ITV

Tag: Shalini Rawla

  • Programming head Shalini Rawla quits Hungama

    MUMBAI: Shalini Rawla, who was heading programming for UTV’s proposed children’s channel Hungama TV, has resigned.
     

    Rawla, who took over as vice president, marketing in late February this year and was shifted to programming soon after, put in her papers on Wednesday, industry sources have confirmed to indiantelevision.com. Rawla was unavailable for comment.

    When contacted, Hungama TV COO Purnendu Bose, however, denied that Rawla had quit, brushing off the news as rumour.

    Rawla’s last stint before joining Hungama was as vice president, account management, Contract Advertising. Rawla has also worked with Lintas and Ambience and was closely involved in creating the communications package for several new brand launches like Cadbury Chocki, Cadbury Bytes, Cadbury Celebrations and Parx Readymade men’s apparel.

  • Monisha Singh calls it a day at UTV

    MUMBAI: UTV creative director Monisha Singh has called it quits.

    As of today, she is no longer an employee of UTV. The 27-year old Singh put in her papers yesterday, reliable sources have confirmed to indiantelevision.com.

    When contacted for an official response, UTV COO Vikas Varma, however, denied Singh had resigned, stating, “As of today she is on a month’s leave, and has not put in her papers.” Singh was unavailable for comment.

    It was not too long ago that the expectation in industry circles was that Singh would become programming head of Hungama (UTV’s kid’s channel slated for a mid-August launch). However, Shalini Rawla (earlier V-P with Contract Advertising) was ultimately entrusted with the charge.

    An economics graduate and mass communications post graduate, Singh joined UTV as creative director in April 2002.

    Coming from a family of bureaucrats, Singh started off as an anchor for a DD show in college. Thereafter, she joined Ekta Kapoor and was creative director from the time when Balaji Telefilms was still a fledgling production house.

  • UTV appoints VP, marketing for yet-to-be launched Kids channel

    UTV appoints VP, marketing for yet-to-be launched Kids channel

    MUMBAI: UTV today announced the appointment of Shalini Rawla as vice president, marketing for their upcoming Kids channel launched by UTV’s United Home Entertainment (UHE).

    Former Contract Advertising vice president, account management, Rawla will lead the kid’s channels marketing division and will be responsible for overseeing all marketing and brand building efforts for the channel.

    With over a decade of rich operational expertise both in the brand building and advertising space, Rawla has previously worked with some of the top ad agencies in India – Lintas, Ambience and Contract. She has been closely involved in creating the communications package for several new brand launches like Cadbury Chocki, Cadbury Bytes, Cadbury Celebrations and Parx Readymade men’s apparel, says a UTV release.

    “I look forward to being part of the UTV team and leveraging my experience and working towards achieving the common goals set for the channel. The transition from advertising to marketing is an exhilarating new challenge. Advertising is more like grooming a kid to be presentable when he goes to school while marketing is like experiencing childbirth itself,” says Rawla.

    According to UTV COO new ventures Purnendu Bose, “We are pleased to have Shalini as part of the team at UTV. She strengthens the core team for the launch of our upcoming kid’s channel with her in-depth understanding of research and rich marketing experience with some of the top FMCG and retail brands in the country .”

    As for the yet to named channel targeting kids from age group 4-18, it is said to be the first channel to have localized content made for the Indian audience by an Indian company. The channel is slotted to go on-air between July to September 2004 and will have 100 per cent Hindi content