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Tag: Shalini Sinha

  • Ipsos launches AI-powered video ad evaluation tool in India

    Ipsos launches AI-powered video ad evaluation tool in India

    MUMBAI:  Global market research giant Ipsos has unveiled Creative|Spark AI, a cutting-edge advertising evaluation solution that delivers insights on video advertisements within minutes, hitting the Indian market today alongside 23 other countries.

    The revolutionary tool combines human intelligence with artificial intelligence to predict viewer reactions to advertisements across linear TV, YouTube and social media platforms. Built on Ipsos’ existing Creative|Spark assessment framework and trained on 18,000 human response cases from the past five years, the solution operates on the company’s secure Gen AI platform, Ipsos Facto.

    “This is a game-changer for advertisers juggling tight budgets and pressing deadlines,” said Shaun Dix, Ipsos’ global leader of creative excellence. “Particularly with the enormous spend flowing into social media advertising, brands can now evaluate single ads or hundreds of creatives in as little as 15 minutes.”

    Ipsos India head brand health tracking and creative excellence Shalini Sinha emphasised the tool’s significance for the Indian market: “Creative|Spark AI offers an efficient, budget-friendly solution that’s particularly valuable for sectors not yet fully embracing creative assessment but eager for actionable insights.”

    The platform doesn’t simply analyse advertisements—it provides predictive insights at “a fraction of the cost of consumer surveys,” according to Ipsos India creative excellence and creative/Spark AI head Shrutika More. 
    She highlighted the tool’s ability to help marketers “optimize testing budgets, increase campaign ROI, and deliver results at the speed and scale demanded by today’s market.”

    The solution is immediately available in five Asia-Pacific markets—Australia, India, Japan, South Korea and Vietnam—as either a self-service option on Ipsos Digital or through full-service engagement with Ipsos teams. The company plans to roll out the tool across additional markets throughout 2025.

    For India’s rapidly evolving advertising landscape, this AI-powered solution promises to deliver what many marketers have long sought: lightning-fast creative assessment with the precision of human insight at scale.

  • Ipsos India hires Shrutika More to lead creative excellence vertical

    Ipsos India hires Shrutika More to lead creative excellence vertical

    Mumbai: Global market research company Ipsos has announced the hiring of Shrutika More as country service line leader for the creative excellence vertical, in India, with immediate effect.

    She moves from Abbott Healthcare, a leading pharma company and will report to Ipsos India group service line leader, brand health tracking (BHT) and creative excellence (CRE) Shalini Sinha.

    With 12 years of rich and diverse work experience, both with leading market research agencies and corporates, her expertise areas include creative, concept and product research and benchmarking studies. And is adept at handling qualitative and quantitative research work across categories for complex and strategic work.  

    Commenting on her new role, Ipsos India country service line, creative excellence Shrutika More stated, “Advertising in India has undergone massive shifts in recent past. In this new age, it becomes essential to adopt newer perspectives to evaluate and enhance the effectiveness of creative strategies. The future of advertising in India necessitates a broadened perspective for the evolving media consumption patterns of its diverse audience.”

    “More’s remit will be on driving the next leg of growth for the Creative Excellence vertical in India; and to achieve this, she will be working closely with the account facing teams across different verticals and offices in Ipsos India; with emphasis on building thought leadership for CRE and consolidating our presence in the domain,”  said Ipsos India group service line leader, BHT & CRE Shalini Sinha.

    “Creative Excellence encapsulates the entire creative development process, from ideation to assessment, storyboard, monitoring the impact of campaigns and communications, and More’s extensive experience will be an asset to our prestigious roster of clients,”  Sinha added.

    “Creativity requires excellence and it all starts with a spark. Shrutika More is joining us at a time when we have a whole new arsenal of digital and AI products for clients, to address their constant need for spiffier and more agile tools for faster decision making,” said Ipsos India CEO Amit Adarkar.

    More holds a post grad management degree (PGDM) from Indian Education Society’s Management College, Mumbai. Further, she has bachelor’s degree in microbiology & industrial biotechnology, and a diploma in food production & processing, both from Bharatiya Vidya Bhavan’s College, Mumbai.

  • Ipsos India appoints Unni Hariharan, executive director of tech & e-commerce

    Ipsos India appoints Unni Hariharan, executive director of tech & e-commerce

    Mumbai: Keeping in view the transforming market dynamics and tech focus and digital becoming an essential ingredient for business, eCommerce and engagement, and with many new entrants in this space, Ipsos India has pulled in Unni Hariharan to lead tech and e-commerce, with immediate effect.

    Hariharan is the designated executive director, and his remit is to identify and enhance opportunities with leading players in the tech and e-commerce sector and will work with clients pan India. He reports to Shalini Sinha, country service line leader, brand health tracking (BHT) and creative excellence (CRE).

    Elaborating more on the development, Shalini Sinha, country service line leader, BHT and CRE said, “It is our constant endeavour to hire sectoral experts as they are best placed in providing a strong and strategic counsel to clients for market leading business decisions. Hariharan has domain expertise and has worked extensively with clients in technology, e-commerce and D2C space and we foresee him growing our presence with the roster of clients in these areas and leveraging opportunities.”  

    Ipsos India CEO Amit Adarkar said, “Covid19, hastened adoption of technology with lockdowns and access to brick and motor stores almost unavailable for many months and then the fear of going to public places occupying the mindset of consumers, there was a boom in e-commerce, D2C players and digital adoption for almost bingeing on everything – from shopping to social media browsing and surge in OTT subscriptions etc. Ipsos India views this as a great opportunity area, bringing in Hariharan will help us enhance our quality of work and our client delivery mechanism.”

    Hariharan moved from Nielsen and has about two decades of work experience across leading market research agencies. He is an alumnus of Goa Institute of Management.

     

  • Ipsos India ropes in Shalini Sinha

    Ipsos India ropes in Shalini Sinha

    Mumbai : Bullish and eyeing ambitious growth plans, Ipsos a leading global custom market research company has roped in Shalini Sinha to spearhead the two key verticals of Brand Health Tracking (BHT) & Creative Excellence (CRE) in India, with immediate effect.

    Sinha will be designated group service line leader, Brand Health Tracking (BHT) & Creative Excellence (CRE) and will report to Ipsos India CEO Amit Adarkar. Her remit at Ipsos India will be primarily to drive the business in the areas of brand and communications for Ipsos’ global partnership clients and the repertoire of leading home-grown companies and contribute to thought leadership. Her key focus area and priority will also be to leverage the business potential in the southern region of India. She moves from Creativeland Asia Pvt Ltd where she was CEO, Consumer Insights Division and Director, Strategy. Though based in Bengaluru, her mandate is for pan India.    

    Commenting on Sinha’s appointment, Adarkar said, “Brand Health Tracking and Creative Excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key 3 pillars of expectations, context and empathy which clients are extensively adopting to shape expectations, operating from the space of empathy and understanding the role brands play in the lives of consumers (context);it has resonated well with consumers in driving their purchase decisions. Sinha, with her domain expertise and experience will further reinforce Ipsos’s position in brand and communication in India.”  

    “We have a large portfolio of solutions within brand and communication, which include brand activation tracking, brand equity measurement, creative development, creative assessment, creative in-market, digital DIY solutions and to top it all a spanking new Brand Success Framework for clients to implement new thinking to connect with their core target groups and improve market shares and enhance consumer stickiness,” added Sinha.

    “I firmly believe that our BHT practice holds immense potential by leveraging Ipsos’ robust research methodologies and cutting-edge technologies which are geared to match the pace of consumer and brand evolution today. Furthermore, Ipsos’ CRE practice stands out for its expertise, tailor-made solutions that are designed to address the specific needs of each client, advanced methodologies and actionable recommendations, making it a trusted partner for businesses,” added Sinha.  

    With work experience spanning over two decades, Sinha has worked with leading market research companies, handling both qualitative and quantitative research work for clients across Consumer-Packaged Goods sector, with strategic client work and counsel in brands and communications, extensively, primarily for FMCG, consumer durables, automotive, alcobev, tobacco and lifestyle products.

    Sinha is an alumnus of Jaipuria Institute of Management. 

  • Creativeland Asia ropes in Kantar’s Shalini Sinha

    Creativeland Asia ropes in Kantar’s Shalini Sinha

    MUMBAI: Creativeland Asia (CLA) has appointed Shalini Sinha as CEO of its consumer intelligence unit and director of strategy.

    Her new role will require her to build up the agency's growth and deliver integrated solutions, driven by a well-rounded view on consumer insights that can be translated into actionable brand insights. 

    Sinha’s previous stint was with Kantar South Asia as commercial lead for its creative division. During her 20+ years in the industry, she has deeply studied the heartland consumer, gaining insights into their motivations and evolving behaviours.

    Creativeland Asia founder & chairman Sajan Raj Kurup said, "Given how rapidly consumer truths have changed in recent times, we felt we should make every investment needed to develop the most robust Consumer Insights and Intelligence unit in the business. I am delighted to introduce Shalini as the CEO, consumer intelligence and director of strategy. Previously, she has been involved with some leading names in the industry and has been instrumental in co-developing their brand and communication strategy. Her appointment further strengthens the senior management team at Creativeland Asia."

    Sinha added, "I am pleased to join the leadership team of Creativeland Asia, one of the most well-respected creative agencies in India, as it looks to expand its footprint with an entry into the Consumer Insights business. I believe that taking a closer and sharper look at consumer truths has never been more important and that it will set the path for sharper brand strategies. Along with my respected colleagues at Creativeland Asia we aim to create holistic consumer and brand insights."