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Tag: Shamik Sharma

  • Cult.sport launches Burn+ Smartwatch: Your new cricket score buddy!

    Cult.sport launches Burn+ Smartwatch: Your new cricket score buddy!

    Mumbai: Cult.sport a provider of Sports and fitness apparel, equipment, and supplements, announced the launch of its new highly anticipated Burn+ Smartwatch. With an array of impressive features and a sleek design, this revolutionary smartwatch is designed to keep you in the loop with Live Cricket Scores right on your wrist. The Burn+ Smartwatch is set to redefine how you experience your favourite sport.

    At the heart of the Burn+ Smartwatch is its cutting-edge 1.78” AMOLED Display with a crisp 368×448 resolution, ensuring a vibrant and immersive visual experience. But what truly sets this smartwatch apart is the CricBuddy, the live Cricket score feature, which enables cricket enthusiasts to stay updated with real-time scores, making it the ultimate accessory for any cricket fan.

    The Burn+ Smartwatch’s standout features include single-chip advanced Bluetooth calling for easy communication; a functional crown for effortless navigation; up to 7 days of battery life (with 2-3 days of battery life even when using Bluetooth calling) and comprehensive health tracking capabilities like heart rate monitoring, SP02, sleep, steps, calories, and period tracking. In addition to these, the smartwatch offers an always-on display for convenience, a social-media QR code feature for seamless sharing and a dedicated sports mode for optimized workouts. Its remarkable battery life ensures that you stay connected without any compromise, with a quick 2-hour recharge time to keep you going.

    Cult.sport business head Shamik Sharma shared his excitement about the Burn+ Smartwatch, stating, “We’re thrilled to introduce the Burn+ Smartwatch – it’s a game-changer for cricket fans and fitness enthusiasts. This smartwatch showcases our commitment to blending technology and sports, allowing users to stay connected to the game they love while tracking their health and fitness goals.”

    The Burn+ Smartwatch pairs seamlessly with the cult.sport app, offering users a comprehensive fitness ecosystem. With access to over 1,000 workout videos, the ability to track fitness goals, and engage in challenges and leaderboards with friends, the cult.sport app takes your fitness journey to the next level.

    Customers considering the Burn+ smartwatch can pick between two strap options: silicon and metal. The silicon strap version is priced at Rs. 2,999 on www.cultsport.com, and the metal strap version costs Rs. 3,499. Alternatively, you can find the Burn+ smartwatch at discounted rates on Amazon. The silicon strap model is available for Rs. 2,499, while the metal strap model is priced at Rs. 2,999.

     

  • Cult.sport launches the Ace X smartwatch

    Cult.sport launches the Ace X smartwatch

    Mumbai: Cult.sport, India’s leading provider of sports and fitness apparel, equipment, and supplements, announced the launch of its new versatile smartwatch, the Ace X series, set to revolutionise your daily life and active journey. Combining classic sophistication with state-of-the-art fitness tracking technology, the Ace X series offers a unique selection of strap options, including silicone, leather, and steel – allowing you to effortlessly switch between a formal look and a sport-ready style.

    Boasting a stunning 1.96″ AMOLED Display with a resolution of 466×466 pixels, the Ace X Smartwatch offers a visual experience like no other. Whether you’re checking the time or tracking your fitness progress, the vibrant display ensures clarity in every detail. Additionally, it offers comprehensive health tracking features, including continuous heart rate monitoring, SP02 monitoring, sleep tracking, step counting, and calorie tracking, ensuring that you stay in tune with your wellness goals. It comes with a single-chip advanced Bluetooth calling with one-tap pairing and BLE 5.3 technology. The Quick Dial Pad simplifies communication, making it easier than ever to stay connected.

    “The Ace X series smartwatch is a game-changer in wearable tech,” said Cult.sport business head Shamik Sharma. “It effortlessly blends timeless style with top-notch sports features, giving you the perfect all-in-one companion. And for our cricket enthusiasts, you will get live updates even when you’re on the move so that you do not miss out on the upcoming Cricket World Cup.”

    Unique features like the functional crown, Always-on-display, quick reply, and social media QR code enhance your daily interactions and productivity. Whether you’re in a meeting or at the gym, this smartwatch adapts to your needs. For everyday athletes, the automatic sports recognition feature identifies activities like running, walking, treadmill workouts, cycling, and rowing exercises. With 113 sports modes available, you can track your progress across various physical activities effortlessly.

    The Ace X Smartwatch will be available in a variety of colors, including Black Silicone, Blue Silicone, Grey Silicone (Ace X), and ACE X LUXE with options like Brown Leather, Blue Leather, Silver Steel, and Black Steel. The Ace X Smartwatch series is priced at Rs 3,499 and is available exclusively on cultsport.com and amazon.in.

  • Myntra launches V2.0 of app; announces ‘House of brands’ campaign

    Myntra launches V2.0 of app; announces ‘House of brands’ campaign

    BENGALURU: Myntra unveiled version 2.0 of its shopping app yesterday in Bengaluru on the side lines of its 4thAnnual Brand Summit. The new version of the app is meant to transform the way customers shop for fashion online, by making it more personalized and social.  Myntra says that it is meant to connect fashion lovers with their favourite brands, celebrities and people of similar taste and engage them with the latest in fashion content, new trends and collections.

    The company announced a new campaign that includes three TVCs’ to promote itself as a House of brands with the tagline ‘The Best of Fashion for the Best of You’. The campaign created by Bengaluru based Happy Creative Services will run for an entire year said Myntra CEO Ananth Narayanan. The three TVCs’ have been directed by Razneesh Ghai and produced by Asylum Films. For now, the three TVC’s will be aired across digital platforms including television, multiplexes for a month. Media buying for the ‘House of brands’ campaign is through Group M. Narayanan also revealed that a campaign to promote the version 2.0 of the Myntra app was in the offing.

    According to Myntra, it’s 4th Annual Brand Summit saw 450 leading Indian fashion and lifestyle brands come together to witness Myntra unveil its vision for fashion commerce in India. Myntra held the Brand Summit at Bangalore on the theme of ‘Leveraging Technology to Build the Future Platform for Fashion’. Brand partners and suppliers came together under one roof for a day to discuss innovation, trends and brand building in fashion and the role of technology in driving the same.

    Unveiling the Myntra V2 platform, Myntra CTO Shamik Sharma said, “We are setting out on a path to the future – where people’s online and offline experience fuse together seamlessly. People want to be able to shop and hang out together, be inspired by others, and get their opinion. We want to enable this to happen online. The new app brings together the best of offline and online experiences on the mobile by allowing our customers to engage with others and with influencers. It is a personalized social shopping experience; a one of its kind in the industry.”

    The Myntra App Version 2.0 is currently available on the Android platform and will launch some of these features on the iOS platform shortly.

    According to Sharma, Myntra V2.0 has several innovative new features – ‘The Style Forum’ brings shoppers closer to the real world experience of asking for the opinion of their friends or help from style experts. ‘The Fashion Feed’ on the landing page provides users fresh content every time they open the app and also allows them to follow conversations of particular interests or follow friends for regular updates. Profiles allow brands and fashion influencers to create their own presence and showcase new trends and collections. The new brand ‘Partner Portal’ allows brands to understand consumer preferences and communicate with their fans.

    Of special significance for brands is that the new Myntra app offers partner brands a new way to reach out to over 76 lakh active customers by sharing with them, engaging content ranging from new launches to trend stories. The new app will help brands acquire new followers, run specific campaigns and promote new product collections. Brand ambassadors get a better connect with their fans by becoming a part of the customers’ shopping experience.

    Another significant step by Myntra is the Partner Portal that will help its partner brands publish various kinds of content – videos, inspiring articles etc., and target a specific user segment. The new portal will enable brands to plan their campaigns on the basis of customer demographic insights and deeper understanding of their purchase patterns.