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Tag: Shalmali Kholgade

  • Shalmali Kholgade & Nikhil D’Souza unite for their latest song “Tu Hai”

    Shalmali Kholgade & Nikhil D’Souza unite for their latest song “Tu Hai”

    Mumbai: Renowned for her dynamic performances and versatile singing, Shalmali Kholgade has launched her latest track “Tu Hai,” a soulful love song collaboration with the mellifluous Nikhil D’Souza. Released today, this track promises to capture hearts with its tender portrayal of young love.

    Shalmali is renowned for breaking musical boundaries, having collaborated with artists across various genres and languages. Her versatile voice has seamlessly paired with talents like Arijit Singh, Vishal Dadlani, and Sunidhi Chauhan, creating Bollywood hits. While celebrated for her Hindi songs, she has also impressed audiences with her performances in Marathi, Bengali, Telugu, and Tamil. Alongside her singing, Shalmali has been actively involved in songwriting for most of her independent projects, showcasing her expanded creative range as a musician. Now, she returns with a fresh collaboration that highlights her incredible range and ability to connect with audiences across genres.

    The heartfelt harmony of “Tu Hai”

    “Tu Hai” is not just a song; it’s a journey through the beautiful stages of dating. With calming melodies and heartfelt lyrics, it’s the perfect soundtrack for romantic bonfire nights or long drives with your loved one. The song is designed to make listeners blush and sing along, evoking the magical feeling of young love.

    Sharing the story behind the song, Shalmali said, “I started writing the melody to ‘Tu Hai’ over three years ago with just the lyric ‘Tu Hai’ as its backbone. When I met Nikhil D’Souza two years ago, we co-wrote the rest of the melody and brought in Shloke Lal for his unique lyrical touch. ‘Tu Hai’ is all about young love, capturing that magical feeling of butterflies at the start of a relationship with every touch and smile. We envisioned it as a song you can sing around a bonfire and romantic long drives, using live instruments to create a warm, fuzzy feeling.”

    Nikhil D’Souza, known for hits like “Mere Bina,” “Vaaste,” and “Shaam,” added, “Whether you’re starting a new relationship or thinking back on the beginning of your love story, this song speaks to everyone. We hope that ‘Tu Hai’ becomes a part of many memorable moments.”

    “Tu Hai” is now available on all major streaming platforms. 
     

  • Shalmali is back with her new song – ‘Follow’

    Shalmali is back with her new song – ‘Follow’

    Mumbai: Composers Bhumika Anantharaman and Shalmali Kholgade’s latest single ‘Follow’ has been released on 12 July 2024. This musical collaboration stands out as a perfect blend of Tamil and Marathi cultures and languages and highlights the rich diversity and unity of India’s musical heritage.

    “Follow” takes listeners on a journey where two very different cultural traditions meet. The song’s heart is captured in the melody, “Where you go, I follow,” which expresses unbreakable devotion and passionate efforts. This sentence resonates strongly with listeners who find meaning in various contexts.

    “Meeting Bhumika and Pixl was serendipitous; our mutual love for Afrobeat sparked an instant connection. When she shared, ‘Where you go, I follow,’ I knew we had something special. We envisioned blending Tamil and Marathi, making music the song’s essence without saying it outright. It’s become a prayer for me, deeply  spiritual,” said Shalmali.

    “‘Follow’ is a remarkable fusion of Tamil and Marathi cultures and languages. With its chorus, ‘Where you go, I follow,’ the song invites varied interpretations, resonating with our shared love for music. Created in upper Himachal Pradesh, the track merges Afro, Amapiano, and Kutthu Paatu influences, capturing a beautiful blend of ideologies and musical genres,” said Bhumika.

    The combination of Marathi and Tamil ideas in ‘Follow’ results in a unique soundscape that is both familiar and refreshingly new. The song not only celebrates the artists’ cultural roots but also aims to unite people through the universal language of music.

    ‘Follow’ is now available on all major streaming platforms.

  • Art Meets Tech: IPRS unravels the dynamics of AI and creativity at Kala Ghoda Art Festival 2024

    Art Meets Tech: IPRS unravels the dynamics of AI and creativity at Kala Ghoda Art Festival 2024

    Mumbai: The Indian Performing Right Society (IPRS), the forefront organisation in safeguarding the rights of creators and publishers in music is hosting an insightful panel at Kala Ghoda Art Festival 2024 on 28 January at 11 AM. The panel will take place at The Blue Box by Antiquity Natural Mineral Water at YB Chavan Centre. The session promises an insightful discussion on the integration between Artificial Intelligence (AI) and creativity with a distinguished panel of speakers including leading creators and industry experts Shalmali Kholgade – Singer-Songwriter, Raghav Meatle: Singer-Songwriter and founder First.wav; Sherrin Varghese (Band of Boys) – Musician-Actor, Himanshu Bagai – Senior Advocate IP and Copyright. The session will be moderated by Chaitanya Chinchlikar educator in the Film, Media, and Creative Arts industry.

    The session will explore the significant impact of Artificial Intelligence (AI) on Creators and Creativity, shedding light on its rapid integration into the creative industries. Drawing examples of AI applications in music, art, writing, and various creative fields the panel will showcase AI’s growing role and adaptation. The panel will emphasize AI’s potential to enhance the creative process for artists, emphasizing collaboration over replacement. Furthermore, the discussion will address concerns about job displacement and contemplate the ethical implications of integrating AI into the creative process. Deliberations will also extend to the adaptation of copyright laws to accommodate the distinctive features of AI-generated works.

    Speaking about the panel, Singer-songwriter Shalmali Kholgade expressed, “As an artist, I’m thrilled to be part of the upcoming panel discussion at Kala Ghoda Art Festival with IPRS, speaking about the fascinating realm of Artificial Intelligence and its impact on creativity. It’s an exciting opportunity to explore how AI is becoming an integral part of the creative industries, shaping the way we approach music, art, and writing. Looking forward to the engaging session that sparks new ideas and perspectives in the ever-evolving landscape of creativity and also to see the collaborative possibilities between human creativity and technology”.

    Commenting on the topic of the panel,  IPRS CEO Rakesh Nigam said, “This discussion is pivotal for addressing the dynamic landscape of music in the era of AI-generated content, navigating job concerns, and ensuring the protection of creators’ rights through appropriate IP laws. It’s time to delve into the challenges and opportunities presented by AI, examining its impact on creators and their careers. IPRS eagerly hosts this dialogue to explore the synergy between AI and human creativity. We envision a future where technology and human ingenuity collaboratively produce extraordinary results.”

    Attendees can expect an exploration of potential AI innovations and advancements that hold the power to transform the way creators operate, paving the way for a dynamic and innovative future at the intersection of technology and artistic expression. Fostering an interactive and inclusive environment, the session will encourage a lively exchange of questions and insights from the audience. Join IPRS at the Kala Ghoda Art Festival 2024 for an insightful discussion on the evolving relationship between AI and creativity, and the boundless possibilities it presents.

    Event details:  

    Panel Discussion: AI and its impact on Creators and Creativity at the Kala Ghoda Art Festival 2024

    Speakers: Shalmali Kholgade: Singer-Songwriter; Raghav Meatle: Singer-Songwriter; Sherrin Varghese (Band of Boys): Musician-Actor; Himanshu Bagai: Senior Advocate IP and Copyright

    Moderator: Chaitanya Chinchlikar educator in the Film, Media, and Creative Arts industry

    Date: 28 January 2024

    Time: 11 AM IST

    Venue: The Blue Box by Antiquity Natural Mineral Water at YB Chavan Centre

  • Mirchi 95 launches Kiraak Kreators season 2

    Mirchi 95 launches Kiraak Kreators season 2

    Mumbai: Mirchi, a city-centric music and entertainment company, announces the launch of the second season of its regional content IP, Kiraak Kreators, in Hyderabad. Coinciding with RJ Gaurika’s one-year anniversary on the airwaves, this season promises to be an even bigger celebration of diverse musical talents shaping the country’s cultural landscape.

    Building on the success of the first season, which featured a mix of local Hyderabadi influencers across food, fashion, and music, Kiraak Kreators Season 2 expands its horizons. This time, the platform not only spotlights local talent like Vanishree, Peekay, and Priyanka Nath, who have captivated audiences at various music festivals, but also shines a spotlight on renowned Bollywood artists like the acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF.

    The first season of the show featured a mix of local Hyderabadi influencers across verticals – food, fashion, and music. This second season not only provides a platform for local talent but also hosts renowned Bollywood artists, celebrated for their original musical contributions, for candid conversations. The lineup features artists and bands including the recently acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF. But the star power doesn’t stop there! The season also showcases three exceptionally talented local Hyderabad artists—Vanishree, Peekay, and Priyanka Nath—whose performances have left an indelible mark at various music festivals.

    Tune in from 12 pm to 5 pm on 95 Mirchi Hyderabad for Kiraak Kreators Season 2.

  • 9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit songs. 9XM Song Secret will be hosted by singer Shefaali Juneja.

    The 9XM Song Secret Podcast will premiere with India’s most versatile singer and composer Amit Trivedi revealing never heard before secrets about his favourite songs. The guests on 9XM Song Secret Podcast include names like Shalmali Kholgade, Manoj Muntashir, Nakash Aziz, Bhoomi Trivedi, etc.

    Commenting on the launch, 9XM’s Head of Programming, Clyde D’Souza said, “At 9XM, we have always engaged with our fans and viewers across screens introducing them to different entertainment platforms. With 9XM SoundcastE, we stepped into the podcasting space and we have successfully crossed the 50 episodes milestone! 9XM SoundcastE has been burning the charts and it is the No. 1 Podcast in the Indian Music category on Apple Podcasts and also on Spotify. We hope to replicate the success of 9XM SoundcastE with 9XM Song Secret.”

     “Our viewers’ love for Bollywood is beyond just music. They love listening to engaging, inspiring and entertaining conversations with their favourite artists.  Bollywood music lovers and our artists are the driving force which strive us to bring a wholesome all-inclusive content. With 9XM Song Secret, we will let the music enthusiasts have an exclusive peek into the insights of their favourite Bollywood hits. Here, the artist will take us through the journey of a song, and the secret that make us all groove on those songs.” D’Souza further added.

    9XM Song Secret Podcast will be distributed by our podcast partner EP.Log Media. The Podcast will be available on all leading audio streaming platforms.  
    9XM Song Secret Podcast will be promoted across the social media platforms of 9XM and 9X Jalwa.

    Subscribe to 9XM Song Secret Podcast & listen to the episodes on EP. Log Media website and enjoy new episodes, on all leading audio streaming platforms!

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • Sony Liv opens voting phase for ‘Indian Idol Junior 2’

    Sony Liv opens voting phase for ‘Indian Idol Junior 2’

    MUMBAI: Multi Screen Media’s (MSM) digital video entertainment brand Sony Liv is currently hosting the digital telecast of Indian Idol Junior season two (IIJ) which launched on 20 May.

     

    The show features budding singers from around the country competing with each other for the grand title of the next IIJ2.

     

    The voting process, which commences on 4 July will take place exclusively through the digital medium and closes on 5 July at 8 am. Audience need to simply download Sony Liv app from app store and vote for their favourite contestant through the app.

     

    Indian Idol Junior, India’s foremost singing talent show for young singers, was extremely well received by the audience during its first season. With contestants from as far as Dubai participating in the musical extravaganza in its second edition, the show promises to be bigger and more challenging in its return outing.

     

    With a jury comprising Vishal Dadlani, Sonakshi Sinha, Salim Merchant and Shalmali Kholgade, it promises to reprise its knack of scouting for young talent aged five to 15 and offering them a nationwide platform to showcase their vocal skills to become household names.

     

    The 13 contestants entering voting phase are Subhankar sarkar, Ranita Banerjee, Yumna Ajin, Niharika Nath, Ajay Bhirjwasi, Vaishnav Girish, Ananya Sritam Nanda, Nahid Afrin, Vidhi Jaswal, Srilakshmi Belmannu, Moti Khan, Nithyashree Venkataramanan, Surendra Singh Panwar. The show is hosted by hosted by charming Hussain Kuwajerwala and Asha Negi.

     

    SET EVP and digital entertainment head Uday Sodhi said, “Indian Idol Junior was extremely successful in its debut season and showed that music really has no boundaries. With the show set to provide a bigger and grander stage this time, Sony Liv aims to increase the outreach of the programme by providing anytime digital access to its diverse user base. The fact that voting lines are now open exclusively through the app or our online interface proves how the show is increasingly establishing a digital presence for its audience.”

  • Sony to push digital platform Liv for ‘Indian Idol Junior’ auditions

    Sony to push digital platform Liv for ‘Indian Idol Junior’ auditions

    MUMBAI: It’s time for all the little ones to strengthen their vocal cords and showcase their talent as Indian Idol Junior (IIJ) is back with a bang on Sony Entertainment Television. And this time round, Sony is looking at giving its digital platform – Sony Liv a push via the show’s auditions.

     

    For the first time ever, IIJ will give a chance to the audience to be a part of the auditions through a digital process called Digital Ace.

     

    To take part, all kids have to do is upload their best audio or video performances on the Sony Liv website or the Sony Liv app. A digital jury will review all the performances and will select 12 kids who will be called to Mumbai for the Jury Round. Out of the 12 performances, the top four will get an opportunity to perform in front of the show’s judges.

     

    This second edition of IIJ will be judged by Vishal Dadlani, Salim Merchant and Sonakshi Sinha. Singer Shalmali Kholgade will be the special judge for the auditions. 

     

    The first leg of the auditions kickstarted in Kolkata on 4 April and saw outstanding participation from kids. The city also saw the show bring in a new twist to the audition process with the announcement of digital auditions.

     

    SET SVP and marketing head Gaurav Seth said, “After the over-whelming response received last season, we are delighted to announce the commencement of Indian Idol Junior auditions. We would like to urge all the kids to show their singing talent and be a part of the new season. Digital Ace will only help kids to give the long lines a skip and impress the judges through their audios or videos. It’s definitely an endeavor that will help aspirants all over.”

     

     

    Dadlani added, “I am thrilled to be part of Indian Idol Junior once again. Looking at such talented kids is an inspiration in itself. Kolkata has always given us some of our best contestants and this time too we were not disappointed. We are also looking forward to the performances of the winners of the Digital Ace. We are sure this season is going to be an equally exciting one.”

     

    After Kolkata, the audition process will move to Delhi, Chandigarh and Mumbai on 11 April, 18 April and 25 April respectively.

     

  • 9X Media’s tribute to music pays off!

    9X Media’s tribute to music pays off!

    MUMBAI: “Where words fail, music speaks,” once said a Danish author Hans Christian Andersen. And for music channel 9X Media, it seems to have spoken pretty loudly.

     

    On the eve of ‘World Music Day’ which falls on 21 June every year, the music channel, like in the past two years, decided to celebrate it with style even for the third consecutive time.

     

    The music broadcaster which launched a music video Music Dil Mein to welcome and celebrate the D-Day, seems to have struck the right chord with the viewers.

     

    The video, a celebration of music by 13 superstar singers of India, which was uploaded on YouTube went viral in a very short span generating around 587,586 views.

     

    Produced by GSEAMS Production, this 3 minute 30 second video featured Sid Mahadevan, Shalmali Kholgade, Anushka Manchanda, Benny Dayal, Harshdeep Kaur, Amit Trivedi, Pappon, Rochak Kohli, Neeti Mohan, Hamsika Iyer, Shruti Pathak, Shweta Pandit and Palak Muchhal.

     

    According to 9X Media senior VP – digital Vibha Gosher no gimmick and limited spends was used to make the video a success.

     

    “What we ride upon is the ear for music. It was four months ago that we decided to celebrate ‘World Music Day’ by creating a music video. When we heard the final product we knew that this was a clear winner. This would not need any gimmicks or any big marketing strategies because the song itself was so good,” expresses Gosher.

     

    It took around two and half months to create the video. According to Gosher, artists were happy to come on-board and celebrate ‘World Music Day’ with 9X Media.

     

    “Artists were very happy to be a part of the video. Initially, we had about eight-nine artists, but then people kept coming on-board. We at 9X Media, celebrate music in everything that we do. Yes, particularly this day, we go out and tell the world that we are celebrating music,” adds Gosher.

     

    Besides one main video on YouTube, 17 other versions were also uploaded by users that have fetched around 50,000 views collectively. Not only are the 9X channels airing the music video, but it is also available across all major digital song platforms like saavan.com and gana.com.

     

    The video is also available to users as caller ring back tone (CRBT) and ringtones with major telecom providers. The song Music Dil Mein was played at midnight on 20 June across 170 lounges in the country. Estimates place the footfalls in these lounges at around 45,000 that night.

     

    “Our work was to establish the reach. We knew that once any user hears the song he is going to love it. Our job was only to make this song available to the user in some format on some platform or the other. We needed the song to be available if the person was searching for it. That was the spread we established for the song,” asserts Gosher.

     

    Digital played an important medium for the network apart from television. The video was promoted across all digital platforms such as Twitter, Facebook, Pinterest, and YouTube.

     

    The network has an in-house strong social media team. Interestingly, in the span of two and half days, its official twitter page saw 900 tweets going out across communities. The network just re-engaged in the tweets.

     

    According to Gosher, it was a joint effort that led to the success of the video. “The product is kickass and its success is a joint effort of all the singers as well. The video was their tribute to music too. They were celebrating music with us,” opines Gosher.

     

    Written and composed by Rochak Kohli (Pani Da Rang fame), the music video was programmed, mixed and mastered by Ravi Singhal.

     

    In 2012, the channel installed a ‘9XM Wall of Music’ at a couple of locations in Mumbai and Delhi to celebrate the day. Based on the augmented reality technology, the ‘Wall of Music’ enabled multiple song downloads from the latest Bollywood movies. In 2013, it launched a unique song titled Tung Tucking Ting, which emphasised the Network’s connect with music.

     

    “We will continue celebrating music with musicians. They are collaborating with us for a whole lot of new initiatives across all our channel properties,” concludes Gosher.