has over 20 years of experience in the digital industry and has worked for brands such as Mediaturf Worldwide and Hungama Digital in the past. 

  • Isobar bags creative and digital mandate for four Diageo India brands

    Isobar bags creative and digital mandate for four Diageo India brands

    MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India. Being India’s leading beverage alcohol company, Diageo houses an outstanding collection of premium brands that includes Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell's No 1, Smirnoff and Captain Morgan.

    Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge. 

    Diageo India  executive vice president & portfolio head Amarpreet Anand comments “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

    Isobar South Asia  group MD Shamsuddin Jasani states, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

  • Isobar Launches In-housing Solution

    Isobar Launches In-housing Solution

    India:  Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys.  Isobar’s In-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions routed in a business’s insights and culture.

    This in-housing solution will leverage Isobar’s strategic, technology and creative expertise to jump-start and accelerate client’s in-housing solutions. It will utilise the expertise of Isobar with the convenience of a specialist team deployed on site at a client’s office.  The solution has been developed to provide clients with more control, transparency and visibility into their transformation journey, whilst connecting to the power of Isobar’s global network and creative, technology and innovation expertise.

    This in-housing solution utilises Isobar’s capabilities across Marketing, Commerce, Products & Service Design and Consultancy offerings to meet a range of client in-housing needs.   Isobar has demonstrated the delivery of in-housing projects across global markets, including global airline trade association IATA, in Switzerland and Gas & Oil company OK a.m.b.a., in Denmark.

    The global solution will draw from existing resources across Isobar’s 6,500 strong network in Americas, EMEA and APAC, and includes Isobar’s global consultants and technologists.

    This in-housing solution, ‘Accelerate’ offers four key services to help clients fast track their in-house capabilities –

        Turnkey solutions to incubate and bootstrap in-house teams, drawing on Isobar’s award-winning experience, capabilities and credentials
        Expert talent that can extend clients existing teams to help drive strategic initiatives within organisations
        Consulting services on the processes, training and insights needed for clients to effectively in-house teams
        Leveraging Isobar’s accelerators and products to enable businesses to increase velocity on clients in-housing their digital transformation journey

    Sue McCusker, Global Chief Client Officer, Isobar, “With our in-housing solution, we offer the best of all worlds, with our teams providing leading, award-winning expertise in driving experience-led transformation powered by creativity, technology and data.   The name ‘Accelerate’ reflects the integral role Isobar plays within a company during the marketing in-housing process and how it helps accelerate clients to better marketing efficiencies, transparency and control, to transform a businesses and brands.”

    Prashant Mehta, Global Head of Delivery, Isobar, “This is an exciting development for us in delivering more strategic value for our clients, leveraging the fantastic talent and vertical experience we have across disciplines. We are truly proud of the impact that we have already created for our clients globally in their transformation journeys with our in-housing solutions and look forward to being a true partner for our clients.”

    Shamsuddin Jasani, Group MD, Isobar South Asia states,” At Isobar, we’ve done some great work that has not only been appreciated by clients has also been recognized in the industry. We have strategic conversations and sit at the table and bring more value and work closely with our clients as a partner and not just an agency. We are already working with clients in India to bring this to life. I’m positive with ‘Accelerate’; we will bring in the right momentum and expertise required towards clients who are looking at in-housing their digital transformation journey.”

  • Isobar India launches ‘Voice Playbook’ to help marketers transform businesses

    Isobar India launches ‘Voice Playbook’ to help marketers transform businesses

    Isobar India publishes its first Voice Playbook that explains how voice technology will shape the future of human interactions and more specifically the technical nuances; real life implementation, and how it can be integrated into businesses today. India is one of the fastest growing Voice markets in the world with nearly 82% of smartphone users already well disposed to voice-activated technology as suggested by industry reports.

    The playbook unpacks the potential impact of Voice on the global media & marketing industry and also how marketers can win with Voice.

    Shamsuddin Jasani, Group MD, Isobar South Asia comments, “Voice is the next big thing and will continue to grow as voice devices proliferate; 5G becomes accessible, and the demand for improved user experience increases. Whatever you make has to enhance your brand and customer experience in a real and purposeful way. Voice enables an intimate and conversational relationship between brands and people. At Isobar, we believe that this new form of marketing can potentially be a big game-changer in the world of marketing. ”

    Voice will soon replace type, tap or swipe. The technology enables intuitive human interaction with AI enabled devices to allow consumers to do everything they would otherwise do using text, right from shopping to search, to activating smart homes. It will also accelerate towards 1 billion mobile phone users as it breaks the literacy barrier and goes into media dark areas of India.

    The playbook will throw light on insights that will help you enhance your brand-customer journey. It covers:

    ·         Importance of Voice

    ·         Understanding the Consumer

    ·         Growth of Voice SEO

    ·         Decoding Voice for your brands

    ·         Future of Voice solutions 

  • Isobar South Asia group MD talks about the agency’s future plans on 11th anniversary

    Isobar South Asia group MD talks about the agency’s future plans on 11th anniversary

    MUMBAI: On the occasion of Isobar’s 11th anniversary, group MD for South Asia Shamsuddin Jasani spoke to Indiantelevision.com on ‘Media Minds’ discussing the journey that the agency has seen in the past decade and the way ahead. He also thanked the family of ‘Isobarians’ who ‘bleed orange’ and serve the agency with all that they have.

    Speaking about the transformation that the agency has seen since its inception, Jasani said, “We no longer call ourselves as a digital agency, but an agency for the digital age. We are looking at ourselves not only adding value to our clients’ digital presence but overall business as such.”

    The agency has created a number of successful campaigns amalgamating a fair mix of technology, creativity, data, and strategy. Jasani remarked that Reebok’s ‘Bruises Can Be Good’, and Maruti Suzuki’s physical and digital transformation stands as his favorites from the recent years.

    Outlining his plans for the future, Jasani noted that the agency will be investing heavily in voice technologies and AI & ML to create complete solutions for the brands. “We have started doing content marketing a few months back and will be working to build on this. We want to be a 25-30 member team next year.”

    Listen to the complete conversation here:

  • Isobar India announces key elevations and leadership changes

    Isobar India announces key elevations and leadership changes

    MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country.

    Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Sah will now spearhead Isobar’s innovation and creative unit at a national level along with Isobar India chief creative officer Anish Varghese.

    Business head Gurgaon Himanshu Arora will now be associate vice president, taking in charge of the agency’s business for North region.

    Aakriti Sinha, currently director, social media, will now be national head for Isobar’s social media practice and will be responsible for scaling up the agency’s social media solutions.

    Director, business Madhura Ranade will take charge as head – branded content & partnerships, Isobar’s new service offering. She will be responsible for driving content consulting and strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.

    On the appointment, Isobar South Asia group MD Shamsuddin Jasani said, “We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

    The elevations will boost an accelerated growth by forging stronger ties between the agency, partners and clients, along with streamlining business verticals and fortifying operational efficiency. With these elevations, Isobar will further drive the global agenda of experience-led transformation across its practices.

  • Dentsu Grant Group launches Amnet operations in Sri Lanka

    Dentsu Grant Group launches Amnet operations in Sri Lanka

    Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in programmatic buying, programmatic media planning, data analytics and audience data. Amnet’s mission is to build and leverage data, in order to deliver more meaningfuland personalized messaging insights.

    With the launch of Amnet, Denstu Grant Group is once again set to disrupt the status quo of digital advertising through expanding local media inventory and offering more sophisticated, customized campaigns to clients. Among othermarkets, Amnet has a presence in India, USA, UK, France, China and Hong Kong. For the record, Dentsu Grant Group is the oldest serving advertising group in Sri Lanka that was acquired by Dentsu Aegis Network, the global media and marketing communications conglomerate, in 2017.

    Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia and Executive Sponsor AMNET South Asia states, “Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”

    "It's been an incredible year for Dentsu Aegis Network in Sri Lanka…constantly innovating and disrupting the local advertising industry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date. This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts," commented Neela Marikkar, Chairperson and Managing Director, Dentsu Grant Group. 

    "With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying," said Chamith Buthgumwa, Director Isobar, Sri Lanka & Response at Dentsu Aegis Network.

    Nisal De Silva from the Dentsu Grant Group will head the operations for Amnet in Sri Lanka and will operate from the Colombo office.